"合资新力量"入场， 新能源市场规则即将改写。 销量数字便是最显著的信号： 2025 年，丰田全球销量同比增长 4.6% ，连续六年位居榜首；在中国市场 广汽丰田 实现了 同比 正 增长 ，旗下新车铂智 3X 累 销 也 超 过 7 万 台 ， 登上 年度 合资纯电车型销量榜首。 与此同时，自主品牌的攻势明显放缓，其增长更多依靠高频换代来刺激市场，这反衬出其产品内核竞争力与用户忠诚度的薄弱。当 " 新 " 成为自主品牌最 主要的护城河，其与丰田这类拥有体系性优势的对手之间，便拥有了根本差距。 时至 2026 年，我们为何依然要对一家合资车企抱有期待？ 过去一年，新势力车企安全危机频发，迫使全行业重新寻找重心。电池爆燃、转向失效、车门锁死 ... 当基础安全问题频现，从监管机构到终端消费者都在 叩问：汽车行业的立身之本，究竟是什么？ 在中国车市从 " 价格博弈 " 全面转向 " 价值竞争 " 新周期，市场的信心正重新向那些果断求变的合资品牌倾斜。 广汽丰田 2026： 用"新"品重写市场规则 新能源上半场规则是 " 唯快不破 " ，合资企业的确未能领跑，但经历数年调整，也已悉数完成了面向电动化的 " 重装上阵 ...

Core Viewpoint - Toyota proudly supports its athletes in the Olympic and Paralympic Winter Games, recognizing their dedication and commitment to excellence in their competitive journeys [1][2]. Group 1: Athlete Support and Collaborations - Toyota significantly supports its athletes and U.S. Ski & Snowboard ambassadors in competitions and daily life, celebrating their resilience and achievements [2]. - The company maintains long-term collaborations with national governing bodies, including U.S. Ski & Snowboard, USA Track & Field, and USA Swimming, sponsoring events like the Toyota U.S. Grand Prix and Toyota National Championships [3]. - Since 2017, Toyota Racing Development (TRD) has worked with U.S. Paralympic athletes to apply engineering and performance technology to training and competition, including custom equipment for athletes like Andrew Kurka and Oksana Masters [4]. Group 2: Notable Athletes - Jessie Diggins, a four-time U.S. Olympic athlete and three-time Olympic medalist, is recognized as the most decorated U.S. cross-country skier in history [5]. - Red Gerard, a two-time Olympic athlete and gold medalist, has multiple medals in X Games and World Championships [5]. - Erin Jackson, a two-time Olympic athlete, made history as the first Black woman to win an individual Olympic gold medal in speed skating [5]. - Andrew Kurka, a Paralympic champion, collaborated with TRD to design the first Toyota sitting ski [5]. - Oksana Masters, a seven-time Paralympic athlete, holds the record for the most winter Paralympic medals with 19 [5]. Group 3: Additional Athlete Highlights - Louie Vito, a two-time Olympic snowboarder, has competed for both the U.S. and Italy [6]. - Rosie Brennan and Ryan Cochran-Siegle are notable Olympic athletes with significant achievements in their respective sports [7]. - Zachary Miller, a Paralympic snowboarder, has won multiple world championships and received the 2023 ESPY award for best athlete with a disability [7]. Group 4: Company Overview - Toyota has been a part of North America's cultural fabric for nearly 70 years, committed to promoting sustainable mobility through its brands and dealerships [9]. - The company employs approximately 64,000 people in North America, contributing to the design, engineering, and assembly of nearly 49 million vehicles across 14 manufacturing plants [10].

当地时间1月31日，据美国国家公路交通安全管理局（NHTSA）披露，由于后视摄像头图像可能无法显 示，丰田汽车正召回部分配备全景监控系统（PVM）的2024-2025款丰田坦途（Tundra）及坦途混合动 力车型，共计161268辆。 责任编辑：江钰涵 ...

Core Point - Toyota is recalling 161,268 vehicles in the U.S. due to an issue with the rear-view camera display when the vehicle is in reverse [1] Group 1 - The recall affects a total of 161,268 vehicles [1] - The issue pertains specifically to the rear-view camera display functionality [1] - The recall was announced by the National Highway Traffic Safety Administration [1]

Super Bowl LX marks the apex of Toyota's "All In. All Season." campaign, which delivers community impact through regional and national NFL FLAG support, with more than 300,000 players supported by Toyota dealers nationwide in local league play. Fans also had the chance to win weekly prizes, including a first-ever opportunity to score Brock Purdy's favorite Toyota Sequoia Capstone. Toyota Brings the Vehicle Lineup including the all-new RAV4 and bZ to Super Bowl LX with Live Content and Unforgettable Experien ...

中经记者 樊红敏 北京报道 又一家车企系财险公司杀入新能源车险市场！ "针对新能源车快速增长的趋势，丰田保险经纪正协同合作伙伴重点围绕用车安全、用车成本、用车场 景，开发特色产品。"丰田汽车金融（中国）有限公司2025年12月初曾发文称。 "新能源车由于其技术特性（如电池、智能化系统等）和使用环境（如共享出行、网约车等），在保险 定价、理赔和服务方式上都存在不同于传统燃油车的特殊性。因此，车企进入保险行业，尤其是新能源 车险市场，是顺应市场需求的必然趋势。通过拥有自己的保险业务，车企不仅能更精准地制定符合新能 源车特点的保险产品，还能通过数据驱动优化风险管控，提升用户体验。"有业内研究人士曾向记者表 示。 那么，随着新能源汽车市场的增长和保险需求的增加，未来是否会有更多车企进一步谋求财险牌照？ 天眼查信息显示，法巴天星保险的注册资本为10亿元，由法国巴黎保险集团、四川银米科技有限责任公 司（以下简称"四川银米科技"）及大众汽车金融服务海外股份公司（以下简称"大众汽车金服"）共同发 起设立，对应持股比例分别为49%、33%和18%。 从股东队伍来看，法巴天星保险的三家股东中有两家具备车企背景。具体来看，四川银米 ...

Group 1 - Toyota is committed to maintaining the total number of internal combustion engines until 2030, emphasizing the continued relevance of engines in the automotive industry [4][10] - The company plans to develop various high-power engines and increase local production of core components in the U.S. to meet rising demand for hybrid vehicles [10][13] - In response to stringent environmental regulations, Toyota's upcoming GR GT supercar will feature a 4-liter V8 engine and will be developed independently, marking a shift from previous collaborations [6][9] Group 2 - In the U.S., hybrid vehicles accounted for approximately 13% of new car sales from July to September 2025, indicating strong market demand [13] - Toyota's new SUV, RAV4, will be produced locally in North America, with plans to increase the production of hybrid models and components domestically [14][15] - The company is facing challenges in the Chinese market, where it plans to focus on developing models specifically for local consumers, such as the bZ3X electric SUV [17][18] Group 3 - Toyota's R&D expenses for the fiscal year 2024 are projected to be 1.3 trillion yen, reflecting the increased costs associated with a comprehensive power source strategy [21] - The company is collaborating with NTT on AI and communication infrastructure to enhance safety and with Waymo for advancements in autonomous driving technology [21] - A new business model is necessary for Toyota to navigate the evolving automotive landscape and maintain competitiveness [22]

以下文章来源于远川科技评论 ，作者徐珊珊 远川科技评论 . 刻画这个时代（的前沿科技） 社交媒体上转型不利濒临破产的丰田，在中国和全球市场迎来双丰收。 2025年，丰田中国销量微增0.23%，达到178万辆。看似增长微乎其微，实则一扫过去三年下滑趋势，成为日系三强里唯一的幸存者。丰田坚挺的同时，本田 和日产这对难兄难弟还在延续下滑趋势，销量已从最高点腰斩。 全球范围内，丰田的增速不算一骑绝尘，但也足够令同行艳羡。 去年全年，丰田销量1132万辆，继续蝉联年度冠军。这个数字大约是比亚迪的2倍，比大众多了200多万辆，约等于本田、日产、通用三者之和。 说好的电动化大趋势浩浩荡荡，怎么电动化干得越差，车卖得越多？ HEV宝刀未老 丰田在电动车上转型动作迟缓，但在混动车（HEV）上却是绝对的先行者，也是丰田重要的销量来源。 从截至2025年3月的财年来看，丰田（含雷克萨斯）的销量结构中，旧能源汽车占比97%，其中HEV占比超过40%。 也就是说，丰田看似没卖多少 新能源 车，但"半新不旧"的 HEV 却卖了不少。 HEV（Hybrid Electric Vehicle）即混合动力汽车，以 丰田普锐斯 为代表，主打经济 ...

【文/观察者网 潘昱辰 编辑/高莘】日前，由丰田汽车集团披露的数据显示，2025年其全球销量达1132.2万辆，同比增长4.6%，不仅连续第六年蝉联全球汽车 销量冠军，而且进一步刷新了全球汽车年度销量纪录。 丰田汽车 东方IC 丰田汽车解释称，去年丰田（含雷克萨斯品牌）全球销量的增长，得益于其在北美和日本本土的强劲表现推动。 丰田RAV4荣放 东方IC 北美依旧是丰田全球第一大区域市场，2025年全年销量为292.97万辆，同比增长7.3%。其中仅美国市场销量就占去北美总销量的86%。丰田汽车表示，由于 去年因TX和大汉兰达召回事件导致的停产已恢复，且混合动力汽车持续表现强劲，北美的销量得以进一步增长。 具体来看，丰田（含雷克萨斯品牌）全年销量为1053.8万辆，同比增长3.7%；其中日本本土销量为150.13万辆，同比增长4.1%；海外销量为903.55万辆，同 比增长3.6%。 此外，雷克萨斯品牌去年销量为88.22万辆，同比增长3.6%；大发品牌全年销量为67.53万辆，同比增长25.8%；日野品牌全年销量为11.05万辆，同比下降 12%。 三大市场齐发力 在过去的一年内，面对来自美国的进口汽车关税威 ...

Group 1: Global Sales Performance - Toyota Motor Corporation reported a 3.1% year-on-year increase in global sales to 993,356 vehicles in December 2025, with sales in Japan rising by 8.8% to 148,721 units and overseas sales up by 2.2% to 844,635 units [1] - For the entire year of 2025, Toyota Group's sales increased by 4.6% to 11,322,575 units, with Japan sales rising by almost 12% to 2,071,254 units and overseas sales increasing by 3.1% to 9,251,321 units [2] - Combined sales of Toyota- and Lexus-branded vehicles increased by 3.7% to 10,536,807 units, with North America sales rising by 7.3% to 2,929,660 units, while Latin America sales fell by 3.2% to 472,049 units [3] Group 2: Electrified Vehicle Sales - Global sales of electrified vehicles by Toyota and Lexus rose by 10.2% to 4,994,894 units in 2025, accounting for over 47% of total sales, with battery electric vehicles (BEVs) sales increasing by over 42% to 199,137 units [4] Group 3: Subsidiary Performance - Daihatsu's global sales increased by almost 26% to 675,285 units, with Japan sales rebounding by 46% to 536,566 units, while overseas sales fell by 18% to 138,719 units [5] - Hino Motors reported a 12% decline in global sales to 110,483 units, with Japan sales falling by almost 19% to 33,425 units and overseas sales declining by almost 9% to 77,058 units [5]