Core Viewpoint - Ford is scaling back its electric vehicle ambitions by allowing Nissan to use part of its underutilized battery plant, highlighting the pressures faced by automakers in the current EV market [1][4]. Group 1: Ford's Strategic Moves - Ford will permit Nissan to utilize part of its Kentucky battery facility, which was part of a $7 billion investment in EVs made in 2021 [1]. - This partnership aims to absorb excess capacity, as Nissan recently reported a $4.5 billion loss and canceled plans for a battery plant in Japan [2]. - Ford has suspended its full-year 2025 guidance due to uncertainties related to tariffs, having incurred a $5.07 billion EV loss in 2024, with expectations of at least another $5 billion loss this year [4][5]. Group 2: Challenges Facing Ford - The impact of Trump tariffs is projected to cost Ford $2.5 billion, with plans to offset $1 billion through efficiency measures, leaving a $1.5 billion hit in 2025 [5]. - The traditional Ford Blue division is experiencing lower sales of internal combustion engine vehicles, which is expected to compress profits further [6]. - Heavy investments in green mobility and autonomous technology are straining Ford's short-term financial flexibility, leading to cash flow pressures [7]. Group 3: Positive Aspects of Ford's Position - Ford Pro division is showing robust demand, particularly for its Super Duty truck, which could serve as a significant growth engine [8]. - The company has a strong liquidity position, exiting the first quarter of 2025 with $27 billion in cash and $45 billion in total liquidity [9]. - Ford's dividend yield exceeds 5%, appealing to income-focused investors, with a commitment to return 40-50% of free cash flow to shareholders [10]. Group 4: Market Performance and Valuation - Ford shares have declined approximately 11% over the past year, contrasting with a 29% gain in the industry [13]. - The company trades at a forward price-to-sales ratio of 0.27, below both the industry average and its own 5-year average [14]. - The Zacks Consensus Estimate for Ford's 2025 earnings indicates a 38% year-over-year drop, reflecting revised EPS estimates over the past 60 days [16].

Core Insights - Trump is exerting pressure on at least four retailers regarding potential tariff-induced price increases, indicating a more aggressive stance than mere observation [1][2] - The administration's rhetoric suggests a belief that foreign entities should absorb tariff costs, despite warnings from retailers about the pressure to raise prices [3] Group 1: Government Actions and Policies - Trump has threatened to impose additional tariffs and has various tools at his disposal, including industry investigations and price controls [1] - The current political climate shows an increasing willingness across party lines for government intervention in corporate pricing [1][3] Group 2: Retailer Responses - Home Depot has publicly committed to not raising prices following Trump's pressure, although analysts note that this may not significantly differ from other retailers' strategies [3] - Retailers are facing a dilemma as they navigate the pressures of maintaining profit margins while responding to government expectations [3] Group 3: Economic Implications - The narrative of "greedy inflation" is gaining traction, with concerns that price increases could lead to consumer dissatisfaction [3] - Economists are skeptical of the administration's claims that foreign entities will bear the burden of tariffs, suggesting that this could lead to further complications in the retail sector [3]

1. 【马斯克：特斯拉目前正在测试"数千辆"自动驾驶汽车，准备在下个月推出】5月21日消息，特斯 拉CEO马斯克表示，特斯拉目前正在测试"数千辆"自动驾驶汽车，准备在下个月推出。今年夏天特斯 拉将在得克萨斯州奥斯汀的道路上投放自动驾驶汽车。预计到2026年底，将有数十万甚至一百万辆 完全自动驾驶汽车。（同花顺财经） 2. 【福特进一步缩减电动汽车雄心，将与日产共享电池工厂】福特汽车正在进一步缩减其电动汽车雄 心，根据知情人士透露，该公司将允许竞争对手日产汽车使用其在美国的旗舰电池工厂的部分产能。福 特在2021年对电动汽车进行了大规模投资，宣布在肯塔基州建设两座新电池工厂，这是其更大规模70亿 美元投资的一部分。这些工厂是与韩国电池制造商SK On的合资企业。如今，肯塔基州的其中一家工厂处 于闲置状态，而另一家工厂只有部分产能用于为福特生产电池。据知情人士透露，这家正在运营的工厂 现在还将为日产生产电池。这一计划标志著这家美国汽车巨头的最新收缩举措，该公司此前曾对电动汽 车需求作出激进押注，但市场需求并未如期而至。疲软的电动汽车需求和更高的成本这两重压力正迫使 汽车制造商做出艰难选择，他们警告称，与关税相关的 ...

跨国车企正调整电动汽车短、中、长期投入。 全球电动汽车市场的变化以及来自财务的压力，正影响着跨国车企短中长期业务布局。 日前，本田宣布，将调整纯电动汽车（EV）战略，即到2030年度，原计划用于纯电动汽车和软件开发 的10万亿日元将降至7万亿日元，降幅30%。 与此同时，本田还将缩减纯电动汽车销量。本田社长三部敏宏还表示，本田将修正截至2030年的纯电动 汽车在汽车销量中所占的比例，预计从此前的40%调整到30%以下。 同时，福特决定推迟下一代电动车型的推出，包括原计划2026年发布的中型电动皮卡，已延期至2027年 底；并取消一款原计划2025年推出的三排座纯电SUV的开发，该车型原定于2027年推出，但因无法实现 盈利目标而被砍掉，导致公司损失19亿美元。福特首席财务官约翰·劳勒解释称，公司在评估市场竞 争、消费者需求以及电动车电池成本后发现，该车型无法在上市第一年内实现盈利，因此决定终止该项 目。 通用汽车在2024年6月已下调了当年电动汽车产量预测。通用汽车首席执行官玛丽·博拉表示，由于市场 尚未成熟，通用汽车到2025年底不会在北美生产100万辆电动汽车，但公司仍致力于实现这一目标。此 外，通用汽车 ...

据日经新闻：福特将与日产共享电池厂。 ...

Core Viewpoint - Ford stock is considered cheap with a high dividend yield, but these factors do not guarantee superior market returns [1] Group 1 - Ford stock has the potential to outperform the market [1] - There are significant concerns that may hinder Ford's ability to deliver strong returns for investors [1]

| 宝马汽车 | 540.22 | 1 +4.45 | 87.21 | | --- | --- | --- | --- | | 通用汽车 | 481.01 | + -3.29 | 50.03 | | > 玛鲁蒂铃木 | 478.23 | + -0.24 | 152.11 | | 保时捷 | 467.84 | + -5.73 | 51.35 | | 马恒达汽车 | 439.44 | + -1.06 | 36.63 | | 福特汽车 | 427.48 | + -1.98 | 10.75 | | 本田汽车 1-0 | 412.46 | 1 +1.27 | 29.27 | | 1 现代汽车 | 337.27 | -0.64 | 52 | | 塔塔汽车 D | 314.49 | + -0.5 | 8.54 | | 斯特兰蒂斯 | 307.35 | + -2.29 | 10.67 | | 赛力斯 | 293.72 | ↑ +1.05 | 17.98 | | 理想汽车 | 289.01 | + -4.91 | 28.34 | | SAI 上汽集团 | 267.84 | 1 +0.48 | 2.31 | | KM 起亚汽车 ...

Core Viewpoint - The incident involving Ford's Bronco has sparked significant public concern due to a viral video showing the vehicle's roof material breaking, leading to questions about safety and material integrity [1][4][18]. Group 1: Incident Overview - A video showing the roof of the Ford Bronco breaking went viral, leading to public scrutiny and safety concerns regarding the material used [1][4]. - Ford explained that the material in question is a "polyurethane fiberglass reinforced paper honeycomb composite," which meets national standards and is designed for high strength and lightweight applications [4][6]. Group 2: Material Characteristics - The roof employs a sandwich structure with a honeycomb core that provides high strength and lightweight properties, capable of withstanding significant pressure [6][8]. - Similar materials are used in other vehicles, including models from Jeep, Land Rover, and Mercedes, indicating that the technology is not new and has been adopted by various manufacturers [8][10]. Group 3: Communication Issues - The misunderstanding stems from Ford's unclear communication regarding the new material, which led consumers to associate it with traditional paper products, causing safety concerns [11][15]. - Ford's marketing did not adequately explain the material's properties or its performance in extreme conditions, contributing to public skepticism [15][17]. Group 4: Trust Crisis - The incident highlights a broader trust crisis for Ford in the Chinese market, exacerbated by previous complaints about the Bronco's roof, including issues like cracking and delamination in cold weather [18][20]. - Consumers' declining trust in Ford's product quality has led to immediate skepticism whenever issues arise, reflecting a need for the company to address these concerns more effectively [20][22]. Group 5: Sales Performance - Ford Bronco's sales figures for the first four months of the year were relatively low, totaling 2,571 units, indicating poor performance in the off-road vehicle segment [21][22].

编 译 / 钱 亚 光 设 计 / 张 萌 来 源 / d r i v i n g . c a b y J i l M c I n t o s h 你是否曾说过："我永远都不会那样做！"然后你还是这么做了，还得面对那些话所带来的后果？如 果你有过这样的经历，那你绝不是唯一一个这样的人。而且就这一点而言，与你情况类似的汽车制 造商也不在少数。 ↓2024 法拉利Purosangue 图片来源：FERRARI 例如，英国超级跑车制造商迈凯伦（McLaren）多年来一直宣称，它绝不会像其他所有汽车制造商 那样投身于SUV的热潮之中，因为该公司最初就是作为一家赛车运动公司创立的。但所有权的变更 最终扭转了这一局面，迫使这家著名的品牌走出了以往从未涉足的领域。 由于他们都没有"透视眼"，汽车制造商通常会综合考虑消费者趋势、法规、畅销产品等因素来预测 未来的产品走向，还会结合一些直觉判断。有时这种预测效果非常好，但有时情况就并非如此了 ——以下是一些汽车制造商曾自信地做出未来产品预测，但随后却完全改变主意的例子。 劳斯莱斯："我们永远不会卖电动汽车" ↓2011 年劳斯莱斯 102EX 图片来源：Rolls-Royce ...

Core Insights - Ford's F-150 Lightning has surpassed Tesla's Cybertruck to become the best-selling electric pickup truck in the U.S. as of Q1 2025 [1][3] Sales Performance - In March 2025, Ford registered 2,598 units of the F-150 Lightning, while Tesla registered 2,170 units of the Cybertruck [3] - Total registrations for the F-150 Lightning in Q1 2025 reached 7,913 units, compared to 7,126 units for the Cybertruck [3] Market Position - The Cybertruck, which initially became the best-selling electric pickup truck after its 2023 launch, has now dropped to the ninth position in sales [3] - Despite the decline in Cybertruck sales, Tesla maintains a significant presence in the U.S. electric vehicle market with its Model S, 3, X, and Y [3] Competitive Landscape - Other electric pickup models are also gaining traction, with Chevrolet Silverado EV and GMC Sierra EV selling 2,383 and 1,249 units respectively in Q1 2025, while Rivian's R1T sold 1,727 units [3] - The competition in the electric pickup segment is expected to intensify with the introduction of new models from various manufacturers [3]