Core Viewpoint - Beike Group's subsidiary, Beihome, emphasizes its focus on a light-asset model rather than becoming a developer, aiming to leverage its strengths in the real estate market [1][3] Group 1: Company Strategy - Beihome's CEO Xu Wanggang stated that the decision to not pursue self-operated projects is not due to poor market performance but rather a strategic shift to collaborate with developers [1][3] - The company aims to focus on its C2M (Customer to Manufacturer) model, which is designed to better meet customer needs through comprehensive services and partnerships with other real estate firms [1][2] - Beihome has launched its C2M positioning plan based on data and AI algorithms to predict customer preferences and guide product positioning [2] Group 2: Market Performance - As of December 11, the Beichen S1 project in Chengdu achieved 20 signed contracts within a month of opening, ranking second in total signed contracts for high-end residential properties in the city for 2025 [1][2] - The Shanghai Beilian C1 project also performed well, ranking third in sales area and number of units sold in November [1][2] Group 3: Future Collaborations - Beihome is exploring new collaboration methods, not limited to developers but also including city investment companies, construction agents, and financial partners [4] - The company has established 17 projects across major cities such as Beijing, Shanghai, and Guangzhou, collaborating with various real estate firms [3]

Core Insights - The core viewpoint of the article emphasizes the shift in the real estate market from a seller's market to a buyer's market, highlighting the importance of "customer sovereignty" in housing development [1][4]. Group 1: Market Dynamics - The real estate market has transitioned from primarily addressing "availability" to focusing on "quality," with consumers seeking better living conditions [1]. - Since 2021, the market has shifted to a buyer's market, leading to longer transaction cycles and increased caution among homebuyers [1]. - High-quality projects continue to perform well, indicating a demand for good housing and services despite market challenges [1]. Group 2: C2M Strategy - Beike's subsidiary, Beihome, has launched a C2M (Customer to Manufacturer) full-chain solution, which includes positioning, design, construction management, and marketing [2][3]. - The C2M model aims to leverage big data and AI to accurately predict customer preferences and guide product positioning [1]. Group 3: Project Development - Beihome has decided to limit its self-operated projects to focus on partnerships with developers, allowing for a broader range of projects [4][5]. - The "Financial City·Beichen S1" project in Chengdu serves as a model for validating the C2M approach, achieving significant sales shortly after launch [4]. - The "Beilian C1" project in Shanghai also demonstrates the effectiveness of the C2M model, ranking high in sales shortly after its opening [4]. Group 4: Business Model - The company prefers a light-asset model to enhance its advantages and does not aim to become a traditional developer [5]. - Beihome has established 17 projects across major cities in China, collaborating with various developers to meet customer needs [5].

贝壳-W(02423)发布公告，于2025年12月11日斥资300万美元回购51.3万股。 ...

格隆汇12月12日丨贝壳-W(02423.HK)发布公告，2025年12月11日耗资300万美元回购51.3万股。 ...

智通财经APP讯，贝壳-W(02423)发布公告，于2025年12月11日斥资300万美元回购51.3万股。 ...

FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 公司名稱： 貝殼控股有限公司 呈交日期： 2025年12月12日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 第 1 頁 共 8 頁 v 1.3.0 第 2 頁 共 8 頁 v 1.3.0 第 3 頁 共 8 頁 v 1.3.0 通股)計算。 備註： 已發行股份佔有關股份發行前的現有已發行股份數目百分比是依據本公司已發行股份數目總額3,506,225,794股 (包括3,366,778,024股 A 類普通股及139,447,770 股 B 類普 | 1). | 購回股份(或其他證券)但沒有註銷 | | 1,418,421 | % | USD | 5.6179 | | --- | --- | --- | --- | --- | --- | --- ...

Core Insights - The core viewpoint of the articles is that Beike is leveraging the C2M (Customer to Manufacturer) model to transform the real estate development sector, emphasizing the importance of customer sovereignty in a changing market landscape [1][2][3] Group 1: Market Dynamics - The real estate market has shifted from a seller's market to a buyer's market since 2021, leading to more cautious purchasing behavior and longer transaction cycles [1][3] - As the market declines, customer acquisition becomes more challenging, resulting in increased sales costs for real estate companies [3] Group 2: Beike's Strategy - Beike aims to validate and enhance its C2M capabilities by independently managing real estate projects, creating a larger model to promote the C2M approach across various cities and projects [2][3] - The company has established 17 diverse real estate development projects in major cities like Beijing, Shanghai, and Guangzhou, with specific projects such as Chengdu Beichen S1 and Shanghai Beilian C1 being managed independently by Beike [2][3] Group 3: Product Philosophy - Beike's product philosophy prioritizes quality living over sales performance, emphasizing that understanding customer needs is more important than mere development experience [2][3] - Research conducted on 1,352 new projects in top 10 cities indicates that high-quality projects have better sales velocity, reinforcing the demand for well-matched housing solutions [1][3]

Core Insights - Chengdu's real estate market shows strong performance with the Beichen S1 project achieving significant sales in a short period, indicating robust demand in the high-end residential segment [1] Group 1: Sales Performance - Beichen S1 has recorded 20 units sold within less than a month of its launch, ranking second in total sales volume for the year 2025 in Chengdu for properties priced above 20 million [1] - The project is part of Beike's Beihome platform, which marks its first independently operated project [1] Group 2: Market Expansion - Beihome has successfully launched a total of 17 projects across major cities including Beijing, Shanghai, Guangzhou, Chengdu, Xi'an, Hangzhou, Nanjing, Changsha, Foshan, and Wuhan as of November 2025 [1] - The projects encompass various cooperation models, showcasing the platform's adaptability and strategic market positioning [1]

贝壳找房惠州站把"防跌倒"知识送进社区。 贝壳找房惠州站将门店变成 "数字学习点"，经纪人当起老人"小老师"。 受访者供图 门店提供多种便民服务。 在惠州的许多社区，人们常常能看到穿着蓝色马甲的经纪人志愿者：有人蹲在长者身旁，耐心讲解手机 生活应用；有人在小区活动室里示范科学防跌倒动作；有人手持扫帚在街角清理落叶；有人在居民求助 时递来一杯热水、一支笔，或一句暖心的"我来帮你"。 把"防跌倒"知识送进社区，为长者筑起安全防线 跌倒，是老年人最常见、也最容易被忽视的安全风险。70%的老年人至少经历过一次跌倒，严重者甚至 影响长期生活质量。为此，2023年贝壳公益推出"我来教您防跌倒"项目，并逐步在全国推广。贝壳找房 惠州站志愿者将课程带入社区，通过简明易学的讲解与示范，为长者提供最实用的居家安全指导。 课堂上，志愿者用水瓶、垫子模拟家庭场景，提醒老人注意地滑、台阶落差、地毯翘角、电线裸露等潜 在风险；他们示范安全起身、正确走路方式，带老人进行平衡训练；还会提醒长者如何选择鞋子、如何 提升日常活动量，帮助老人掌握更安全的生活习惯。不少老人感慨："上了课才发现，原来家里有这么 多容易忽视的安全隐患。" 截至2025 ...

Core Viewpoint - Peng Yongdong, the chairman of Beike, has donated 9 million shares valued at approximately 440 million yuan, demonstrating a strong commitment to philanthropy and confidence in the future of the housing service industry [2][4][6]. Group 1: Donation Details - The donation consists of 9 million Class A ordinary shares, valued at around 440 million yuan, as disclosed in a recent SEC filing [2]. - This act has elevated Peng Yongdong to the third position on the 2025 Hurun Charity List, making him one of the 14 "billion-level philanthropists" [6]. Group 2: Industry Confidence - The decision to donate rather than liquidate shares indicates a strong belief in the stable growth of Beike, which has managed to achieve a 2.1% year-on-year increase in net revenue to 23.1 billion yuan during an industry adjustment period [6][8]. - Major international banks, including Goldman Sachs and Morgan Stanley, have maintained "buy" or "overweight" ratings on Beike, reflecting market optimism [8]. Group 3: Focus of the Donation - The donation is strategically allocated, with 50% directed towards healthcare benefits for housing service workers and their families, and 50% aimed at supporting recent graduates with housing assistance [9][11]. - This focus on these two groups is seen as essential for the long-term health and development of the housing service industry, particularly in retaining young talent in urban areas [11][13]. Group 4: Industry Transformation - The housing service industry is transitioning from a focus on transaction volume to an emphasis on service quality and ecosystem sustainability, highlighting the importance of a holistic customer experience [14][16]. - The donation sets a benchmark for ecological responsibility within the industry, encouraging other companies to contribute to the sector's development and societal welfare [16][18].