Core Viewpoint - Miniso (09896) reported a strong performance in Q2 with a 23% year-on-year revenue increase to 4.966 billion RMB, exceeding previous guidance and market expectations, indicating positive progress in its operations [1] Financial Performance - Revenue for Q2 reached 4.966 billion RMB, reflecting a 23% year-on-year growth [1] - Adjusted net profit increased by 11% year-on-year to 691 million RMB, surpassing market expectations [1] Market and Operational Insights - The company achieved positive same-store sales growth in China and strong performance in the U.S. market [1] - Successful implementation of a large store model and IP-driven product strategies contributed to the positive results [1] Strategic Initiatives - Miniso has ambitious plans to enhance its IP strategy, having successfully developed collaborative IP products like "Gigi Kawaii" [1] - The company is set to launch more proprietary IP products, reflecting its confidence in this strategy [1] - Full-year guidance has been raised, which is seen as encouraging by analysts [1] Analyst Rating - The target price for Miniso has been adjusted to 48.4 HKD, with a reiterated "Buy" rating [1]

Core Insights - Miniso reported a revenue of 9.393 billion RMB for the first half of 2025, marking a year-on-year growth of 21.1%, while net profit decreased by 23.1% to 906 million RMB [1][2] - The adjusted net profit increased by 3% to 1.278 billion RMB, indicating a positive trend despite the overall profit decline [1][2][8] Financial Performance - Revenue for the first half of 2025 was 9.393 billion RMB, up from 7.758 billion RMB in the same period of 2024, reflecting a growth of 21.1% [2] - Gross profit rose by 22.6% to 4.157 billion RMB, while operating profit increased by 3.4% to 1.546 billion RMB [2] - The pre-tax profit fell by 21.9% to 1.194 billion RMB, and net profit decreased by 23.1% to 906 million RMB [2] - Adjusted EBITDA grew by 11.2% to 2.187 billion RMB [2] Business Segments - The retail brand Miniso in mainland China generated a pre-tax income of 6.558 billion RMB, while overseas markets contributed 3.537 billion RMB [4] - The TOP TOY brand saw a significant revenue increase of 73%, with total store count reaching 293 [4][5] - The growth in TOP TOY is attributed to store expansion and continuous product innovation, positioning it as a potential second growth driver for Miniso [4] Strategic Investments - Miniso completed the acquisition of a 29.4% stake in Yonghui Supermarket for 6.27 billion RMB, becoming its largest shareholder [6] - The investment in Yonghui Supermarket resulted in a loss of 119 million RMB for Miniso [7] - Despite the loss, Miniso's cash and cash equivalents increased to 7.115 billion RMB from 6.227 billion RMB year-on-year [7] - Miniso utilized its equity in Yonghui as collateral for bank loans, amounting to approximately 4.308 billion RMB [7]

Core Viewpoint - Miniso's second-quarter revenue increased by 23% year-on-year to 4.966 billion RMB, exceeding previous guidance, while adjusted net profit grew by 11% to 691 million RMB, indicating strong performance and positive developments in the market [1] Group 1: Financial Performance - Miniso's revenue for the second quarter reached 4.966 billion RMB, reflecting a 23% year-on-year growth [1] - Adjusted net profit for the same period was 691 million RMB, marking an 11% increase compared to the previous year [1] - The performance surpassed market expectations, indicating a recovery and positive momentum for the company [1] Group 2: Market and Strategic Developments - The company has achieved positive same-store sales growth in China and strong performance in the U.S. market [1] - Miniso's successful implementation of a large store model and the effective use of IP-driven products have contributed to its growth [1] - The company is ambitious in its IP strategy, planning to launch more proprietary IP products following the success of collaborations like the "Gigi Kawaii" [1] Group 3: Future Outlook - Miniso has raised its full-year guidance, reflecting confidence in its growth strategy and market position [1] - The company is expected to demonstrate stronger returns following a series of successful adjustments [1] - The target price for Miniso has been adjusted to 48.4 HKD, with a "Buy" rating reaffirmed by the analysts [1]

中国经济网北京8月22日讯 名创优品（09896.HK）港股今日收报47.1港元，涨幅20.58%。 （责任编辑：华青剑） ...

Company Overview - Miniso Group Holding Limited is a global retailer offering a wide range of creative home products, having successfully launched two brands, Miniso and TOP TOY, since opening its first store in China in 2013 [2] - In 2021, the total GMV from products sold through Miniso's store network reached approximately RMB 18 billion (USD 2.8 billion), making it the largest private label home goods retailer globally [2] Financial Performance - As of June 30, 2025, Miniso reported total revenue of RMB 9.393 billion, representing a year-on-year growth of 21.06% [1] - The net profit attributable to shareholders was RMB 906 million, a decrease of 22.57% year-on-year, with basic earnings per share at RMB 0.74 [3] - The gross profit margin stood at 44.25%, while the debt-to-asset ratio was 59.1% [1] Stock Performance - On August 22, the Hang Seng Index rose by 0.93%, closing at 25,339.14 points, while Miniso's stock price increased by 20.58% to HKD 47.1 per share, with a trading volume of 59.336 million shares and a turnover of HKD 2.726 billion [1] - Over the past month, Miniso's stock has seen a cumulative increase of 12.73%, but it has declined by 15.47% year-to-date, underperforming the Hang Seng Index, which has risen by 25.15% [1] Valuation Metrics - Miniso's price-to-earnings (P/E) ratio is 19.12, ranking 28th in its industry, while the average P/E ratio for the professional retail industry is -3.86, with a median of -0.19 [1] - Comparatively, other companies in the sector have lower P/E ratios, such as Aoji Co., Ltd. at 5.97, Chen Chang International at 6.22, and Bauhaus International at 6.77 [1] Analyst Ratings - Dongwu Securities Co., Ltd. has given Miniso a "Buy" rating, indicating positive sentiment towards the company's future performance [1]

Core Viewpoint - Miniso (MNSO.US) shares surged over 8% pre-market, reaching $23.98, while its H-shares rose over 20.5% to HKD 47.1, marking a new high since January this year [1] Financial Performance - For Q2, Miniso reported total revenue of RMB 4.97 billion, a year-on-year increase of 23.1% [1] - Adjusted net profit (Non-IFRS) for the same period was RMB 690 million, reflecting a year-on-year growth of 10.6% [1] - Gross margin improved by 40 basis points to 44.3% compared to the previous year [1] Sales Growth - The strategy of "opening good stores and large stores" has shown significant results, with notable improvements in same-store sales both in mainland China and overseas [1] - The group achieved positive same-store sales growth, indicating a recovery trend [1] Analyst Ratings - UBS reported that same-store sales growth for Miniso is accelerating in both China and the U.S., driven by a low base effect and strong demand for plush toys [1] - UBS raised its target price for Miniso from $25 to $28, maintaining a "Buy" rating [1] - Bank of America noted that Miniso's Q2 performance exceeded expectations, increasing its H-share target price from HKD 32 to HKD 46.9, upgrading its rating from "Underperform" to "Neutral" [1]

Investment Rating - The report maintains an OUTPERFORM rating for MINISO Group, with a target price of USD 27.30, reflecting a potential upside from the current price of USD 22.17 [2][20]. Core Insights - MINISO's 2Q performance exceeded expectations, with revenue reaching RMB 4.97 billion, a 23% year-over-year increase, surpassing the guidance of 18%-21% [3][18]. - The company is focusing on large store formats and interest-driven consumption to drive global expansion, with plans to open 100-150 new stores in 2025 [4][5]. - The domestic revenue was RMB 2.62 billion, up 14% year-over-year, while overseas revenue was RMB 1.94 billion, up 29% year-over-year [18][19]. - The adjusted net profit for 2Q was RMB 691 million, an 11% increase year-over-year, with an adjusted net profit margin of 13.9% [19][20]. Financial Performance Summary - Revenue projections for 2025-2027 are RMB 21.5 billion, RMB 25.5 billion, and RMB 30.1 billion, respectively, with adjusted net profits of RMB 3.04 billion, RMB 3.63 billion, and RMB 4.37 billion [20]. - The gross profit margin (GPM) improved to 44.3%, up 0.3 percentage points year-over-year, driven by increased contributions from overseas direct sales [19]. - The sales expense ratio increased to 23.4%, up 2.9 percentage points year-over-year, while the general and administrative expense ratio decreased to 5.3%, down 0.4 percentage points year-over-year [19]. Store Expansion and Strategy - As of the end of 2Q, MINISO had 4,305 domestic stores, with a net addition of 30 stores in the quarter, indicating a faster pace of store openings than market expectations [4][5]. - The overseas store count reached 3,307, with a net addition of 94 stores in 2Q, including 31 new directly operated stores [5][18]. - The company plans to continue enhancing store quality over expansion speed, particularly in the U.S. market, where it aims to open 80 new stores by 2025 [5][9].

Group 1: Company Ratings and Target Prices - Bank of America upgraded Miniso's rating to Neutral with a target price raised to HKD 46.9, driven by a 23% revenue and 11% profit growth in Q2, exceeding expectations [1] - Minsheng Securities maintained a recommendation rating for XPeng Motors, anticipating revenue growth from 2025 to 2027 to reach HKD 888.3 billion, HKD 1,406.4 billion, and HKD 1,925.1 billion respectively [1] - CICC downgraded China Software International's rating to Outperform the Market but raised the target price to HKD 7.1, citing the launch of Huawei's HarmonyOS personal computers as a key growth driver [3] Group 2: Company Performance and Growth Potential - CMB International maintained a Buy rating for China Biologic Products, noting double-digit revenue growth driven by innovative and biosimilar drugs, despite short-term pressure on core pharmaceutical profits due to increased R&D spending [2] - Morgan Stanley maintained a rating of In Line for Kuaishou, raising the target price to HKD 76, reflecting strong demand for AI applications and an increase in capital expenditure guidance from RMB 10 billion to RMB 12 billion [4] - Guosen Securities maintained a Buy rating for Xiaomi Group with a target price of HKD 62.3, driven by short-term growth from the YU7 series car deliveries and long-term potential from AIoT products [5] Group 3: Financial Performance and Trends - Huatai Securities maintained a Buy rating for ZhongAn Online, highlighting a positive trend across insurance, investment, technology, and banking sectors, with health insurance premiums growing by 38.3% year-on-year [6] - Huaxin Securities maintained a Buy rating for Tencent Holdings, projecting net profits of HKD 2,523.1 billion, HKD 2,861.0 billion, and HKD 3,246.3 billion for 2025, 2026, and 2027 respectively, supported by stable growth in gaming and AI-driven services [7] - Bank of America reiterated a Buy rating for SOTY Technology, raising the target price to HKD 46, with expectations of significant performance growth in the coming years [8]

Investment Rating - The report maintains a "Buy" rating for the company, Miniso (9896 HK), with a target price raised to HKD 48.70, indicating a potential upside of 24.7% from the current price of HKD 39.06 [1][8][12]. Core Insights - The company's Q2 performance exceeded expectations, with management raising guidance for overall revenue growth to over 25% for the year, up from the initial guidance of over 22.8% [2][7]. - The domestic same-store sales are expected to achieve positive year-on-year growth, while the overseas market continues to expand, with a net increase of 94 stores in Q2 [7][8]. - The revenue for the first half of the year grew by 21.1% year-on-year to RMB 9.39 billion, driven by overseas markets and the Top Toy segment [7][8]. Financial Overview - Revenue projections for the years 2023 to 2027 are as follows: - 2023: RMB 13,839 million - 2024: RMB 16,994 million - 2025E: RMB 21,158 million - 2026E: RMB 24,835 million - 2027E: RMB 28,388 million - Year-on-year growth rates for revenue are projected at 37.2% for 2023, 22.8% for 2024, and 24.5% for 2025 [3][14]. - Net profit estimates are: - 2023: RMB 2,253 million - 2024: RMB 2,618 million - 2025E: RMB 2,564 million - 2026E: RMB 3,364 million - 2027E: RMB 3,967 million [3][14]. - The adjusted net profit for 2025-2027 has been revised down by 13-14% to RMB 28-40 billion due to more conservative margin assumptions [8][9]. Market Performance - The stock has shown a year-to-date decline of 16.98%, with a 52-week high of HKD 52.05 and a low of HKD 25.05 [6][12]. - The average daily trading volume is 11.84 million shares, with a market capitalization of approximately HKD 47.92 billion [6][12].

Core Insights - Miniso's Q2 2025 performance exceeded market expectations, marking the first positive same-store sales growth in four quarters [1][2] - The company is accelerating its proprietary IP strategy, with CEO Ye Guofu stating a dual approach of "international IP + proprietary IP" to drive development, directly competing with Pop Mart in the trendy toy market [1][3] Financial Performance - For the first half of 2025, Miniso achieved revenue of 9.393 billion yuan, a year-on-year increase of 21.1%, with Q2 revenue at 4.97 billion yuan, up 23.1% [2] - Adjusted net profit rose by 10.6% to 690 million yuan, while adjusted operating profit increased by 8.5% to 852 million yuan [2] - The recovery in performance is attributed to improvements in same-store sales and the expansion of large store strategies, with same-store sales in mainland China showing positive growth in Q3 [2] Same-Store Sales and Market Trends - Q2 marked the first positive same-store sales growth for Miniso in four quarters, with the Miniso brand's same-store sales remaining flat and TOP TOY brand showing low single-digit growth [2] - The decline in same-store sales in overseas markets has narrowed, with Europe and North America achieving mid to high single-digit growth [2] Strategic Initiatives - Ye Guofu emphasized the importance of the proprietary IP strategy, noting that Miniso has established advantages in product development, marketing, and channel management through international IP collaborations, but lacked proprietary IP [3] - Miniso has signed contracts with nine trendy toy artists for its proprietary IP initiative, with the first product launched in June [3] - TOP TOY acquired a 51% stake in HiTOY, a trendy toy company, expanding Miniso's proprietary IP portfolio [3] Analyst Outlook - Following the earnings release, Nomura raised its revenue and profit forecasts for Miniso for 2025-2027 by 3-4% and 3-7%, respectively, and increased the target price from $24.20 to $25.50, maintaining a buy rating with an implied upside of 22% [4] - Analysts noted that the operation of proprietary IP requires different skill sets compared to third-party IP operations, leaving uncertainty about whether Miniso's proprietary IP strategy can drive sustained sales growth [4]