Core Insights - In 2025, Kuaishou's DAU surpassed 720 million, driven by numerous self-media teams utilizing matrix operations for precise traffic capture [1] - A leading MCN agency reported a 340% increase in overall views and a 17-fold increase in private domain conversion rates through a scientifically laid out matrix system [1] Group 1: Matrix Layout - The golden triangle model of matrix layout includes a pyramid account structure with one head account for brand endorsement, 3-5 mid-tier accounts for niche content, and 6-10 basic accounts for traffic testing and long-tail coverage [3][4] - Public domain content is designed with an AB testing mechanism, where a single video is published across three accounts to track conversion differences in real-time [4] Group 2: Account Positioning in the Algorithm Era - Tag-based operational strategies involve selecting scarce niche areas, establishing fixed shooting scenes for recognition, and creating emotional resonance points [4] - Differentiated content scheduling includes knowledge-based content in the morning, scenario-based content at noon, and live interaction in the evening [4] Group 3: Matrix Synergy as a Traffic Amplifier - A standardized process for responding to trends includes a one-hour response, three-hour drafting, and six-hour full matrix coverage, resulting in a daily follower increase of 230,000 for a film commentary team [4] - Cross-account interactions are facilitated through comment section discussions, live collaborations, and content co-creation using shared resources [4] Group 4: Data-Driven Operational Iteration - A key performance monitoring system tracks completion rates, interaction conversion rates, and net follower growth, allowing for real-time content strategy optimization [4] - A flow resilience mechanism is activated when traffic fluctuations occur, leading to significant improvements in performance metrics for brands utilizing matrix operations [4][5]

作者 | 刘宝丹 编辑 | 周智宇 近日，快手正式发布可灵2.0视频生成模型及可图2.0图像生成模型，将视频及图像创作的精准度带上一 个新高度。同期，字节Seed团队正式发布Seedream 3.0 技术报告，据第三方榜单Artificial Analysis， Seedream 3.0综合性能已追平文生图SOTA模型GPT-4o，进入全球第一梯队。 作为短视频平台，字节和快手被认为是AI多模态领域的有力竞争者。经过一年多的技术追赶，双方在 AI视频生成领域都取得了不错的进展。 根据AI产品榜3月数据，在全球AI产品增速榜（仅APP）上，即梦AI 以173.57%的月活增速位居第5，是 增速最快的AI视频应用，其月活规模约2037万，而可灵AI的增速仅为36.44%，排名第14。根据快手公 布的数据，截至目前，可灵AI全球用户规模突破2200万。 AI竞赛焦点已经开始转向多模态，字节和快手在AI视频赛道的竞争也日趋激烈。 不过，当前AI视频生成领域尚未涌现类似DeepSeek在大型语言模型（LLM）领域的标杆性产品，根据 Gartner 2024年新兴技术成熟度曲线显示，该技术仍处于创新触发期，这也意味着，字 ...

Core Viewpoint - The launch of Vidu Q1 by Shengshu Technology marks a significant advancement in video generation models, achieving top rankings in both VBench-1.0 and VBench-2.0 assessments, surpassing competitors like Runway Gen-3 and Kuaishou's Kling 1.x [1][2] Group 1: Product Features - Vidu Q1 supports the generation of 5-second, 1080P high-quality videos, enhancing the commercial viability of AI-generated content [2][3] - The model features significant upgrades in video quality, including cinematic-level clarity and improved understanding of camera movements, allowing for high-quality generation from just two images [2][3] - Vidu Q1 introduces an AI sound effect feature, enabling the generation of precise sound effects with the ability to layer multiple effects, thus enhancing the overall video experience [2] Group 2: Market Reception - Vidu Q1 has garnered widespread attention from video creators globally, praised for its combination of consistency and high resolution, achieving top-tier standards [3] - The model's ability to generate complex visual effects, such as the transformation of water into ice crystals, has been highlighted as a significant improvement over traditional methods [3] - The cost-effectiveness of Vidu Q1 is notable, with a price of 1.34 yuan for a 5-second 1080P transition shot, making it significantly cheaper than competitors [3] Group 3: Company Background - Shengshu Technology was established in March 2023, with a team comprising members from Tsinghua University's AI research institute, focusing on developing leading controllable multimodal general models [4] - The company has received multiple rounds of funding from various investors, including the Beijing AI Industry Investment Fund and Ant Group, indicating strong financial backing and industry interest [4]

据了解，此前，淘宝天猫早在去年7月就率先松绑"仅退款"规则，打响行业"反内卷"，其后京东、快手 等电商平台相继进行规则优化。今年，淘宝持续优化营商环境，宣布治理AI假图、羊毛党和违规店 群，上线店铺真实体验分、佣金激励等相关举措，进一步促进行业回归良性竞争。 根据北京商报记者观察，目前电商平台售后一般设有"退款无需退货"和"退款退货"入口，"仅退款"政策 取消之后，平台或将只保留"退款退货"，"收到货"情形下退款是否退货将由商家与消费者协商决定。 在业内人士普遍看来，取消无序的"仅退款"有助于电商行业从低价竞争回归良性竞争，保障商家的经营 公平，释放消费活力，促进平台健康发展。 （文章来源：北京商报） 4月22日，北京商报记者独家获悉，拼多多、淘宝、抖音、快手、京东等多个电商平台将全面取消"仅退 款"，消费者收到货后的退款不退货申请，将由商家自主处理。 这意味着，"仅退款"在2021年时被拼多多率先推出，后在2024年时被京东、淘宝、抖音、快手等相关平 台相继引入，历时四年正式迎来落幕。北京商报记者还获悉，上述电商平台已就全面取消"仅退款"的相 关细节与管理部门进行了多轮商讨和修改，一旦审核完成即对社会公开宣 ...

Core Insights - The departure of Feng Chao, Vice President of Kuaishou's Magnetic Engine and head of channel business, marks a significant leadership change as the company accelerates AI technology implementation and channel expansion [1][3] - Wang Zhiqiang, the new head of channel business, has a strong background in e-commerce and supply chain management, which may reshape Kuaishou's commercial ecosystem [3][4] Leadership Transition - Feng Chao joined Kuaishou in 2019 and played a key role in transforming the Magnetic Engine's channel business, including the "Brand Leap Plan" to enhance service capabilities among core agents [3][4] - Wang Zhiqiang, with experience at Lenovo, JD.com, and Meituan, brings a wealth of knowledge in channel distribution and supply chain management to his new role [3][4] Business Performance - In the 2024 Double 11 shopping festival, Kuaishou saw a 167% year-on-year increase in the number of active small and medium-sized merchants, with GMV growth of 156% [4] - The number of product categories sold by small and medium-sized merchants increased by 77%, and new merchants achieved a 139% increase in single-store operating income [4] Channel Business Growth - Kuaishou's channel business has experienced rapid growth, with a 69% increase in brand clients and a 185% rise in service providers in the first half of 2024 [6] - The "Second Phase of Industrial Belt Plan" added coverage in 15 new cities, significantly boosting GMV for A-level industrial belt merchants [6] Advertising Revenue - Kuaishou's online marketing services revenue reached 72.4 billion yuan in 2024, a 20.1% year-on-year increase, accounting for 57.1% of total revenue [6] - In Q4, advertising revenue surpassed 20 billion yuan for the first time, growing 13.3% year-on-year, making Kuaishou the fifth-largest advertising platform in China [6]

4月22日，赵诣旗下泉果旭源三年持有期混合型基金发布2025年度一季报。泉果旭源的前十大重仓股分 别为宁德时代（300750）(300750.SZ)、科达利（002850）(002850.SZ)、腾讯控股(00700)、美团- W(03690)、立讯精密（002475）(002475.SZ)、恩捷股份（002812）(002812.SZ)、新泉股份（603179） (603179.SH)、应流股份（603308）(603308.SH)、快手-W(01024)、德业股份（605117）(605117.SH)。相 比于2024年四季度，快手-W新进前十大，振芯科技（300101）则退出了前十大。 | 序号 | 股票代码 | 股票名称 | 数量(股) | 公允价值(元) | 占基金资产净 | | --- | --- | --- | --- | --- | --- | | | | | | | 值比例(%) | | 1 | 300750 | 宁德时代 | 4, 982, 542 | 1, 260, 284, 17 | 9.33 | | | | | | 3. 48 | | | 2 | 002850 | 科达利 | 10, ...

Core Insights - The self-media industry is undergoing a deep transformation towards matrix operations, with single-platform, single-account models being phased out. Leading self-media organizations are managing an average of 37 platform accounts, with 89% of content being a mix of text and video [1] Group 1: Implementation Paths for Kuaishou's Content Matrix - Kuaishou's "Enterprise Account Matrix" allows the creation of 100 sub-accounts, requiring business credentials, suitable for brand merchants to showcase store information and products [2] - Third-party management systems are recommended for individual creators and small teams, enabling management across over 20 platforms, with features for intelligent content transformation [3] - Technical teams can use cloud servers from Alibaba or Tencent to build private deployment systems, suitable for professional MCN organizations that post over 50 times daily [4] Group 2: Essential Tools for Matrix Operations - Cross-platform distribution systems can reduce manual posting time from 2.3 hours to 8 minutes, supporting 38 mainstream platforms with tailored features for Kuaishou [5] - Intelligent editing suites can convert long articles into short videos, with one beauty blogger generating 23 viral videos from a single article, achieving over 100 million views [6] - Data monitoring dashboards are crucial for cross-platform performance analysis, tracking 20 metrics including completion rates and follower growth [7] - Private domain retention tools are recommended once Kuaishou followers exceed 10,000, with dynamic QR codes facilitating user engagement and retention [8] Group 3: Principles for Operating a Viral Matrix - The golden triangle model for account positioning involves the main account for brand endorsement and sub-accounts differentiated by content type, audience demographics, and presentation formats, leading to significant follower growth [9] - The waterfall strategy for content production enhances content utilization by breaking down core topics into various formats, increasing efficiency by 7 times [11] - Timing strategies for content distribution suggest posting during peak user activity hours, with specific content types benefiting from targeted release times [12] Group 4: Industry Trends and Tool Evolution - The matrix operation is evolving towards automation and AI-driven decision-making, with content distribution shifting from "one-click multi-post" to "intelligent adaptation" [13] - The industry is transitioning from traffic operations to user asset management, with tools enabling unified user data management across platforms for precise targeting [13]

今天分享的是：2025快手品牌营销指南 报告共计：35页 《2025快手品牌营销指南》深入剖析了快手平台的营销价值与策略。当下消费者回归理性务实，注重产品质量与性价比，决策更审慎且具目的性，对品牌信 任感要求更高，新二线人群经济活力强且品牌忠诚度高。快手平台用户规模庞大且活跃，日活4.08亿、月活7.14亿，创作者超1700万，搜索和消费数据表现 出色，非重合用户持续扩容且依赖度高，用户群体年轻、覆盖新线城市、职业多样，内容真实贴近生活，能引发情感共鸣，品牌热度在节点攀升，搜索转化 高效。基于此，快手提出了针对性的营销解决方案，TA挖掘可实现人群精细化、差异化、品牌定制化，包括触达阶段打造品牌心智壁垒、种收阶段驱动品 牌价值增长、长效经营阶段促成网络效应。在营销产品方面，快手以科学全链护航品牌营销，磁力方舟提供人群、内容、触点策略支持，品牌广告、磁力聚 星等产品从多维度提升用户认知。例如，通过达人种草，借助快手达人真实、接地气且团队化的优势，增强用户信任，促进转化。在实际操作中，品牌可利 用热点追投、爆文策略等精准触达用户，如vivo借助话题PK赛实现品牌破圈，加多宝通过与快手村奥会合作降低新增R3成本。此外 ...

在快手月活突破8亿的流量红海里，单账号运营早已进入增长瓶颈。某头部MCN机构运营总监透露，其旗下母婴类矩阵账号通过跨领域 导流，单月涨粉量提升47%。本文将揭秘三大核心策略： 一、矩阵架构的黄金三角模型 主账号建议选择垂直领域TOP3赛道（美妆/美食/三农），采用品牌化运营思路，保持每周5条精品内容更新频率。子账号需遵循"一主三 副"原则，围绕主账号延伸3个相关领域。例如母婴主账号可搭配亲子教育、辅食制作、家庭早教等子账号，形成内容生态闭环。 1.主页导流：在个人简介设置动态跳转链接，通过短链追踪工具（如虾果）监测不同渠道转化效果 2.内容分层：主账号发布专业向内容，子账号侧重生活化场景，某法律账号矩阵通过情景剧子账号引流，私域转化率提升58% 3.数据回流系统：建立粉丝分层标签体系，针对互动频次、消费偏好等维度制定个性化推送策略 二、跨领域联动的四大实战技巧 1.内容共创模式：教育类账号与本地探店账号联合打造"知识+消费"场景，某英语培训机构通过探店少儿书店，实现32%的课程转化率 2.流量置换策略：粉丝量级相当的账号可通过评论区@互动，某穿搭博主与美妆达人互相导流，单条视频带来8000+跨领域粉丝 3.直 ...

每经记者 温梦华 每经编辑 张益铭 在刚刚过去的快手本地生活2025聚力大会上，"新线城市"和"AI"成为现场频频被提及的关键词。 数据显示，过去一年，快手本地生活GMV（全称Gross Merchandise Volume，即商品交易总额，意思是成交总额）同比增长200%，其中新线城市（三线及以 下城市）GMV同比增长均超220%；2024年日均支付用户数量同比增长100%，新线城市用户占比超62%。 2024年快手新线城市GMV同比增长均超220% 在春节档期间，《哪吒之魔童闹海》在三、四线城市狂揽超55亿元票房、占比超全国总量57%，这表明中国消费市场的"新线引力"正在进一步爆发。 波士顿咨询（BCG）数据显示，三线及以下城市人口占全国70%，消费规模却仅占40%，人均消费存在2~3倍增空间。麦肯锡也预言，到2030年中国65.3万 亿元消费增量中66%将来自新线城市。 随着新线城市正成为消费增长的新引擎，存量竞争之下，蜜雪冰城、瑞幸、必胜客等连锁品牌，也不断加码新线市场，争夺市场增量，大幅增加新线城市市 场与县域开设新店的比例。 《2025快手本地生活用户洞察报告》显示，相比2024年3月，2025年 ...