证券研究报告 房地产 | 房地产开发 非金融|首次覆盖报告 hyzqdatemark 2026 年 02 月 02 日 | 盈利预测与估值（人民币） | | | | | | | --- | --- | --- | --- | --- | --- | | | 2023 | 2024 | 2025E | 2026E | 2027E | | 营业收入（百万元） | 175,008 | 178,948 | 159,571 | 149,719 | 144,614 | | 同比增长率（%） | -4.37% | 2.25% | -10.83% | -6.17% | -3.41% | | 归母净利润（百万元） | 6,319 | 4,039 | 1,073 | 1,472 | 1,687 | | 同比增长率（%） | 48.20% | -36.09% | -73.42% | 37.15% | 14.57% | | 每股收益（元/股） | 0.70 | 0.45 | 0.12 | 0.16 | 0.19 | | ROE（%） | 5.28% | 3.64% | 0.96% | 1.31% | 1.49% | | 市盈率（P/ ...

证券研究报告 房地产 行业定期报告 hyzqdatemark 2026 年 02 月 01 日 证券分析师 邓力 SAC：S1350525070006 dengli@jzsec.com 陈颖 SAC：S1350525110002 chenying02@huayuanstock.com 唐志玮 tangzhiwei@huayuanstock.com 国务院支持旅居项目建设，关注地产板块配置价值 投资评级： 看好（维持） ——房地产行业周报（26/1/24-26/1/30） | | | 投资要点： 请务必仔细阅读正文之后的评级说明和重要声明 板块行情：本周上证指数下跌 0.4%、深证成指下跌 1.6%、创业板指下跌 0.1%、沪深 300 上 升 0.1%、房地产（申万）下跌 2.2%。个股方面，涨跌幅前五的分别为：大悦城(+17.1%)、 京能置业(+12.5%)、新城控股(+11.4%)、京投发展(+7.7%)、招商蛇口(+7.1%)，涨跌幅后五 的分别为：华联控股(-14.9%)、西藏城投(-13.6%)、城建发展(-12.9%)、华夏幸福(-11.9%)、 万通发展(-11.5%)。 联系人 板块表现： ...

房地产 2026 年 02 月 01 日 相关研究 《房地产行业 2026 年投资策略：潮平待 风起，扬帆更远航》 2025/11/17 《好房子的另类破局之道，引领核心城市 五重共振——好房子专题报告系列之三》 2025/09/10 证券分析师 袁豪 A0230520120001 yuanhao@swsresearch.com 顾铮 A0230525120002 guzheng@swsresearch.com 首批商业不动产 REITs 上报，三条红线政策逐步退场 看好 —— 地产及物管行业周报（2026/1/24-2026/1/30） 本期投资提示： 评 证 券 研 究 报 告 请务必仔细阅读正文之后的各项信息披露与声明 本研究报告仅通过邮件提供给 中庚基金 使用。1 研究支持 顾铮 A0230525120002 guzheng@swsresearch.com 联系人 顾铮 A0230525120002 guzheng@swsresearch.com 行 业 及 产 业 行 业 研 究 / 行 业 点 ⚫ 地产行业数据：新房成交环比回升、二手房环比下降，新房成交推盘比回落。上周 (1.24-1.30)34 ...

Investment Rating - The report maintains an "Overweight" rating for the real estate industry, indicating a positive outlook for the sector despite current performance pressures [3][4]. Core Insights - Mainstream real estate companies are forecasting a decline or losses in 2025, but the report suggests that the most challenging period may be coming to an end. The report highlights significant declines in new construction and second-hand housing prices, indicating that the industry is nearing a bottom [3][4]. - The central government has emphasized stabilizing the real estate market, with recent policy statements reflecting a more proactive approach to addressing risks and supporting the sector [3][4]. - While overall performance for mainstream real estate companies is expected to remain under pressure in 2025, the report anticipates a recovery in profitability for quality firms, driven by improved sales and operational performance [3][4]. Summary by Sections Performance Forecasts - Major companies are expected to report significant losses in 2025, with Vanke A forecasting a loss of 82 billion RMB and China Overseas Development projecting a decline of 20% to 0% in net profit [4][6]. - The report categorizes companies based on expected profit growth rates, with some firms like Binjiang Group and New Town Holdings expected to see slight growth, while others like China Jinmao and Vanke A are projected to incur substantial losses [6][7]. Asset and Credit Impairment - The report details the cumulative asset and credit impairment losses for major firms, indicating that some companies have experienced significant write-downs, with New Town Holdings at 27% and Goldfield Group at 25% of their inventory [5][6]. Valuation Metrics - The report provides valuation metrics for major real estate companies, showing that many are trading at historical lows in terms of price-to-book ratios, suggesting potential investment opportunities [7][8]. - The average price-to-earnings ratio for the sector is noted, with some companies like Poly Development and Binjiang Group showing varying earnings per share forecasts for 2025 and 2026 [7][8].

Core Insights - In January 2026, the total sales of the top 100 real estate companies amounted to 190.52 billion yuan, a year-on-year decrease of 18.9% [3] - The equity sales for the same group reached 132.14 billion yuan [3] - The top ten companies by sales include Poly Development, China Overseas, China Resources, Greentown China, China Travel Investment, China Merchants Shekou, China Jinmao, Jianfa Real Estate, Vanke, and Binjiang Group, with only Poly, China Overseas, and China Resources exceeding 10 billion yuan in sales for the month [3] Sales Performance - The average sales for the top 10 companies was 9.33 billion yuan, down 11.6% year-on-year, while the average for companies ranked 11-30 was 2.6 billion yuan, also showing a decline [4] - The ranking of companies has shifted significantly compared to the previous year, with Vanke dropping from 5th to 9th place, while China Travel Investment emerged as a "dark horse" in 5th place [3][4] Market Trends - The decline in sales is attributed to the high base from January of the previous year when the market was more active following the September 2024 policy changes [6] - The industry is undergoing an adjustment phase, with a decrease in the number of companies achieving over 10 billion yuan in sales, while those achieving over 5 billion yuan have increased, indicating a shift from "scale competition" to "quality competition" [6] - In January 2026, 32 companies among the top 100 saw year-on-year sales growth, with 10 companies experiencing growth exceeding 100% [6] Real Estate Market Dynamics - The new housing market showed weak performance in January, with approximately 8.1 million square meters of new residential sales in 50 key cities, while the second-hand housing market saw a notable increase, with transaction volumes rising by 33% year-on-year [7][8] - The second-hand market's recovery is contributing to stabilizing market expectations, with some cities experiencing a reduction in listing volumes [8] Policy and Future Outlook - The central government has been signaling a focus on stabilizing market expectations, with recent policy measures including interest rate cuts and adjustments to down payment ratios for commercial properties [9] - The upcoming Spring Festival may lead to increased marketing efforts from real estate companies, and the introduction of quality projects could maintain a certain level of market activity in core cities [9] - As of the end of 2025, 21 distressed real estate companies have made progress in debt restructuring, but the challenge remains in converting financial relief into sustainable operational capacity [9]

Core Insights - In January 2026, the top 100 real estate companies in China reported a total sales revenue of 190.52 billion yuan, a year-on-year decrease of 18.9% [1] - The equity sales amount for the same group was 132.14 billion yuan [1] - The top ten companies by sales included Poly Developments, China Overseas Land, and China Resources Land, with only Poly, China Overseas, and China Resources exceeding 10 billion yuan in sales for the month [1] Sales Performance - The average sales revenue for the top 10 companies was 9.33 billion yuan, down 11.6% year-on-year [2] - Companies ranked 11-30 had an average sales revenue of 2.6 billion yuan, a decline of 25.6% [2] - Companies ranked 31-50 reported an average sales revenue of 1.03 billion yuan, down 21.0% [2] Market Dynamics - The decline in sales is attributed to the high base from January of the previous year when the market was more active due to policy changes [5] - The real estate industry is undergoing an adjustment, with a shift from "scale competition" to "quality competition," leading to resource concentration among stronger companies [5] - In January 2026, 32 companies among the top 100 reported year-on-year sales growth, with 10 companies experiencing growth exceeding 100% [5] Market Trends - The new housing market showed weak performance in January, while the second-hand housing market demonstrated notable growth, with transaction volumes increasing by 33% year-on-year [6] - The central government has been signaling stability in market expectations, emphasizing the importance of managing expectations to stabilize the real estate market [6] - Recent policy measures include lowering the down payment ratio for commercial property loans and adjusting monetary policy tools [6] Future Outlook - As the Chinese New Year approaches, real estate companies are expected to increase marketing efforts, which may sustain some activity in core city markets [7] - There are ongoing challenges for companies to convert financial restructuring into sustainable operational capabilities [7]

百强房企1月卖房"成绩单"出炉。 2026年开年，百强房企1月卖房"成绩单"出炉。 1月31日，中指研究院发布数据显示，2026年1月，TOP100房企销售总额为1905.2亿元，同比下降18.9%；同期，TOP100房企权益销售额为1321.4亿元。 房企销售金额前十依次为：保利发展、中海地产、华润置地、绿城中国、中旅投资、招商蛇口、中国金茂、建发房产、万科、滨江集团，其中仅保利、中 海、华润单月销售过百亿。 对比上年同期，房企销售位次已经发生了较大变化。头部房企中，保利、中海、华润、绿城的顺序未变，但万科从上年1月的第5位，下滑至今年1月的第9 位。中旅投资短期内成为"黑马"，闯到今年1月房企全口径销售榜第5位。 TOP10随后的房企中，招商蛇口、建发房产、滨江集团变化不大、依然位列其中，但是华发股份从去年1月的第6位降至今年1月的第18位，同期中国铁建 从第10位降至第13位，中国金茂则从去年1月的第13位升至今年1月的第7位。 克而瑞数据显示，1月全国重点50城市新建商品住宅成交面积约810万平方米，表现较为清淡，新房市场整体进入淡季；同期，重点13城市二手房成交面积 约810万平方米，环比上升16% ...

房地产 2026 年 01 月 31 日 行 业 研 究 / 行 业 点 评 相关研究 证 券 研 究 报 告 证券分析师 袁豪 A0230520120001 yuanhao@swsresearch.com 曹曼 A0230520120003 caoman@swsresearch.com 联系人 曹曼 A0230520120003 caoman@swsresearch.com ⚫ 2026 年 1 月 29 日，证监会正式受理首批三只商业不动产 REITs，分别是汇添富上海地 产、中金唯品会以及华安锦江 REIT。 点评： 请务必仔细阅读正文之后的各项信息披露与声明 本研究报告仅通过邮件提供给 博时基金 博时基金管理有限公司(researchreport@bosera.com) 使用。1 行 业 及 产 业 - ⚫ 首批 3 只商业不动产 REITs 申报，覆盖底层资产为办公楼、酒店和奥特莱斯。1 月 29 日，上交所公示首批 3 只商业不动产 REITs 申报受理：1）汇添富上海地产 REIT，底层 资产为上海黄浦区鼎保大厦、鼎博大厦两个办公楼；预计募集规模 40.02 亿元、2026-27 年净现金流分派 ...

Core Viewpoint - The majority of A-share listed real estate companies are expected to report significant losses for the year 2025, indicating a challenging market environment for the industry [1][2]. Group 1: Loss Predictions - Out of 52 listed real estate companies, 40 are expected to report losses for 2025, which means over 80% of these companies are projected to be in the red [1]. - Five companies are expected to report losses exceeding 10 billion yuan, with Vanke leading at a projected loss of 820 billion yuan, followed by China Fortune Land Development, Greenland Holdings, Overseas Chinese Town, and Gemdale [2][3]. - Vanke's cumulative losses for 2024 and 2025 are projected to be nearly 1,315 billion yuan, surpassing the total profits from 2019 to 2023 [3]. Group 2: Reasons for Losses - The losses are attributed to declining property prices and significant impairment provisions that companies have had to make over the past two years [9][10]. - Many companies had previously anticipated a market recovery and began to recognize inventory impairments, but the continued market downturn has forced them to increase these provisions [10]. Group 3: Companies Reporting Profits - Twelve companies are expected to report profits, with Jinke Real Estate projected to achieve a net profit of 300 billion to 350 billion yuan, primarily due to successful restructuring [12][13]. - Poly Developments and China Merchants Shekou are also expected to report profits, albeit with significant declines compared to 2024, primarily due to impairment provisions [16][17]. Group 4: Market Dynamics - The list of loss-making companies includes a mix of private, state-owned, and central enterprises, indicating that the nature of the company does not correlate with the likelihood of losses [7]. - State-owned platform companies, which previously supported land acquisitions, are now facing increased pressure due to the ongoing market decline [8]. Group 5: Future Outlook - The upcoming annual report season in March and April 2025 will provide more detailed insights into the operational conditions of these companies [25].

Investment Rating - The report assigns an "Overweight" rating for the commercial real estate REITs sector [6]. Core Insights - The launch of commercial real estate REITs in China is expected to significantly improve corporate cash flow and performance, optimizing financial statements and guiding the industry towards a new model of development [2][6]. - The first batch of commercial real estate REITs has entered the application stage, accelerating the development process [6]. - The report highlights several recommended companies across different categories, including development, residential-commercial, property management, and cultural tourism [6]. Summary by Relevant Sections Investment Highlights - The first batch of commercial real estate REITs covers diverse asset types such as hotels, offices, and commercial complexes, enhancing the range of underlying assets [2]. - Specific REITs mentioned include: 1. Huazhong Jinjiang Closed-end Commercial Real Estate Securities Investment Fund, with a projected fundraising scale of 1.703 billion yuan and an annualized cash distribution rate forecast of 3.44% for 2025 [6]. 2. Huitianfu Shanghai Real Estate Closed-end Commercial Real Estate Securities Investment Fund, with a projected fundraising scale of 4.002 billion yuan and an annualized cash distribution rate forecast of 4.50% for 2026 [6]. 3. CICC Vipshop Closed-end Commercial Real Estate Securities Investment Fund, with a projected fundraising scale of 7.47 billion yuan and an annualized cash distribution rate forecast of 4.57% for 2026 [6]. Company Profitability Forecast - The report provides profitability forecasts for key companies, indicating expected earnings per share (EPS) and price-to-earnings (PE) ratios for 2024 to 2026, with all listed companies receiving an "Overweight" rating [8]. - Notable companies include: - Vanke A, with a projected EPS of -4.17 yuan for 2024 and a market cap of 54.22 [8]. - China Overseas Development, with a projected EPS of 1.43 yuan for 2024 and a market cap of 8.93 [8]. - Longfor Group, with a projected EPS of 1.58 yuan for 2024 and a market cap of 5.93 [8].