【#京东七鲜小厨入驻美团淘宝闪购#】近期，京东旗下外卖品牌七鲜小厨在美团外卖、淘宝闪购等平台 低调上线。 第一财经记者查询发现，目前七鲜小厨（长保大厦店）在淘宝闪购月销量达到2000单，在美团外卖月销 量达400单。美团外卖上，七鲜小厨有"人气新店"的标签。同时，远距离的用户可以通过美团外卖的跑 腿服务点餐。京东秒送平台显示，七鲜小厨开业至今已售9万单。 在菜品价格上，美团外卖和淘宝闪购均可叠加大额红包使用，一份盖浇饭券后价格在15元到20元之间。 以盖浇饭为例，第一财经记者对比了三个平台的价格，目前仍是京东秒送的价格最低。 七鲜小厨刚开业时，就发出了愿意与其他平台合作的信号。 今年7月20日，七鲜小厨首家外卖自营门店开业，用户可以在线上下单，采取 "外卖+自提"的模式。当 时七鲜小厨仅入驻了京东秒送，没有入驻美团或者淘宝闪购。七鲜小厨业务负责人刘斌后续表示，对于 入驻其他平台，七鲜小厨的心态非常开放，只要消费者有需求或者其他平台愿意，就可以一起合作。 （第一财经） 作者 | 第一财经 陆涵之 近期,京东旗下外卖品牌七鲜小厨在美团外卖、淘 宝闪购等平台低调上线。 第一财经记者查询发现,目前七鲜小厨(长保大厦 ...

近期，京东旗下七鲜小厨在美团外卖、淘宝闪购等平台上线。经查询，目前七鲜小厨（长保大厦店）在 淘宝闪购月销量超2000单，在美团外卖月销量超400单。据了解，七鲜小厨定位合营品质餐饮制作平 台，京东计划3年内在全国建设10000家七鲜小厨。 ...

Core Insights - Qixian Xiaochu has shown significant sales performance since its opening, with monthly sales reaching 2,000 orders on Taobao Flash Sale and 400 orders on Meituan Waimai, indicating strong market interest [2] - The entry of Qixian Xiaochu into multiple platforms like Meituan and Taobao Flash Sale reflects a strategic shift to enhance order volume and brand exposure, moving away from reliance on a single platform [3][4] Sales Performance - Qixian Xiaochu has sold a total of 90,000 orders since its opening on the JD Instant Delivery platform [2] - The price for a rice bowl meal ranges from 15 to 20 yuan after applying large red envelope discounts on both Meituan and Taobao Flash Sale, with JD Instant Delivery offering the lowest prices [2] Strategic Partnerships - Qixian Xiaochu's willingness to collaborate with other platforms was evident from its initial opening, where it only partnered with JD Instant Delivery [3] - The decision to enter Meituan and Taobao Flash Sale is seen as a response to the need for increased traffic and a shift in positioning, as these platforms provide extensive user reach and delivery networks [3] Industry Context - The entry of Qixian Xiaochu into multiple platforms signifies a new phase in the food delivery industry, moving from intense competition to a more collaborative approach [4] - JD's focus has shifted towards improving platform systems and user experiences rather than engaging in price wars, indicating a strategic pivot in the industry [4] - The relationship between JD and Meituan has evolved from competition to collaboration, driven by mutual strategic needs for traffic and quality upgrades [4]

京东七鲜小厨此时选择入驻美团和淘宝闪购，或是基于流量需求与定位调整。 今年7月20日，七鲜小厨首家外卖自营门店开业，用户可以在线上下单，采取 "外卖+自提"的模式。当时七鲜小厨仅入驻了京东秒送，没有入驻美团或者淘 宝闪购。七鲜小厨业务负责人刘斌后续表示，对于入驻其他平台，七鲜小厨的心态非常开放，只要消费者有需求或者其他平台愿意，就可以一起合作。 对此，网经社电子商务研究中心数字生活分析师陈礼腾对第一财经记者表示，京东七鲜小厨此时选择入驻美团和淘宝闪购，或是基于流量需求与定位的调 整。七鲜小厨在单一平台增长受限，而美团和淘宝闪购拥有庞大的用户流量与配送网络，能有效提升七鲜小厨的订单规模与品牌曝光。同时，京东将七鲜小 厨定位为"对消费端绝不设限"的开放平台，而非单一平台的集合店，此次入驻是多渠道布局的自然延伸。 七鲜小厨入驻美团和淘宝闪购，或许代表着外卖行业进入了新阶段。此前的外卖大战自4月开始，7月进入高峰，随后在8月降低了声量。对于外卖大战，京 东CEO许冉曾表示，京东认为这些过度竞争的行为并未产生模式创新，也未给行业带来增量价值，反而在一定程度上扰乱行业价格体系，给商家带来很多困 扰，因此是不可持续的。目前 ...

10月13日，北京商报记者独家获悉，美团旗下自营超市快乐猴北方首店入驻门头沟商投广场，面积约 1000平方米，将于10月24日开业。这也是美团两个月内开出的第五家门店。 今年以来，"硬折扣"赛道成为必争之地，盒马、京东等互联网平台，以及物美、永辉等传统商超不仅牢 牢驻守北方市场，折扣业态更试了一轮又一轮。新人快乐猴要想从巨头环伺中层层突围，供应链效率将 是美团必须啃下的"硬骨头"。 北方首店落地 试水杭州后，美团将目光投向北京。近日，在门头沟商投广场，多位快乐猴超市的工作人员正以免费纸 巾、鸡蛋向路过的居民推广社群信息。相隔不远处，美团旗下的自营超市快乐猴已经立起了围挡，比邻 而居的还有一家肯德基，也在装修中。 "北方首家快乐猴将于10月24日正式开业，门店约1000平方米，在商投广场的一楼，商品主打自营品 牌。"现场一位快乐猴工作人员向北京商报记者表示，开业当天会举行抽奖活动，奖品包括电动车、露 营车等。此外，该门店在开业后会逐步尝试接入线上下单、线下配送服务。 值得一提的是，快乐猴超市在北方市场的另一家门店落地河北省廊坊三河市，将于10月17日开业。 很显然，美团正加速铺开折扣超市业态。今年9月，美团在杭 ...

Core Viewpoint - The food and beverage sector continues to experience a pullback, with significant declines in major stocks, particularly in the liquor segment, while the Food ETF (515710) shows signs of increased investment interest despite the downturn [1][3][5]. Group 1: Market Performance - The Food ETF (515710) fluctuated throughout the day, with an intraday drop of 1.78% and a closing decline of 1.13% [1]. - Major consumer goods stocks, especially in the liquor category, saw substantial declines, with Yangyuan Beverage down 9.21%, Dongpeng Beverage down 4.84%, and Yanjinpuzi down 3.48% [1][3]. - Over the past five trading days, the Food ETF has attracted a total investment of 50.68 million yuan, and over the last ten days, it has exceeded 110 million yuan [1]. Group 2: Sales Growth in Liquor - During the National Day and Mid-Autumn Festival period, premium liquor brands experienced significant sales growth, with Moutai's sales increasing nearly tenfold year-on-year, and Wuliangye's sales growing nearly threefold [3]. - The rise in sales for these brands indicates a strong premium pricing capability in the instant retail channel, which is becoming a new growth driver for liquor companies [3]. Group 3: Industry Outlook - Analysts suggest that the food and beverage sector is currently at a favorable valuation point, with the food index's price-to-earnings ratio at 20.31, marking a low point in the last decade [3]. - The white liquor sector is expected to see a recovery in sales during peak seasons, with strong performance from leading companies and ongoing supply-side improvements [4]. - The overall sentiment in the liquor market is improving, with some leading companies signaling price stability and channel support [5].

Core Insights - Meituan's self-operated supermarket "Happy Monkey" will open its first northern store in Beijing on October 24, covering approximately 1,000 square meters, marking the fifth store opened by Meituan in two months [1][2] - The discount supermarket sector has become highly competitive, with major players like Hema, JD, and traditional supermarkets like Wumart and Yonghui firmly established in the northern market [1][2] - Supply chain efficiency is crucial for Meituan to succeed in this competitive landscape, as it aims to differentiate itself from established giants [1][4] Store Launch Details - The first Happy Monkey store in Beijing is located in the Shantou Investment Plaza, with promotional activities planned for the opening day, including a lottery with prizes such as electric vehicles [2] - Another Happy Monkey store is set to open in Sanhe City, Hebei Province, on October 17, indicating Meituan's accelerated expansion in the discount supermarket sector [2] Consumer Appeal - "Affordable prices" are a key selling point for Happy Monkey, with products like pure milk priced at 23.9 yuan per box and freshly baked egg tarts at 5.9 yuan for four [3] - Happy Monkey targets price-sensitive consumers and emphasizes offline shopping experiences, contrasting with the online-focused strategy of similar brands like Xiaoxiang Supermarket [3] Market Strategy - Happy Monkey's cautious entry into Beijing, focusing on areas outside the Fifth Ring Road, reflects a strategic consideration of costs [4] - The store's location near densely populated residential areas and high-traffic venues is expected to drive customer traffic and order density [4] Competitive Landscape - Major competitors have established significant advantages in private label products, with brands like Ole' and Hema NB achieving over 60% private label sales [5] - The Beijing market exhibits a dual demand for quality and price sensitivity, posing challenges for Happy Monkey in localizing its private label offerings [5] Brand Differentiation - The use of private label products not only enhances price competitiveness but also serves as a draw for customers, potentially increasing sales of regular-priced items [6] - Meituan's interest in physical retail is growing, with plans for more stores like Xiaoxiang Supermarket in various locations [6] Industry Trends - The discount supermarket sector has become a focal point for major players, with Hema's community supermarket model expanding rapidly [7] - Meituan's data advantages may allow Happy Monkey to efficiently focus on product categories that align with the discount model, reducing customer decision-making costs [7] Future Considerations - Happy Monkey is still in the early stages of demand cultivation, private label development, and offline operations, which are critical for future competitiveness [8] - Success will depend on the ability to optimize supply based on dynamic demand, develop unique private label products, and enhance customer loyalty through refined operations [8]

Core Insights - Meituan's self-operated supermarket "Happy Monkey" will open its first store in Northern China on October 24, located in the Mentougou Commercial Plaza, covering an area of approximately 1,000 square meters. This marks the fifth store opened by Meituan in two months [1][5] - The "hard discount" sector has become a competitive battleground, with major players like Hema and JD.com, as well as traditional supermarkets like Wumart and Yonghui, firmly established in the Northern market. Supply chain efficiency is a critical challenge for Meituan to overcome in order to succeed [4][6] Company Expansion - After testing the waters in Hangzhou, Meituan is now focusing on Beijing, with promotional activities for the new store including giveaways of items like electric bikes and camping cars on opening day. The store will also gradually introduce online ordering and offline delivery services [5][6] - Another Happy Monkey store is set to open in Sanhe City, Langfang, Hebei Province, on October 17, indicating Meituan's accelerated expansion in the discount supermarket sector [6] Market Positioning - Happy Monkey aims to create a consumer memory of "affordable prices," with products like 23.9 yuan per box of pure milk and 5.9 yuan for four freshly baked egg tarts attracting attention. The store targets price-sensitive customers, contrasting with Meituan's other brand, Xiaoxiang Supermarket, which emphasizes online ordering and quick delivery [6][10] - The first store in Beijing is strategically located in a densely populated area, ensuring a sufficient order density. This location strategy is also applied to other Happy Monkey stores in Hangzhou and Langfang [7] Competitive Landscape - Major players in the discount supermarket sector have established significant advantages in private label products, with brands like Aoleqi and Hema NB having over 90% and 60% of their sales from private labels, respectively. This trend poses a challenge for Happy Monkey to develop localized private label products that cater to Northern tastes [8][12] - The competition in the hard discount sector is intensifying, with various companies racing to expand their market presence. Hema's recent rebranding and expansion of its community supermarket chain exemplify this trend [11][12] Operational Challenges - Meituan's entry into the discount supermarket space requires navigating different operational dynamics compared to its online business, including in-store layout and product display [11] - Happy Monkey's success will depend on its ability to respond to dynamic consumer demands, develop distinctive private label products, and implement refined operational strategies to build customer loyalty [12]

10月12日消息，美团外卖在福建晋江、浙江绍兴等7个城市，上线骑手评价和屏蔽用户功能。 （文章来源：21世纪经济报道） ...

Core Viewpoint - Meituan has launched a pilot feature in seven cities that allows delivery riders to evaluate and block users, enhancing rider protection and promoting a more balanced interaction between users and riders [1][2]. Group 1: New Features and User Interaction - The new feature enables riders to anonymously evaluate users within 48 hours after order completion and block users who threaten or insult them [1][2]. - Riders can only block a maximum of two users at a time, with a blocking period of 365 days, after which the block is automatically lifted [2]. - The introduction of this feature is seen as a significant step towards establishing a two-way evaluation and trust mechanism, enhancing riders' dignity and voice [2]. Group 2: Industry Impact and Service Optimization - If widely adopted, this feature could lead to further optimization of service rules in the local life service sector, balancing interests among various stakeholders and fostering a healthier platform ecosystem [2]. - Meituan has implemented several protective policies for riders this year, including the cancellation of penalty fees for late deliveries and the introduction of a pension insurance subsidy [3][4]. - The company aims to create a more equitable and humane incentive mechanism, shifting from negative penalties to positive incentives for riders [3][4]. Group 3: Financial Insights - In May, Meituan disclosed that the average monthly income for high-frequency riders ranged from 7,230 to 10,100 yuan, with skilled riders in major cities earning up to 12,593 yuan [3].