Investment Rating - The report assigns an "Outperform" rating to multiple companies including Nike, Midea Group, JD Group, Haier Smart Home, Gree Electric, Anta Sports, and others, indicating a positive outlook for these stocks [1]. Core Insights - The gold and jewelry sector has emerged as the top performer this week, driven by new consumer sentiment and expectations of improved sales as the Spring Festival approaches. The sector saw a weekly increase of 12.9% [4][14]. - The report highlights a rebound in the new consumer sectors, with various segments such as gambling, overseas cosmetics, and retail also showing positive performance [4][14]. - The overall market sentiment is influenced by the performance of the MSCI China index, which has shown fluctuations in its weekly, monthly, and year-to-date performance [12][13]. Sector Performance Summary - **Gold and Jewelry**: Increased by 12.9%, with notable gains from Lao Pu Gold (20.5%) and Chow Tai Fook (5.9%) due to positive sales forecasts [6][14]. - **Gambling**: Rose by 2.9%, with MGM China and Galaxy Entertainment seeing increases of 4.0% and 3.6% respectively, attributed to market share gains [6][14]. - **Overseas Cosmetics**: Gained 2.1%, driven by E.L.F Beauty's strong performance and positive earnings outlook [6][14]. - **Retail**: Increased by 2.0%, with Wanchen Group rising 14.3% due to optimistic revenue forecasts [6][14]. - **Domestic Cosmetics**: Saw a modest increase of 0.9%, with companies like Proya and Runben showing positive trends [8][14]. - **Snacks**: Increased by 0.6%, with Youyou Foods and Qiaqia Foods showing gains [8][14]. - **Pet Sector**: Experienced a slight decline of 0.4%, with Zhongchong Co. facing market challenges [8][14]. - **Domestic Sportswear**: Decreased by 1.4%, with Li Ning showing a positive increase of 4.3% while Anta Sports faced a decline [8][14]. - **US Hotels**: Fell by 1.4%, with major hotel chains like Marriott and Hilton seeing declines [15][16]. - **Credit Card Sector**: Also decreased by 1.4%, with Visa and Mastercard facing market uncertainties [15][16]. - **Luxury Goods**: Declined by 1.6%, with Burberry experiencing a significant drop [15][16]. - **Overseas Sportswear**: Decreased by 1.8%, with Adidas facing a notable decline due to downgrades from investment banks [15][16]. Valuation Analysis - The report indicates that most sectors are currently undervalued compared to their historical averages, with expected PE ratios for various sectors such as overseas sportswear at 30.0x (56% of the past 5-year average) and domestic sportswear at 13.4x (70% of the past 5-year average) [10][17].

证券研究报告 | 行业周报 gszqdatemark 2026 01 25 年 月 日 投资建议：短期重视春节旺季子板块，2026 年看好新服务&新零售 考虑到临近春节旺季，我们建议重视旺季有业绩弹性的子板块，主要包括 免税、部分景区、商超、黄金珠宝等，以及作为春晚四大分会场之一的义 乌（小商品城）；免税和出行链近期基本面环比改善，建议后续持续观察和 验证。此外，当前市场关注 AI 应用落地情况，AI 赋能电商营销潜力大。 展望 2026 年，我们建议：1）对内，在政策持续加码的背景下，看好服 务消费和商品消费两大方向，重视顺周期属性较强的免税和出行链（景区 酒店餐饮文旅等）、估值性价比较高的黄金珠宝板块和名创优品，以及市 场预期偏低但基本面有改善机会的调改主线。2）对外，建议继续优选出 海龙头，平台与品牌均有机会，既有出口高景气β保障成长和 AI 应用提 效空间，也有品牌强势高增和部分清库尾声的反转机会。 综上推荐小商品城、中国中免、华住集团、首旅酒店、锦江酒店、潮宏基、 九华旅游、若羽臣、青木科技、名创优品、永辉超市，关注三峡旅游、陕 西旅游、菜百股份、老铺黄金、君亭酒店、古茗、小菜园、百胜中国、海 底捞 ...

Core Insights - The role of AI in marketing is transitioning from a "single-point efficiency tool" to a "full-link decision-making hub" [2] - The AI marketing market in China is expected to grow significantly, with the AI marketing SaaS/Agent market projected to reach 47.1 billion yuan by 2025 and 174.7 billion yuan by 2030 [2] - The stock of leading AI marketing company Zhejiang Wenlian has seen a cumulative increase of 59.87% in the month, indicating strong market interest [2] Group 1: Market Trends - The overseas GEO (Generative AI Optimization) vendors have moved from concept validation to product implementation, marking a scalable phase for generative search marketing [2] - The GEO market in China is expected to experience rapid expansion from 2025 to 2027, driven by clear demand and growth elasticity [2] - Domestic GEO participants are primarily platform vendors, traditional marketing/SEO service providers, and a few startups, focusing on project-based and solution delivery [2] Group 2: Company Insights - Yiwang Yichuang had the highest institutional visit count at 94, focusing on AI applications in specific business scenarios and exploring partnerships with various brands [4][5] - Liou Co. ranked second with 64 institutional visits, leveraging its extensive client base and deep partnerships to validate and apply technology in real business contexts [5] - Xiaoshangcheng ranked third with 48 visits, utilizing its Chinagoods platform to integrate AI tools and enhance cross-border trade and merchant outreach [5] Group 3: Additional Company Activities - Rui Ling Co. had 17 institutional visits, focusing on digital marketing and online sales through various social media platforms [6][7] - The company has a robust dealer network with nearly 400 primary dealers and over 2000 secondary dealers domestically, along with more than 100 overseas dealers [6] - The company is enhancing its product offerings and market presence through participation in industry exhibitions and promotional events [7]

Group 1: AI Marketing Market Overview - The role of AI in marketing is transitioning from a "single efficiency tool" to a "full-link decision-making hub" [1] - The investment in China's AI marketing market is increasing, with the market size for AI marketing SaaS/Agent expected to reach 47.1 billion yuan by 2025 and 174.7 billion yuan by 2030 [1] - AI marketing leader Zhejiang Wenlian has seen a stock price increase of 59.87% this month, achieving two consecutive trading limits [1] Group 2: GEO Market Development - CITIC Securities indicates that overseas GEO vendors have moved from concept validation to product implementation, marking the generative search marketing's entry into a replicable and scalable phase [3] - The market for GEO is expected to experience rapid expansion from 2025 to 2027, driven by the restructuring of search and content distribution logic by generative AI [3] - Domestic GEO participants are primarily platform vendors, traditional marketing/SEO service providers, and a few startups, focusing on project-based and solution delivery without a standardized product or large customer base [3] Group 3: Institutional Research on AI Marketing Stocks - During the period from December 23, 2025, to January 23, 2026, several AI marketing concept stocks were investigated by institutions, including Yiwang Yichuang, Liou Co., Xiaoshangpin City, Hengwei Technology, Ruiling Co., Shiji Information, Shengtian Network, and Haixia Co. [4] - Yiwang Yichuang had the highest institutional visit count at 94, focusing on AI technology applications in specific business scenarios [4] - Liou Co. ranked second with 64 visits, emphasizing its long-term commitment to digital marketing and collaboration with major clients [5] Group 4: Company-Specific Developments - Xiaoshangpin City, with 48 institutional visits, is focusing on AI marketing through its Chinagoods platform, integrating self-developed AI tools and Alibaba Cloud cooperation [5] - Ruiling Co. has 17 institutional visits and is enhancing its digital marketing and online sales through various social media platforms, while expanding its product offerings in welding equipment [6]

Core Insights - The report emphasizes the structural opportunities in both domestic demand and overseas expansion for 2026, particularly focusing on new services and new retail sectors [2][24] - It highlights the positive resonance between policy and fundamentals, suggesting that leading companies in the commercial sector are likely to benefit from policy stimuli and improve their fundamentals [2][4] Domestic Demand - The report identifies new services and new retail as the main lines for domestic demand, with a focus on the marginal changes in the fundamentals of related sub-sectors [2][5] - Specific sub-sectors showing price increase potential include: - **Hotels**: Strong leisure demand and optimized supply structure, with prices expected to remain stable or slightly increase. Recommended companies include Huazhu Group, Jinjiang Hotels, and Shoulv Hotels [2][3] - **Duty-Free**: With the opening of Hainan, the sector is stabilizing, and China Duty Free is highlighted as a key player [2][3] - **Gold and Jewelry**: The report notes a high volatility in gold prices but anticipates improved terminal sales. Recommended companies include Chow Tai Fook and Lao Puhuang [2][3] - **Mother and Baby**: Leading companies are expected to maintain steady growth, supported by favorable policies. Recommended companies include Kidswant and Aiyingshi [2][3] Sub-Sectors Driven by Volume Growth - The report suggests focusing on the Consumer Price Index (CPI) for sectors primarily driven by volume growth: - **Supermarkets**: CPI increases are beneficial for same-store sales, with a shift in focus from store adjustments to supply chain reforms. Recommended companies include Yonghui Superstores and Jiajiayue [3][5] - **Tourism**: The report highlights the potential for expansion and asset integration in the tourism sector, recommending companies like Jiuhua Tourism and Changbai Mountain [3][5] - **Dining**: Emphasizes refined operations and incentives for leading companies, with recommendations including Yum China and Haidilao [3][5] - **Tea Drinks**: The report notes that delivery subsidies may impact pricing, with store openings expected to drive growth. Recommended companies include Mixue and Gu Ming [3][5] Overseas Expansion - The report indicates that leading companies with high barriers to entry are expected to continue showing strong performance in overseas markets, with a focus on brand building and diversified destinations [4][24] - Recommended companies for overseas expansion include: - **Small Commodity City** and **Miniso**: Both are noted for their strong performance and brand development [4][24] - **Anker Innovations** and **Sumida**: Highlighted for their competitive advantages in specific segments [4][24] Investment Recommendations - The report suggests that for 2026, investors should focus on sectors benefiting from policy support and those with strong performance certainty in overseas markets [5][24] - It emphasizes the importance of monitoring the recovery of volume in certain sectors while maintaining a cautious approach to pricing stability [5][24]

通过所选区间该基金净值增长率分位图，可以观察该基金与同类基金业绩比较情况。图为坐标原点到区间内某时点的净值增长率在同类基金中的分位数。 AI基金兴业国企改革混合A（001623）披露2025年四季报，第四季度基金利润241.87万元，加权平均基金份额本期利润0.0433元。报告期内，基金净值增长 率为1.67%，截至四季度末，基金规模为1.44亿元。 该基金属于灵活配置型基金。截至1月21日，单位净值为2.65元。基金经理是刘方旭，目前管理的4只基金近一年均为正收益。其中，截至1月21日，兴业睿 进混合A近一年复权单位净值增长率最高，达30.97%；兴业龙腾双益平衡混合最低，为9.16%。 基金管理人在四季报中表示，2026年一季度，A股市场有望延续震荡上行趋势。下一阶段，本基金将精选估值合理的价值类和顺周期类资产作为基础配置， 力争通过精选个股来实现稳定收益。 截至1月21日，兴业国企改革混合A近三个月复权单位净值增长率为1.42%，位于同类可比基金1074/1286；近半年复权单位净值增长率为8.07%，位于同类可 比基金986/1286；近一年复权单位净值增长率为15.52%，位于同类可比基金997/1 ...

Group 1 - The general retail sector increased by 0.81% on January 22, with Jinhe Commercial Management leading the gains [1] - The Shanghai Composite Index closed at 4122.58, up 0.14%, while the Shenzhen Component Index closed at 14327.05, up 0.5% [1] - Notable gainers in the general retail sector included Jinhe Commercial Management (up 4.11%), Hemei Group (up 3.26%), and Ningbo Zhongbai (up 3.08%) [1] Group 2 - The general retail sector experienced a net outflow of 676 million yuan from institutional investors, while retail investors saw a net inflow of 792 million yuan [2] - Major stocks with significant net inflows from retail investors included Youa Co. (1864.64 million yuan) and Hemei Group (1531.57 million yuan) [3] - Conversely, stocks like Xiaoshangpin City and Youa Co. faced net outflows from institutional investors, indicating varied investor sentiment across the sector [3]

Core Viewpoint - The A-share market shows positive momentum with the Shanghai Composite Index closing at 4122.58 points, above the annual line, reflecting a slight increase of 0.14% [1] Group 1: Market Performance - The total trading volume of A-shares reached 27,165.07 billion yuan [1] - 120 A-shares have surpassed the annual line, indicating a bullish trend in the market [1] Group 2: Notable Stocks - Stocks with significant deviation rates include: - Teruisi (特瑞斯) with a deviation rate of 22.45% and a daily increase of 29.98% [1] - Qingyun Technology (青云科技) with a deviation rate of 17.76% and a daily increase of 20.00% [1] - Zhongbei Communication (中贝通信) with a deviation rate of 9.06% and a daily increase of 10.00% [1] - Other stocks with smaller deviation rates that have just crossed the annual line include: - Meiansen (梅安森) and Founder Securities (方正证券) [1]

Summary of Key Points from Conference Call Records Industry Overview - **Macro Industry**: The discussion centers around the technology sector, particularly the impact of AI on the macroeconomic landscape in the U.S. and China, as well as investment opportunities in various sub-sectors like commercial aerospace and humanoid robotics [1][3][17][19]. Core Insights and Arguments AI and Economic Growth - AI capital expenditures are projected to drive U.S. economic growth, with major tech companies expected to spend approximately $350 billion to $360 billion by 2025, accounting for about 1% of GDP and growing at a rate of 60%-70% [1][3]. - The contribution of AI to macroeconomic growth is estimated to be around 0.6%-0.7% [1][3]. - By 2026, capital expenditures from the top five U.S. tech companies are expected to reach $500 billion to $510 billion, indicating sustained investment-driven growth, albeit at a potentially slower pace [3][5]. AI's Impact on Various Industries - AI technology is having a comprehensive impact on the semiconductor industry, leading to price increases in mature processes and the rise of domestic computing power [1][12][14]. - The storage sector is also benefiting from AI, with new technologies driving demand for NAND and DRAM [11][12]. - In the commercial aerospace sector, investment opportunities are concentrated in rocket assembly, core aerospace engines, and satellite payloads, with companies like BoLite and Zhenlei Technology highlighted as key players [1][17]. Concerns and Risks - There are growing concerns about a potential bubble in the AI sector, particularly as discussions around the transition from short-term to long-term economic benefits intensify [6][9][13]. - The stability of macroeconomic policies is crucial to ensure a smooth transition and to mitigate risks associated with the AI narrative [5][6]. China's Technological Landscape - China has surpassed Japan in R&D spending, becoming the second-largest globally, and leads in PCT patent applications, indicating significant advancements in technology [8][7]. - However, the impact of these advancements on labor productivity remains limited, primarily reflecting in capital markets rather than the real economy [7][8]. Additional Important Insights - The humanoid robotics industry is transitioning from component manufacturing to key assembly stages, with companies in Tesla's supply chain, such as Sanhua and Topband, being noteworthy [2][20][21]. - Investment opportunities in the commercial aviation sector are expected to rise due to increased domestic production capabilities, particularly in engine manufacturing [18]. - AI applications in retail are opening new growth avenues, with companies leveraging AI tools to enhance operational efficiency and consumer engagement [25]. - The development of AI glasses is anticipated to grow significantly, with a projected increase in global shipments and sales exceeding 50% over the next five years [26]. Conclusion - The overall sentiment is cautiously optimistic regarding the future of AI and its integration into various industries, with a focus on the importance of stable macroeconomic policies and the potential for significant technological advancements to drive productivity and economic growth [15][16].

Summary of Conference Call Records Industry and Company Overview - The conference call discusses various sectors including AR technology, cross-border e-commerce, online travel agencies (OTA), human resources, the pork industry, rubber market, home appliances, and the food and beverage sector. Key Points and Arguments AR and E-commerce - 康耐特 (Kangnate) collaborates with 歌尔光学 (Goer) to expand AR business, expecting a net profit growth of over 30% by 2025 due to supply chain synergy [1] - 小商品城 (Small Commodity City) and other companies have made progress in AI-enhanced cross-border e-commerce, with Yiwu market's export growth projected at around 25% and store order growth exceeding 30% [1][2] Online Travel Agencies (OTA) - AI technology significantly improves efficiency in OTA platforms, with 携程 (Ctrip) resolving 80% of inquiries through AI customer service, leading to lower commission rates [3][4] - The overall commission rate for domestic OTAs is currently half that of international giants [4] Human Resources - AI has automated recruitment processes, reducing hiring cycles from 45 days to 15 days, enhancing job matching accuracy [4] Pork Industry - Current pork prices have risen to approximately 13 RMB per kilogram, with expectations to stabilize around 12 RMB post-holiday, indicating a potential bottoming out of prices [6] Rubber Market - The rubber market shows signs of recovery with inventory levels normalizing; future price increases are anticipated if production can meet demand by December 2025 [7] Home Appliances - AI technology is creating new product categories in home appliances, such as AI glasses and 3D printing devices, which have long-term growth potential [8][9] - Major companies like 美的 (Midea) and 海尔 (Haier) are recommended for their strong market positions and potential for increased overseas market share [10] Food and Beverage Sector - The restaurant supply chain is performing well, with a focus on companies with strong pricing power and B2B customization, such as 颐海国际 (Yihai International) and 千禾味业 (Qianhe Flavoring) [11] - In the snack sector, companies like 盐津铺子 (Yanjinpuzi) and 卫龙 (Weilong) are highlighted for their strong performance and market strategies [12] Liquor Industry - The liquor sector is expected to see a rebound due to limited stock price declines and potential for short-term recovery, with a focus on mid-tier brands like 金水源 (Jinshuiyuan) and 迎驾贡 (Yingjiagong) [13] Additional Important Insights - The policy environment is favorable for service consumption, with extended holiday periods expected to boost sectors like tourism and retail [5] - Investment opportunities may arise from mergers and acquisitions, as well as emerging consumer markets such as trendy toys and sports [5]