Core Viewpoint - McDonald's has recently increased prices on most menu items by 0.5 to 1 yuan, while the "1+1 Flexible Combo" remains unchanged at 13.9 yuan, indicating a strategic pricing adjustment amidst rising operational costs [1][3]. Price Adjustments - The price increase affects various products, including burgers, snacks, and meal combos, with the adjustment being part of a broader trend of annual price hikes since 2021 [3]. - In December 2023, McDonald's announced an average price increase of approximately 3% across its menu, with specific items like the "1+1 Flexible Combo" not experiencing a price change [3][4]. Operational Insights - McDonald's China CEO emphasized the importance of maintaining affordable pricing while ensuring sustainable business practices, indicating a cautious approach to pricing strategies [4]. - The company's Q3 2025 report showed a revenue of $7.08 billion, a 3% year-over-year increase, and a net profit of $2.28 billion, reflecting a slight decline in adjusted net profit compared to the previous year [4].

中新网12月15日电 (记者 吴家驹)12月15日，有网友发现，一些麦当劳餐品的价格有所上调。其中，麦当劳1+1随心配红区中的双层吉士汉堡涨价1元。 当日，麦当劳中国方面向记者表示，12月15日起，部分餐品的价格增加0.5到1元。 那么人鸡排(树盐风 同达白工X+空 X层百工X2 味) + ¥ | +22.5 +¥0 ¥22 +¥0 +14.5 特制 酥酥多笋卷 麦乐鸡5块 菱香鸡 +¥0 ¥2+ +¥0 ¥77 +¥0 ¥15 ¥30.5 单买价 - ¥ 15.6 套餐优惠 = ¥ 14.9 | 到手价 ¥14.9 加入购物车 图自麦当劳小程序 ...

Core Viewpoint - McDonald's has increased the prices of most menu items by 0.5 to 1 yuan, effective from December 15, 2025, while continuing to promote value through ongoing promotional activities [1] Group 1: Price Increase - The price increase affects various items including burgers, snacks, and meal sets, with a general rise of 0.5 to 1 yuan [1] - McDonald's China stated that the price adjustment is part of their commitment to providing high-quality meals and value options for consumers [1] Group 2: Promotional Activities - McDonald's is currently running a promotional event called "McDonald's Farm Food Festival," offering a ten-yuan burger deal to maintain consumer interest and provide value [1]

Group 1 - McDonald's has increased the prices of most menu items by 0.5 to 1 yuan, including various burgers, snacks, and meal sets, effective from December 15, 2025 [1][3] - The company stated its commitment to providing high-quality meals and value options for consumers, while currently running a promotional event called "Ten Yuan Eat Burger" [1][3] - Specific price increases include a 1 yuan rise for classic burgers like the Big Mac and Double Fillet-O-Fish, while some snacks and desserts have also seen a 0.5 yuan increase [1][3] Group 2 - The "1+1 Flexible Combo," humorously referred to as the "poor man's meal," remains priced at 13.9 yuan, but certain combinations may incur an additional 1 yuan cost due to ingredient price increases [3] - For example, if a customer chooses the Double Cheeseburger in the combo, the total price would rise to 14.9 yuan [3]

Core Viewpoint - McDonald's has increased the prices of various menu items by 0.5 to 1 yuan, affecting multiple burgers, snacks, and meal sets [2][12][14]. Price Changes - The price of the Big Mac has risen by 1 yuan, the Double Filet-O-Fish by 1 yuan, and the McFish by 1 yuan [12]. - In terms of snacks, McNuggets have increased by 1 yuan, the large chicken fillet by 1 yuan, and several other items such as the medium fries and McFlurry have seen a rise of 0.5 yuan [12]. Consumer Reactions - Consumers have expressed disappointment on social media, with comments indicating that the joy of eating at McDonald's has diminished due to the price hikes [14][15]. - The "1+1 Flexible Combo" meal, humorously referred to as the "poor man's meal," has not seen a price increase, remaining at 13.9 yuan, although some combinations have experienced a 1 yuan increase [14].

Core Viewpoint - McDonald's has recently increased prices on most menu items by 0.5 to 1 yuan, while the "1+1 Flexible Match" meal remains unchanged at 13.9 yuan, indicating a strategic pricing adjustment amidst rising operational costs [1][3]. Pricing Adjustments - The recent price increase affects various burgers, snacks, and meal sets, with the adjustment being part of a broader trend of annual price hikes that McDonald's has implemented since 2021 [1][3]. - In February 2023, McDonald's confirmed a price adjustment on breakfast items and Happy Meals, with a similar increase of 0.5 yuan [3]. - The average price increase across selected products in December 2023 was approximately 3%, reflecting changes in operational costs [3]. Promotional Strategies - McDonald's is currently running a promotional event called "Ten Yuan Eat Burger," aiming to provide value to consumers despite the price increases [1]. - The company emphasizes its commitment to maintaining affordable pricing through its restaurant and supply chain scale advantages, while also acknowledging the need for sustainable pricing strategies in the long term [4]. Financial Performance - In the third quarter of 2023, McDonald's reported revenues of $7.08 billion, a 3% year-over-year increase, slightly below market expectations [4]. - The net profit for the same period was $2.28 billion, reflecting a 2% year-over-year growth, although adjusted net profit showed a slight decline compared to the previous year [4]. - Same-store sales in the international franchise market, including China, grew by 4.7% in the third quarter [4].

Core Viewpoint - McDonald's has increased the prices of various menu items by 0.5 to 1 yuan, effective December 15, 2025, impacting several burgers, snacks, and meal sets [1][6]. Price Changes - The Big Mac has seen a price increase of 1 yuan, while the Double Filet-O-Fish and McFish have also risen by 1 yuan [1]. - Other snacks such as McNuggets, Chicken Fillet, and various fries have increased by 0.5 to 1 yuan [1]. - The "1+1 Flexible Combo" remains unchanged at a starting price of 13.9 yuan, although some combinations have experienced a 1 yuan increase [2]. Financial Performance - McDonald's reported a revenue of $7.078 billion for Q3 2025, reflecting a year-on-year growth of 3%, and a net profit of $2.278 billion, up 1% [6]. - As of November 2025, McDonald's has over 7,100 restaurants in China [6].

Group 1 - The core viewpoint of the articles highlights McDonald's third-quarter financial performance, reporting revenue of $7.078 billion, a 3% year-over-year increase, and net profit of $2.278 billion, a 1% year-over-year increase [2] - McDonald's has raised prices on several menu items by 0.5 to 1 yuan, including popular burgers and snacks, effective from December 15 [1] - The company emphasizes its commitment to providing high-quality meals and value options for consumers, while also promoting ongoing promotional activities [1] Group 2 - The fast-food industry faces challenges in cost control and risk management due to price volatility in agricultural products such as rice, meat, and vegetables [3] - Competitor KFC also implemented a price increase at the end of last year, with an average adjustment of 2%, reflecting the need to adapt to market cost changes [3]

Core Viewpoint - McDonald's has increased the prices of most menu items by 0.5 to 1 yuan, effective December 15, 2025, while continuing to promote value through ongoing discount campaigns [3]. Price Increase Details - The price increase affects various items, including classic burgers like the Big Mac and Double Fillet-O-Fish, which have risen by 1 yuan. Other items such as McNuggets and medium fries have seen a 0.5 yuan increase [3]. - The promotional "Ten Yuan Eat Burger" event is currently ongoing, aimed at providing consumers with value despite the price hikes [3]. Menu Pricing Comparison - The "1+1 Flexible Combo" remains priced at 13.9 yuan, but certain combinations may incur an additional 1 yuan cost due to ingredient price increases. For example, selecting a Double Cheeseburger in the combo raises the total to 14.9 yuan [4]. - The price adjustments reflect a broader trend in the fast-food industry, where companies are balancing quality offerings with cost pressures [3][4].

Core Viewpoint - McDonald's has increased the prices of several menu items by 0.5 to 1 yuan, including various burgers, snacks, and meal sets, effective from December 15, 2025 [1][2]. Price Changes - The price of the Big Mac has risen by 1 yuan - The Filet-O-Fish has also increased by 1 yuan - McNuggets have seen a price increase of 1 yuan - The large chicken sandwich has gone up by 1 yuan - The McChicken has increased by 0.5 yuan - Medium fries have risen by 0.5 yuan - The corn cup has increased by 0.5 yuan - McFlurry and Sundae prices have also gone up by 0.5 yuan [1][2]. Company Response - McDonald's China stated its commitment to providing high-quality meals and value options for consumers - The company is currently running a promotional event called "McFarm Food Festival with 10 yuan burgers" to continue offering value and convenience to customers [1][2].