Workflow
地摊经济
icon
Search documents
中国餐饮四大“神秘组织”,沙县小吃凭啥独树一帜?
3 6 Ke· 2025-11-24 07:56
在中国餐饮江湖中,人们传说着四大"神秘组织":沙县小吃、兰州拉面、黄焖鸡米饭、新疆大盘鸡。 不过,这里面资历最老的,还得数沙县小吃。 一般认为,沙县小吃这一品牌创始人是邓世奇。 邓世奇是沙县湖源乡锦街人,种过地,当过兵。1978年退伍后他四处奔波,并于1985年和妻子一起开了一家小吃店,慢慢地也赚到了一些钱。 当时,沙县当时民间融资盛行,高收益的诱惑,让邓世奇投身其中。 可好景不长,1992年,融资盘崩盘了,邓世奇这个小老板,一夜之间不仅倾家荡产,还变成了负债13万的"负翁"。 负债后,邓世奇反省了一段时间,决定重回老行业:借了9000元后,远赴厦门开起了小吃店。 老本行做起来得心应手,很快饭店就进入了正轨。 邓世奇(右)接受记者采访 而到1997年,沙县建了一个小吃街,但很多人嫌租金贵,不敢下手。县领导觉得要找到一个带头人。一番考察,觉得邓世奇很符合条件,于是就动员他回 到了沙县。 重新回到沙县的邓世奇,一口气租了5间商铺,请了8个厨师,一时间,客源不断,生意越做越大,并一口气衍生出来了包括烧卖、扁肉、锅贴,芋饺、喜 粿、豆腐丸在内的40多个小吃品种。 慢慢地,在邓世奇的带领下,沙县当地的小吃也就有了一些特 ...
这届年轻人,背着山姆购物袋重返大集
虎嗅APP· 2025-11-23 23:56
以下文章来源于豹变 ,作者詹方歌 豹变 . 直抵核心。做最具穿透力、洞察力的商业观察,深度影响未来。 本文来自微信公众号: 豹变 ,作者:詹方歌,编辑:邢昀,题图来自:AI生成 周日早上 9点,北京沙河,人群簇拥着涌向大集。在这里,青椒和西红柿躺在同一辆小卡车上,红红 绿绿地供人挑选。这里有最传统的烟丝和市面上已经不太常见的老式饼干,也有经营新式甜品 的年 轻摊主把"安佳奶酪"的宣传语写在招牌上。 酥香滚烫的耳朵眼炸糕刚刚起锅,摊位招牌上不止介绍产品,还印着老板的"收徒热线"——这生意, to C也to B。 随着传统大集在社交平台上越来越火,越来越多年轻人开始光临大集,也有越来越多年轻人决定来这 里摆摊试试身手。于是,年轻人和社交平台一起,把传统集市的买卖模式重新解构升级。 虽然电商对于消费的改造痕迹同样挥之不去,但那些充满市井气息的,不曾被宏大叙事记录的灵光乍 现还在发生。有心人仍然可能在任何角落赚到一笔小钱。 在这里,你能看到宏观经济、巨头游戏之外的另一种"商业"。 一、大集的新功能,烟火气的新 定义 拥挤的小路上,有人拉着露营车,露营车里坐着孩子和各式瓜果蔬菜。还有人干脆背上山姆的巨大购 物袋,用大集 ...
这届年轻人,背着山姆购物袋重返大集
3 6 Ke· 2025-11-22 05:44
周日早上9点,北京沙河,人群簇拥着涌向大集。在这里,青椒和西红柿躺在同一辆小卡车上,红红绿绿地供人挑选。这里有最传统的烟丝和市面上已经 不太常见的老式饼干,也有经营新式甜品的年轻摊主把"安佳奶酪"的宣传语写在招牌上。 拥挤的小路上,有人拉着露营车,露营车里坐着孩子和各式瓜果蔬菜。还有人干脆背上山姆的巨大购物袋,用大集来代替逛山姆。"都是每周一次的采 购,我现在比较喜欢逛大集,山姆卡明年考虑不续了。"小刘说。 大集上提着山姆购物袋的人 和山姆一样,大集上的瓜果蔬菜也以"量大"创造性价比。在这里可以买到8块钱一大袋的洋葱,每袋接近15颗,价格几乎是生鲜平台的一半;香蕉,20元 能买到16到18根,红心蜜柚15元能买到两个,价格同样是生鲜平台的一半。平日习惯了平台送菜到家的年轻人来到这里,就像老鼠掉进了米缸。 酥香滚烫的耳朵眼炸糕刚刚起锅,摊位招牌上不止介绍产品,还印着老板的"收徒热线"——这生意,to C也to B。 随着传统大集在社交平台上越来越火,越来越多年轻人开始光临大集,也有越来越多年轻人决定来这里摆摊试试身手。于是,年轻人和社交平台一起,把 传统集市的买卖模式重新解构升级。 虽然电商对于消费的改造痕迹同 ...
网红摊贩霸屏热搜!四千万从业者崛起,地摊经济撑起 37 万亿市场、
Sou Hu Cai Jing· 2025-11-17 11:46
今年堪称草根摊贩的"走红大年",火的不是顶流网红,而是散落在街头巷尾的普通摊主。 上半年,"卤鹅哥"林江带火重庆荣昌卤鹅,五一假期吸引超200万游客,带动零售额达20亿元,同比增 长258%;下半年,"鸡排哥"李俊永凭原创金句和平价鸡排,让景德镇十一旅游订单增长近40%。 从辽宁"跳投哥"到云南"开心奶奶",从郑州"军火小杨"到贵州"汉堡姐",这些接地气的摊贩频频登上热 搜,成为互联网流量宠儿。 背后是三四千万从业者组成的庞大群体,以及"从民间寻找活力"的城市发展逻辑,曾经的流动摊贩正迎 来规范化发展的"转正"热潮。 政策松绑+需求爆发,地摊经济重回城市舞台 地摊经济的回归,始于2023年初的政策转向。 深圳率先将摊贩"全面禁止"改为"有条件规范经营",杭州同步推动"外摆新政",各地城市调整管理思 路,让曾经被视作城市隐患的流动摊贩重获生机。 政策放开后,摊贩群体规模快速扩张,甚至吸引星级酒店、餐饮企业加入门口摆摊行列,大都市的烟火 气被重新点燃。 深漂小安明显感觉早餐摊增多,她通勤路过的深圳宝安区某地铁站路口,如今常驻近二十个小摊,一块 钱的茶叶蛋、两块五的优酸乳,价格比门店低三成以上。 在杭州,从西湖边到 ...
年底前,大连还有哪些促消费活动?
Sou Hu Cai Jing· 2025-11-16 04:43
Group 1 - The city of Dalian is planning various consumer promotion activities focused on "Double Twelve" and New Year's Day, with events including the "GO Xigang 1122 Hanfu Festival" and the distribution of consumption vouchers in Longxing Island and Changhai County [4] - The 2025 Dalian Beer Carnival was successfully held from July 18 to August 3, attracting over one million participants and featuring five major beer brands and over 300 types of local delicacies [4] - The 2026 Dalian Beer Carnival is scheduled for late July, aiming to integrate sports events, cultural performances, tourism, food, and market sales [4] Group 2 - The city has introduced new policies for outdoor exhibitions and stalls, allowing organized activities with professional event organizers responsible for the events, subject to local street and district approvals [4] - The "street vendor economy" remains a controversial topic, providing benefits for low-income groups while posing challenges for urban management, public safety, and environmental concerns [5] - Dalian's approach to managing street vendors focuses on flexible enforcement, allowing operations that do not impact city appearance or traffic safety [5]
当越来越多的摊贩成为网红
吴晓波频道· 2025-11-16 00:21
点击上图▲立即收听 "' 从民间寻找活力 '' 吸纳有生力量 ' 的方法论在近几年被重视,曾经的 ' 转正 ' 现象也在各地上演。 " 文 / 巴九灵(微信公众号:吴晓波频道) 今年,或许是草根网红走红的大年。 这说的不是诸如"小杨哥"之流,而是散落在全国各地的草根个体摊贩。 上半年,出了个"卤鹅哥"林江,带火了荣昌卤鹅,热闹了五一假期的重庆荣昌,仿佛如法炮制,下半年又出了个"鸡排哥"李俊永,同样使得十一国 庆假期的景德镇游客爆棚。 一个是"七创七败"的个体创业者,一个是坚持近三十年的流动摊贩,摇身一变成为地方文 旅的"销售代表",刺激着两个核心假期的消费。 五一期间,荣昌游客超200万,零售额达20亿元,同比增长258%;十一期间,景德镇整体旅游订单增长近40%。 而"鸡排哥"背后,还可以牵出了一大串走红摊贩: 2月,辽宁抚顺出了一个因奇快投饼动作走红的"跳投哥",5天时间,抖音、快手涨粉近600万。 3月,云南大理出了个卖本地扎染大龙的可爱奶奶,爱笑、喜欢与顾客砍价互动,有"开心奶奶"之称。 7月,郑州出了个卖"创意军械造型烧饼"火爆小学生圈的"军火小杨",土木工程研究生学历毕业的他,工作离职后摆起了摊, ...
地摊经济板块11月13日涨1.08%,海欣食品领涨,主力资金净流入3.21亿元
Sou Hu Cai Jing· 2025-11-13 09:26
Core Viewpoint - The "street vendor economy" sector saw a 1.08% increase on November 13, with Hai Xin Food leading the gains, reflecting positive market sentiment in this segment [1]. Group 1: Market Performance - The Shanghai Composite Index closed at 4029.5, up 0.73%, while the Shenzhen Component Index closed at 13476.52, up 1.78% [1]. - Hai Xin Food's stock price rose by 10.06% to 5.91, with a trading volume of 638,700 shares and a transaction value of 356 million yuan [1]. - Bu Bu Gao also experienced a significant increase of 10.00%, closing at 5.94, with a trading volume of 3,013,600 shares and a transaction value of 1.705 billion yuan [1]. Group 2: Capital Flow - The "street vendor economy" sector saw a net inflow of 321 million yuan from main funds, while retail investors experienced a net outflow of 207 million yuan [2]. - Main funds showed a significant net inflow in Bu Bu Gao, amounting to 527 million yuan, representing 30.90% of its trading volume [3]. - In contrast, retail investors had a net outflow of 2.56 billion yuan from Bu Bu Gao, indicating a divergence in investor sentiment [3].
台胞大陆扎根“地摊经济” 于细微处感受融合发展
Zhong Guo Xin Wen Wang· 2025-11-07 07:30
Core Viewpoint - The article highlights the experiences of Taiwanese entrepreneur Li Dong'en in the "street stall economy" in mainland China, emphasizing the integration and development opportunities available through this sector [1]. Group 1: Entrepreneurial Journey - Li Dong'en has been involved in the "street stall economy" for nearly 20 years, starting with a two-yuan store in Guangdong and later expanding into various sectors including retail, tea drinks, and snacks [3]. - In 2007, he was invited by a fellow countryman to join a successful two-yuan store business in Guangdong, where a small store could generate daily revenues exceeding 10,000 RMB [3]. - After moving to Chongqing, he diversified his offerings to include "tea drinks + Taiwanese snacks" such as bubble tea and ice cream starting in 2012 [3]. Group 2: Current Ventures and Innovations - Li Dong'en plans to launch a new project featuring "桶仔鸡" (bucket chicken), which will offer multiple chicken-based products and incorporate cultural elements from both sides of the Taiwan Strait [6]. - He has embraced the internet by creating a social media presence, achieving significant engagement with 282,000 likes and 15,000 followers on one platform [4]. - Li has been appointed as a cultural and tourism ambassador for Chongqing's Rongchang District, promoting culinary exchanges between Taiwan and mainland China [4]. Group 3: Market Trends and Challenges - The "street stall economy" has evolved, requiring operators to possess more skills and adapt to new market demands, shifting from a model where "good food sells itself" to one where visibility and marketing are crucial [6]. - Li Dong'en's upcoming project will reflect the growing complexity and cultural integration within the street food sector, showcasing the nuances of cross-strait culinary collaboration [6].
风向变了!国家出手鼓励消费,但更强调先解决就业和增加收入
Sou Hu Cai Jing· 2025-10-24 14:52
Group 1 - The core issue is the sluggish consumer spending in China post-pandemic, despite government efforts to stimulate the economy [1][3] - The government is emphasizing employment and income growth as a means to encourage consumer spending, addressing fears of spending and lack of funds [3][5] - Measures include promoting entrepreneurship and simplifying business registration to create more job opportunities [5][6] Group 2 - The government is actively supporting the street vendor economy as a low-cost, flexible business model to boost employment and consumption [8][10] - Policies are being implemented to foster the development of the private sector, including tax reductions and easing administrative processes [12] - Recent pension adjustments and improved social security benefits aim to increase disposable income for retirees, encouraging them to spend [14] Group 3 - The government is also focusing on reducing healthcare costs to alleviate consumer concerns about medical expenses [16] - Support for the housing market and incentives for car purchases are part of the broader strategy to stimulate major consumer spending [16]
地摊经济板块10月20日涨0.25%,首华燃气领涨,主力资金净流出5.32亿元
Sou Hu Cai Jing· 2025-10-20 08:50
Market Overview - The street vendor economy sector increased by 0.25% compared to the previous trading day, with Shouhua Gas leading the gains [1] - The Shanghai Composite Index closed at 3863.89, up 0.63%, while the Shenzhen Component Index closed at 12813.21, up 0.98% [1] Top Performers in Street Vendor Economy - Shouhua Gas (300483) closed at 16.05, up 5.94%, with a trading volume of 530,200 shares and a transaction value of 820 million [1] - ST Xuefa (002485) closed at 3.66, up 4.87%, with a trading volume of 53,100 shares and a transaction value of 19.22 million [1] - Huijia Times (603101) closed at 12.28, up 3.54%, with a trading volume of 572,500 shares and a transaction value of 690 million [1] Market Capital Flow - The street vendor economy sector experienced a net outflow of 532 million from institutional investors, while retail investors saw a net inflow of 478 million [2] - Speculative funds had a net inflow of 54.67 million [2] Individual Stock Capital Flow - Xiaogoods City (600415) had a net inflow of 45.78 million from institutional investors, while it faced a net outflow of 27.64 million from speculative funds [3] - Jihong Co. (002803) saw a net inflow of 29.17 million from institutional investors, but a net outflow of 14.10 million from speculative funds [3] - Jiangling Motors (000550) had a net inflow of 13.88 million from institutional investors, with a net outflow of 5.92 million from speculative funds [3]