Investment Rating - The report rates the real estate industry as "Outperform" [6] Core Viewpoints - New home transaction area has seen a slight month-on-month increase of 0.5%, while the year-on-year decline has narrowed to 21.5% [6] - The transaction area for second-hand homes has turned negative month-on-month, with a year-on-year decline of 15.9%, although the decline has also narrowed compared to the previous week [6] - New home inventory area has decreased both month-on-month and year-on-year, with a de-stocking cycle of 16.2 months, which is a decrease of 1.6 months month-on-month but an increase of 4.3 months year-on-year [6] - The land market has seen a decrease in transaction volume but an increase in price, with a total land transaction area of 4,375 million square meters, down 15.4% month-on-month and 16.5% year-on-year, while the average floor price has increased by 1.6% month-on-month and 9.5% year-on-year [6] - The total issuance of domestic bonds in the real estate sector has decreased significantly, with a total issuance of 1.96 billion yuan, down 68.5% month-on-month and 20.2% year-on-year [6] Summary by Sections 1. Key City New Home Market, Second-Hand Home Market, and Inventory Tracking - New home transaction area in 40 cities is 281.9 million square meters, with a month-on-month increase of 0.5% and a year-on-year decrease of 21.5% [17][26] - The inventory of new homes in 12 cities is 11,398 million square meters, with a month-on-month decrease of 0.7% and a year-on-year decrease of 7.0% [42][43] - The transaction area for second-hand homes in 18 cities is 126.2 million square meters, with a month-on-month decrease of 28.0% and a year-on-year decrease of 15.9% [49][57] 2. Land Market Tracking - Total land transaction area in 100 cities is 4,375 million square meters, down 15.4% month-on-month and 16.5% year-on-year [63][64] - The total land transaction price is 111.36 billion yuan, down 14.1% month-on-month and 8.5% year-on-year [68][89] - The average floor price of land is 2,545.5 yuan per square meter, up 1.6% month-on-month and 9.5% year-on-year [63][68] 3. Policy Overview - The Ministry of Finance has announced a new policy reducing the value-added tax rate on personal sales of housing from 5% to 3%, effective January 1, 2026 [2][97] - The central bank has indicated a focus on stabilizing the real estate market and improving financial conditions [97]

Group 1 - The real estate sector saw significant capital inflow on the first trading day of 2026, with the only ETF tracking the CSI 800 Real Estate Index (159707) rising by 1% and experiencing a net subscription of 200 million shares, indicating a surge in trading activity [1][5] - Leading real estate companies such as Poly Developments, New Town Holdings, and China Merchants Shekou all saw their stock prices increase by over 3% [1][5] - A commentary article published in the January issue of "Qiushi" magazine emphasized the need to improve and stabilize expectations in the real estate market, signaling the central government's heightened focus on managing market expectations [2][7] Group 2 - Starting January 1, the interest rates for existing housing provident fund loans and commercial loans will be lowered, with a specific reduction of 0.25 percentage points for loans issued before May 8, 2025 [2][7] - Analysts from Ping An Securities believe that the policy environment in 2026 remains promising, with a focus on mortgage rate adjustments and urban renewal progress, suggesting a new product iteration cycle is underway [2][7] - Huatai Securities recommends prioritizing investments in real estate stocks that possess "good credit, good cities, and good products," and emphasizes the importance of companies that can manage cash flow effectively during market adjustments [8] Group 3 - The real estate ETF (159707) is noted for its concentration on top-tier companies, with over 90% of its top ten constituent stocks, indicating a strong focus on central state-owned enterprises [3][8] - The ETF is designed to passively track the CSI 800 Real Estate Index, which was established on December 31, 2004, and published on December 21, 2012, reflecting a significant historical performance [3][9] - In the context of industry consolidation, leading real estate firms are expected to exhibit greater resilience and potential for growth [3][8]

TOP100 房企 2025 年 12 月销售数据点评 [Table_Industry] 房地产 ——关注财政发力节奏及蓝筹竞争格局显现时点 | [姓名table_Authors] | 电话 | 邮箱 | 登记编号 | | --- | --- | --- | --- | | 涂力磊(分析师) | 021-23185710 | tulilei@gtht.com | S0880525040101 | | 谢皓宇(分析师) | 010-83939826 | xiehaoyu@gtht.com | S0880518010002 | | 曾佳敏(分析师) | 021-23185689 | zengjiamin@gtht.com | S0880525040125 | 本报告导读： 2026 年是"十五五"开局之年，我们认为行业高质量发展背景指导下，当前 8 万亿 平新房市场销售下具备一定承接能力，关注财政发力节奏及蓝筹竞争格局显现时点。 投资要点： 从 2025 年 12 月单月情况来看，TOP100 房企实现操盘口径销售金 额 3246.5 亿元，环比 39.3%，同比-26.1%。2025 年 12 月 TOP100 ...

今日A股房地产板块呈现显著短线拉升态势，板块内个股表现活跃。龙头股中新集团率先强势涨停，成 为板块领涨标杆；城建发展此前一度封板，虽后续可能出现小幅波动，但仍彰显出较强的市场号召力。 此外，世联行、招商蛇口、新黄浦、保利发展、信达地产等一众板块内核心标的同步跟涨，板块整体赚 钱效应凸显，市场资金对房地产板块的关注度显著提升。从交易层面来看，板块内个股成交量较前一交 易日普遍放大，量能的有效配合为板块短线拉升提供了有力支撑，反映出当前市场对房地产板块政策利 好的积极反应。 1月以来，房地产板块迎来多项权威政策利好密集落地，为行业发展注入强劲动力： 1. 个人售房增值税新政正式实施：财政部、国家税务总局2025年12月30日发布公告，明确自2026年1月1 日起，个人将购买不足2年的住房对外销售的，按照3%的征收率全额缴纳增值税；个人将购买2年以上 （含2年）的住房对外销售的，免征增值税，同时废止2016年相关过渡政策。该政策直接降低了二手房 交易税费成本，有助于提升二手房流通效率，置换需求的释放将进一步传导至新房市场，对房地产行业 形成直接利好。 2. 《求是》开年刊文释放稳预期强烈信号：2026年1月1日，《 ...

房地产板块短线拉升，中新集团涨停，城建发展此前封板，世联行、招商蛇口、新黄浦、保利发展、信 达地产等跟涨。相关ETF方面，地产ETF（159707）涨1.62%，成交额1502.24万元，金融ETF （159931）成交额92.16万元。 ...

在销售保持稳定的基础上，房企投资端同步回暖。中指研究院数据显示，2025年TOP100房企拿地总额 为9640亿元，同比增长3.9%。 "一方面，为稳定土地市场，多地推出利好政策，推地质量也不断提升，增加了房企拿地积极性；另一 方面，近年来房企拿地力度较弱，存量可开发土地已基本开发完毕，当前抓住利好时机积极补仓，以图 可持续发展。"中指研究院相关负责人表示，当前，民企拿地主要集中在一二线核心城市，且聚焦优势 区域深耕，例如滨江集团在杭州拿地、懋源地产在北京拿地。 从区域分布看，一二线核心城市成为房企重仓区域。2025年，杭州、上海、北京三地全年土地出让金均 超1400亿元。在业界看来，一二线核心城市人口流入大、产业基础强、需求更有韧性，因此更受房企青 睐。 头部房企新增货值继续向核心城市和优质项目集中 中指研究院日前发布的数据显示，2025年销售额超千亿元的房企共10家，头部企业销售规模保持韧性， 核心城市项目仍是主要支撑。 从销售结构看，头部房企优势依然明显。保利发展（600048）控股集团股份有限公司（以下简称"保利 发展"）、绿城中国控股有限公司、招商局蛇口工业区控股股份有限公司（以下简称"招商蛇口 （ ...

从销售结构看，头部房企优势依然明显。保利发展控股集团股份有限公司（以下简称"保利发展"）、绿 城中国控股有限公司、招商局蛇口工业区控股股份有限公司（以下简称"招商蛇口"）、杭州滨江房产集 团股份有限公司（以下简称"滨江集团"）等企业的销售额均超过千亿元。 中指研究院日前发布的数据显示，2025年销售额超千亿元的房企共10家，头部企业销售规模保持韧性， 核心城市项目仍是主要支撑。 上海易居房地产研究院副院长严跃进向《证券日报》记者表示，近年来，多地在供地端持续优化出让机 制，土地供应呈现出"控量提质"的特征。一方面，地方政府不断提升供地精准度，部分城市对配建公共 服务设施的项目给予容积率奖励，另有城市通过支持土地出让金分期缴纳，缓解房企资金压力。另一方 面，围绕"好房子"建设导向，各地加大低容积率、可开发性较强地块的投放力度，优质地块供应明显增 加，房企竞拍积极性提升，高溢价成交案例增多。 展望未来，严跃进表示，2026年住宅市场有望迎来一批在区位、品质和功能上更具竞争力的"好房子"项 目，核心城市新房产品结构将进一步优化，具备持续开发能力与稳健经营能力的头部房企，有望保持竞 争优势。 （文章来源：证券日报） ...

Investment Rating - The report maintains an "Overweight" rating for the real estate development and services sectors [7]. Core Insights - The central government emphasizes the importance of managing expectations in the real estate market, indicating a proactive approach to stabilize the market [2][3]. - The report highlights that while the traditional real estate development model has reached its limits, the sector remains a crucial foundation for the national economy, with significant demand still to be released [4]. - The report suggests that if policies continue to address expectations effectively, it could accelerate market stabilization [5]. Summary by Sections Investment Opportunities - The report recommends investing in "three good" real estate companies, which are characterized by good credit, good cities, and good products, including companies like China Overseas Development and Longfor Group [5]. - It also highlights companies with strong operational capabilities that can manage cash flow during market adjustments, such as New Town Holdings and Longfor Group [5]. - Companies benefiting from the recovery of the Hong Kong market, like Sun Hung Kai Properties, are also recommended [5]. Policy Management - The report stresses the need for maintaining policy strength, effective supply management, and enhancing information and public opinion guidance to stabilize market expectations [3]. - It notes that policies should align with market expectations and be implemented decisively to avoid a situation where the market and policies are in conflict [3]. Market Dynamics - The report indicates that the real estate market is still adjusting, with significant declines in sales and prices, and mentions the potential for bankruptcies among some companies [2]. - It emphasizes that the real estate sector is closely linked to financial security and household wealth, underscoring its importance in the broader economic context [2]. Company Performance - The report provides detailed performance forecasts for several key companies, adjusting earnings per share (EPS) estimates for various firms based on market conditions and operational performance [12][13][14]. - For instance, Longfor Group's EPS estimates for 2025-2027 have been adjusted to 0.52, 0.68, and 1.04 yuan, reflecting a downward revision due to expected profitability challenges in its development business [12]. - China Overseas Development's EPS estimates have been adjusted to 1.39, 1.48, and 1.60 yuan for the same period, indicating a more optimistic outlook based on its strong market position and project pipeline [12].

2026年翩然而至。回顾2025年，房企销售哪家强？ 岁末年初，中指研究院、克而瑞深度咨询·普睿数智研究中心、亿翰智库三大机构分别发布销售额排行榜榜单， 2025年，保利发展蝉联销冠，与中海地产、华润置地、招商蛇口、绿城中国位居前五位，而万科跌出前五。 虽然2025年房企整体业绩延续筑底态势，但可喜的是，部分企业业绩呈现出回暖。据克而瑞深度咨询·普睿数智研 究中心统计，2025年累计业绩同比增长的房企占比为24%，其中同比增幅大于30%的企业数量占到12家。 保利发展蝉联销冠，金茂晋位、万科跌出前五 根据中指研究院和亿翰智库发布的百强房企销售榜单（全口径销售额）显示，保利发展、绿城中国的销售额为 2530亿元和2519亿元，分别位居冠军和亚军。中海地产销售额为2512亿元，华润置地销售额为2336亿元，分别位 居第三位和第四位，招商蛇口以1960亿元的销售额位居第五名。 | 排名 | ग्रह के बाद में बाद में बाद में बाद में बाद में बाद में बाद में बाद में बाद में बाद में कि में बाद में कि को में ब ...

Investment Rating - The report maintains an "Overweight" rating for the real estate industry [4][6] Core Views - The real estate market in 2025 is expected to remain sluggish, with new home transactions down by 15.8% year-on-year, while second-hand home transactions show a slight increase of 3.9% [11][22] - The report emphasizes that the policy environment is expected to become more stringent, similar to the conditions seen in 2008 and 2014, indicating that the current policy adjustments are still in progress [4] - The report suggests that the real estate sector serves as an early economic indicator, making it a valuable asset class for investment [4] - The competitive landscape in the industry is improving, with leading state-owned enterprises and select mixed-ownership and private companies expected to perform better in land acquisition and sales [4] - The report highlights a focus on first-tier and select second-tier cities for investment, as these areas are likely to see better performance during market rebounds [4] Summary by Sections New Home Transactions - In 2025, the cumulative new home transaction volume in 30 sample cities reached 98.217 million square meters, a decrease of 15.8% year-on-year [11] - First-tier cities accounted for 26.191 million square meters, down 12.0%, while second-tier cities saw a decline of 15.6% to 49.040 million square meters [11] - December 2025 saw a significant drop in new home transactions, with a total of 9.679 million square meters, reflecting a year-on-year decrease of 40.0% [2][11] Second-Hand Home Transactions - The total area of second-hand home transactions in 2025 was 103.989 million square meters, marking a year-on-year increase of 3.9% [22] - First-tier cities recorded a total of 43.287 million square meters in second-hand home transactions, up 4.4% year-on-year [22] Market Performance - The report notes that the real estate index decreased by 0.7% this week, lagging behind the CSI 300 index by 0.10 percentage points, ranking 19th among 31 sectors [34] - The report identifies a total of 28 stocks that increased in value this week, while 82 stocks experienced declines [34] Credit Bond Issuance - In the week of December 29 to January 4, only one credit bond was issued by real estate companies, totaling 250 million yuan, a decrease of 44.82 million yuan from the previous week [45]