Core Insights - The automotive market in January 2026 shows a clear distinction between traditional domestic brands, which are performing strongly, and new energy vehicle (NEV) startups, which are facing challenges [1][5] Traditional Domestic Brands Performance - Major traditional automakers like SAIC, Geely, and Chery reported over 20% year-on-year sales growth in January 2026, with SAIC leading the market [2][3] - SAIC sold 327,400 vehicles in January, a 23.9% increase year-on-year, with 214,000 units from its own brands, marking a 39.6% increase [2] - Geely's sales reached 270,200 units, a 1% year-on-year increase, with NEV sales contributing significantly [2] - Chery's sales totaled 200,300 units, with exports accounting for 119,600 units, a 48.1% increase year-on-year [3] - GAC Group saw a significant increase in sales, reaching 116,600 units, up 18.47% year-on-year, driven by its new energy and overseas sales [3] New Energy Vehicle Startups Challenges - In contrast, nine major NEV startups experienced a collective decline in sales, with month-on-month drops ranging from 21.2% to 47.0% [5][6] - Despite the downturn, some brands like NIO and Zeekr reported year-on-year growth exceeding 95% [6][7] - The decline in NEV sales is attributed to short-term factors such as policy changes and seasonal demand fluctuations [6][7] - The market is expected to stabilize post-policy transition, with a potential recovery in sales anticipated in February and March 2026 [7] Market Dynamics and Future Outlook - The automotive industry is witnessing a restructuring of brand rankings, with traditional brands solidifying their positions while new entrants face increasing competition [1][5] - The long-term growth logic of the NEV sector remains intact, with expectations for a gradual recovery as new products are launched and market conditions improve [7]

截至2月2日，国内主流车企2026年1月产销数据陆续披露。整体市场呈现"传统自主强势领跑、新势力普 遍承压"的鲜明格局：上汽、吉利、奇瑞等头部车企销量同比多实现20%以上增长，自主品牌座次因新 能源与出口表现差异出现重构。 1月传统自主车企集团凭借完善的产品矩阵与全球化布局，交出亮眼成绩单，头部阵营座次因各板块增 长动能差异出现显著调整。 具体来看，上汽集团（600104）延续领跑态势，1月实现整车批售32.74万辆，同比增长23.9%，终端零 售36.3万辆，批发与零售双双领跑行业。分板块来看，自主品牌表现尤为突出，销量达21.4万辆，同比 增长39.6%，占集团总销量比重升至65.3%。 其中，上汽乘用车销售7.7万辆，同比增幅达53.8%；上汽通用五菱销售10.5万辆，同比增长37%。新能 源与海外市场成为核心增长引擎，1月新能源汽车销量8.5万辆，同比增长39.7%；海外销量10.5万辆， 同比增长51.7%，仅MG品牌在欧洲市场就交付近2.6万辆，同比增长15%。 吉利汽车以27.02万辆的销量位居次席，同比增长1%，环比增长14%，新能源业务成为重要支撑。1月新 能源汽车销量达12.43万辆，同比 ...

截至2月2日，国内主流车企2026年1月产销数据陆续披露。整体市场呈现"传统自主强势领跑、新势力普 遍承压"的鲜明格局：上汽、吉利、奇瑞等头部车企销量同比多实现20%以上增长，自主品牌座次因新 能源与出口表现差异出现重构。 与此同时，9家主流造车新势力则遭遇集体环比下滑。业内分析指出，短期政策切换、淡季效应等因素 扰动终端，但自主车企核心竞争力持续提升，新势力"马太效应"加剧，行业高质量发展的长期逻辑未 变。 ● 本报记者 龚梦泽 自主品牌座次重构 奇瑞集团凭借出口优势跃居前列，1月销售汽车20.03万辆，其中出口11.96万辆，同比增长48.1%，连续 9个月出口突破10万辆。新能源板块同样稳步推进，1月销量5.21万辆，形成"出口+新能源"双轮驱动格 局。旗下主要品牌中，奇瑞品牌销量13.56万辆，捷途品牌4.27万辆，星途、iCAR、智界品牌分别销售 5276辆、3419辆、4506辆，产品矩阵覆盖从主流到高端的全细分市场。 广汽集团自主板块爆发式增长，推动整体销量达11.66万辆，同比增长18.47%。这是昊铂埃安BU和传祺 BU完成组建后首次披露月度销量，成效立竿见影：昊铂埃安BU销量超2.16万辆 ...

Core Insights - The delivery performance of new car manufacturers in January 2026 showed a significant decline in month-on-month figures, with some brands experiencing drops exceeding 40%, while year-on-year results displayed a polarized performance [2][3] - The competition in the automotive industry is shifting towards technology and ecosystem advantages, necessitating adjustments in product offerings and marketing strategies to meet changing consumer demands [8] Delivery Performance - In January 2026, the overall delivery volume of new car manufacturers decreased, with three companies reporting a month-on-month decline of over 40% and three others over 30% [3] - Hongmeng Zhixing led the market with a delivery volume of 57,915 vehicles, marking a year-on-year increase of 65.6% but a month-on-month decrease of 35.4% [3][4] - Xiaomi and Leap Motor also reported strong growth, while NIO and Zeekr saw significant year-on-year increases, contrasting with the declines faced by Li Auto and Xpeng [2][3] Market Trends - The automotive market is experiencing a "financial war," with various manufacturers introducing low-interest financing options to stimulate sales [5][6] - The long-term growth trajectory of the new energy vehicle market remains positive, with projections indicating a market volume of 19 million units in 2026, representing a year-on-year growth of 15.2% and a penetration rate exceeding 54% [7] Competitive Landscape - The competition is evolving from price-based strategies to value-based competition, emphasizing technological innovation, product iteration, and enhanced user experience [7][8] - The differentiation among manufacturers is accelerating, with leading companies expanding their advantages while some brands risk falling behind [7][8] - Future competition will focus on smart driving, intelligent cockpit features, and new power battery technologies, with an emphasis on creating a comprehensive service ecosystem around vehicles [8]

New Car Launches - The new BJ40 range-extended version has been launched at a price of 279,800 yuan [2] - The new BJ40 features a rugged design with custom paint and off-road enhancements, including a total length of 4861mm, width of 2065mm, height of 2110mm, and a wheelbase of 2760mm [4] - The vehicle is equipped with a 138kW 1.5T range extender and dual motors with a total power of 403kW, paired with a 40.3kWh lithium battery, offering a pure electric range of 150km [8][10] - BYD's new flagship models, the Seal 08 sedan and the Sea Lion 08 SUV, have been recently revealed [11] Company Dynamics - General Motors projects a revenue of $185 billion for 2025, a year-on-year decline of 1.3%, with a net profit of $2.7 billion, significantly down from $6 billion in 2024 [14][15] - Tesla anticipates delivering 1.6363 million vehicles in 2025, a 9% decrease year-on-year, with total revenues declining for the first time [23][25] - Toyota expects global sales of 11.3 million vehicles in 2025, marking a 4.6% increase year-on-year, maintaining its position as the world's largest automaker [26][27] - Zotye Auto forecasts a net loss of 281 to 417 million yuan for 2025, a significant reduction from a previous loss of 1 billion yuan [30][31] Domestic News - A mandatory national standard for automotive steering systems has been released, effective July 1, which clarifies technical requirements and testing methods for new technologies [34][35] - The number of new energy vehicles in China has reached 43.97 million, with pure electric vehicles accounting for 30.22 million [38] - China is projected to export 8.32 million vehicles in 2025, a 30% increase year-on-year, with 3.43 million of those being new energy vehicles, reflecting strong competitiveness [39][41] - The country plans to add over 10,000 charging guns in service areas to enhance the convenience of charging for new energy vehicles [44][46] Vehicle Sales - BYD sold 205,518 passenger vehicles in January, maintaining its lead in the new energy vehicle market [47][51] - Geely's total sales reached 270,167 units in January, with 124,252 units being new energy vehicles [52][55] - NIO delivered 27,182 vehicles in January, with the ES8 model achieving significant sales [69][72]

2026年1月，在政策切换与年终促销透支的双重作用下，国内车市经历深度调整。 据乘联分会初步推算，1月狭义乘用车零售市场规模约为180万辆，环比下降20.4%，同比微增0.3%。多家传统车 企和造车新品牌发布的销量数据也显示，今年1月汽车市场整体呈现销量环比下滑、同比上扬的局面。 上汽集团1月销量达32.74万辆，同比增长23.94%，为当月销量规模最高的车企。 吉利汽车集团1月乘用车销量达27.02万辆，同比增长1.29%，环比增长14.08%，成为目前唯一实现同环比正增长的 企业。 比亚迪1月销量国内下滑、海外增长。当月总销量约21万辆，其中海外市场销量超10万辆，同比增长51.47%。海 外市场的快速拓展正成为比亚迪重要的增长引擎。比亚迪品牌及公关部门总经理李云飞年初透露，公司计划在 2026年向中国以外地区销售130万辆汽车。 （文章来源：新京报） 新势力车企中，小米汽车1月交付量超3.9万辆，首次超越零跑汽车。赛力斯、极氪、蔚来1月销量同比分别增长 104.85%、99.7%和96.08%，成为当月表现亮眼的高增长梯队。 吉利汽车集团 14.08% 270167 1% 比亚迪 210051 -30. ...

2026年1月，在政策切换与年终促销透支的双重作用下，国内车市经历深度调整。 据乘联分会初步推算，1月狭义乘用车零售市场规模约为180万辆，环比下降20.4%，同比微增0.3%。多家传统车企和造车新品牌发布的销量数据也显示，今 年1月汽车市场整体呈现销量环比下滑、同比上扬的局面。 上汽集团1月销量达32.74万辆，同比增长23.94%，为当月销量规模最高的车企。 吉利汽车集团1月乘用车销量达27.02万辆，同比增长1.29%，环比增长14.08%，成为目前唯一实现同环比正增长的企业。 比亚迪1月销量国内下滑、海外增长。当月总销量约21万辆，其中海外市场销量超10万辆，同比增长51.47%。海外市场的快速拓展正成为比亚迪重要的增长 引擎。比亚迪品牌及公关部门总经理李云飞年初透露，公司计划在2026年向中国以外地区销售130万辆汽车。 新京报 业 贝壳财经 统筹 廖爱玲 6家自主车企2026年1月销量(辆) 0 O 上汽集团 SAIC 吉利汽车集团 比亚迪 奇瑞集团 *汽集团 长城汽车 部分新势力车企2026年1月销量(辆) ● O 赛力斯 小米 0 零跑 理想 (含乐道、萤火虫品牌) 蔚来 极氪 小鹏 岚图 . ...

证券研究报告 行业研究 / 行业点评 2026 年 02 月 02 日 汽车 徐姝婧 S0820124090004 021-32229888-25517 xushujing@ajzq.com 行业及产业 特斯拉高资本支出引领车企 AI 布局转型 资料来源：聚源数据，爱建证券研究所 相关研究 《2026 年汽车行业策略：智能化+全球化驱动， 把握结构性机会》2026-01-28 《智能汽车产业深度研究：L3 车型产品准入， 智能汽车发展加速》2025-12-31 《L3 准入落地，华为系景气度提升——智能汽 车系列报告（八）》2025-12-30 《首批 L3 级自动驾驶车型获准入——智能汽 车系列报告（七）》2025-12-23 《高阶智驾准入，Robotaxi 商业化提速—— Robotaxi 产业深度报告》2025-12-23 吴迪 S0820525010001 021-32229888-25523 wudi@ajzq.com 爱建证券有限责任公司 ——智能汽车系列报告（九） 一年内行业指数与沪深 300 指数对比走势： 强于大市 投资要点： 事件：1 月 29 日，特斯拉发布 2025 年度报告。公司短 ...

Core Insights - The automotive industry faced a significant downturn at the beginning of 2026, with many companies reporting disappointing sales figures compared to December 2025, despite some year-on-year growth due to low bases from the previous year [1][4][6] - The market is experiencing a reshuffling, with new entrants like AITO and Xiaomi gaining traction while established players like Li Auto and Xpeng are struggling [3][12][20] Group 1: Market Performance - January 2026 saw a 28% year-on-year decline in retail sales of passenger vehicles, with a 37% drop compared to December 2025 [6] - The new energy vehicle (NEV) market specifically experienced a 16% year-on-year decline and a 52% month-on-month decline [6] - AITO led the new energy vehicle segment with a delivery of 40,016 units, marking a significant year-on-year increase of 83% [13] Group 2: Company-Specific Performance - Xiaomi and AITO both reported over 39,000 units delivered in January, while Li Auto and Xpeng fell below the 30,000 mark [3][15] - Li Auto's deliveries were 27,668 units, showing a 37% month-on-month decline and an 8% year-on-year decline due to battery supply issues [20][22] - NIO delivered 27,182 units, a 96.1% year-on-year increase but a 43% month-on-month decline, with the new ES8 model being a key contributor [22][23] Group 3: Competitive Strategies - Companies are responding to market pressures by adjusting pricing strategies, with BMW reducing prices on 31 models and some brands offering zero-interest loans [6][7] - AITO and Xiaomi are launching new financial purchase plans to stimulate sales, including low-interest financing options [11][23] - The competitive landscape is intensifying, with companies like Geely and BYD also adjusting their strategies to maintain market share [26][28] Group 4: Traditional Automakers - Geely emerged as the top-selling automaker in January 2026 with 270,000 units sold, surpassing BYD's 210,000 units [26][28] - BYD's sales dropped by 30.11% year-on-year, with a significant 50.04% decline from December 2025 [28][30] - Chery and Great Wall Motors also reported declines, with Chery's sales at 200,269 units and Great Wall's at 90,312 units, reflecting broader market challenges [33][35]

Investment Highlights - The article emphasizes a positive outlook for the passenger car sector, anticipating a recovery in demand in Q1 2026 due to the implementation of industry subsidy policies [3][8] - For the entire year, the focus is on domestic companies that are resilient to policy fluctuations and those with strong export capabilities, recommending companies like JAC Motors and Geely [3][8] Commercial Vehicle Insights - In 2025, the wholesale volume of heavy trucks reached 1.144 million units, a year-on-year increase of 26.8%, with domestic sales at 799,000 units, up 32.8% [4][26] - The article forecasts that heavy truck domestic sales in 2026 could reach 800,000 to 850,000 units, a 3% increase year-on-year, and continues to recommend leading companies in the sector [4][26] Bus Sector Update - The article notes that the 2026 vehicle replacement policy exceeded expectations, with a projected bus sales volume of 40,000 units in 2026, reflecting a 40% year-on-year increase [5][25] - It highlights the importance of focusing on leading bus manufacturers such as Yutong and King Long [5][25] Motorcycle Market Outlook - The motorcycle industry is expected to see total sales of 19.38 million units in 2026, a 14% increase year-on-year, with large-displacement motorcycles projected to reach 1.26 million units, up 31% [5][23] - The article recommends leading motorcycle manufacturers like Chunfeng Power and Longxin General [5][23] Performance Metrics - The article provides insights into the performance of various vehicle segments, noting that the passenger car index decreased by 4.8% this week, while the commercial vehicle index increased by 2.2% [12][18] - Key individual stock performances are highlighted, with NIO showing a 3.2% increase and Seres experiencing an 11.8% decline [12][18]