广博股份不仅擅长IP资源的获取与整合，更注重IP商业价值的深度挖掘，构建起从产品开发到营销转化 的全链路运营体系。 在产品开发环节，公司突破了传统文具的功能局限，将IP元素与潮玩概念、实用功能有机结合，打造出 高附加值的创新产品。2024年，公司创意产品收入达1.87亿元，同比增长15.95%，毛利率高达43.29%， 较上年提升8.92个百分点。今年上半年，公司创意产品实现销售收入6374.60万元，毛利率为40.10%， 仍保持很高的毛利率。 品类拓展是广博股份IP商业价值释放的重要途径。公司通过拓宽IP衍生品产品线，涵盖水杯、毛绒等生 活潮玩周边，结合时尚、轻奢、潮玩概念，提升产品的情感价值和社交属性。这种从文具到生活潮玩的 品类延伸，不仅扩大了IP的覆盖场景，更提升了用户的生命周期价值。 在营销环节，广博股份构建了线上线下融合的全渠道推广体系，实现IP热度到消费转化的高效衔接。线 上方面，公司充分利用社交媒体平台开展"短视频种草+直播带货"的营销模式，邀请IP领域的KOL进行 产品测评和推荐，快速提升产品知名度。 在这股热潮之下，多家A股上市公司持续IP运营，深耕潮玩市场。广博股份全力聚焦IP衍生品业 ...

Group 1 - The company Guangbo Co., Ltd. (002103) announced on September 1 that Mr. Ren Hangzhong's share reduction plan has expired on August 28, 2025 [1]

Market Performance - The entertainment products sector rose by 0.33% on September 1, with Jin Yun Laser leading the gains [1] - The Shanghai Composite Index closed at 3875.53, up 0.46%, while the Shenzhen Component Index closed at 12828.95, up 1.05% [1] Individual Stock Performance - Guangyuanqu Light (300220) closed at 17.95, up 7.16% with a trading volume of 133,200 shares and a transaction value of 235 million [1] - Source Pet (001222) closed at 26.69, up 5.62% with a trading volume of 105,500 shares and a transaction value of 277 million [1] - Shuhua Sports (662509) closed at 9.82, up 3.37% with a trading volume of 98,800 shares and a transaction value of 95.6 million [1] - Helen Piano (300329) closed at 13.43, up 3.31% with a trading volume of 162,900 shares and a transaction value of 219 million [1] - Dayuan Pet (301335) closed at 36.65, up 3.24% with a trading volume of 116,200 shares and a transaction value of 418 million [1] Fund Flow Analysis - The entertainment products sector experienced a net outflow of 41.58 million from institutional investors, while retail investors saw a net inflow of 35.50 million [2] - Major stocks like Shuhua Sports and Morning Light (603899) had significant net inflows from retail investors, indicating strong retail interest despite overall sector outflows [3] Notable Declines - Zhejiang Zhengte (001238) saw a significant decline of 6.47%, closing at 51.71 with a trading volume of 22,200 shares and a transaction value of 118 million [2] - Chuangyuan Co. (300703) decreased by 4.79%, closing at 31.19 with a trading volume of 116,200 shares and a transaction value of 367 million [2]

Core Viewpoint - The announcement details the completion of a share reduction plan by a major shareholder of Guangbo Group Co., Ltd., indicating a significant decrease in their ownership percentage and the method of reduction through block trading [1][2]. Shareholder Reduction Plan - The major shareholder, Ren Hangzhong, planned to reduce his holdings by up to 10.54 million shares, representing 1.97% of the total share capital, between May 29, 2025, and August 28, 2025 [1]. - As of June 30, 2025, Ren Hangzhong had reduced his holdings to 9.99999% of the total share capital [1]. - Further reductions occurred on August 6 and August 26, 2025, totaling 5,342,800 shares, bringing his total holdings to 48,084,432 shares, or 8.99997% of the total share capital [1]. Transaction Details - The total shares reduced during the plan amounted to 1,053.72 million shares, which is approximately 1.97225% of the total share capital [2]. - The average price per share during the block trades varied, with specific transactions recorded at prices such as 156.44, 200.00, and 334.28 [2]. Compliance and Impact - The company confirmed that the share reduction complied with relevant laws and regulations, and it did not violate any lock-up agreements or commitments regarding share reductions [3]. - The reduction in shares will not lead to changes in the controlling shareholder or actual controller, nor will it materially affect the company's operations [3].

Report Summary 1. Report Industry Investment Rating No information provided. 2. Core Viewpoints of the Report The report focuses on the in - depth research of Guangbo Co., Ltd. in the household light industry. It analyzes the company's operating conditions, product sales, new product incubation, IP operation, channel strategy, and overseas production base layout, highlighting the company's development potential and market competitiveness [23][26][28]. 3. Summary According to Relevant Catalogs 3.1 Research Basic Situation - The research object is Guangbo Co., Ltd., belonging to the household light industry. The reception time is August 29, 2025. The listed company's reception personnel include the board secretary, deputy general manager Jiang Shuying, and the securities affairs representative Wang Xiuna [16]. 3.2 Detailed Research Institutions - The research institutions include Linrui Fund, Orient Fortune Securities, Benfen Investment, Guoyuan Securities, Xinglan Management, Shangqi Capital, Yingling Investment, Dailesi Investment, Yuekai Securities, and CICC Securities [17]. 3.3 Research Institution Proportion - Other institutions account for 50%, securities companies account for 40%, and investment companies account for 10% [18]. 3.4 Main Content Information - **Business Performance in the First Half of 2025**: The company achieved a total operating income of 1.171 billion yuan, a year - on - year increase of 2.38%. The net profit attributable to shareholders of the listed company was 76.1341 million yuan, a year - on - year increase of 4.22%. After deducting the impact of share - based payment, the net profit was 78.2615 million yuan, a year - on - year increase of 7.13% [23]. - **Product Sales Changes**: In the first half of 2025, the sales revenue of office supplies was 306 million yuan, a year - on - year decrease of 2.83%; the revenue of office direct sales business was 620 million yuan, a year - on - year increase of 6.15%; the sales revenue of leisure and lifestyle products reached 148 million yuan, a year - on - year increase of 40.38%. The creative product category achieved sales revenue of 63.746 million yuan, mainly due to the decline in the sales of IP student products [23]. - **New Product Incubation**: The company focused on the incubation of card and plush projects. The "Zhu Xian" card was successfully launched, and the co - branded plush pendant with "Detective Conan" was also successfully put on the market through all channels [25][26]. - **IP Operation and Core Competitiveness**: The company deepened market insight and IP matrix construction, combined head IPs and niche IPs, and built a full - link marketing system. The core competitiveness lies in the coordinated operation of IP resources [26][27]. - **Future Channel Strategy**: The company will focus on in - depth development of traditional e - commerce and expansion of social e - commerce online, and consolidate traditional channels and strengthen flash activities offline to promote full - channel cooperation [27]. - **Overseas Production Bases**: The company has established production bases in Vietnam, Cambodia, and Malaysia. It will continue to expand the Vietnam production base and plan to set up a production base in Indonesia [28].

Financial Performance - In the first half of 2025, the company achieved total revenue of 1.171 billion CNY, a year-on-year increase of 2.38% [3] - The net profit attributable to shareholders was 76.1341 million CNY, up 4.22% year-on-year, while the net profit excluding share-based payment effects was 78.2615 million CNY, reflecting a 7.13% increase [3] Sales Performance by Product Category - Office supplies sales revenue reached 306 million CNY, a decline of 2.83% year-on-year [4] - Direct sales of office products amounted to 620 million CNY, an increase of 6.15% [4] - Sales of leisure lifestyle products surged to 148 million CNY, marking a significant increase of 40.38% due to strong growth in overseas sales [4] - Creative product sales were 63.746 million CNY, primarily affected by a decline in IP student product sales [4] New Product Development - The company focused on expanding new product categories, particularly in card games and plush toys, achieving initial success [5] - The "Zhu Xian" card game, based on a classic IP, has been successfully developed and launched, gaining attention from target users [5] - A collaboration with the well-known IP "Detective Conan" resulted in plush keychains that have been successfully marketed across various channels [5] IP Operations and Competitive Advantage - The company enhances market insights and builds an IP matrix, targeting both major and niche IPs to reach diverse consumer groups [7] - The synergy between external and proprietary IPs creates a complementary structure, enhancing product differentiation and driving market growth [7] Future Channel Strategy - The company plans to deepen its online presence in traditional e-commerce and expand into social e-commerce while reinforcing traditional offline channels [8] - Strategies include thematic pop-up events in commercial areas and leveraging live streaming and exhibitions to enhance customer engagement [8] Overseas Production Bases - The company has established production bases in Vietnam, Cambodia, and Malaysia, with plans to expand the Vietnam base and establish a new base in Indonesia [9] - This multi-regional production strategy aims to mitigate operational risks and optimize cost structures, enhancing competitiveness in international markets [9]

Investment Rating - The report maintains a "Buy" rating for the company, with a target price not specified [6][4]. Core Viewpoints - The company focuses on IP derivative products and aims to capture new opportunities through collaborative innovation [2][3]. - In H1 2025, the company reported a revenue of 1.2 billion, a 2% increase year-on-year, and a net profit of 80 million, a 4% increase year-on-year [1]. - The company has a diverse portfolio of popular IPs, including "Doraemon," "JOJO," and "Hunter x Hunter," and is developing new products in line with market trends [2][3]. - The strategy includes enhancing product competitiveness and expanding into new categories such as badges and plush toys, aligning with the growing domestic IP derivative market [2][3]. Financial Performance Summary - For H1 2025, the company's creative product revenue decreased by 31% to 60 million, while office direct sales revenue increased by 6% to 600 million [1]. - Domestic revenue was 700 million, down 2%, while overseas revenue increased by 12% to 400 million [1]. - The company adjusted its revenue forecast for 2025-2027 to 2.9 billion, 3.2 billion, and 3.6 billion, respectively, with net profits of 170 million, 220 million, and 270 million [4][5]. Financial Data and Valuation - The company’s projected revenue growth rates for 2023 to 2027 are 8.20%, 3.26%, 6.15%, 10.19%, and 9.70% respectively [5]. - The projected net profit for 2025 is 170.79 million, with an EPS of 0.32 yuan per share [11]. - The company’s P/E ratios for 2025, 2026, and 2027 are projected to be 32.55, 25.47, and 20.13 respectively [5][11].

证券代码：002103 证券简称：广博股份 公告编号：2025-046 广博集团股份有限公司 关于持股 5%以上股东减持计划期限届满暨减持结果公告 1 律法规，现将具体情况公告如下： 一、 本次减持相关情况 1、股东减持股份情况 本公司董事、持股5%以上股东任杭中先生保证向本公司提供的信息 内容真实、准确、完整，不存在虚假记载、误导性陈述或重大遗漏。 本公司及董事会全体成员保证公告内容与信息披露义务人提供的信 息一致。 广博集团股份有限公司（以下简称"广博股份"或"公司"）于2025 年5月7日披露了《关于公司董事、持股5%以上股东减持股份的预披露公 告》（公告编号：2025-024）。任杭中先生计划在2025年5月29日-2025 年8月28日期间，通过大宗交易方式减持公司股份不超过1,054.22万股 （含本数），占本公司当前总股本的比例为1.97%。 任杭中先生于2025年6月30日通过大宗交易方式减持公司股份 1,564,400股。本次权益变动后，任杭中先生持有公司股票53,427,232 股，占公司总股本比例为9.99999%。公司于2025年7月2日披露了《关于 公司股东持股比例变动至10%以下的 ...

Group 1 - On August 28, Guangbo Co., Ltd. executed a block trade of 3.63 million shares, with a transaction value of 37.1712 million yuan, accounting for 13.1% of the total transaction volume for that day [1] - The transaction price was 10.24 yuan, which represents a discount of 0.49% compared to the market closing price of 10.29 yuan [1] - The buyer was CITIC Securities Co., Ltd. from its Beijing headquarters, while the seller was Ping An Securities Co., Ltd. from its Beijing branch [2]

Investment Rating - The report maintains a "Buy" rating for the company [4] Core Views - The company has shown steady growth with a revenue of 1.171 billion yuan in the first half of 2025, representing a year-on-year increase of 2.38%, and a net profit of 76 million yuan, up 4.22% year-on-year [1] - The company is focusing on the IP derivative business, which is expected to reach a market size of 202.8 billion yuan in China by 2025, indicating significant growth potential [2] - The overseas business has continued to grow, with revenue reaching 443 million yuan in the first half of 2025, a year-on-year increase of 11.54%, and a gross margin of 32.43%, up 1.99 percentage points year-on-year [3] Summary by Sections Financial Performance - In the first half of 2025, the company achieved a revenue of 1.171 billion yuan, a 2.38% increase year-on-year, and a net profit of 76 million yuan, reflecting a 4.22% growth [1] - The company expects revenues of 2.958 billion yuan, 3.198 billion yuan, and 3.502 billion yuan for 2025, 2026, and 2027 respectively, with corresponding year-on-year growth rates of 6.5%, 8.1%, and 9.5% [4] - The net profit forecast for the same years is 167 million yuan, 202 million yuan, and 233 million yuan, with year-on-year growth rates of 9.9%, 20.8%, and 15.5% [4] Business Strategy - The company is leveraging its brand, design, IP resources, manufacturing scale, and channel advantages to enhance its competitive edge [1] - The IP matrix includes both externally licensed IPs such as "Zhu Xian" and "Detective Conan," and self-developed IPs like "Xi Xi Jiang" and "MIMO," aiming to expand product categories and improve IP operations [2] Market Outlook - The report highlights the potential of the IP derivative market in China, which is projected to grow significantly, providing a favorable environment for the company's strategic focus [2] - The overseas business is expected to continue its growth trajectory despite challenges in the international market, with a focus on high-value products and large orders [3]