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当问界均价超过宝马,旧富难敌新贵?
和讯· 2026-01-13 09:13
Core Viewpoint - The luxury car market is experiencing significant challenges in 2026, with traditional luxury brands struggling to maintain their status as the definition of luxury evolves [4][5][6]. Group 1: Price Adjustments and Market Dynamics - BMW has implemented substantial price reductions across 31 models, with 24 models seeing price cuts exceeding 10% and 5 models over 20%, including the i7 M70L, which dropped by 301,000 yuan [7]. - Despite these reductions, core volume models like the 3 Series, X3, and X5 did not see similar price adjustments, indicating that the most popular models remain relatively stable in pricing [8]. - BMW's official stance is that these price changes are not a "price war" but rather a strategic response to market dynamics, aiming for long-term growth rather than short-term profits [9]. Group 2: Impact on Dealers and Sales - The price adjustments have provided tangible benefits to dealers by reducing the discrepancy between suggested retail prices and actual transaction prices, alleviating cash flow pressures [10]. - BMW's revenue for the first three quarters of 2025 fell by 5.6% to 99.999 billion euros, with a net profit decline of 6.9%, and new car deliveries in China dropped by 11.2% [11]. Group 3: Competitive Landscape and Market Share - The luxury car market is seeing a shift as new energy vehicle brands gain traction, with brands like AITO surpassing traditional luxury brands in sales, indicating a significant market share loss for established players [18]. - The market segment priced between 300,000 to 500,000 yuan has seen domestic brands increase their share from under 10% in 2020 to over 40% by 2025, signaling a breakdown of the traditional luxury pricing structure [18]. Group 4: Technological Advancements and Consumer Preferences - New energy brands are leveraging technological advantages, such as advanced driving assistance and smart cabin features, which are reshaping consumer expectations of luxury [19][20]. - Traditional luxury brands are responding by collaborating with tech companies to develop smart driving systems tailored to local needs, while also launching new electric models [20].
网红豪车玛莎拉蒂“打骨折”搏命,背后藏着中国车主最狠的清醒
3 6 Ke· 2025-12-24 07:58
Core Insights - Maserati, once a symbol of success in China, is now facing a drastic price drop, with vehicles being sold at significant discounts, marking the end of an era for the brand [1][10] - The shift from waiting lists and price premiums to aggressive discounting reflects broader changes in the Chinese automotive market, where consumer preferences have evolved significantly [3][12] Group 1: Sales and Market Dynamics - Maserati's sales in China peaked at 14,400 units in 2017, making it the largest single market for the brand, but have plummeted to just 1,228 units in 2024, a decline of 71% [10][13] - The brand's aggressive pricing strategy includes fuel versions at 60% off and electric versions at 40% off, with the lowest price now at 358,000 yuan [1][12] - The rapid decline in sales is not an isolated incident; other luxury brands like Porsche and Mercedes-Benz are also experiencing challenges in the Chinese market [12][13] Group 2: Consumer Sentiment and Preferences - Consumers are increasingly prioritizing functionality and technology over brand prestige, as seen in the shift in buyer inquiries from status symbols to practical features like battery life and smart driving capabilities [5][9] - The perception of luxury is changing, with younger consumers valuing practicality and technological advancement over traditional luxury markers [14] - The experience of owning a Maserati has been marred by issues such as high fuel consumption and unreliable technology, leading to dissatisfaction among previous owners [7][8] Group 3: Industry Trends and Future Outlook - The luxury automotive market is undergoing a transformation, with electric and smart vehicles becoming the new standard, leaving traditional brands struggling to keep up [10][12] - The competitive landscape is shifting, with Chinese brands rapidly gaining market share by offering advanced technology and features at lower price points [12][14] - The decline of Maserati serves as a cautionary tale for luxury brands, emphasizing the need to adapt to changing consumer expectations and technological advancements [13][14]
玛莎拉蒂给进口豪车上了一课
Jin Rong Jie· 2025-12-23 23:18
Core Viewpoint - Maserati has initiated significant price reductions across various models, aiming to clear inventory and boost sales amid declining demand in the Chinese market [1][3][5]. Group 1: Price Reductions - Maserati's Grecale fuel version, originally priced at 650,800 yuan, is now available for 388,800 yuan, representing a discount of over 260,000 yuan, or approximately 60% off [1]. - The electric version of the Grecale has seen an even larger discount, dropping from 898,800 yuan to 358,800 yuan, a reduction of 540,000 yuan, or about 40% off [1]. Group 2: Sales Performance - A Shanghai Maserati dealer reported unprecedented demand, with customers queuing to purchase the discounted Grecale, leading to rapid sales depletion within two days [3]. - Maserati's sales in China for the first nine months of the year totaled 1,023 units, reflecting a year-on-year decline of 3% [3]. - Historical sales data shows a downward trend from 4,787 units in 2020 to an expected 1,228 units in 2024 [3]. Group 3: Market Implications - The price cuts are seen as a challenge to Maserati's brand value and exclusivity, with concerns that failure to reduce prices could further harm sales and brand viability [5]. - Stellantis reported a global shipment of 1,800 Maserati vehicles in Q3, down 14.3% year-on-year, with net revenue of 18.8 million euros, a decrease of 3.6% [5]. - The trend of price reductions may signal a broader shift in the luxury car market, as other brands like Porsche are also offering significant discounts [5][7].
玛莎拉蒂抢疯了,35万元就能拿下
Core Insights - Maserati has significantly reduced prices, with the gasoline version of Grecale dropping from 650,800 yuan to over 380,000 yuan, and the electric version from 808,800 yuan to 358,800 yuan, marking a price cut of up to 540,000 yuan [2][5] - The drastic price reductions are seen as a desperate measure to clear inventory amid fierce competition in the luxury car market, indicating a shift in consumer perception towards luxury brands [2][5] - Maserati's sales have plummeted, with only 1,228 units sold in 2024, a decline of over 90% from its peak of 14,400 units in 2017, leading to a reduction in dealerships from three to one in Beijing [5] Market Dynamics - The luxury car market is undergoing structural changes, with high-end domestic brands increasingly competing with traditional luxury brands like Maserati, which are struggling to maintain their market share [8][9] - Consumers are shifting their focus from brand prestige to unique experiences and personalized offerings, diminishing the allure of traditional luxury brands [9][10] - Maserati's electric vehicle strategy has been criticized for its lack of progress, with only a few models available and plans for future releases being delayed, indicating a need for a more flexible approach to electrification [4][5] Competitive Landscape - Other luxury brands are also facing declining sales, with Rolls-Royce and Ferrari experiencing significant drops in their sales figures, reflecting a broader trend in the ultra-luxury market [8] - The rise of new retail models and changing consumer preferences are forcing luxury brands to adapt or risk losing relevance in a rapidly evolving market [9][10] - Despite the challenges, experts believe that Maserati and other luxury brands will not abandon the Chinese market, recognizing its importance as the largest single consumer market globally [10]
价格暴降!三四十万就能买玛莎拉蒂?记者实地探访:济南门店已卖近300台,青岛库存告急
Qi Lu Wan Bao· 2025-12-17 11:19
Core Insights - Maserati has significantly reduced prices for its luxury models, particularly the Grecale, with discounts reaching up to 540,000 yuan, leading to a price drop from nearly 800,000 yuan to around 400,000-440,000 yuan [1][2][7] Group 1: Sales Performance - A dealership in Jinan reported selling nearly 300 units of the Grecale since July, with remaining stock accounting for about one-fifth of the national inventory [2] - The Jinan store's sales surged to nearly 200 units per month after the policy change in July, although sales have stabilized in December [3] - The Qingdao dealership faces a more urgent inventory situation, with only two units left, indicating a tight supply across the country [4] Group 2: Customer Insights - Customers are attracted to the Grecale due to its significantly reduced price, making it a competitive option against other luxury brands like BMW and Audi [3] - Concerns exist among potential buyers regarding the long-term availability of parts and service for the imported Grecale, especially with the upcoming 2026 model [3] Group 3: Market Strategy - Maserati's drastic price cuts are a response to declining sales, with global sales dropping from 26,689 units in 2023 to 14,725 units in 2024, a decline of over 40% [7] - The brand's market share in China has also decreased from 20% to 8.2% between 2022 and 2024, prompting the need for a strategic shift [7] - The current inventory clearance is aimed at making room for the 2026 model, which is expected to have enhanced features and a higher price point [7][8] Group 4: Brand Perception - The aggressive pricing strategy raises concerns about the dilution of Maserati's brand value, traditionally associated with exclusivity and high-end positioning [6][7] - While the current Grecale offers competitive specifications, the brand's long-term strategy will need to focus on regaining consumer trust and improving market performance with future models [8]
三四十万就能买玛莎拉蒂?真的!单店已卖了近300台
Qi Lu Wan Bao· 2025-12-17 07:57
Core Insights - Maserati has significantly reduced prices on its luxury models, particularly the Grecale, with discounts reaching up to 540,000 yuan, leading to a price drop from nearly 800,000 yuan to around 400,000-440,000 yuan for the final purchase price [3][6][11] - The drastic price cuts are part of a strategy to clear out inventory of 2022 models, as the brand faces declining sales and aims to make room for the upcoming 2026 models [11][12] Sales Performance - A dealership in Jinan reported selling nearly 300 units of the Grecale since July, with current inventory representing about one-fifth of the national stock [4] - The Jinan store has a diverse selection of colors and configurations, while the Qingdao store faces a critical shortage with only two units remaining [7] Inventory and Pricing Strategy - The remaining Grecale models are primarily higher-spec versions, with the base model already sold out; prices for the remaining units range from 358,800 yuan to 440,000 yuan, including optional features [6][8] - The Qingdao dealership has completely sold out of the electric version of the Grecale, which had previously been offered at a significant discount [7] Customer Demographics and Incentives - Approximately 70-80% of customers at the Jinan dealership are from outside the local area, indicating strong demand across various provinces [6] - The Qingdao store is leveraging government subsidies for trade-ins, which can further reduce the cost of purchasing a Grecale, attracting customers who were initially focused on other luxury brands [8] Market Challenges - Maserati's global sales have plummeted from 26,689 units in 2023 to an estimated 14,725 units in 2024, marking a decline of over 40%, with the Chinese market experiencing a similar downturn [11] - The brand's strategy of "price for volume" risks diluting its luxury image, as significant discounts may lead consumers to question the brand's value proposition [11][12]
负债35亿元!扫地机器人巨头宣布破产,被中国代工厂收购;麦当劳回应涨价,网友:谁允许了;我国首批L3级自动驾驶车型进入准入目录
雷峰网· 2025-12-16 00:33
Group 1 - iRobot, the pioneer of robotic vacuum cleaners, has filed for bankruptcy protection with debts of 3.5 billion yuan and only 175 million yuan in cash, leading to its acquisition by Shenzhen Shanjun Robotics [5][6] - The acquisition is expected to help Shenzhen Shanjun transition from an OEM to a self-branded company and reshape the U.S. market landscape [5] - iRobot's market value has plummeted from a peak of 3.56 billion USD in 2021 to approximately 140 million USD, primarily due to its failure to keep pace with industry developments during the pandemic [6] Group 2 - McDonald's has raised prices on many menu items by 0.5 to 1 yuan, with the company stating its commitment to providing high-quality meals [9][10] - The number of McDonald's stores globally is projected to increase from 41,822 in 2023 to 43,477 in 2024, with significant growth in China, contributing to about 70% of new international franchise openings [10] Group 3 - Wall Street's Wall Street technology company, Biran Technology, is preparing for an IPO in Hong Kong, having raised over 5 billion yuan in funding [12][13] - Biran Technology aims to provide integrated solutions for intelligent computing and has seen rapid fundraising success due to its strong founding team [12] Group 4 - China's first L3-level autonomous driving vehicles have received approval from the Ministry of Industry and Information Technology, marking a significant step towards regulatory compliance in the autonomous vehicle sector [14][15] - The approved models include Changan's SC7000AAARBEV and BAIC Blue Valley's BJ7001A61NBEV, which can operate under specific conditions on designated roads [14] Group 5 - Maserati's recent price cuts have led to a rapid sell-out of its Grecale model, with discounts reaching up to 54% [25][26] - The aggressive pricing strategy is aimed at clearing inventory affected by delays in vehicle arrivals due to the pandemic [26] Group 6 - Ant Group has upgraded its AI health application AQ to "Ant Afu," focusing on health management and achieving over 15 million monthly active users [28][29] - The app aims to provide personalized health services and has become the leading AI health management app in China [28] Group 7 - Huawei has announced the launch of its nova 15 series, featuring the Kirin 8 and 9 series chips, with a focus on high-capacity batteries and advanced camera technology [35][36] - The nova 15 series is set to be officially released on December 22, 2025, with pre-orders already available [36]
8点1氪:麦当劳多款餐品涨价;深圳一地厕所安装“吸烟会变透明”玻璃;纳斯达克称申请将工作日交易时长延长至23小时
36氪· 2025-12-16 00:12
Group 1 - McDonald's has increased the prices of several menu items by 0.5 to 1 yuan, including various burgers, snacks, and meals, with the Big Mac and Double Filet-O-Fish both rising by 1 yuan [3][4] - The "1+1 Flexible Combo" meal, humorously referred to as the "poor man's meal," remains unchanged at a starting price of 13.9 yuan, although some combinations within it have seen a 1 yuan increase [4] Group 2 - In Shenzhen, a restroom has been equipped with glass that turns transparent when smoke is detected, aimed at discouraging smoking [5] Group 3 - The breakfast combo at Mixue Ice City priced at 7.9 yuan has faced criticism for being expensive, as consumers compare it to cheaper local options [7][8] - The breakfast items sold at Mixue are pre-packaged rather than freshly made, leading to perceptions of lower value compared to local street food [7][8] Group 4 - The U.S. has seen a rise in tuition fees at several universities, with total costs for a bachelor's degree nearing 2.8 million yuan, particularly at prestigious institutions [9] Group 5 - Nasdaq has filed to extend trading hours to nearly 23 hours on weekdays, aiming to enhance trading flexibility [7] Group 6 - The first L3 level autonomous driving vehicles in China have received approval for commercial testing, marking a significant step towards the commercialization of autonomous driving technology [10]
30万级的玛莎拉蒂两天被一抢而空;霸王茶姬创始人张俊杰与“光伏二代”高海纯举办婚礼;大众汽车首次关闭德国本土工厂丨邦早报
创业邦· 2025-12-16 00:07
Group 1 - Maserati's significant price reduction for the Grecale model has led to rapid sales, with low-spec versions selling out nationwide, indicating a strong demand and a strategy to clear inventory due to overlapping new model launches [4] - OpenAI has adjusted its compensation policy by eliminating the vesting cliff for new employees, allowing them to receive stock options sooner, which aims to attract talent and encourage risk-taking [7] - The wedding of Zhang Junjie, CEO of Bawang Tea, and Gao Haichun, a prominent figure in the solar energy sector, highlights the intersection of business and personal milestones in the industry [8] Group 2 - Li Guoqing has announced his return to the e-commerce sector with a new high-end membership brand, "Li Xiang Life," focusing on quality products and limited membership [10] - Wanda Group has transferred its stake in a subsidiary, indicating a strategic shift in its real estate management approach [13] - The recruitment announcement by Pang Donglai for 60 technical positions with salaries ranging from 100,000 to 250,000 yuan reflects the company's growth and investment in talent [13] Group 3 - Coca-Cola's potential sale of Costa Coffee is facing challenges due to pricing negotiations, which could lead to the abandonment of the sale [14] - McDonald's has increased prices on select menu items by 0.5 to 1 yuan, indicating a response to inflationary pressures [14] - Elon Musk has publicly criticized nuclear fusion power, advocating for solar energy solutions instead, with plans to deploy solar AI satellites [16] Group 4 - Meituan has decided to suspend its "Tuan Hao Huo" e-commerce business to focus on exploring new retail formats, reflecting the evolving landscape of online shopping [17][18] - Netflix remains committed to acquiring assets from Warner Bros despite external pressures, indicating confidence in its strategic direction [18] - Zhiyuan Robotics is set to launch a rental platform for robots, showcasing innovation in the robotics sector [18] Group 5 - Ford is scaling back its electric vehicle investments, anticipating a special project charge of approximately $19.5 billion, which marks a significant shift in its business strategy [23] - BMW has launched a battery recycling facility in Bavaria, emphasizing sustainability and resource recovery in the automotive industry [23] - TaoTao Automotive's subsidiary plans to acquire a 100% stake in Racka brand company for $15 million, expanding its brand portfolio [23] Group 6 - Japan is increasingly recruiting caregivers from India to address its aging population and caregiver shortages, reflecting demographic challenges [23] - Volkswagen is closing its first factory in Germany, transitioning the site to a research park focused on AI and robotics, marking a significant operational shift [23] - Junji Gene has completed nearly 100 million yuan in Series A financing to enhance its automated gene technology capabilities [24] Group 7 - SenseTime has launched the Seko2.0 model, which integrates with domestic AI chips, showcasing advancements in AI technology [25] - Vivo has released the S50 series smartphones, featuring high-capacity batteries and advanced camera technology, indicating competitive positioning in the smartphone market [25] - China's first L3 autonomous driving vehicles have received approval for commercial testing, marking a milestone in the automotive industry's technological advancement [27] Group 8 - Heytea has entered the top ten of the global restaurant value rankings, reflecting its significant market presence and growth potential [30] - The report highlights that McDonald's and Starbucks lead the global restaurant industry in value, with significant representation from Chinese companies [30]
30万级的玛莎拉蒂两天被一抢而空
第一财经· 2025-12-15 08:03
Core Viewpoint - Maserati's significant price reductions have led to a surge in sales, particularly for the Grecale model, demonstrating the market principle that "there are no unsellable cars, only unsellable prices" [3]. Group 1: Sales Performance - The Grecale model, originally priced at 650,800 yuan, has seen discounts bringing the price down to 388,800 yuan, a reduction of over 260,000 yuan, equivalent to a 60% discount [3]. - The electric version of the Grecale, with an original price of 898,800 yuan, is now available for 358,800 yuan after a discount of 540,000 yuan, representing a 40% discount [3][4]. - In Shanghai, low-spec models of the Grecale sold out within two days, with customers queuing before the dealership opened [3][4]. Group 2: Inventory and Market Strategy - Maserati's recent price cuts are primarily aimed at clearing inventory, as a batch of imported cars was delayed by 18 months due to the pandemic, coinciding with the launch of new models [4]. - The brand's sales in China have significantly declined from 14,400 units in 2017 to just 1,228 units in 2024, with only 1,023 units sold in the first nine months of 2025 [4]. - The current strategy involves selling vehicles at a loss to expedite inventory clearance, with expectations that prices will normalize once new vehicles arrive [5].