11月15日，上海一网友发帖称在上海信业购物中心的杨国福麻辣烫，目睹店内工作人员直接踩踏食材展柜进行清洁，涉事门店随后回应，这种行为肯定是 不好，看到网上的消息后，第一时间将展柜上当时摆放的菜品全部销毁，并更换为新菜，确保食材未流入消费者口中。 11月17日，杨国福集团总部客服回应称，目前已记录该情况，具体的回复时间无法告知。 此次事件所暴露的前端管理疏漏，为这家已走过二十余年的麻辣烫头部品牌再添一层发展隐忧。 餐饮行业本就是红海竞争，食安问题是消费者最为关心的问题之一，杨国福集团此次暴露的食品安全风险事件，不仅直接冲击其品牌公信力，更可能引发 消费者信任危机，企业品牌价值构成实质性损害。 从路边摊到行业头部，杨国福麻辣烫的发展之路 上海杨国福企业管理（集团）股份有限公司（下文简称杨国福集团）的创始人杨国福于2000年起从事餐饮行业，最初他与妻子在哈尔滨街头经营烧烤摊 点，尚未涉足麻辣烫领域，仅仅是赚小生意的辛苦钱。 关键的转型发生在2001年。当时，发源于四川的麻辣烫在哈尔滨逐渐兴起，杨国福观察到周边麻辣烫商户生意红火，遂萌生做麻辣烫生意的想法。 但杨国福本人并不嗜辣，他在接触麻辣烫之初，就确立了差异化定位 ...

然而，机遇与挑战并存。伴随市场竞争加剧与成本刚性上涨，"单店模型的健康度"与"连锁复制的标准 化能力" 已成为品牌能否实现规模效应的分水岭。在行业共识下，高效的加盟模式从"可选项"变为"必 选项"，其价值在于能够整合社会资源，实现品牌的快速布局与风险共担。鱼你在一起此次同时入选"门 店规模TOP5""门店净增长TOP5"及"品牌势能TOP5"，正是其加盟体系在规模、速度和质量三个维度上 均通过市场检验的直观体现。 二、"产品+供应链+数字化"，构筑高效单店基石 自2017年创立起，鱼你在一起便将传统大份酸菜鱼创新为小份制、快餐化产品，开创"酸菜鱼+米饭"快 餐模式，精准切入市场空白。其"轻投资，高坪效"的策略，依托明厨亮灶与精巧动线设计确保了出品的 效率与稳定性。健康的盈利模型是吸引加盟，也是实现"门店净增长TOP5"的基石。 11月7日，在窄门集团、番茄资本联合举办的"深耕地头 香飘全球"窄门十周年暨全球华人餐饮大会上， 权威餐饮数据平台窄门餐眼发布了第六届2024-2025年度品牌榜单。国内知名酸菜鱼品牌"鱼你在一 起"在评选中表现突出，分别揽获酸菜鱼品类门店净增长TOP5&规模TOP5&势能TOP5、米 ...

据极海数据显示，截至2025年10月底，喜茶加盟门店数为3977家，而2024年底为4477家，10个月净关店 500家。短短一年，喜茶从"再扩张"转向"主动降速"，这场突如其来的"刹车"引发业内关注。 当喜茶"被迫"按下加盟"暂停键"的那一刻，不是某个品牌的战略收缩，而是一个时代的落幕——新茶饮 行业那个靠疯狂拓店、加盟费收割就能躺赢的时代，彻底结束了。11月，首批喜茶加盟店合约即将到 期，加盟商未来何去何从？正对同质化竞争严重的茶饮行业发出"灵魂拷问"。 头部品牌喜茶加盟门店"关闭潮"愈演愈烈，一年内关店500家，总数同比下降11.2%，新茶饮行业或许正 在经历一场静默的"雪崩"。 双重内卷"回旋镖" 价格战与加盟模式的双重内卷，正在将整个新茶饮行业拖入恶性循环。喜茶作为头部品牌之一，曾以价 格战和加盟模式快速扩张，试图在市场中占据更大份额，然而这两把"回旋镖"正在"反噬"喜茶自己。 2022年初，喜茶率先开启降价模式，"喜茶告别30元"的话题还一度登上热搜，率先打响了新茶饮行业价 格战的第一枪，紧接着奈雪的茶、乐乐茶也都进行了价格的下调。 包括奈雪的茶、沪上阿姨、茶百道在内的多个品牌都推出过9.9元甚至 ...

Core Viewpoint - The article discusses the challenges faced by Heytea after its rapid expansion through franchising, highlighting the conflict between brand standards and franchisee profitability, ultimately leading to a strategic pause in new franchise recruitment to reassess its business model and brand positioning [6][7][39]. Group 1: Business Model and Expansion - Heytea was not a typical tea brand, emphasizing product quality and brand image, which led to high operational costs and pressure, especially during the pandemic [6][19]. - In late 2022, Heytea opened its franchise model to accelerate growth and reach lower-tier markets, which initially contributed over 50% of its revenue in 2023 [6][10]. - However, the rapid expansion of franchises created operational challenges, leading to conflicts between the brand's strict standards and the franchisees' operational realities [6][9][29]. Group 2: Franchisee Challenges - Franchisees faced significant operational pressures, including high costs, strict operational processes, and intense market competition, leading to many reporting losses [10][12][13]. - The initial success of franchisees quickly turned into struggles, with many experiencing declining sales and profitability, prompting a wave of store closures [10][13][34]. - Franchisees expressed dissatisfaction with the lack of support from the headquarters, which failed to address their operational challenges effectively [9][10][36]. Group 3: Strategic Adjustments - In early 2024, Heytea announced a pause in its franchise recruitment to reassess its strategy and improve support for existing franchisees [36][39]. - The company shifted its focus back to high-end branding and product differentiation, moving away from aggressive price competition with lower-tier brands [36][39]. - The pause in expansion is seen as an opportunity for Heytea to strengthen its brand image and improve franchisee profitability, which is crucial for long-term sustainability [39][40].

Core Viewpoint - Heytea, once a leading brand in the tea beverage industry, faced significant operational pressures due to high costs and declining sales during the pandemic. The company opened franchising in late 2022 to accelerate expansion and reach lower-tier markets, which initially contributed over 50% of its revenue in 2023. However, the rapid expansion led to operational challenges and conflicts with franchisees, ultimately resulting in the suspension of the franchise program after two years [4][5][6][10]. Summary by Sections Franchise Strategy and Initial Success - Heytea's franchise model was seen as a "lifesaver," contributing significantly to revenue growth in 2023, with franchise operations accounting for over 50% of total income [4][10]. - The company initially maintained strict standards and brand integrity in its franchise operations, which provided some brand support during the early stages of franchising [4][5]. Challenges Faced by Franchisees - Franchisees encountered multiple challenges, including cost pressures, operational restrictions, and intense market competition, leading to a deterioration of confidence in the brand [5][6][10]. - Many franchisees reported long-term losses, with some expressing frustration over the lack of support from the headquarters, particularly regarding product launches and cost management [6][10]. Decline in Performance - Franchisees experienced a significant drop in sales, with average daily revenues declining from over 600,000 yuan to as low as 2,000 yuan per store within a year [7][10]. - The competitive landscape intensified, with brands like Gu Ming offering similar products at lower prices, further eroding Heytea's market position [8][10]. Operational Inefficiencies - Heytea's strict operational guidelines, aimed at ensuring food safety and quality, inadvertently increased costs for franchisees, leading to unsustainable business models [9][10]. - The company's franchise model struggled with efficiency, as the lengthy setup process and equipment delivery issues hampered timely openings for new stores [24][25]. Strategic Shift and Suspension of Franchising - In early 2024, Heytea announced the suspension of its franchise program, recognizing the need to reassess its operational strategy and address the underlying issues within the franchise system [10][36]. - The company is now focusing on refining its brand image and product offerings, aiming to return to a higher-end market position while providing better support for existing franchisees [37][38].

Core Viewpoint - The company has achieved significant revenue and profit growth primarily through an aggressive franchise model, but this growth is accompanied by substantial risks related to franchise management, low profit margins, and high reliance on acquisitions [1][2][17] Group 1: Business Model and Revenue Structure - The company operates 16,783 stores, with 99.9% being franchise stores, indicating a heavy reliance on the franchise model [1] - In 2024, 98.8% of revenue (388.88 billion) came from sales to franchisees, while franchise service fees contributed only 1.2% (4.56 billion), highlighting a highly concentrated revenue structure [4] - The acquisition of Zhao Yiming Snacks in November 2023 significantly boosted store count and revenue, contributing 55.3% (217.56 billion) of total revenue in 2024 [2][5] Group 2: Financial Performance - Revenue surged from 4.286 billion in 2022 to 39.344 billion in 2024, with a compound annual growth rate (CAGR) of 203% [2] - Adjusted net profit increased from 0.81 billion in 2022 to 9.13 billion in 2024, with a CAGR of 234.6% [3] - Despite high growth rates, net profit margins remain low, with a net profit margin of only 2.1% in 2024, significantly below industry averages [3][8] Group 3: Profitability and Cost Structure - The company's gross margin is consistently low, at 7.6% in 2024, compared to the supermarket channel average of 15%-20% [3][8] - Sales costs accounted for 92.4% of revenue in 2024, indicating weak cost control capabilities [3] Group 4: Risks and Challenges - The franchise model poses risks, as a significant number of franchise stores may close if management fails, leading to a direct impact on revenue [1][11] - The company has a goodwill of 2.25 billion, which constitutes 22% of total assets, raising concerns about potential impairment if the acquired business underperforms [5][12] - Cash flow is under pressure, with a net cash flow from operating activities of -2.3 billion in 2024, relying heavily on financing for expansion [7][13] Group 5: Governance and Management Issues - The controlling shareholders hold 62.6% of the company, leading to potential governance issues and lack of checks and balances [10][14] - High executive compensation, with the chairman and CEO's salary reaching 802 million in the first half of 2025, raises concerns about alignment with shareholder interests [10] Group 6: Market Position and Competition - The company faces intense competition from major retailers and other snack brands, which may pressure profit margins further [15] - The reliance on a low-price strategy could lead to reduced profitability in a competitive market [15]

Core Viewpoint - Eight Horses Tea officially listed on the Hong Kong Stock Exchange on October 28, with a significant opening price of 80.1 HKD, marking an increase of 86.7% by the end of the trading day, resulting in a market capitalization of 79.35 billion HKD [6][12]. Financial Performance - The company reported revenues of 1.82 billion RMB, 2.12 billion RMB, and 2.14 billion RMB for the years 2022 to 2024, with net profits of 166 million RMB, 206 million RMB, and 224 million RMB respectively [11]. - In the first half of 2025, revenue dropped to 1.06 billion RMB, a decline of 4.23% year-on-year, while net profit fell by 17.81% to 120 million RMB [11]. - Sales and marketing expenses for 2022 to 2024 were 617 million RMB, 680 million RMB, and 692 million RMB, accounting for 33.9%, 32.1%, and 32.3% of revenue respectively [8][11]. Market Position and Strategy - Eight Horses Tea aims to position itself as the "Moutai of tea," targeting high-income consumers such as business professionals and small to medium-sized enterprise owners, with offline store prices ranging from 2,300 to 3,000 RMB [8][12]. - The company has expanded its offline store count to 3,585 by mid-2025, a net increase of 972 stores over three years, despite a 5.3% decline in offline channel revenue [12][13]. Product Offering and Consumer Perception - Online, the company has not established a clear high-end image, with flagship store products priced significantly lower than offline offerings, leading to concerns about value for self-consumption [4][10]. - Most products are not self-produced but obtained through custom procurement and self-packaging, raising questions about quality and pricing [10]. Ownership and Governance - The company is closely linked to prominent families through marriages, with significant connections to brands like Anta and Seven Wolves, which may influence its market strategy and operations [15][17]. - The governance structure is heavily family-oriented, with family members holding 55.9% of voting rights, indicating a strong familial control over company decisions [18]. Challenges and Risks - The reliance on a franchise model poses risks, as only 6.8% of stores are directly owned, making the company vulnerable to franchisee performance [12][13]. - High inventory levels, with a turnover period of 168 days, could indicate inefficiencies in stock management [13].

Core Viewpoint - Guoquan Securities maintains an "outperform" rating for Guoquan (02517), projecting significant revenue and profit growth from 2025 to 2027, driven by its franchise model and supply chain efficiency improvements [1][2] Group 1: Financial Projections - Expected total revenue for 2025-2027 is 7.33 billion, 8.44 billion, and 9.59 billion yuan, representing year-on-year growth of 13.3%, 15.1%, and 13.6% respectively [1] - Projected net profit attributable to shareholders for the same period is 410 million, 490 million, and 560 million yuan, with year-on-year growth of 78.9%, 19.4%, and 13.7% [1] - Earnings per share (EPS) are forecasted at 0.15, 0.18, and 0.20 yuan, with a target price range of 4.03 to 4.51 HKD [1] Group 2: Business Model and Operations - The company has established a "single product single factory" model, with 7 self-built factories covering categories such as condiments and seafood, achieving a production capacity of 25,000 tons in 2022 [1] - In 2024, the acquisition of Huading Cold Chain will enhance the national cold chain network, covering 290 cities [1] - The company is focused on refined operations and improving multi-store franchisee performance, with stores widely distributed in lower-tier cities [1] Group 3: Market Expansion and Efficiency - Based on population density calculations, the total number of stores is expected to reach 19,000, with growth primarily from lower-tier markets [2] - Single-store efficiency is improving, with revenue recovery driven by popular products like the free-choice tripe set, and the unmanned retail model has been implemented in 2,000 stores to extend operating hours [2] - Capital expenditure has decreased from 250 million yuan in 2022 to 150 million yuan in 2024, with scale effects expected to reduce costs and improve net profit margins [2]

Core Insights - The rapid expansion of discount snack stores in China is driven by their ability to cater to consumer behavior and preferences, particularly in lower-tier markets [1][2] - These stores utilize a direct sourcing model to reduce costs and offer a mix of well-known brands and private label products, creating a competitive edge against traditional supermarkets [1][3] Group 1: Market Dynamics - The number of discount snack stores in China is projected to exceed 45,000 by 2025, indicating a significant growth trend since 2022 [1] - Discount snack stores are characterized by a relaxed shopping environment and a diverse range of products, appealing to consumers' non-purposeful shopping habits [1][2] - The stores attract various consumer segments, including children and price-sensitive groups, through targeted product offerings and promotional strategies [2] Group 2: Business Model and Strategy - Discount snack stores have adopted a direct-to-manufacturer supply chain model, which lowers procurement costs and enhances bargaining power [1][3] - The marketing strategy includes frequent promotions and a focus on products that provide immediate gratification, which resonates well with families and budget-conscious consumers [2] - The franchise model is being rapidly adopted by leading brands to scale operations and prepare for potential IPOs, although challenges such as market saturation and profitability remain [3] Group 3: Industry Trends - The industry is entering a phase of consolidation, with larger brands acquiring regional players and diversifying into hybrid business models like "snacks + beverages" [3] - There is an increasing need for consumers to be vigilant about product quality, especially with private label items, as the market becomes more competitive [3] - To sustain growth, discount snack stores must focus on improving product quality, enhancing customer service, and protecting consumer rights [3]

Core Insights - The rapid expansion of discount snack stores in China is driven by their ability to cater to consumer behavior and preferences, particularly in lower-tier markets [1][2] - These stores utilize a direct sourcing model to reduce costs and offer a mix of well-known brands and private label products, creating a competitive edge against traditional supermarkets [2][3] - The franchise model adopted by leading discount snack brands aims to accelerate growth and prepare for potential IPOs, although it faces challenges such as market saturation and profitability concerns [3] Group 1: Market Dynamics - Discount snack stores have seen explosive growth since 2022, with projections indicating over 45,000 stores by 2025 [1] - The stores create a relaxed shopping environment that appeals to consumers' non-purposeful buying habits, enhancing the overall shopping experience [1] - Consumer preferences vary, with urban customers willing to pay for trendy snacks while rural customers favor low-cost bulk items, indicating a broad market potential [1] Group 2: Competitive Strategies - By bypassing traditional supply chains, discount snack stores can negotiate better prices and offer a wider variety of products, including both popular brands and private labels [2] - Targeted marketing strategies focus on family-friendly products and promotions that attract children and budget-conscious consumers, solidifying their market position [2] - Sales tactics such as high-frequency coupons and limited-time offers are employed to engage various consumer demographics, including seniors and students [2] Group 3: Expansion and Challenges - Leading brands are adopting a rapid franchise model to scale operations quickly, promoting low entry costs and support for new franchisees [3] - The simplified approval process for opening new stores attracts investors looking for quick returns, although this model may lead to challenges in maintaining quality and differentiation [3] - As the industry matures, consolidation and the emergence of hybrid business models, such as snack and beverage combinations, are becoming more common [3]