芒果超媒股份有限公司 2025 年半年度报告全文 芒果超媒股份有限公司 2025 年半年度报告全文 第一节 重要提示、目录和释义 公司董事会、监事会及董事、监事、高级管理人员保证半年度报告内容 的真实、准确、完整，不存在虚假记载、误导性陈述或者重大遗漏，并承担 个别和连带的法律责任。 芒果超媒股份有限公司 公司负责人蔡怀军、主管会计工作负责人张志红及会计机构负责人(会计 主管人员)陶金玉声明：保证本半年度报告中财务报告的真实、准确、完整。 所有董事均已出席了审议本次半年报的董事会会议。 2025 年半年度报告 2025 年 8 月 公司在本报告第三节"管理层讨论与分析－公司面临的风险和应对措施" 部分，阐述了公司经营中可能存在的风险及应对措施，敬请投资者查阅。 公司计划不派发现金红利，不送红股，不以公积金转增股本。 1 | | | | 第一节 | 重要提示、目录和释义 | 1 | | --- | --- | --- | | 第二节 | 公司简介和主要财务指标 | 5 | | 第三节 | 管理层讨论与分析 | 8 | | 第四节 | 公司治理、环境和社会 | 21 | | 第五节 | 重要事项 | 22 | | ...

Group 1 - The media and film industry once thrived in the capital market, with the media sector rising 172% in 2015, becoming the best-performing industry that year [2][3] - Following the release of the new policies, film stocks surged, with companies like Mango Super Media and Ciweng Media hitting their limits [3][4] - Despite the recent policy boost, the capital market remains skeptical about the long-term recovery of film stocks, which have seen a decline of over 50% since 2016 [4][6] Group 2 - Major film companies like Wanda Film and Huayi Brothers have experienced stock declines of over 80%, while companies focused on long dramas like Ciweng Media have seen declines of over 70% [6][7] - Mango Super Media, despite a 15-fold increase in stock price since its listing in 2015, has seen a 70% drop from its peak in 2021, with revenue and net profit both declining significantly in 2024 [8][9] - The overall industry is facing a profit volatility issue, with only a few companies like Huayi Brothers and Beijing Culture showing positive net profit growth in 2024 [11][12] Group 3 - The new policies have relaxed content restrictions and improved review efficiency, which could potentially benefit production companies and enhance the quality and efficiency of industry output [24][26][28] - The short drama market has rapidly grown, surpassing 500 billion in 2024, accounting for 70% of the long drama market, indicating a shift in viewer preferences [30][31][32] - The supply side of the industry is under pressure, with a 73% decrease in the number of TV dramas approved for release over the past decade [36][39] Group 4 - The introduction of AI technology in video production and advertising is expected to empower companies like Mango Super Media, potentially transforming the industry's cost structure and investment returns [43][45] - The film industry is navigating through a complex landscape of regulatory changes, content ecology, and technological advancements, which will shape its future [46][47] - The ongoing decline in supply and the need for capital reinvestment are critical for the industry's recovery and long-term growth [47]

Core Viewpoint - The article discusses the volatility and challenges faced by the media and film industry, highlighting the recent policy changes that may provide a potential turnaround for the sector, while also noting the skepticism in the market regarding these changes [5][34][44]. Group 1: Historical Performance - In 2015, the media and film sector in A-shares surged by 172%, becoming the best-performing industry that year [3]. - Since 2016, the film index has declined by over 50%, with major companies like Wanda Film and Huayi Brothers experiencing drops of over 80% [9][11]. - The stock price fluctuations in the film sector are attributed to a lack of substantial performance support, leading to unsustainable growth [13]. Group 2: Recent Developments - The introduction of the "New 21 Articles" policy has led to a significant rally in film stocks, with companies like Mango Super Media and Ciweng Media seeing substantial price increases [6][8]. - Despite the policy's positive implications, the market remains cautious, as the benefits have not yet been fully recognized [8][34]. Group 3: Company Performance - Mango Super Media's stock price has dropped by 70% from its peak, with 2024 projections showing a revenue decline of 3.75% and a net profit drop of 61.63% [17][19]. - The overall industry is facing similar challenges, with only a few companies like Huayi Brothers and Beijing Culture reporting positive net profit growth in 2024 [23][24]. Group 4: Policy Impact - The "New 21 Articles" policy aims to relax content restrictions and improve review efficiency, which could enhance production quality and efficiency in the industry [35][42]. - The policy also allows for longer series and removes previous restrictions on episode counts, potentially increasing revenue for production companies [40][41]. Group 5: Market Trends - The short drama market has seen explosive growth, surpassing 500 billion in 2024 and accounting for 70% of the long drama market [47]. - The short drama market is expected to maintain a CAGR of 25% from 2024 to 2027, reaching 910 billion by 2027 [48]. Group 6: Supply and Investment Challenges - The number of TV dramas receiving distribution licenses has decreased by 73% over the past decade, indicating a significant supply issue [53][56]. - Investment in the film industry is becoming more cautious due to low profit margins and high uncertainty, leading to tighter funding for long-form content [59][60]. Group 7: Future Outlook - The integration of AI technology in video production and advertising is anticipated to enhance efficiency and reduce costs for companies like Mango Super Media [64][70]. - The article suggests that the industry's long-term recovery will depend on stabilizing the competitive ecosystem and confirming the effectiveness of technological advancements [80].

Market Overview - On August 21, the digital media sector experienced a slight decline of 0.06%, with Chuanwang Media leading the drop [1] - The Shanghai Composite Index closed at 3771.1, up 0.13%, while the Shenzhen Component Index closed at 11919.76, down 0.06% [1] Stock Performance - Notable stock performances in the digital media sector included: - Xinhua Net (603888) closed at 20.30, up 1.05% with a trading volume of 132,300 shares and a turnover of 268 million yuan - Shining Star (002095) closed at 22.46, up 0.85% with a trading volume of 230,300 shares and a turnover of 521 million yuan - People's Daily (603000) closed at 21.74, up 0.74% with a trading volume of 187,900 shares and a turnover of 407 million yuan - Chuanwang Media (300987) closed at 19.49, down 1.22% with a trading volume of 78,100 shares and a turnover of 154 million yuan [1][2] Capital Flow - The digital media sector saw a net outflow of 120 million yuan from institutional investors, while retail investors contributed a net inflow of 113 million yuan [2] - The capital flow for specific stocks included: - People's Daily (603000) had a net inflow of 19.66 million yuan from institutional investors, while retail investors had a net outflow of 10.59 million yuan [3] - Xinhua Net (603888) experienced a net inflow of 16.98 million yuan from institutional investors, with a net outflow of 4.36 million yuan from retail investors [3] - Chuanwang Media (300987) had a net outflow of 18.30 million yuan from institutional investors, while retail investors had a net inflow of 9.26 million yuan [3]

证券之星消息，8月20日数字媒体板块较上一交易日下跌0.41%，芒果超媒领跌。当日上证指数报收于 3766.21，上涨1.04%。深证成指报收于11926.74，上涨0.89%。数字媒体板块个股涨跌见下表： | 代码 | 名称 | 主力净流入(元) | 主力净占比 游资净流入 (元) | | 游资净占比 散户净流入(元) | | 散户净占比 | | --- | --- | --- | --- | --- | --- | --- | --- | | 300785 | 值得买 | - 1540.32万 | 4.50% | -742.82万 | -2.17% | -797.50万 | -2.33% | | 600228 | *ST返利 | 738.42万 | 23.46% | -237.24万 | -7.54% | -501.19万 | -15.93% | | 603888 | 新华网 | 545.81万 | 2.63% | -591.11万 | -2.85% | 45.29万 | 0.22% | | 002095 | 生意宝 | -169.49万 | -0.48% | -63.06万 | -0.18% | 232 ...

Core Insights - The recent policy by the National Radio and Television Administration encourages the broadcast of high-quality micro-short dramas on television, indicating a significant shift in the industry towards the integration of short dramas into mainstream media [1][2][4] Industry Impact - The policy is expected to alleviate the issue of personnel surplus in television stations by reallocating some staff to short drama production, creating a win-win situation for both production companies and TV stations [4][8] - The micro-short drama market in China has reached a scale of 50.5 billion yuan in 2024, surpassing the box office revenue of films for the first time, with projections indicating growth to 63.43 billion yuan in 2025 and 85.65 billion yuan by 2027, reflecting a compound annual growth rate of 19.2% [2][3] Content Quality and Innovation - The policy aims to enhance content quality and innovation, with a focus on diversifying the themes of short dramas beyond traditional genres, thus enriching the overall content landscape [3][6] - The introduction of a tiered management system for micro-short dramas is intended to promote a focus on quality and standardization within the industry [6] Challenges and Considerations - The adaptation of short dramas for television presents challenges, including the need for adjustments in narrative style and pacing to meet the expectations of traditional TV audiences [7][8] - Financial constraints remain a significant barrier for television stations, particularly for second and third-tier local stations, which may struggle to fund high-quality micro-short drama projects without external support [8]

Group 1 - The company Mango Super Media has developed a robot named "Xiao Jiu" in collaboration with partners, which has been integrated into the variety show "Chinese Restaurant: Africa Entrepreneur Season" to perform tasks such as greeting guests, serving dishes, and interactive performances, receiving positive feedback from Moroccan customers [1] - Hunan Mango Fantasy Technology Co., Ltd., a wholly-owned subsidiary of Hunan Broadcasting System, is a key strategic player in the field of VR, AR, and MR, equipped with high-precision optical capture studios that support real-time synchronization of full-body movements, providing technical support for robot-related motion capture [3] - The company is exploring technological layouts in robotics and is inquiring about specific applications of robots within its business operations [3]

Core Insights - Mango TV's flagship programs are facing criticism for declining quality and over-reliance on sensationalism rather than content depth [1][3][6] - The company's financial performance has significantly deteriorated, with a record drop in net profit and advertising revenue [1][9][10] Financial Performance - In 2024, Mango TV reported a net profit decline of 61.63%, marking the largest drop in its 10-year history [9] - Total revenue for 2024 was 140.80 billion, down 3.75% year-on-year, with advertising revenue falling to 34.38 billion, a 12% decrease [1][9] - For Q1 2025, revenue and net profit further declined by 12.76% and 19.80%, respectively [1][9] Audience Reception - Recent shows like "乘风2025" and "歌手2025" have been criticized for their focus on drama and controversy rather than genuine talent and growth [3][6] - The casting choices in "披荆斩棘的哥哥5" have raised eyebrows, with many returning contestants and a perceived lack of new talent [6][7] Market Position - Mango TV's market capitalization has dropped from nearly 2000 billion to 494.81 billion, losing approximately 1500 billion [10] - The company's cash flow has also seen a drastic decline, with a 102.32% drop in net cash flow from operating activities in 2024 [10] Industry Trends - The rise of short video platforms, particularly ByteDance's "红果短剧," is challenging traditional long-form video platforms like Mango TV [12][15] - Short dramas have lower production costs and faster turnaround times, making them increasingly popular among viewers [14][15]

Investment Rating - The report maintains a "Market Perform" rating for the media sector relative to the Shanghai and Shenzhen 300 Index [1] Core Views - The report expresses a positive outlook on sub-sectors such as gaming, publishing, and IP derivatives, highlighting strong performance and growth potential in these areas [12][13] - The gaming market in H1 2025 reached new highs in both market size and user data, supported by favorable policies and the integration of AI technology [12][42] - The publishing sector shows stable demand for educational materials, with a recommendation to focus on state-owned companies with high dividend yields [13] - The film sector is expected to see improved performance in Q3 due to the summer box office demand, despite a weaker Q2 [14] Summary by Sections Investment Recommendations - Continuous optimism for gaming, publishing, and IP derivative sectors due to strong performance and growth potential [12] - Emphasis on the gaming sector's resilience and AI's role in enhancing valuation [12][42] - Recommendations to monitor companies with positive fundamentals ahead of the upcoming mid-year reports [12] Market Review - From July 21 to August 15, 2025, the media sector rose by 6.56%, outperforming the Shanghai and Shenzhen 300 Index [15][16] - The gaming and broadcasting sectors saw significant increases of 12.55%, while the publishing sector grew by 1.35% [16] - The overall PE ratio for the media sector as of August 15, 2025, is 31.11, significantly above the historical average [22] Industry News - New policies from the Shanghai Municipal Government aim to support high-quality internet content creation [23] - The approval of 127 domestic game licenses in July 2025 indicates a robust regulatory environment for the gaming industry [25] - The central government emphasizes the importance of artificial intelligence in driving economic growth and innovation [25] Monthly Data Film Market - In July 2025, the domestic film market generated a box office of 4.067 billion yuan, a year-on-year decrease of 24.38% [26] - The total box office for the first seven months of 2025 reached 33.299 billion yuan, reflecting a 13.72% increase year-on-year [26] Game Market - The domestic gaming market's actual sales revenue for the first half of 2025 was 168 billion yuan, marking a 14.08% year-on-year increase [42] - The user base for games reached 679 million, a 0.72% increase from the previous year [42]

Market Overview - On August 19, the digital media sector rose by 0.19% compared to the previous trading day, with Xinhua Net leading the gains [1] - The Shanghai Composite Index closed at 3727.29, down 0.02%, while the Shenzhen Component Index closed at 11821.63, down 0.12% [1] Stock Performance - Xinhua Net (603888) closed at 20.08, up 1.31% with a trading volume of 185,800 shares and a transaction value of 373 million [1] - Visual China (000681) closed at 21.54, up 1.13% with a trading volume of 583,200 shares and a transaction value of 1.262 billion [1] - 365 Network (300295) closed at 15.13, up 1.00% with a trading volume of 99,500 shares and a transaction value of 151 million [1] - Other notable stocks include People's Daily (603000) at 21.67, up 0.51%, and Mango Super Media (300413) at 26.38, down 0.26% [1] Capital Flow - The digital media sector experienced a net outflow of 320 million from institutional investors, while retail investors saw a net inflow of 256 million [2] - The overall capital flow indicates that while institutional investors withdrew funds, retail investors were actively buying into the sector [2] Individual Stock Capital Flow - Visual China saw a net inflow of 39.35 million from institutional investors, but a net outflow of 26.08 million from retail investors [3] - Xinhua Net had a net inflow of 6.04 million from institutional investors, with a net outflow of 9.31 million from retail investors [3] - People's Daily experienced a net outflow of 8.47 million from institutional investors, while retail investors contributed a net inflow of 21.97 million [3]