Core Viewpoint - Beike Zhaofang is undergoing significant layoffs, with reports suggesting a potential 30% reduction in workforce, particularly affecting senior positions and long-tenured employees [1][2][3] Group 1: Layoff Details - Reports indicate that the layoffs may involve up to 30% of the workforce, with high percentages in the product and research departments [1][3] - Employees have confirmed the N+4 compensation scheme, which is perceived as less generous than it appears, effectively being N+1 plus three months of year-end bonus [2][3] - A source close to Beike claims that the actual layoff percentage is exaggerated, estimating it to be around 0.5%, affecting approximately 650 employees out of a total of 131,800 [2][4] Group 2: Financial Performance - As of June 2025, Beike's total employee count was approximately 131,800, down from 134,000 at the end of 2024, reflecting a reduction of about 3,200 employees [4][5] - Beike's net profit for Q3 2025 dropped by 36.1% year-on-year, indicating ongoing pressure in the real estate sector [6][8] - The company reported a revenue of 23.05 billion RMB for Q3 2025, a slight increase of 2.1% year-on-year, but faced a decline in net income due to challenges in the new housing market [6][7] Group 3: Strategic Shift - Beike is accelerating its transition to a "one body, three wings" strategy, with new business revenues accounting for 45% of total income, although these new ventures have lower profit margins [6][8] - The company is focusing on expanding its home decoration, rental services, and other emerging business segments to offset declines in traditional real estate operations [6][9] Group 4: Market Context - Beike's stock price has significantly declined, falling over 70% from its peak, with recent trading around 17.39 USD per share [10][11] - Vanke has completely divested its stake in Beike, marking the end of a strategic partnership that began in 2015, which may reflect broader market pressures [13][14]

Group 1 - Beike is reportedly undergoing a large-scale layoff, with rumors suggesting a 30% reduction in workforce, particularly affecting the R&D department and senior positions [2][3] - Employees have confirmed the N+4 compensation plan, but some view it as misleading, equating to N+1 plus three months of year-end bonus, which typically amounts to four months [2] - A source close to Beike claims the actual layoff figure is exaggerated, estimating it to be around 0.5%, affecting approximately 650 employees out of a total of 131,800 [2][4] Group 2 - Since 2021, Beike has faced multiple rounds of layoffs, with a reported reduction of about 3,200 employees by mid-2025 [4][6] - The company’s net profit for Q3 2025 dropped by 36.1% year-on-year, indicating ongoing pressure in its core real estate business [6][8] - Beike is shifting towards a "one body, three wings" strategy, with new business revenue accounting for 45% of total income, although these new ventures have lower profit margins [6][8] Group 3 - Beike's Q3 2025 revenue was 23.05 billion RMB, a 2.1% increase year-on-year, but net income was only 7.47 billion RMB, reflecting significant challenges in the real estate market [6][7] - The company’s stock price has fallen over 70% from its peak, with recent trading around 17.23 USD per share, prompting a buyback program totaling approximately 2.3 billion USD [9][11] - Vanke has completely divested its stake in Beike, ending a strategic partnership that began in 2015, which may be linked to Vanke's own operational pressures [11][12]

Core Viewpoint - Beike Zhaofang is reportedly undergoing a significant layoff, with rumors suggesting a 30% reduction in workforce, particularly affecting the R&D department and senior positions, amidst ongoing financial struggles in the real estate market [2][3][6]. Group 1: Layoff Details - The company is said to have initiated a large-scale personnel optimization, with a reported layoff rate of 30%, particularly impacting the R&D and operational departments [2][3]. - Employees have indicated that the compensation plan, referred to as N+4, is misleading, as it effectively amounts to N+1 plus three months of year-end bonuses, which typically would total four months [2][3]. - A source close to Beike claims that the actual layoff rate is exaggerated, estimating it to be around 0.5%, affecting approximately 650 employees out of a total workforce of about 131,800 [2][4]. Group 2: Financial Performance - Beike's financial report for Q3 2025 shows a revenue of 23.1 billion yuan, a slight increase of 2.1% year-on-year, but net profit plummeted by 36.1% to 747 million yuan [6][7]. - The company has faced significant pressure in its core real estate business, with transaction volumes in the new housing market dropping by 13.7%, leading to a 14.1% decline in revenue from this segment [6][8]. - Despite the challenges, Beike is shifting towards a "one body, three wings" strategy, with new business revenues now accounting for 45% of total income, although these new ventures have lower profit margins [6][9]. Group 3: Market Context - The real estate market's overall downturn has severely impacted Beike's performance, prompting the company to halt expansions and focus on cost-cutting measures, including layoffs [6][9]. - Beike's stock price has significantly declined, falling over 70% from its peak, with recent trading around 17.23 USD per share [10]. - Vanke, a strategic partner, has completely divested its holdings in Beike, marking the end of their investment relationship, which began in 2015 [12][13].

贝壳-W（02423）发布公告，于2025年11月28日斥资299.64万美元回购52万股。 来源：新浪港股 ...

智通财经APP讯，贝壳-W(02423)发布公告，于2025年11月28日斥资299.64万美元回购52万股。 ...

贝壳-W(02423)发布公告，于2025年11月28日斥资299.64万美元回购52万股。 ...

格隆汇12月1日丨贝壳-W(02423.HK)发布公告，2025年11月28日耗资300万美元回购52万股。 ...

表格類別： 股票 狀態： 新提交 公司名稱： 貝殼控股有限公司 呈交日期： 2025年12月1日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 不同投票權架構公司普通股 | 股份類別 | A | | 於香港聯交所上市 | 是 | | | 證券代號 (如上市) | 02423 | 說明 | | | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | | | 已發行股份（不包括庫存股份）變動 | | 庫存股份變動 | | | | | 事件 | 已發行股份（不包括庫存股份）數 目 | 佔有關事件前的現有已發 行股份（不包括庫存股 份）數目百分比 (註3) | | 庫存股份數目 | 每股發行/ ...

Core Viewpoint - The launch of the fund custody service by Beike's "Beike" brand marks a significant milestone in the home decoration industry, aiming to enhance consumer protection and establish a new standard for safety in home renovation services [1][2]. Group 1: Fund Custody Service Overview - The fund custody service is designed to address two major pain points in the home decoration industry: loss of consumer control after payment and the risk of fund misappropriation [2]. - The service operates on a mechanism of "node acceptance, mutual confirmation, and bank disbursement," ensuring that renovation funds are deposited into a dedicated bank account and released only upon completion of agreed milestones [1][2]. - As of October 2025, the fund custody service has been launched in 43 cities, serving over 25,000 families, with a user adoption rate exceeding 92% and a completion release rate of 97% within seven days [2]. Group 2: Industry Impact and Expert Opinions - The fund custody service is seen as a proactive upgrade in service quality, contributing to the establishment of a trustworthy transaction mechanism in the home decoration industry and enhancing consumer rights protection [2]. - Experts emphasize the importance of collaborative efforts among various stakeholders to create a fair, transparent, and safe consumer environment in the home decoration sector [2].

Core Viewpoint - The "Housing Fund Direct Rent Payment" model launched by Beike Shengxin Rent in certain cities has achieved significant results, particularly in Jinan, where it addresses the housing needs of the youth population [1] Group 1: Service Implementation - In November 2023, Beike Huiju Jinan Station, in collaboration with the Jinan Housing Provident Fund Center, became the first in the country to introduce the "Housing Fund Direct Rent Payment" service [1] - The cumulative amount of rent paid directly through the housing fund has exceeded 11 million yuan, benefiting nearly 2,000 tenants and reducing deposits by 4 million yuan [1] Group 2: User Experience - The "Housing Fund Direct Rent Payment" is a core benefit of Beike Shengxin's rental offerings, allowing eligible tenants with a qualifying Alipay Sesame Credit score to enjoy "zero deposit monthly payment" convenience, significantly alleviating financial pressure [1] - Previously, tenants had to pay rent upfront and then withdraw from their housing fund, which was cumbersome and financially burdensome. Now, eligible users can complete the authorization application online through the Beike platform, with the system automatically transferring rent monthly after approval from the housing fund center [1] Group 3: Company Vision - Beike Huiju Jinan Station's General Manager, Li Yantao, stated that the company is actively responding to Jinan's initiative to build a youth-friendly city, aiming to lower the rental threshold for new citizens and young people through innovative payment methods associated with "Shengxin Rent" [1]