Core Points - Qinghai Huzhu Tianyoude Qingke Liquor Co., Ltd. announced the release of 14,500,000 shares from pledge by its controlling shareholder, Qinghai Tianyoude Technology Investment Management Group Co., Ltd. [1] - The released shares represent 7.27% of the controlling shareholder's holdings and 3.03% of the company's total share capital [1] - As of the announcement date, Tianyoude Group holds 199,483,040 shares, accounting for 41.64% of the company, with a total of 68,500,000 shares pledged, which is 34.34% of its holdings and 14.30% of the company's total share capital [1]

证券代码：002646 证券简称：天佑德酒 公告编号：2025-059 关于控股股东部分股份解除质押的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误导 性陈述或重大遗漏。 青海互助天佑德青稞酒股份有限公司（以下简称"公司"）近日收到公司控股股东青海天 佑德科技投资管理集团有限公司（以下简称"天佑德集团"）通知，天佑德集团将持有的公司 部分股份办理了解除质押业务。具体情况如下： | 股东名称 | 是否为 控股股 东或第 一大股 东及其 一致行 动人 | 本次解除质押数 量（股） | 占其所 持股份 比例 | 占公司总 股本比例 | 起始日 | 解除日期 | 质权人 | | --- | --- | --- | --- | --- | --- | --- | --- | | 天佑德集团 | 是 | 14,500,000 | 7.27% | 3.03% | 2025 年 8 月 11 日 | 2025 年 10 月 15 日 | 中国银河证券 股份有限公司 | | 合计 | -- | 14,500,000 | 7.27% | 3.03% | -- | -- | -- | 青海互助天佑 ...

Core Viewpoint - The A-share market shows a positive trend with the Shanghai Composite Index closing at 3897.56 points, above the six-month moving average, reflecting a slight increase of 0.21% [1] Group 1: Market Performance - The total trading volume of A-shares reached 1681.524 billion yuan today [1] - A total of 127 A-shares have surpassed the six-month moving average, indicating a bullish sentiment in the market [1] Group 2: Individual Stock Performance - Stocks with significant deviations from the six-month moving average include: - Ainanju (证券代: 920770) with a deviation rate of 9.77% and a daily increase of 12.36% [1] - Huifeng Diamond (证券代: 920725) with a deviation rate of 5.80% and a daily increase of 12.63% [1] - Kaitian Gas (证券代: 920010) with a deviation rate of 5.69% and a daily increase of 7.07% [1] - Other notable stocks with smaller deviations include Jiangzhong Pharmaceutical, Qingdao Port, and Ningbo Energy, which have just crossed the six-month moving average [1]

Market Overview - The liquor sector experienced a decline of 0.87% on October 13, with *ST Rock leading the drop [1] - The Shanghai Composite Index closed at 3889.5, down 0.19%, while the Shenzhen Component Index closed at 13231.47, down 0.93% [1] Individual Stock Performance - *ST Rock (600696) closed at 5.63, down 3.10% with a trading volume of 37,400 shares and a turnover of 20.94 million yuan [1] - Other notable declines include: - Si Gu Dian (000799) down 2.30% to 59.57 with a volume of 105,200 shares [1] - Gujing Gongjiu (000596) down 2.24% to 150.83 with a volume of 18,900 shares [1] - Huangtai Liquor (000995) down 2.12% to 13.83 with a volume of 39,700 shares [1] Capital Flow Analysis - The liquor sector saw a net outflow of 1.133 billion yuan from main funds, while retail funds had a net inflow of 579 million yuan [1] - The table of capital flow indicates that major stocks like Kweichow Moutai (6150009) had a net outflow of 4.91 million yuan, while retail investors contributed a net inflow of 29,500 yuan [2] - Luzhou Laojiao (000568) experienced a net outflow of 1.74 million yuan from main funds but saw a retail net inflow of 8.366 million yuan [2]

Core Viewpoint - The company Tianyoude Liquor (002646) is providing financial assistance of up to 7 million yuan to Shanxi Yizun Supply Chain Co., Ltd. to support the establishment of a yak hot pot and Tianyoude Qingke liquor experience store in Lanzhou, marking a shift in marketing strategy from channel-centric to user-centric [1][3]. Group 1: Financial Assistance Details - The financial assistance will be used exclusively for opening the experience store, with a repayment obligation guaranteed by all shareholders of Shanxi Yizun [1][2]. - The assistance has a term of up to 42 months, with an annual interest rate of 3%, requiring quarterly settlements and year-end reconciliations [1][2]. Group 2: Strategic Collaboration - The partnership aims to leverage Shanxi Yizun's experience in the hot pot industry to integrate Qingke liquor into consumer lifestyles, thereby reducing operational risks in the restaurant business for Tianyoude [3]. - Shanxi Yizun is expected to cooperate fully with Tianyoude in product display, promotion, and marketing efforts for two years after the store opens [2][3]. Group 3: Marketing Transformation - Tianyoude is transitioning its marketing strategy to focus on "county-level, international, youthful, and terminal" approaches, emphasizing scene creation and cultural integration [4]. - The company has established a corporate culture department to enhance product and brand expression [4].

Group 1 - Tianyoude Wine (SZ 002646) held its 22nd temporary board meeting on September 27, 2025, to review proposals including financial assistance [1] - For the first half of 2025, Tianyoude Wine's revenue composition was as follows: 85.43% from alcoholic beverages, 12.69% from e-commerce platform business, 1.53% from other businesses, and 0.35% from other wholesale and retail [1] - As of the report date, Tianyoude Wine's market capitalization was 4.6 billion yuan [1] Group 2 - The competition between Nongfu Spring and Yibao has intensified, with Nongfu Spring's green bottle launch leading to a nearly 5 percentage point drop in Yibao's market share [1]

证券代码：002646 证券简称：天佑德酒 公告编号：2025-058 青海互助天佑德青稞酒股份有限公司 关于对外提供财务资助的公告 本公司及董事会全体成员保证信息披露内容的真实、准确、完整，没有虚假记载、误导 性陈述或重大遗漏。 重要内容提示： 1、青海互助天佑德青稞酒股份有限公司（以下简称"公司"）全资子公司青海互助青稞酒 销售有限公司（以下简称"青稞酒销售"）拟向山西一尊供应链有限责任公司（以下简称"山 西一尊"） 提供财务资助不超过 700 万元人民币，用于山西一尊或其控制的主体在兰州区域开 设牦牛火锅+天佑德青稞酒体验店，资助期限为首次提供资金之日起不超过 42 个月，资金占用 费为资助资金的年化 3%的利率，财务资助进度按照上述餐酒体验店开设进度提供。该资金仅 用于开设上述餐酒体验店使用，山西一尊不得挪作他用，山西一尊全体股东对上述财务资助全 部还款义务承担不可撤销的连带保证责任。 2、履行的审议程序：经公司第五届董事会第二十二次会议（临时）审议通过。该事项无 需股东大会审议。 3、特别风险提示：财务资助期限到期后，可能出现山西一尊不能及时归还本金及利息的 风险。敬请广大投资者注意投资风险。 一、 ...

第五届董事会第二十二次会议（临时）决议公告 本公司及董事会全体成员保证信息披露内容的真实、准确、完整，没有虚假记载、误导 性陈述或重大遗漏。 一、董事会会议召开情况 青海互助天佑德青稞酒股份有限公司（以下简称"公司"）于 2025 年 9 月 27 日上午 10:00， 在青海省互助县威远镇西大街 6 号公司七楼会议室以现场和通讯相结合的方式召开了公司第 五届董事会第二十二次会议（临时）。本次会议由董事长李银会先生召集并主持，会议通知已 于 2025 年 9 月 26 日以书面方式送达全体董事。会议应出席董事 11 名，实际出席董事 11 名（其 中，以通讯方式出席会议 7 人，董事鲁水龙、范文丁、冯声宝先生，独立董事方文彬、范文来、 戎一昊、陈斌先生以通讯方式出席会议），公司监事及高级管理人员列席了会议。本次会议的 召集、召开符合有关法律、行政法规、部门规章、规范性文件和《公司章程》的规定。 证券代码：002646 证券简称：天佑德酒 公告编号：2025-057 二、董事会会议审议情况 青海互助天佑德青稞酒股份有限公司 三、备查文件 1、第五届董事会第二十二次会议（临时）决议。 特此公告。 青海互助天佑德青 ...

Core Viewpoint - The article highlights the strategic transformation and growth of Tianyoude Liquor during China's 14th Five-Year Plan, emphasizing its proactive approach to adapt to industry changes and enhance brand value through innovation and market expansion [1][15]. Group 1: Industry Context - The liquor industry in China is undergoing a profound structural adjustment and a period of stock competition during the 14th Five-Year Plan [1]. - Tianyoude Liquor, rooted in the Qinghai-Tibet Plateau, is responding to these changes with forward-looking strategic layouts [1]. Group 2: Company Transformation - In 2022, the company rebranded from "Qingqing Barley Wine" to "Tianyoude Liquor," reflecting a five-year transformation from a regional player to a national brand [1][5]. - The company has expanded its product range from low-priced bare-bottle liquor to high-end products priced in the thousands [1]. Group 3: Raw Material and Supply Chain - Since its A-share listing in 2011, the company has established a unique "order agriculture + self-built base" model, creating 250,000 acres of barley planting bases [4]. - The company has purchased 347,800 tons of barley, with procurement exceeding 1 billion yuan, benefiting thousands of farming families [4]. Group 4: Brand and Product Development - The brand name change signifies a strategic upgrade aimed at breaking regional boundaries and enhancing national market presence [5]. - The "Guozhide Zhen Nianfen" series has become a key product for entering the high-end market, certified by the China Alcohol Industry Association [6]. Group 5: Market Strategy - The company targets the mid-range market with products priced between 150-200 yuan, while maintaining a stable base with classic products [7]. - New product innovations include lemon-flavored barley liquor and barley whiskey, expanding the product line and appealing to diverse consumer preferences [7]. Group 6: Research and Development - Cumulative R&D investment has exceeded 120 million yuan during the 14th Five-Year Plan, with a significant increase from 21.07 million yuan in 2021 to 37.77 million yuan in 2024 [8]. - The establishment of research platforms, including the China Barley Wine Research Institute, supports technological innovation [9]. Group 7: International Expansion - The company has successfully entered the U.S. market with its Tashi barley liquor and Tibetu barley whiskey, marking a significant milestone for Chinese barley liquor [10]. - The company has developed a complete operational system in North America to support its international strategy [10]. Group 8: Social Responsibility - The company has developed high-value products from barley waste, contributing to a circular economy and exploring green transformation paths [13]. - Through initiatives like the "Barley Education Assistance Program," the company has donated over 10 million yuan to support students from remote areas [14]. Group 9: Future Outlook - The company has achieved a 19.07% increase in revenue and a 79.23% increase in R&D investment, indicating strong growth and innovation [15]. - The implementation of the "Four Transformations" strategy is expected to open new growth avenues and enhance competitive barriers [16].

Industry Dynamics - Eight liquor companies made it to the list of China's top 500 manufacturing enterprises, including Sichuan Yibin Wuliangye Group, Guizhou Moutai, and Luzhou Laojiao [2] - The grape harvest season in the Helan Mountain East region started in mid-August and is expected to last until early October, with an estimated 130,000 tons of wine grapes to be harvested this year [3] - The "Moutai Cup" Chinese (Sauce Aroma) Baijiu Body Design Competition was held, with participants from 11 provinces, and a contestant from Guizhou Moutai winning first place [3] - The first China (Qionglai) Spirits Competition was launched, aiming to enhance the international brand recognition of Qionglai liquor [3] - The 2025 China International Huangjiu Industry Expo is scheduled for November 7-12 in Shaoxing, Zhejiang, featuring six exhibition areas and multiple related events [4] Company Dynamics - Wuliangye's chairman emphasized focusing on five strategies to enhance market presence and consumer engagement during a recent market research tour [5] - Moutai reported a 20% year-on-year increase in terminal sales for September, indicating a positive market trend [5] - Langjiu launched its flagship product "Longma Lang," which combines strong and sauce aroma techniques, as part of its ongoing product strategy [5] - The eighth "Four Famous Baijiu Cup" basketball invitation tournament concluded, with the Shaanxi team winning the championship [6] - Tianyoude Liquor, the only listed company in Qinghai's liquor industry, is focusing on local特色 and has developed a tourist attraction that has become popular among visitors [6]