当"好房子"成为楼市长期命题，市场波动逐渐被结构性分化取代，2025年的北京楼市呈现出一种复杂 的"新常态"。这一年，我们目睹了土地市场回归理性，见证了购房需求在细分赛道上极致演绎。当政策 导向与市场需求交织，房企策略如何调整？市场又发生了哪些静水流深的变化？北京商报地产频道走进 招商蛇口北京公司，与多位核心业务负责人交流，试图从营销、产品、客研等多个维度，还原当前市场 转型期的真实图景，展望可期的2026年。 过去一段时间，市场曾将"好房子"与高得房率简单等同，这引发了一轮围绕数字的竞赛。然而，现实很 快给出了更复杂的答案。一个得房率很高，但细节经不起推敲的房子，很难让居住者感到幸福。随着后 续项目进入交付期，真正的考验才刚开始。 这倒逼开发团队将更多精力前置到系统性解决居住痛点。他们发现，购房者，尤其是改善型客户的考察 清单正变得越来越长、越来越细。除了户型与得房率，窗墙比、收纳系统的科学性、设备运行的静音效 果、公共空间的实用性与美感，都成为决策天平上的重要砝码。 "竞争的底层逻辑变了。"招商蛇口北京公司相关负责人总结道，当下的竞争逻辑不再是谁的单项特长更 突出，而是谁的系统性短板更少。产品力的比拼，正 ...

（文章来源：证券时报网） 租售同权概念资金流出榜 | 代码 | 简称 | 今日涨跌幅（%） | 今日换手率（%） | 主力资金流量（万元） | | --- | --- | --- | --- | --- | | 000002 | 万科A | -3.43 | 5.62 | -44618.28 | | 600895 | 张江高科 | -2.79 | 2.38 | -16441.70 | | 600048 | 保利发展 | -3.89 | 1.58 | -8322.72 | | 000560 | 我爱我家 | -3.92 | 7.39 | -6326.49 | | 000838 | 财信发展 | -3.77 | 12.78 | -4969.11 | | 002285 | 世联行 | 0.63 | 13.78 | -4545.18 | | 002208 | 合肥城建 | -4.55 | 7.60 | -4121.39 | | 600376 | 首开股份 | -4.33 | 4.26 | -4088.95 | | 000558 | 天府文旅 | -3.70 | 4.74 | -3307.02 | | 600604 | ...

证券研究报告 房地产 行业定期报告 hyzqdatemark 2025 年 12 月 10 日 证券分析师 邓力 SAC：S1350525070006 dengli@jzsec.com 陈颖 SAC：S1350525110002 chenying02@huayuanstock.com 联系人 唐志玮 tangzhiwei@huayuanstock.com 发改委支持 REITs 底层资产扩围，成交继续边际走弱 投资评级： 看好（维持） ——房地产行业周报（25/11/29-25/12/5） 投资要点： 请务必仔细阅读正文之后的评级说明和重要声明 板块行情：本周上证指数上升 0.4%、深证成指上升 1.3%、创业板指上升 1.9%、沪深 300 上升 1.3%、房地产（申万）下跌 2.2%。个股方面，涨跌幅 前五的分别为：中国武夷(+10.2%)、华联控股(+7.4%)、华夏幸福(+7.1%)、 宁波富达(+5.7%)、财信发展(+5.6%)，涨跌幅后五的分别为：三湘印象 (-12.9%)、ST 中迪(-11.5%)、沙河股份(-8.7%)、深振业 A(-8.4%)、新华 联(-8.3%)。 板块表现： 数据跟 ...

| 序号 | 项目名称 | 项目 | 土地 | 土地面积 | 计容建筑 | 权益 | 公司需支 | | --- | --- | --- | --- | --- | --- | --- | --- | | | | 区域 | 用途 | (万平米) | 面积 (万平米) | 比例 | 付价款 (万元) | | 1 | 成都市成华区理工大 CH07(070102):2025-0 | 成都市成 非区 | 住宅 | 7.04 | 14.08 | 33% | 66.438 | | | 24 地块 | | | | | | | | 2 | 南通市启东市汇龙镇 | 南通市启 | 住宅 | 5.11 | 7.67 | 83% | 38.832 | | | 25015 气象局北地块 | 东市 | | | | | | | 3 | 宜昌土网挂(2025)80 | 宜昌市东 | 住宅 | 11.47 | 22.94 | 51% | 33,028 | | | 号地块 | 山开发区 | | | | | | 来源：环球网 【环球网综合报道】12月9日，招商局蛇口工业区控股股份有限公司披露2025年11月销售及近期购得土 地使用权情况简报。 公告 ...

2025年11月，公司实现签约销售面积53.83万平方米，实现签约销售金额140.94亿元。2025年1-11月，公 司累计实现签约销售面积618.40万平方米，累计实现签约销售金额1,701.65亿元。鉴于销售过程中存在 各种不确定性，上述销售数据可能与公司定期报告披露的相关数据存在差异，以上统计数据仅供投资者 参考。 自2025年10月销售及购地情况简报披露以来，公司近期新增项目情况如下： 证券代码：001979 证券简称：招商蛇口 公告编号：【CMSK】2025-128 招商局蛇口工业区控股股份有限公司 2025年11月销售及近期购得土地使用权情况简报 本公司及董事会全体成员保证公告内容真实、准确和完整，没有虚假记载、误导性陈述或重大遗漏。 特此公告。 招商局蛇口工业区控股股份有限公司 董 事 会 二〇二五年十二月十日 ■ 注：上述新增项目情况统计口径包含公司参与投资的全部房地产项目。鉴于未来公司可能就部分项目引 入合作者，影响招商蛇口在项目中所占权益比例，上述比例供投资者作阶段性参考。 ...

Group 1 - Rhein Biotech and Jia Mei Packaging's controlling shareholders are planning changes in company control, with trading suspension starting from December 10, 2025, for Rhein Biotech expected to last no more than 10 trading days and for Jia Mei Packaging no more than 2 trading days [1][2] - Rhein Biotech intends to acquire at least 80% of Beijing Jinkangpu Food Technology Co., Ltd. through a combination of issuing shares and cash payment, which will make Beijing Jinkangpu a subsidiary included in the consolidated financial statements [1] - Jia Mei Packaging's controlling shareholder is also in discussions regarding a potential change in control, with specific transaction details still under negotiation [2] Group 2 - Haiguang Information has terminated its plan to merge with Zhongke Shuguang through a share exchange, as approved in a board meeting on December 9, 2025 [3] - Huatai Medical plans to repurchase shares with a total amount not less than RMB 200 million and not exceeding RMB 250 million, with a repurchase price cap of RMB 315 per share [4] - Songcheng Performing Arts and Jingu Co., Ltd. also announced share repurchase plans, with Songcheng aiming for a total of RMB 100 million to RMB 200 million and Jingu targeting RMB 30 million to RMB 60 million [4] Group 3 - Xiamen Airport is planning to acquire 100% of the shares of Zhaoxiang Technology, a wholly-owned subsidiary of its controlling shareholder, Xiamen Xiangye Group [5] - Borui Communication intends to acquire 51% of Meijing Technology from related parties for a total price of RMB 66.49 million [6] - Gu Ao Technology's actual controller is planning a change in control, with trading suspension starting from December 8, 2025, and expected to last no more than 3 trading days [6] Group 4 - ST Kevin's application to revoke the risk warning on its stock has been approved, with trading suspension for one day on December 10, 2025, and resuming trading on December 11, 2025 [6] - Huailun Crystal's stock will be suspended for one day starting December 10, 2025, due to false disclosures in its annual reports for 2021 and 2022 [7] - The stock of Jia Ao Environmental Protection will also be suspended for one day on December 10, 2025, due to an administrative penalty notice received from the regulatory authority [12] Group 5 - The company Yongmota plans to invest approximately RMB 400 million in a new project for magnesium-aluminum alloy components for the automotive and robotics industries [20] - ST Ningke is executing a capital reserve transfer plan to increase its share capital, with a total share increase from 684.88 million to 1.62 billion shares [21] - Yingpais plans to increase its shareholding through a combination of bank loans and self-funding, with a total investment of no less than RMB 60 million and no more than RMB 120 million [22]

Group 1 - Longi Green Energy has decided to terminate its plan for issuing global depositary receipts overseas and listing on the Swiss Stock Exchange, citing stable production and operations as reasons for this cautious decision [1] - Borui Communication plans to acquire a 51% stake in Meijing Technology for 66.49 million yuan to enhance its focus on modern media and digital transformation [2] - Tianyuan Dike's chairman has been placed under detention by the local supervisory authority, but the company assures that its operations remain normal and unaffected [3] Group 2 - Rhine Biotech is planning a change in control and asset acquisition, leading to a suspension of its stock trading starting December 10 [4] - Fosun Pharma's subsidiary has signed a licensing agreement with Pfizer, which includes an upfront payment of 15 million USD and potential milestone payments up to 35 million USD for the development of a GLP-1R agonist [5] - Yongmaotai intends to invest approximately 400 million yuan in a new intelligent manufacturing project for magnesium-aluminum alloy components [6] Group 3 - Huayi Group's subsidiary has been ordered to suspend operations for environmental remediation, which is expected to impact production [7][8] - Boyuan Chemical's subsidiary has commenced trial production of a 1 million tons/year soda ash production line, enhancing its market position [9] - Tiandi Technology plans to invest 3.545 billion yuan in a research center for intelligent mining equipment in Xi'an [10] Group 4 - Daye Co. has a minor stake in Jiangbei Company, which focuses on aerospace products, but its financial impact is limited due to the small shareholding [11] - Xiamen Airport is planning to acquire 100% of its controlling shareholder's subsidiary to adapt to the upcoming changes in airport operations [12] - Zhaoyi Innovation has received approval from the CSRC for its overseas listing of H-shares, planning to issue up to 51.8 million shares [13] Group 5 - Yangfan New Materials' controlling shareholder has been released from detention, allowing normal operations to resume [14] - Tangrenshen reported a decline in pig sales revenue for November, with a 24.05% decrease month-on-month [15][16] - China Merchants Shekou achieved a sales amount of 14.094 billion yuan in November, with cumulative sales reaching 170.166 billion yuan for the year [17] Group 6 - Zhengbang Technology reported a slight increase in pig sales revenue for November, with a 8.55% rise month-on-month [18] - Luoniushan's pig sales revenue increased by 13.57% year-on-year in November, despite a slight decline in monthly sales [19] - Tiankang Bio reported a 1.2% increase in pig sales revenue for November, with a year-to-date decline in total revenue [20] Group 7 - Huitai Medical plans to repurchase shares worth 200 million to 250 million yuan for employee stock ownership plans [21] - Financial Street's major shareholder increased its stake by 703,840 shares, raising its ownership to nearly 15% [22] - Shenzhou Information's major shareholder plans to reduce its stake by up to 3% [23] Group 8 - Yingpais plans to increase its stake in the company by 60 million to 120 million yuan within six months [24] - Jingu Co. intends to repurchase shares worth 30 million to 60 million yuan for employee stock ownership plans [25] - Songcheng Performing Arts plans to repurchase shares worth 100 million to 200 million yuan for capital reduction [26] Group 9 - Bai'ao Intelligent has pre-won contracts for projects totaling 27.5 million yuan, which is expected to positively impact future performance [27] - Heshun Electric has been awarded a procurement project from the State Grid worth 107 million yuan, representing nearly 25% of its projected revenue [28] - Jinggong Technology signed a sales contract worth 729 million yuan, accounting for 42.16% of its expected annual revenue [29] Group 10 - Zhongchao Holdings' subsidiary received an order for high-temperature alloy precision castings worth 51.56 million yuan [30] - Wanma Technology has pre-won multiple projects from the State Grid totaling 59.94 million yuan [31] - ST Weihai, in partnership with a construction institute, won a contract for a smart agriculture project worth 652 million yuan [32] - Chongqing Construction's subsidiary has secured a construction project worth 1.714 billion yuan [33]

证券日报网讯12月9日晚间，招商蛇口（001979）发布公告称，2025年11月，公司实现签约销售面积 53.83万平方米，实现签约销售金额140.94亿元。2025年1-11月，公司累计实现签约销售面积618.40万平 方米，累计实现签约销售金额1，701.65亿元。 ...

招商蛇口（001979）(001979.SZ)公告，公司2025年11月实现签约销售面积53.83万平方米，实现签约销 售金额140.94亿元。2025年1-11月，公司累计实现签约销售面积618.40万平方米，累计实现签约销售金 额1701.65亿元。 ...

北京商报讯（记者 王寅浩 李晗）12月9日，招商蛇口披露11月销售简报。简报显示，11月招商蛇口实现 签约销售面积53.83万平方米，实现签约销售金额140.94亿元。 ...