Investment Rating - The report maintains a "Buy" rating for Semir Apparel (002563) with a target price based on the last closing price of 7.24 [1][7]. Core Views - The company reported a revenue of 14.626 billion yuan for 2024, reflecting a year-on-year growth of 7.1%, and a net profit attributable to shareholders of 1.137 billion yuan, up 1.4% year-on-year [4][8]. - The fourth quarter of 2024 showed a revenue of 5.23 billion yuan, with a year-on-year increase of 9.8%, and a net profit of 380 million yuan, up 32.1% year-on-year, indicating a significant acceleration in growth [4][5]. Summary by Sections Financial Performance - For 2024, revenue from casual wear and children's clothing reached 4.19 billion yuan and 10.27 billion yuan respectively, with year-on-year growth of 0.44% and 9.6% [5]. - The gross margin for children's clothing improved by 0.5 percentage points to 47.3%, while casual wear saw a decline of 2.5 percentage points to 35.5% [5]. - Online sales for children's clothing increased by 13%, with a gross margin improvement of 2.9 percentage points due to better channel management and discount strategies [5]. Operational Efficiency - The inventory turnover days improved to 140 days, down from 185 and 159 days in the previous two years, indicating enhanced inventory management [6]. - The proportion of new products within one year increased by 25.6 percentage points to 79%, reflecting a healthier inventory structure [6]. Growth Outlook - The company is expected to continue its store opening momentum in 2025, with a focus on new store formats that could enhance store efficiency [7]. - Long-term growth is anticipated from the rapid expansion of authorized brands and overseas store openings [7]. - Projected net profits for 2025, 2026, and 2027 are 1.205 billion yuan, 1.368 billion yuan, and 1.508 billion yuan respectively, with corresponding price-to-earnings ratios of 16, 14, and 13 [8].

森马服饰（002563.SZ） 2024 年分红比例提升，库存结构改善奠定增长基础 2025 年 04 月 02 日 投资评级：买入（维持） | 日期 | 2025/4/1 | | --- | --- | | 当前股价(元) | 7.24 | | 一年最高最低(元) | 7.48/4.34 | | 总市值(亿元) | 195.05 | | 流通市值(亿元) | 159.40 | | 总股本(亿股) | 26.94 | | 流通股本(亿股) | 22.02 | | 近 3 个月换手率(%) | 41.92 | 纺织服饰/服装家纺 股价走势图 数据来源：聚源 -32% -16% 0% 16% 32% 48% 2024-04 2024-08 2024-12 森马服饰 沪深300 相关研究报告 《H1 线下恢复净拓，看好下半年渠 道拓展下持续增长—公司信息更新 报告》-2024.9.1 《2022 年业绩承压，期待轻装上阵 &开店下业绩修复—公司信息更新 报告》-2023.4.6 ——公司信息更新报告 | 吕明（分析师） 周嘉乐（分析师） 张霜凝（分析师） | | | | | | | | | | | --- | -- ...

Investment Rating - The report maintains a strong buy rating for the company [5][8] Core Views - The company is expected to achieve steady growth in 2024, with revenue projected to increase by 7.06% year-on-year, reaching 146.26 billion yuan, and net profit expected to rise by 1.42% to 11.37 billion yuan [2][8] - The children's clothing segment is leading the growth, with both online and offline channels developing comprehensively [2][3] - The company is accelerating channel expansion and enhancing channel capabilities, although this has led to an increase in expense ratios, impacting net profit margins [1][4] Revenue and Profit Forecast - For 2025-2027, the company is projected to achieve net profits of 12.2 billion yuan, 13.6 billion yuan, and 15.0 billion yuan, representing year-on-year growth rates of 7%, 11%, and 11% respectively [1][8] - The company plans to distribute a cash dividend of 0.35 yuan per share, resulting in a dividend payout ratio of 82.9% for 2024 [2] Channel Performance - Online revenue reached 66.72 billion yuan, growing by 7.14%, while offline direct sales increased by 12.64% to 15.48 billion yuan [3] - The total number of stores at the end of 2024 was 8,325, with a net increase of 388 stores during the year [3] Margin Analysis - The overall gross margin for 2024 is expected to decrease slightly to 43.82%, with online gross margin improving to 45.35% [4] - The net profit margin for 2024 is projected at 7.76%, down by 0.44 percentage points from the previous year [4] Financial Metrics - The company’s total market capitalization is approximately 19.5 billion yuan, with a current share price of 7.24 yuan [5] - The return on equity (ROE) is reported at 9.6%, with an asset-liability ratio of 38.1% [5][8] Future Growth Strategy - The company is focusing on a multi-brand strategy and channel capability enhancement, which is expected to drive long-term growth in the children's clothing sector [8]

Investment Rating - The investment rating for the company is "Outperform the Market" [6][4][40]. Core Views - The company achieved a revenue growth of 7.1% year-on-year in 2024, reaching 14.626 billion yuan, with a net profit of 1.137 billion yuan, reflecting a 1.4% increase [1][4]. - The fourth quarter of 2024 saw a revenue increase of 9.8% year-on-year, with a net profit growth of 32.1% [2][4]. - The children's clothing segment performed particularly well, with revenue of 10.268 billion yuan, a 9.6% increase, and a gross margin improvement [3][4]. Summary by Sections Financial Performance - In 2024, the company reported a total revenue of 14.626 billion yuan, with a net profit of 1.137 billion yuan and a gross margin of 43.8% [1][5]. - The fourth quarter revenue was 5.227 billion yuan, with a net profit of 382 million yuan, marking significant growth compared to the previous year [2][5]. - The company maintained a healthy inventory turnover, reducing turnover days by 19 days to 140 days [1][4]. Revenue Breakdown - By category, children's clothing accounted for 70.2% of total revenue, while casual wear contributed 41.90 billion yuan [3][4]. - Online sales reached 6.672 billion yuan, reflecting a 7.1% increase, while direct sales and franchise channels also showed positive growth [3][4]. Future Outlook - The company plans to continue expanding its store network, with expectations for revenue growth to remain strong in 2025 [4][36]. - The estimated net profits for 2025-2027 are projected to be 1.213 billion yuan, 1.295 billion yuan, and 1.385 billion yuan, respectively, indicating steady growth [4][5]. - The reasonable valuation range for the company has been adjusted to 7.2-7.7 yuan, reflecting an increase in valuation levels due to favorable consumption policies [4][5].

森马服饰 20250401 摘要 Q&A 森马服饰的主要业务和品牌有哪些？ 森马服饰创建于 2002 年，主要业务包括休闲服饰和儿童服饰。公司旗下有两大 主力品牌：森马品牌在成人休闲服饰领域占据重要地位，巴拉巴拉品牌在童装 行业连续多年保持市场第一。这两个主力品牌采用事业部形式独立运营。此外， 公司还代理压缩式、彪马等品牌，并自营一些线上品牌如书库。公司通过全渠 道运营，包括线上线下一体化销售，在中国 1 到 5 线市场及国内知名电子商务 • 2024 年森马服饰总营收 146.26 亿元，同比增长 7.06%；归母净利润 11.37 亿元，同比增长 1.42%；扣非净利润 10.84 亿元，同比增长 6.16%。年末总 资产 191.01 亿元，净资产 118.30 亿元。公司计划每 10 股派发 3 元红利， 总额 9 亿，占今年利润 82%。 • 2024 年，休闲服饰营收 41.90 亿元，同比增长 0.44%；儿童服饰营收 102.68 亿元，同比增长 9.55%。线上销售收入 66.72 亿元，同比增长 7.14%；线下整体销售收入 77.86 亿元，同比增长 6.42%。 • 2024 年公司整 ...

Investment Rating - The report maintains a "Buy" rating for the company, indicating a positive outlook for its stock performance in the coming months [7]. Core Views - The company is expected to achieve a revenue growth of 7% year-on-year in 2024, reaching 14.63 billion yuan, with a net profit of 1.14 billion yuan, reflecting a 1% increase [1]. - The children's clothing segment is projected to grow by 10% in revenue, while the adult clothing segment shows stable performance [3]. - The company is enhancing its product functionality and fabric research, focusing on consumer needs to drive sales and improve efficiency [3]. - E-commerce revenue is expected to increase by 7.1% to 6.67 billion yuan, with a gross margin improvement of 2.4 percentage points [4]. Financial Performance Summary - For 2024, the company anticipates a gross margin of 43.8%, a slight decrease of 0.2 percentage points from the previous year [1]. - The net profit margin is projected to decrease by 0.4 percentage points to 7.8% [1]. - The company plans to distribute a total cash dividend of 940 million yuan, with a payout ratio of 83% and a dividend yield of 5% [1]. - The end-of-year inventory is expected to increase by 27% to 3.48 billion yuan, primarily due to an increase in winter merchandise [5]. Business Segment Performance - The children's clothing business is expected to generate 10% revenue growth, reaching 10.27 billion yuan, with a gross margin of 47.3% [3]. - The leisure clothing segment is projected to see a modest revenue increase of 0.4% to 4.19 billion yuan, with a gross margin of 35.5% [3]. - The company is optimizing its store image and product quality, with over 500 "New Semir" stores expected by the end of 2024 [3]. Channel Development - The company has successfully opened nearly 400 new stores in 2024, with over 1,400 new openings planned [4]. - Direct sales and franchise revenue are expected to grow by 12.6% and 5.1%, respectively, with gross margins of 66.1% and 36.2% [4]. - The company is enhancing its online and offline channel integration, leading to improved e-commerce performance [4].

证券研究报告 | 年报点评报告 gszqdatemark 2025 04 01 年 月 日 森马服饰（002563.SZ） 渠道优化推进顺利，2024 年收入健康增长 2024 年公司收入同比+7%/归母净利润同比+1%。1）2024 全年公司收入为 146.3 亿元， 同比+7%；归母净利润为 11.4 亿元，同比+1%；扣非归母净利润为 10.8 亿元，同比+6%。 1）盈利质量方面，2024 年毛利率同比-0.2pct 至 43.8%；销售/管理/财务费用率同比分别 +1.5/-0.6/+0.3pct 至 25.6%/4.1%/-0.9%，销售费用率提升系新开门店及线上投流费用增 加；全年计提资产减值损失 2.9 亿元（上一年同期为 4.8 亿元）；综合以上，净利率同比-0.4pct 至 7.8%；2）2024 全年现金分红总额 9.4 亿元，股利支付率 83%，股息率 5%。 2024Q4 公司收入同比+10%/归母净利润同比+32%。2024Q4 公司收入为 52.3 亿元， 同比+10%；归母净利润为 3.8 亿元；同比+32%，扣非归母净利润为 3.5 亿元，同比+42%。 盈利质量方面，202 ...

2025年4月1日，森马服饰(002563.SZ)发布2024年年度报告。截至2025年3月31日，共有275个机构投资 者披露持有森马服饰A股股份，合计持股量达6.63亿股，占森马服饰总股本的24.60%。其中，前十大机 构投资者包括森马集团有限公司、香港中央结算有限公司、中国建设银行股份有限公司-中欧养老产业 混合型证券投资基金、中欧睿见混合A、易方达中证红利ETF、南方中证500ETF、招商中证红利ETF、 大成中证红利指数A、万家中证红利ETF、中欧瑾泉灵活配置混合A，前十大机构投资者合计持股比例 达21.22%。保持未变。 公募基金方面，本期较上一期持股增加的公募基金共计2个，包括中欧养老混合A、国泰区位优势混合 A，持股增加占比达0.17%。本期较上一季度持股减少的公募基金共计3个，包括博时恒悦6个月持有期 混合A、东兴蓝海财富混合A、华夏中证智选500价值稳健策略ETF，持股减少占比小幅下跌。本期较上 一季度新披露的公募基金共计268个，主要包括中欧睿见混合A、易方达中证红利ETF、南方中证 500ETF、招商中证红利ETF、大成中证红利指数A等。本期较上一季未再披露的公募基金共计7个，主 要包 ...

｜ 2025年4月1日星期二｜ NO.1森马服饰：2024年净利润同比增长1.42% 3月31日，森马服饰（002563）发布2024年年度报告，2024年营业收入为146.26亿元，同比增长7.06%； 归属于上市公司股东的净利润为11.37亿元，同比增长1.42%；基本每股收益为0.42元/股；拟向全体股东 每10股派发现金红利3.5元(含税)。 3月31日，皇氏集团（002329）公告称，公司于2025年3月28日收到中国证监会下发的《立案告知书》， 因公司涉嫌信息披露违法违规，根据相关法律法规，中国证监会决定对公司立案。公司自查发现，2019 年,皇氏集团原子公司与泰安市东岳财富股权投资基金有限公司签订《合伙协议》及《补充协议》。公 司直至2023年11月才对《补充协议》主要内容进行披露。目前公司生产经营正常，该事项不会对公司生 产经营产生重大影响。立案调查期间，公司将积极配合中国证监会工作，并履行信息披露义务。 点评：皇氏集团因涉嫌信息披露违法违规被立案，反映出公司治理存在漏洞。长期来看，若公司能积极 配合调查，完善信息披露制度，负面影响或可控。投资者应密切关注调查进展及公司后续公告。 NO.4海欣 ...

证券代码：002563 证券简称：森马服饰 公告编号：2025-10 浙江森马服饰股份有限公司 会计政策变更公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、 误导性陈述或重大遗漏。 特别提示： 本次会计政策变更不会对公司当期的财务状况、经营成果和现金流量产生重大影响。 浙江森马服饰股份有限公司(以下简称"公司")于 2025 年 3 月 28 日在公司 召开第六届董事会第十三次会议，审议通过了《关于会计政策变更的议案》，本 次会计政策变更为公司根据财政部统一的会计准则要求变更，无需提交公司股东 大会审议。具体情况如下： 一、会计政策变更概述 （一）变更原因及日期 2024年12月6日，财政部颁布了《企业会计准则解释第18号》（财会【2024】 24号）（以下简称"解释第18号"），对"关于不属于单项履约义务的保证类质 量保证的会计处理"的内容进行进一步规范及明确，该解释自印发之日起施行， 允许企业自发布年度提前执行。 解释第18号规定，在对因不属于单项履约义务的保证类质量保证产生的预计 负债进行会计核算时，应当根据《企业会计准则第13号——或有事项》有关规定， 按确定的预计负债金 ...