Core Viewpoint - The performance growth myth of Supor, known as the "king of small home appliances" in A-shares, has collapsed, with both revenue and net profit declining in the third quarter of 2025 [2][4]. Financial Performance - In Q3 2025, Supor reported revenue of 5.42 billion yuan, a year-on-year decrease of 2.30%, and a net profit attributable to shareholders of 426 million yuan, down 13.42% year-on-year [3][4]. - For the first three quarters of 2025, cumulative revenue reached 16.90 billion yuan, a slight increase of 2.33%, while net profit was 1.37 billion yuan, down 4.66% year-on-year [4]. Business Structure and Growth Challenges - Supor has long relied on cookware and kitchen appliances, with slow expansion into new business areas, resulting in only a 4 percentage point increase in revenue share over five years [2][7]. - The company’s revenue from kitchen appliances has consistently contributed over 85% to total revenue, while other categories have seen minimal growth, from 10.19% to 14.56% since 2020 [7]. Sales Performance - Domestic sales have shown a trend of slow growth, with annual growth rates fluctuating and even turning negative in some years [8]. - External sales growth is heavily dependent on the major shareholder, SEB Group, which poses risks to Supor's performance due to the high correlation between their sales [10][11]. Dividend Policy and Management Actions - Despite declining revenue and profit growth, Supor has maintained a high dividend payout strategy, with significant amounts distributed to shareholders [14][16]. - The management, including major shareholders, has been actively reducing their stakes, with Su Xianze having cashed out over 170 million yuan since 2011 [14][15]. Research and Development Investment - Supor's investment in research and development has been notably lower than competitors, with a declining ratio of R&D expenditure to revenue over recent years [16][18]. - The acquisition by SEB Group has led to concerns that Supor is being treated as a "cash cow," with insufficient focus on sustainable development and innovation [18][19].

Core Viewpoint - The performance growth myth of Supor, known as the "king of small appliances" in A-shares, has collapsed, with both revenue and net profit declining in the third quarter of 2025 [2][4]. Financial Performance - In Q3 2025, Supor reported revenue of 5.42 billion yuan, a year-on-year decline of 2.30%, and a net profit attributable to shareholders of 426 million yuan, down 13.42% year-on-year [3][4]. - For the first three quarters of 2025, cumulative revenue reached 16.90 billion yuan, a slight increase of 2.33%, while net profit fell by 4.66% to 1.37 billion yuan [4][5]. Business Structure - Supor has long relied on cookware and kitchen appliances, with new business expansions progressing slowly, resulting in a mere 4 percentage point increase in revenue share over five years [2][7]. - The company's main business segments include open flame cookware, kitchen appliances, kitchen and bathroom electrical appliances, and household electrical appliances, with cookware contributing over 85% of revenue since 2020 [7]. Sales Performance - Domestic sales have shown a trend of slow growth, with annual growth rates fluctuating and even turning negative in some years [8]. - External sales have been heavily dependent on the major shareholder, SEB Group, which poses risks to Supor's revenue stability [10][12]. Shareholder Actions - Despite declining revenue and profit growth, Supor's board has continued to implement high dividend payouts, with significant cashing out by major shareholders [13][14]. - Since 2005, Supor has maintained a high dividend strategy, with a payout ratio reaching approximately 99.82% in 2023 [14]. Research and Development - Supor's investment in research and development has been notably lower than that of competitors like Bear Electric and Joyoung, indicating a lack of focus on innovation [16][18]. - The R&D expenditure as a percentage of revenue has been declining, raising concerns about the company's long-term sustainability and competitive advantage [18].

Investment Rating - The report maintains a "Buy" rating for the company [5] Core Views - The company reported a revenue of 16.9 billion yuan for the first three quarters of 2025, reflecting a year-on-year increase of 2.3%. However, the net profit attributable to the parent company decreased by 4.7% to 1.37 billion yuan [1] - The revenue growth rate has slowed down, primarily due to the ongoing low demand in the domestic small home appliance industry and high export base from the previous year [1] - The gross margin for the first three quarters of 2025 was 23.7%, a decrease of 0.8 percentage points year-on-year, while the net profit margin decreased to 8.1% [2] Financial Summary - Revenue projections for 2025-2027 are estimated at 22.9 billion, 24.1 billion, and 25.3 billion yuan, with year-on-year growth rates of 2.1%, 5.1%, and 5.1% respectively [4] - The net profit attributable to the parent company is forecasted to be 2.25 billion, 2.38 billion, and 2.51 billion yuan for 2025-2027, with growth rates of 0.2%, 5.9%, and 5.5% respectively [4] - The latest diluted EPS is projected to be 2.81 yuan in 2025, increasing to 3.13 yuan by 2027 [4]

Market Performance - The small home appliance sector increased by 1.52% on October 27, with Ousheng Electric leading the gains [1] - The Shanghai Composite Index closed at 3996.94, up 1.18%, while the Shenzhen Component Index closed at 13489.4, up 1.51% [1] Stock Highlights - Ousheng Electric (301187) closed at 28.68, up 6.90% with a trading volume of 96,600 shares and a transaction value of 276 million [1] - Lek Electric (603355) closed at 26.80, up 6.69% with a trading volume of 150,300 shares and a transaction value of 392 million [1] - Beiding Co. (300824) closed at 12.86, up 3.71% with a trading volume of 94,200 shares and a transaction value of 121 million [1] - Other notable stocks include Rainbow Group (003023) at 25.00, up 3.69%, and Ecovacs (603486) at 93.85, up 2.95% [1] Capital Flow - The small home appliance sector saw a net inflow of 124 million from main funds, while retail investors experienced a net outflow of 1.17 billion [2][3] - The main funds' net inflow for Lek Electric was 41.86 million, while it faced a net outflow of 54.59 million from retail investors [3] - Ecovacs had a main fund net inflow of 27.89 million, with a retail net outflow of 4.47 million [3]

Group 1: Financial Performance - In the first three quarters of 2025, the company achieved operating revenue of 16.897 billion yuan, a year-on-year increase of 2.33%, while the net profit attributable to shareholders was 1.366 billion yuan, a year-on-year decline of 4.66% [4] - Both operating revenue and net profit saw a year-on-year decline in the third quarter, primarily due to the impact of external sales [4] Group 2: Sales and Market Strategy - The company has focused resources on core product categories and actively developed new categories with market potential, leading to stable growth in domestic sales [4] - The "old-for-new" subsidy policy has positively impacted the home appliance industry, and the company has made significant investments to support domestic sales [5] Group 3: Cost Management - The company has implemented strict and effective control over various expenses, with a slight increase in the expense ratio in the third quarter due to heightened marketing investments in response to intense market competition [6] - Future plans include continuing strict expense management while optimizing resource input efficiency [6] Group 4: Product Development and Innovation - The company will continue to monitor consumer needs and update products based on differentiated scenarios, maintaining investment in core product categories for research and marketing [7] - New product categories will be developed to ensure sustainable growth [7] Group 5: External Sales Challenges - External sales faced pressure in the third quarter due to intensified international trade tensions and weak demand in the European market [8] - Major external clients have lowered their annual performance expectations, negatively impacting the company's external sales orders [9] Group 6: Production and Supply Chain - The company has increased production capacity at its Vietnam base to address uncertainties in tariff policies, particularly for products exported to North America [9] - The company aims to leverage its scale and responsive capabilities to provide cost-competitive products for external clients [9] Group 7: Online and Offline Sales Channels - Online sales channels, including traditional e-commerce platforms like Tmall, JD.com, and Pinduoduo, have shown stable development and contributed significantly to sales [9] - The company plans to enhance its online presence and optimize its product and store matrix to gain market share, while offline channels are stabilizing but still affected by online growth [9]

Core Viewpoint - Supor is facing significant operational challenges, transitioning from an industry benchmark to a company struggling under the pressures of foreign ownership and market dynamics, as evidenced by its declining revenue and profit margins in Q3 2025 [2][5][7]. Financial Performance - In Q3 2025, Supor reported revenue of 5.42 billion yuan, a year-on-year decrease of 2.3%, while net profit attributable to shareholders fell to 426 million yuan, down 13.42% [3][9]. - The net profit after excluding non-recurring gains was 412 million yuan, reflecting a 14.5% decline, indicating a weakening core business profitability [9][11]. - Year-to-date revenue reached 16.89 billion yuan, showing a modest growth of 2.33% compared to the previous year, but the growth rate is significantly below industry averages [4][7]. Market Dynamics - The company’s reliance on external sales, particularly from SEB Group, has created vulnerabilities, as evidenced by a 7.55% increase in external sales revenue in the first half of 2025, which is heavily dependent on SEB's global strategy [5][14]. - Domestic sales growth is also under pressure, with a mere 3.36% increase in the first half of 2025, reflecting a broader trend in the home appliance market shifting from growth to a more saturated environment [5][17]. Competitive Landscape - Supor is experiencing intensified competition from both international brands and local players, leading to a challenging market position where it struggles to maintain its foothold in both high-end and low-end segments [19][23]. - The company’s market share in traditional categories like cookware remains strong, but it is losing ground in emerging categories such as air fryers and water purification devices to local brands [23][25]. Governance and Strategic Challenges - The governance structure of Supor is under scrutiny due to SEB holding 83.19% of the shares, raising concerns about the company's operational independence and its ability to prioritize local market needs over global strategies [20][25]. - The shift in consumer preferences towards domestic brands and the "Guochao" trend poses additional challenges for Supor, as its foreign ownership may hinder its appeal among younger consumers [23][25].

Core Viewpoint - Supor's performance has shown a significant "loss of momentum," with a notable decline in both revenue and net profit in the third quarter of 2025, indicating ongoing operational challenges [2][4]. Financial Performance - In Q3 2025, Supor achieved revenue of 5.42 billion yuan, a year-on-year decrease of 2.30%, and a net profit of 426 million yuan, down 13.42%, with the decline in net profit outpacing revenue [2][4]. - For the first three quarters of 2025, the company's revenue saw a slight increase of 2.33% year-on-year, while net profit decreased by 4.66% [2][4]. - The decline in net profit has been a gradual trend, with the growth rate dropping from 25.91% in 2018 to a near-zero growth of 2.97% in 2024, and a significant decline in 2025 [5][11]. Sales and Accounts Receivable - Accounts receivable rose sharply to 3.133 billion yuan by the end of Q3 2025, a 16.47% increase from the end of 2024 [8][11]. - The increase in accounts receivable raises concerns about potential bad debt risks due to prolonged collection periods [9]. Market Structure and Management Issues - Supor's internal sales growth has stagnated, with growth rates dropping from 10.8% in 2021 to -1.21% in 2024, while external sales face high dependency and volatility [11]. - The management team has experienced instability, with the resignation of key executives and subsequent share reductions by management after dividend payouts, raising market concerns [12][13]. Research and Development - Supor's R&D investment has been consistently low, averaging around 2% of revenue, which is below industry standards [15][16]. - In contrast, the company's sales expenses have been significantly higher than R&D expenditures, indicating a focus on marketing over innovation [17]. Consumer Complaints - Supor has faced a high volume of consumer complaints, with over 8,000 reported issues related to product safety and service quality, significantly higher than competitors [20][24]. - Recent data shows a 33.33% increase in public complaints within a month, highlighting ongoing consumer dissatisfaction [24].

Core Viewpoint - Supor's performance has shown a significant decline in the third quarter of 2025, with both revenue and net profit decreasing, indicating a long-term structural imbalance in the company's market and management strategies [1][2]. Performance Decline - In Q3 2025, Supor reported revenue of 5.42 billion yuan, a year-on-year decrease of 2.30%, and a net profit of 426 million yuan, down 13.42%, with the profit decline outpacing revenue [1][3]. - For the first three quarters of 2025, the company's revenue saw a slight increase of 2.33%, while net profit decreased by 4.66% compared to the previous year [1][3]. Revenue and Profit Trends - The decline in net profit growth has been a gradual process, with a peak growth of 25.91% in 2018, dropping to 14.97% in 2019, and turning negative in 2020 [3][5]. - By 2024, net profit growth was nearly flat at 2.97%, and in 2025, it turned into a decline of 4.66% for the first three quarters [3][5]. Accounts Receivable Increase - As of Q3 2025, accounts receivable rose to 3.133 billion yuan, a 16.47% increase from the end of 2024, indicating potential risks related to bad debts [7][8]. Structural Imbalance - Supor's domestic sales, which account for 66.55% of total revenue, have stagnated, with growth rates dropping from 10.8% in 2021 to -1.21% in 2024 [8]. - The company's reliance on external sales, particularly from Groupe SEB, has led to significant revenue volatility, with exports declining by approximately 11% in 2025 [8][9]. Management Turmoil - The company has experienced management instability, with the resignation of key executives and a lack of a confirmed general manager since early 2025 [9][10]. - High-level executives have engaged in stock sell-offs shortly after receiving dividends, raising concerns among investors [9][10]. Research and Development Shortcomings - Supor's R&D investment has remained low, averaging around 2% of revenue, which is below industry standards [11][12]. - In contrast, competitors have significantly higher R&D investment ratios, indicating a potential disadvantage in innovation [11][12]. Consumer Complaints - Supor has faced a high volume of consumer complaints, with over 8,000 reported issues related to product safety and service quality, significantly higher than competitors [16][19]. - Recent data shows a 33.33% increase in public complaints within a month, highlighting ongoing consumer dissatisfaction [19].

Summary of Suoer's Conference Call Company Overview - **Company**: Suoer - **Industry**: Home Appliances Key Financial Performance - **Revenue**: For the first three quarters of 2025, Suoer achieved revenue of 16.897 billion yuan, a year-on-year increase of 2.33% [4][2] - **Net Profit**: The net profit attributable to shareholders was 1.366 billion yuan, a year-on-year decline of 4.66% [4][2] - **Third Quarter Performance**: In Q3 2025, revenue decreased by 2.33% year-on-year, and net profit fell by 13.4% [4][2] Core Insights and Arguments - **Impact of Policies**: The decline in net profit is attributed to the diminishing marginal effects of the old-for-new appliance subsidy policy and increased self-subsidy expenses [2][4] - **Product Performance**: Strong performance in core categories such as rice cookers and frying pans, while actively expanding into emerging categories like water purifiers and tea machines [2][4] - **Domestic Sales**: Domestic sales continued to grow in Q3, supported by optimized product structure and pricing, although overall gross margin remained stable [2][4] - **International Sales**: International sales growth slowed due to tense international trade conditions and weak market demand, leading to pressure on revenue and profits [2][4] Sales and Market Dynamics - **Sales Goals**: Initially aimed for a 5% annual growth, but this target has become challenging due to the parent company Cyber Group's downward revision of its performance expectations [2][6] - **Gross Margin**: Q3 domestic gross margin improved, while international gross margin declined temporarily. An 18% gross margin agreement with Cyber is expected to maintain stability for the year [11][2] - **Marketing Strategies**: Increased marketing and promotional spending in Q3 due to competition, with a focus on maintaining a stable expense ratio [13][2] Regional and Export Insights - **Export Markets**: Europe is the primary export market, with North America accounting for less than 20% of total exports. Tariff issues in North America have a limited impact overall [7][8] - **Production Capacity**: Production capacity for North America has shifted to Vietnam, with plans for expansion depending on future order targets [8][12] Future Growth and Innovation - **New Product Development**: The company has successfully expanded into kitchen appliances and small home appliances, with a focus on high-cost performance products and innovation [14][15] - **Emerging Categories**: Future growth is expected in categories like cleaning appliances and kitchen home appliances, with ongoing product launches and technological innovations [15][16] - **Membership Growth**: The number of members is expected to exceed 40 million by 2026, enhancing customer loyalty and reducing traffic costs [16][2] Dividend Strategy - **Dividend Policy**: The company plans to maintain a dividend payout ratio of 50% to 80% of net profit, aligning with business development needs [19][2]

Investment Rating - The report maintains a "Recommended" rating for Supor (002032) with a target price of 54.1 CNY [2][8]. Core Insights - Supor's Q3 2025 revenue reached 5.42 billion CNY, showing a year-over-year decline of 2.3%, primarily due to pressure on overseas sales, while domestic sales remained stable [8]. - The company's gross margin for Q3 2025 was 23.9%, unchanged from the previous year, indicating resilience in maintaining profitability despite competitive pressures [8]. - The net profit margin decreased to 7.9%, down 1.0 percentage points year-over-year, mainly due to increased marketing expenses [8]. Financial Performance Summary - **Revenue Forecasts**: - 2024A: 22,427 million CNY - 2025E: 23,127 million CNY (growth of 3.1%) - 2026E: 24,275 million CNY (growth of 5.0%) - 2027E: 26,181 million CNY (growth of 7.9%) [4][9] - **Net Profit Forecasts**: - 2024A: 2,244 million CNY - 2025E: 2,239 million CNY (decline of 0.3%) - 2026E: 2,389 million CNY (growth of 6.7%) - 2027E: 2,637 million CNY (growth of 10.4%) [4][9] - **Earnings Per Share (EPS)**: - 2024A: 2.80 CNY - 2025E: 2.79 CNY - 2026E: 2.98 CNY - 2027E: 3.29 CNY [4][9] - **Valuation Ratios**: - Price-to-Earnings (P/E) ratio for 2025E: 17 times - Price-to-Book (P/B) ratio for 2025E: 6.0 times [4][9] Market Performance - The report highlights that Supor's domestic sales of key products such as woks and pressure cookers showed positive growth, with sales increasing by 11.1% and 0.5% respectively in Q3 2025 [8]. - The company is positioned as a leading player in the small home appliance sector, benefiting from effective channel transformations and continuous product innovation [8].