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9系双旗舰重塑50万级豪华市场,极氪的“破壁”方法论
Jing Ji Guan Cha Wang· 2026-01-16 10:58
Core Insights - The Chinese luxury car market is undergoing significant changes, with traditional luxury brands experiencing a decline in sales while domestic brands like Zeekr are gaining market share [1][2][3] Group 1: Market Dynamics - In 2025, traditional luxury brands saw a decline in imported car sales, with some brands experiencing a drop of over 60% year-on-year due to inventory pressure and slow electrification [2] - Conversely, Chinese high-end brands such as Zeekr, NIO, and Li Auto are steadily increasing their market share in the 300,000 to 500,000 yuan price range [2] - The shift in consumer perception among high-net-worth individuals in China is a key driver of this change, moving from valuing brand history to prioritizing technological advancement and smart experiences [3] Group 2: Product Innovation - The Zeekr 9X is recognized for its technological superiority over traditional luxury SUVs, achieving over 1,000 kilometers of range and exceptional performance through its 900V architecture [4] - The Zeekr 009 has also established itself as a leader in the MPV segment, demonstrating the brand's understanding of luxury beyond vehicle categories [5] Group 3: Global Expansion - Zeekr is transitioning from merely exporting products to a comprehensive global strategy that includes localizing products, channels, and services in various markets [7] - The brand has received international recognition, being praised as a leading global brand from China, indicating a shift from manufacturing to intelligent manufacturing and branding [8] Group 4: Strategic Integration - Zeekr's integration with its parent company Geely has allowed it to focus on long-term product development and user experience without the pressures of short-term profitability [9] - This integration provides Zeekr access to Geely's extensive resources, enhancing its ability to compete in the luxury market [9] Group 5: User Engagement - Zeekr has initiated a "communication transparency revolution," making key information accessible to users and inviting them to supervise service processes [11] - The brand's "mystery experience officer" program engages users in the feedback process, ensuring quality control from the customer's perspective [12] Group 6: Brand Evolution - Zeekr has successfully transitioned from a nascent brand to a significant player in the luxury market, showcasing that Chinese automotive brands can achieve high market scale and brand value [13]
【快讯】每日快讯(2026年1月16日)
乘联分会· 2026-01-16 08:50
Domestic News - Hangzhou's "15th Five-Year Plan" aims to accelerate the development of two trillion-level industrial clusters in artificial intelligence and visual intelligence, focusing on nine key areas including intelligent robots, integrated circuits, and new energy equipment [7] - Shanghai has implemented a traffic congestion model at 360 intersections, resulting in a 12.9% increase in average vehicle speed at trial intersections, with traffic accidents expected to decrease by 2.7% and fatalities by 7% by 2025 [9] - BAIC Group and Hyundai Motor are deepening strategic cooperation to accelerate the transformation of Beijing Hyundai [10] - China National Building Material Group and Chery Automobile have signed a strategic cooperation agreement to focus on new materials for industries such as new energy vehicles and robotics [11] - Xiaomi plans to lower the safety mileage requirement for its urban navigation assistance feature to enhance user experience, with a target of 1,000 kilometers set for 2024 [12] - Dongfeng's solid-state battery, with an energy density of 350Wh/kg, is undergoing extreme cold testing in Mohe, demonstrating significant performance in low temperatures [13] - Zeekr's 007GT has launched in Europe, with prices in the Netherlands ranging from 374,000 to 467,000 RMB [14] - Baidu's Robotaxi service has quietly expanded to approximately 20 cities nationwide, with significant investments in smart connected vehicle testing projects [15] International News - General Motors plans to invest $1 billion in the Mexican manufacturing sector over the next two years, focusing on projects aimed at domestic demand [17] - South Korea's automotive exports are projected to reach a record $72 billion in 2025, marking a 1.7% increase from 2024 [18] - Honda's U.S. division aims for a sales target of 1.5 million vehicles by 2026, employing a balanced strategy of hybrid, fuel, and electric models [19] - Mercedes-Benz is expanding its electric vehicle charging network to Canada, with the first three fast-charging stations now operational [20] Commercial Vehicles - The Xiangling V5 gas engine product has been launched in the southwest region, targeting logistics solutions for various sectors [21] - Dongfeng's Rui Lida has completed extreme cold testing, demonstrating superior performance in low-temperature conditions [22] - Shaanxi Automobile is set to unveil three strategic new products at its upcoming partner conference [23] - The Yuanmeng Super VAN has achieved a 212% year-on-year sales increase in 2025, maintaining the top market share in the new energy wide-body light truck segment [25]
知名车企购置税补贴风波背后:被误读的“先付款后验车”
Nan Fang Du Shi Bao· 2026-01-16 05:26
近期,因"跨年购置税补贴"引发用户疑虑的极氪汽车公布了实际执行情况:目前已为2025年下定且在2026年1月开票提车交付的 8125名用户兜底了购置税补贴,符合条件的其他订单也在持续推进中。 误读风波的起因,是极氪在2025年11月公布了跨年购置税补贴政策,2025年12月31日24点前锁单的订单,若因极氪原因导致用户车 辆在2026年开票交付,企业将为跨年后产生的购置税差额部分进行兜底补贴。随后,极氪又发布了"先付款后验车"服务,即车辆下 线后第一时间通知用户支付尾款,用户完成验车确认即可直接提车。 两项独立的政策,因为执行时间的重叠,被外界误读为"先付款才能兜底补贴"。 面对质疑,极氪多次发布公开补充说明,厘清政策细节。1月12日,极氪在官方微信再次发文,表示高度重视个别终端门店一线人 员因为政策理解传达不到位,对用户体验的影响,并已发布相关整改要求。同时,也明确回应了跨年购置税兜底政策目前的进展。 "先付款后验车"被误解为"先付款才兜底" 两大独立政策被解读为存在关联,是引发此次用户疑虑的关键。记者了解到,极氪的购置税兜底与"先付款后验车"事实上并无因果 关联。 具体而言,跨年购置税补贴权益为2025年 ...
汽车公司或降价或补贴,但没能迎来预想中的“开门红”
Xin Lang Cai Jing· 2026-01-16 03:48
Core Insights - The Chinese automotive market in 2026 has not experienced the anticipated "opening red" sales, with significant declines in both retail and wholesale figures for passenger vehicles compared to the previous year [1][10] - The adjustment of the new energy vehicle (NEV) purchase tax from full exemption to a 50% reduction has led to increased vehicle costs, impacting consumer purchasing decisions [1][11] - Despite promotional efforts from over 20 automakers to mitigate the effects of policy changes, consumer sentiment remains cautious, with many opting to wait for better deals [4][5][10] Market Performance - From January 1 to January 11, 2026, retail sales of passenger vehicles reached 328,000 units, a 32% decrease year-on-year, while wholesale figures were 381,000 units, down 40% year-on-year [1] - The penetration rate of NEVs has dropped significantly, with retail penetration at 35.5% and wholesale at 43.9%, both below the 50% average of 2025 [1] Consumer Behavior - Consumers are increasingly comparing NEVs with traditional fuel vehicles due to the increased cost of NEVs, with a price difference of around 10,000 yuan influencing purchasing decisions [2][5] - Many consumers are adopting a wait-and-see approach, seeking to compare various brands and waiting for potential discounts before making a purchase [5][10] Promotional Strategies - Over 20 automakers have introduced promotional policies, including price reductions and extended financing options, to attract buyers amid declining sales [4][5] - BMW has made significant price adjustments, with some models seeing reductions of over 300,000 yuan, reflecting the competitive landscape in the luxury car market [4][5] Inventory and Production - The delivery times for previously popular models have shortened, indicating a shift in demand and production capacity [7] - Some automakers are facing inventory pressure, with certain models being offered at substantial discounts to clear stock [8][10] Industry Trends - The automotive industry is shifting from a focus on price competition to value competition, with an emphasis on product quality and technological advancements [14][15] - The market is expected to see a growth in the 15 to 20 million yuan NEV segment, as automakers adjust their strategies to focus on this profitable market [11][14] Future Outlook - The overall automotive market in China is projected to reach 34.75 million units in 2026, with NEVs expected to grow by 15.2% to 19 million units [14] - The industry is anticipated to undergo a transformation as it adapts to policy changes and consumer preferences, with a focus on enhancing product value and expanding into international markets [14][15]
汽车产业竞争力源自硬实力
Ren Min Ri Bao· 2026-01-15 09:10
Core Viewpoint - The continuous advancement of electrification technology, accelerated application of cutting-edge technologies, and the implementation of anti-involution measures have led to sustained growth in China's automotive production and sales, reflecting the strong resilience and dynamic momentum of the economy under pressure [7]. Group 1: Automotive Production and Sales Growth - China's automotive production and sales have maintained a scale of over 30 million units for three consecutive years, ranking first globally for 17 years [7]. - In 2025, the production and sales of new energy vehicles (NEVs) are expected to reach 16.626 million and 16.49 million units, respectively, representing year-on-year growth of 29% and 28.2% [9]. - NEVs accounted for 47.9% of total new car sales in 2025, indicating a significant shift towards electric vehicles [9]. Group 2: Technological Advancements in Electrification - By 2025, the average range of pure electric passenger vehicles in China is projected to approach 500 kilometers, with fast-charging technology allowing for 80% charge in 15 minutes [8]. - The introduction of solid-state batteries is moving towards mass production by 2027, and a unique "super electric hybrid technology" is being widely adopted [9]. - Exports of NEVs are expected to reach 2.615 million units in 2025, doubling year-on-year, with passenger vehicle exports at 2.532 million units and commercial vehicle exports at 83,000 units [9]. Group 3: Advancements in Intelligent Driving - R&D investment in intelligent driving technology has reached 10 billion yuan, with Huawei's ADS 5 transitioning from technical validation to mass production adaptation [10]. - Over 60% of new passenger vehicles sold in China are equipped with L2-level assisted driving features, and the first L3-level conditional autonomous driving vehicles have received approval [10]. - The automotive industry is becoming a key carrier for the commercialization of advanced technologies such as semiconductors and artificial intelligence [10]. Group 4: Industry Transformation and Anti-Involution Measures - Anti-involution measures have been implemented to address issues like price wars and unfair competition, leading to a 4.4% profit growth in the automotive industry from January to October 2025 [11]. - The industry is shifting from resource-dependent, low-cost competition to a focus on technological innovation and value upgrading, with flagship models gaining market recognition [11]. - High-end domestic brands such as AITO, Li Auto, and Zeekr have seen sales growth exceeding 40% year-on-year in 2025 [11].
中国品牌助力,澳大利亚电动化车型12月单月销量首超燃油车
Huan Qiu Wang Zi Xun· 2026-01-15 07:08
来源:环球网 【环球网科技综合报道】1月15日消息,据news报道,最新销售数据显示,2025年12月澳大利亚电动化 车型(含混动、插混、纯电)销量达35058辆,首次在单月销量上超越同期34559辆的燃油车销量,这一 里程碑式节点被业内视为澳大利亚汽车市场电动化转型的潜在拐点。若该趋势持续,2026年有望成为混 动、插混及纯电车型全年销量全面超越传统燃油车的关键一年。 从全年市场表现来看,2025年澳大利亚电动化车型累计销量达355887辆,市场份额攀升至28.6%。其 中,纯电动车占比8.3%,混动车型以199133辆的全年销量成为电动化阵营主力,占市场份额的16%;插 混车型虽规模尚小,但增长势头显著,全年销量53484辆,市场份额达4.3%,反映出消费者对电动化过 渡型方案的接受度持续提升。 目前,燃油车仍是澳大利亚汽车市场的最大单一类别,2025年销量为475279辆,占比38.3%;柴油车型 占比29.4%,过去五年销量保持相对稳定。值得关注的是,澳大利亚汽车市场的电动化转型势头,很大 程度上得益于中国汽车品牌的持续赋能。比亚迪、吉利、上汽名爵、小鹏、极氪等中国车企在澳大利亚 市场的存在感不断增强 ...
汽车早餐 | 丰田全球销量六连冠;朱晓彤获逾2亿美元股票激励;沃尔沃电池公司暂停运营
Zhong Guo Qi Che Bao Wang· 2026-01-15 01:31
Domestic News - The General Administration of Customs predicts that lithium battery exports will grow by 26.2% by 2025, with total exports reaching 26.99 trillion yuan, a year-on-year increase of 6.1% [2] - In early January, the price of lithium iron phosphate increased by 11.3% compared to late December 2025, as reported by the National Bureau of Statistics [3] - From January to November 2025, the cumulative sales of passenger cars equipped with urban NOA functions reached 3.129 million units, accounting for 15.1% of the total passenger car insurance volume [4] - The comprehensive inventory coefficient of automobile dealers in December 2025 was 1.31, a month-on-month decrease of 16.6% but a year-on-year increase of 14.9%, indicating inventory levels below the warning line but above the reasonable range [5] International News - Volvo's battery startup, NOVO Energy, has suspended operations and is seeking partners, with plans for layoffs affecting all positions, notifying unions and the Swedish labor market authority of 75 job cuts [6] - Toyota has maintained its position as the world's top-selling automaker for the sixth consecutive year, selling 10.32 million vehicles globally from January to November 2025, compared to Volkswagen's 8.98 million [8] - Tesla has extended the contract of senior vice president Zhu Xiaotong for another five years until January 2031 and granted him approximately 520,000 restricted stock units valued at about $233 million [9] - Honda announced a new "H" logo for its automotive business, set to be applied to the next generation of electric and hybrid vehicles, with the first models featuring the new logo expected to launch in 2027 and beyond [10] Corporate News - Xiaomi's chairman Lei Jun reported on the progress of the YU7 winter high-speed long-distance test, focusing on smart driving and battery life [11] - Dongfeng Fengshen plans to launch eight new and upgraded models over the next three years, with 2025 sales exceeding 138,000 units, a year-on-year increase of 37%, and an expansion of its terminal network to 367 stores by the end of 2025 [11] - BAIC Jihe has officially partnered with Kunlun Network Electric for charging network services, launching 15 charging stations and over 400 charging piles in Beijing [12] - ZEEKR's legal department issued a statement addressing false information circulating online about its community activities, emphasizing the negative impact on the brand and the need for compliance with internet information management laws [13] - Weichai Power has completed laboratory research on industry-leading sulfide all-solid-state batteries and is advancing towards industrialization, with strong demand for power generation products for data centers and plans to increase SOFC production capacity [14]
产销连续3年保持3000万辆以上规模 汽车产业竞争力源自硬实力
Xin Hua Wang· 2026-01-14 23:37
核心阅读 电动化技术持续进阶、前沿技术加快应用、反内卷措施先后落地……我国汽车产销量持续增长。亮 眼成绩单,折射出我国经济顶压前行、向新向优发展的强大韧性和澎湃动能。 重庆市沙坪坝区三峡广场,市民在试驾新能源汽车。孙凯芳摄(影像中国) 安徽省合肥市新桥智能电动汽车产业园,一辆新车下线。新华社记者 黄博涵摄 数据来源:中国汽车工业协会 制图:汪哲平 "方程豹钛7上市80天,累计销量突破5万台,成交均价超21万元,2025年12月销量超过3.4万 台。"方程豹汽车总经理熊甜波说。 高效的智能制造体系、强大的本土供应链能力、快速的技术迭代、密集投放的高竞争力新产品,叠 加政策组合效应下汽车内需有效释放,推动我国汽车产销量持续增长。我国汽车产销连续3年保持3000 万辆以上规模,连续17年稳居全球第一。 在外部压力加大和内部困难较多的复杂局面下,汽车产业的亮眼成绩单,折射出我国经济顶压前 行、向新向优发展的强大韧性和澎湃动能。 深耕电动化,多技术路线融合创新 2025年12月23日上午,漠河,气温零下28摄氏度。吉利汽车研究院系统控制开发工程师张鲁超打开 静置一夜的银河星舰7,开启了交通高峰期10公里测试。"今天测试 ...
产销连续3年保持3000万辆以上规模 汽车产业竞争力源自硬实力(经济聚焦)
Ren Min Ri Bao· 2026-01-14 21:55
Core Insights - The continuous advancement of electrification technology and the application of cutting-edge technologies have led to sustained growth in China's automotive production and sales, reflecting the resilience and dynamic momentum of the economy [1] Group 1: Automotive Production and Sales - China's automotive production and sales have maintained a scale of over 30 million units for three consecutive years, ranking first globally for 17 years [1] - The production and sales of new energy vehicles (NEVs) are projected to reach 16.626 million and 16.49 million units respectively in 2025, with year-on-year growth of 29% and 28.2%, making up 47.9% of total new car sales [2] Group 2: Technological Advancements - The average range of pure electric passenger vehicles in China is expected to approach 500 kilometers by 2025, with rapid adoption of 800V high-voltage silicon carbide platforms and fast-charging technology [2] - The integration of various technological routes, including electrification, efficient internal combustion engines, hydrogen fuel, and synthetic fuels, is advancing, with China's "super electric hybrid technology" becoming a successful example for reverse technology export [2] Group 3: Export Growth - In 2025, China's NEV exports are expected to reach 2.615 million units, doubling year-on-year, with passenger vehicle exports at 2.532 million units and commercial vehicle exports at 83,000 units, showing significant growth [3] Group 4: Intelligent Driving and Automation - Huawei's ADS 5 is transitioning from technology validation to mass production, with over 1 million units equipped and a user engagement rate exceeding 95%, indicating a shift towards large-scale deployment of autonomous driving technology [4] - The proportion of new passenger vehicles with L2-level combined auxiliary driving functions has exceeded 60%, with the first L3-level conditional autonomous driving models receiving approval [4] Group 5: Industry Transformation and Profitability - Measures to combat "price wars" and improve industry standards have been implemented, leading to a 4.4% profit growth in the automotive industry from January to October 2025, accelerating to 7.5% by November [6] - The industry is transitioning from resource-dependent, low-cost competition to a focus on technological innovation and value upgrading, with high-end domestic brands seeing over 40% year-on-year sales growth [6] Group 6: Future Outlook - The Chinese automotive industry is expected to continue its high-quality development and maintain stable market operations in 2026, supported by the smooth transition of new policies [7]
政策精准发力 2026年车市开局向好
Xin Lang Cai Jing· 2026-01-14 20:45
(来源:经济参考报) 2026年伊始,中国汽车产业新动作频频。不仅2026年新的"两新"政策让车市吃下"定心丸",更多促进市 场良性发展的举措也在落地。业内人士表示,2026年的最新补贴政策,更加强调按车价比例进行补贴, 推动产业向智能化、高附加值转型,同时车企迅速响应推出"兜底"举措与限时促销,与"以旧换新"政策 形成合力,共同激发消费热情,助力车市实现"开门红"。 销售热度延续 政策与产品成咨询焦点 尽管自2026年1月1日起,新能源汽车开始减半征收车辆购置税,但2026年"两新"政策的落地还是让车市 吃下了一颗"定心丸"。 企业也反应及时,配合政策推出各类优惠举措。在北京合生汇商场的汽车销售聚集区,记者看到鸿蒙智 行、乐道等多个品牌将相关优惠政策摆在门店显眼位置。北京大兴的一家沃尔沃门店里,销售人员熟练 地向消费者介绍公司的新能源汽车购置税补贴政策。 中国汽车流通协会乘用车市场信息联席分会秘书长崔东树表示,2025年末公布了2026年汽车以旧换新的 补贴政策,而工信部公布了减免车辆购置税的新能源汽车车型目录第25批和26批,这是对2026年汽车市 场发展的重大利好。 "由于2026年的补贴政策发布早,体 ...