2026年，中国手机市场迎来一场前所未有的变局。 在过去很长一段时间里，涨价只是手机行业里的局部现象，要么是高端旗舰的小幅提价，要么是阶段性的成本微调。 但到了今年，这套延续多年的市场逻辑，被彻底打破。 一场席卷整个行业、几乎无差别的涨价潮，正从高端旗舰一路蔓延到中端、入门机型，成为业内公认 "近五年最猛烈" 的一轮价格上涨。 而它不是偶然的市场波动，而是多重压力叠加之下，不得不发生的必然结果。 图源：AI 其实这场涨价潮的到来，早有预兆。 多家市场机构在此前的预测中，已经释放出明确的涨价信号。 Counterpoint Research数据显示，2026年中国市场手机均价涨幅将高于全球6.9%的平均水平，其中3月后发布的新品手 机，均价较2025年同档位机型将上涨15%—25%，中低端机型的涨幅尤为明显。 01 史上最猛涨价潮 与以往局部、零散的涨价不同，2026年的手机涨价是全品牌联动、全价位覆盖，这在手机行业发展史上极为罕见。 据媒体报道，OPPO、一加、vivo、小米、iQOO、荣耀等国内头部手机品牌，已明确拟定于3 月初启动新一轮产品价 格调整。 这一轮调价，不仅覆盖所有在售机型，还将涉及后续发布的 ...

2026 年 2 月 27 日 罗炜斌 S0340521020001 电话：0769-22110619 邮箱： luoweibin@dgzq.com.cn 陈伟光 S0340520060001 电话：0769-22119430 邮箱： chenweiguang@dgzq.com.cn 资料来源：iFind，东莞证券研究所 超配（维持） 电子行业双周报（2026/02/13-2026/02/26） 行 业 英伟达业绩超预期，"算力即营收"加速需求落地 投资要点： 本报告的风险等级为中高风险。 本报告的信息均来自已公开信息，关于信息的准确性与完整性，建议投资者谨慎判断，据此入市，风险自担。 请务必阅读末页声明。 电子行业 SAC 执业证书编号： 行情回顾及估值：申万电子板块近2周（02/13-02/26）累计上涨4.52%， 跑赢沪深300指数4.36个百分点，在申万行业中排名第4名；板块2月累 计上涨2.83%，跑赢沪深300指数2.39个百分点，在申万行业中排名第12 名；板块今年累计上涨13.63%，跑赢沪深300指数11.54个百分点，在申 万行业中排名第8名。估值方面，截至2月26日，SW电子板块PE ...

（来源：巨潮WAVE） 文 | 老鱼儿 编辑 | 杨旭然 2026年的春天，对于"非洲手机之王"传音控股而言，注定是充满矛盾的一段时光。 冲刺资本市场的新动作，是传音控股目前工作的焦点。这家A股市值约670.57亿元的企业，将于3月12日启动香港上市NDR（非交易路演），预期交易规 模约为5亿至10亿美元，目标是在2026年第二季度登陆港交所主板。 而刺眼的业绩快报，则揭露了企业另一面的冰山一角：其去年全年营业总收入656.23亿元，同比下降了4.5%；归母净利润25.84亿元，同比暴跌53.43%； 基本每股收益2.26元创了上市以来最差业绩表现之一。 很少有中国企业能像传音这样，在国内默默无闻，却在遥远的非洲大陆封神。 但如今这份在非洲大陆和其他新兴市场积累的荣光，似乎正在成为束缚它的枷锁。 长期沉浸在"舒适区"，传音对扩展新兴市场形成了依赖。当各大手机品牌纷纷涌入非洲和拉美等新兴市场，当全球手机行业迈入AI转型新时代，传音控股 只能被动承受冲击。 赴港上市有机会让传音控股获得新的信心，但这似乎只能解决与钱有关的问题。面对更深层次的矛盾和压力，获得融资并不是唯一的答案。 成也非洲 曾几何时，传音控股是中国 ...

不仅如此，长江商报记者还发现，2025年前三季度，传音控股毛利率达19.47%，为公司近10年来同期 首次低于20%。 扣非净利降56.66% 传音控股是全球新兴市场手机市场龙头企业，被称为"非洲手机之王"。 长江商报消息被称为"非洲手机之王"的传音控股（688036.SH），盈利能力大幅下降。 2月25日晚间，传音控股发布的业绩快报显示，公司2025年实现营业收入656.23亿元，同比下降4.5%； 归母净利润25.84亿元，同比下降53.43%；扣非净利润19.68亿元，同比下降56.66%。 传音控股介绍，2025年，受市场竞争及供应链成本影响，存储等元器件价格上涨较多，公司营业收入和 毛利率有所下降。 长江商报记者发现，结合三季报业绩表现，2025年第四季度，传音控股实现营业收入160.8亿元，同比 下降约7.9%；归母净利润4.36亿元，同比下降约73%。 市场研究咨询机构Omdia的数据显示，2023年和2024年，传音控股在非洲智能手机市场的份额分别为 50%和51%。2025年第一至第三季度，公司在非洲智能手机市场的出货量分别为900万部、970万部和 1160万部，对应市场份额为47%、51 ...

2月26日，传音控股（688036.SH，以下简称"传音"）发布2025年度业绩快报。2025年度，公司实现归属 于母公司所有者的净利润为25.84亿元，较上年同期下降53.43%。这是传音自2019年登陆资本市场以 来，年度净利润首次出现"腰斩式"下滑。 中经记者 陈佳岚 广州报道 横扫非洲市场的中国手机厂商传音，正遭遇上市以来颇为严峻的考验。 净利润"腰斩"，究其原因，首当其冲是外部环境的恶化。 传音在业绩快报中解释称，报告期内，"受市场竞争及供应链成本影响，存储等元器件价格上涨较多， 公司营业收入和毛利率有所下降"。 根据DIGITIMES Research的数据，2024年底至2025年12月期间，DDR4 16Gb内存模块价格飙升1800%， DDR5 16Gb现货价格上涨超过500%，上游元器件成本的大幅上涨，对以中低端手机为主营业务的传音 形成显著成本压力。 除了传音外，诸多中小厂商已纷纷采取调整措施。2026年年初，realme宣布回归OPPO，同为中小品牌 的华硕确认2026年暂停新机发布，魅族回应暂停下一代旗舰研发，以应对存储器涨价。 一边是存储、芯片等核心元器件价格暴涨带来的成本重压，一 ...

近期，被誉为"非洲之王"的传音控股（SH688036）正加快推进"A+H"双平台上市。 此前，传音控股已于2025年12月初发布公告称，公司已向港交所递交主板挂牌上市的申请。 每经记者｜王晶 每经编辑｜文多 每经媒资库 站在港股IPO（首次公开募股）的关键节点，传音控股却预计2025年遭遇上市以来首次年度净利润同比"腰斩"，同时公司还面临元器件 价格上涨和海外竞争加剧等挑战。 《每日经济新闻》记者注意到，非洲市场如今不再是无人问津的蓝海，而是巨头想要分食的"蛋糕"，小米、OPPO和荣耀等智能手机品 牌正在那里扩大影响力，并取得了显著成果。 内存价格上涨影响业绩 招股书（申请版本，下同）显示，此次传音控股IPO募资主要用于以下方面：研发AI相关技术以加快产品迭代，市场推广和品牌建 设，加强公司移动互联网服务、物联网产品等。 《每日经济新闻》记者注意到，传音控股的销售区域主要集中在非洲、新兴亚太市场（不包括中国、日本、韩国、新加坡、澳大利亚 和新西兰的亚太地区市场）、拉丁美洲、中东地区等。通过优化夜间拍摄和为深肤色量身定制美化算法等本地化设计，传音控股在非 洲市场建立起了竞争优势。 市场研究咨询机构Omdia的数 ...

Core Insights - The outdoor sports market is experiencing increasing polarization, with companies like Amer Sports showing significant growth while others like Li Ning and Anta are struggling [1][3][5]. Financial Performance - Amer Sports reported a 27% year-on-year revenue increase to $6.566 billion for the fiscal year ending December 31, 2025, with adjusted net profit rising to $545 million from $236 million in 2024 [1][2]. - In Q4 2025, Amer Sports' revenue grew by 28% to $2.101 billion, with adjusted net profit reaching $176 million, up from $90 million in the same quarter of 2024 [2]. - The Greater China region was a key growth driver for Amer Sports, with annual revenue increasing by 43.4% to $1.86 billion, and Q4 growth reaching 41.8% [2]. Market Comparison - In contrast, Li Ning's sales in Q4 2025 showed a low single-digit decline across all channels, with offline retail and wholesale channels experiencing mid-single-digit declines [3]. - Anta's main brand retail revenue also saw a low single-digit decline, while Nike's sales in China dropped by 16% to $1.423 billion [4]. Market Dynamics - The disparity in performance between Amer Sports and its competitors may be attributed to the resilience of the high-end consumer market, represented by brands like Arc'teryx, compared to the mid-range market [5]. - The outdoor sports market is perceived to have substantial growth potential, prompting increased investments from competitors like Nike and Li Ning in this segment [6][7].

Group 1: Performance of Amer Sports - Amer Sports reported a revenue increase of 27% to $6.566 billion for the fiscal year ending December 31, 2025, with adjusted net profit rising to $545 million from $236 million in 2024 [1] - In Q4 2025, Amer Sports' revenue grew by 28% to $2.101 billion, with adjusted net profit reaching $176 million compared to $90 million in the same period of 2024 [1] - The Greater China region was a significant growth driver, with annual revenue increasing by 43.4% to $1.86 billion and Q4 growth reaching 41.8% [1] Group 2: Comparison with Competitors - In contrast, Li Ning's sales in Q4 2025 showed a low single-digit decline across all channels, with offline channels experiencing a mid-single-digit decline [2] - Anta's main brand retail revenue also saw a low single-digit decline, while Nike's sales in China dropped by 16% to $1.423 billion [2] - The performance disparity may indicate that the high-end market, represented by brands like Arc'teryx, is more resilient compared to the mid-range market [3] Group 3: Market Trends and Competition - The outdoor sports market is perceived to have significant growth potential, prompting brands like Nike and Li Ning to increase their investments in this sector [4] - The competitive landscape in the domestic outdoor market is expected to intensify as major brands expand their presence [5]

Group 1 - Public funds are preparing for a significant market entry with nearly 140 new funds expected to bring in around 100 billion yuan [1] - Fund managers believe that incremental capital, trends in the technology sector, and expectations of interest rate cuts by the Federal Reserve will support the A-share market [1] - Public funds are actively positioning themselves in the Hong Kong stock market, focusing on technology and cyclical sectors [1] Group 2 - Insurance funds are expected to continue increasing their equity market allocations in 2026, with a record high stock allocation reported [2] - A survey of 127 insurance institutions indicates a generally optimistic outlook for the A-share market in 2026, with plans for slight increases in stock allocations [2] - Many insurance institutions plan to maintain their current allocation ratios for bank deposits, bonds, and other financial assets [2] Group 3 - Several domestic and international companies have announced price increases for semiconductor products due to rising raw material costs, with increases starting at 10% [3][4] - The demand for AI is driving a broad price increase for passive components, with major manufacturers discussing price hikes for MLCCs [3][4] Group 4 - Aston Martin is implementing significant measures including a 20% workforce reduction and a permanent sale of its F1 team naming rights due to financial losses [5] - The company reported a 10% decline in wholesale sales and a 21% drop in revenue for the fiscal year 2025 [5] Group 5 - Longfor Group announced the sale of its UK power network business for over 110 billion HKD, aiming to use the proceeds for future investments [5] - The sale involves three companies under the Longfor Group, with significant accounting gains expected from the transaction [5] Group 6 - Nvidia reported fourth-quarter revenue of $68.1 billion, a 73% year-over-year increase, exceeding market expectations [6] - The company anticipates first-quarter revenue between $76.44 billion and $79.56 billion, also above market estimates [6] Group 7 - Transsion Holdings reported a 4.5% decline in revenue for 2025, with net profit down 53.43% due to increased competition and rising supply chain costs [12] - The company's total assets decreased by 1.55% compared to the beginning of the year [12] Group 8 - Ankai Microelectronics reported a revenue increase of 1.87% for 2025, but a net loss of 139 million yuan due to competitive pressures and increased financial costs [11] - The company faced challenges with asset impairment losses and increased R&D expenses impacting profitability [11]

Key Points - Tanaka Precision Machinery has experienced significant short-term price increases, but there is a risk of a price pullback in the near term [1] - Chuanjinno's production costs may rise due to the sustained high prices of sulfur, a key raw material [1] - Songsheng Co. plans to establish a joint venture to develop digital energy products, including server power supplies and AI power supplies [1] - Beijing Keri has won a bid for a project with a value of 288 million yuan from the Southern Power Grid [1] - Transsion Holdings is projected to have a net profit of 2.584 billion yuan in 2025, reflecting a year-on-year decline of 53.43% [1][2] - Aibo Medical intends to acquire a 68.31% stake in Demei Medical for 683 million yuan [3] - Wens Foodstuff Group plans to repurchase shares worth between 800 million and 1.2 billion yuan [3] - Gree Electric Appliances' Zhuhai Mingjun plans to reduce its stake by no more than 2% [3] - Rizhao Port plans to issue corporate bonds with a total scale not exceeding 3 billion yuan [1][3] - Baibang Technology's subsidiary has renewed its agreement as an independent repair provider for Apple [1]