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“谁能拒绝自己的女朋友长得像刘亦菲?”,警惕汽车“山寨风”再起
第一财经· 2025-07-12 16:24
2025.07. 11 "豪车平替"成为了市场的取胜法则,也成为了市场竞争日趋白热化后,车企走捷径的一条重要路径。 原创需要巨大投入,领克曾宣称每款车的设计投入都是"亿"级,但是原创并不意味着成功。 高度还原了领克The Next Day概念车元素的领克Z10,原本是对标小米SU7的市场,但6月销量不到 370辆。而今年4月底上市、外号"杭州湾揽胜"的领克900,今年6月销量突破了5300辆,在全尺寸高 端混动SUV品类中,位列第二,仅低于问界M9的月销量,已经超越了理想L9。而该细分行业销冠问 界M9,也曾因与奔驰迈巴赫GLS侧面设计相似而陷入舆论旋涡。 今年上海车展上,首次亮相的极氪旗舰SUV极氪9X就受到了较高市场关注,并得名"杭州湾库里 南"。7月9日该车开启先享计划,2小时就有1万人预订。 或许是看到了国产平替的市场,还有一大批国产"揽胜"来袭,包括"番禺揽胜"(广汽传祺S7)、"坪 山揽胜"(腾势N9)。除此之外,国产"库里南"也不遑多让,包括"保定库里南"(坦克800)。另外, 小米汽车第三款车型小米YU9近日测试车谍照已在网上传开。从谍照看,市场预计这也是一款全尺 寸SUV,外观轮廓与库里南相 ...
警惕汽车“山寨风”再起|有点逸思
Di Yi Cai Jing· 2025-07-12 09:37
Core Viewpoint - The rise of "big brand alternatives" in the Chinese automotive market, exemplified by models like Xiaomi's SU7 and YU7, raises concerns about the potential regression of the industry towards imitation rather than innovation [1][5]. Group 1: Market Trends - Xiaomi's SU7 has become a phenomenon, securing the top sales position in the mid-to-large sedan category within a year, while the YU7 has surpassed it with over 240,000 orders in just 18 hours [1]. - The trend of creating "luxury car alternatives" is becoming a significant strategy for automakers in a highly competitive market, where original design requires substantial investment [1][2]. - The Zeekr 9X SUV received significant attention at the Shanghai Auto Show, with 10,000 pre-orders in just 2 hours, indicating strong market interest in domestic alternatives [2]. Group 2: Legal and Ethical Considerations - Historical cases of design infringement in the automotive industry show that legal definitions of imitation are often ambiguous, with several high-profile cases resulting in no penalties for alleged infringers [3]. - The protection period for design patents in China is 15 years, which can impact the longevity of claims against design similarities [3]. Group 3: Industry Evolution - The Chinese automotive industry has made significant strides in moving away from a reliance on imitation, with domestic brands capturing nearly 70% of the market share and China being the largest automobile exporter for two consecutive years [5]. - The resurgence of "copycat" incidents poses risks to the long-term development of the industry and could hinder the global competitiveness of Chinese automakers [5].
年入百万,团播变“选秀平替”?
3 6 Ke· 2025-07-10 00:26
在社交平台热议话题"自从做了团播后,差点忘了以前是干嘛的了"下,主播们的"前身份"让人大开眼界——从综艺制作人到专业舞者,从医护人员到主持 人,网友不禁感慨:"怎么所有人都跑去搞团播了?" 更引人注目的是,不少曾经参加过选秀节目甚至已经出道的前偶像,也纷纷转战团播赛道。这些怀揣舞台梦想的年轻人,在传统偶像之路受阻后,反而通 过团播这种新形式实现了另一种意义上的"爱豆梦"。 2025年,团播成为直播行业增长最快的赛道之一,预计整体市场规模突破2000亿元。头部公会一场团播PK赛的营收流水可达1000万元以上,部分主播单 场收入超百万,抖音每日有15000个团同时直播,竞争激烈。 在就业压力加剧、职场内卷严重的当下,团播主播凭借"高收入、高趣味性"的光环,迅速成为互联网上的热门职业,让无数人跃跃欲试。 但繁荣的背后却暗藏着不少问题,高薪骗局、压榨主播、软色情擦边等问题,也日渐显现。团播究竟是不是普通人"逆袭"的捷径呢? 入行经三轮筛选,头部主播几乎全是纯素人 曾深度参与过OST传媒团播业务的博主"神奇A崽"告诉Tech星球,现在的团播主播群体确实来自各行各业,她所认识的就有高校的研究生、开心麻花的话 剧演员、空姐 ...
一年狂卖100亿,这家人均30元的外国“沙县”越赚越嗨
创业家· 2025-07-09 10:01
Core Viewpoint - The article highlights the success of Sally's, a Japanese Italian restaurant chain, which has achieved remarkable growth and profitability through a unique business model focused on cost efficiency and value for customers, particularly in the Chinese market [1][3][4]. Group 1: Business Model and Strategy - Sally's operates without traditional kitchen tools, relying on a centralized kitchen for food preparation, allowing employees to serve dishes quickly with minimal training [26][30]. - The chain employs a "113 strategy" for site selection, choosing prime cities and business districts but opting for less expensive locations, resulting in lower rental costs that account for only 13% of revenue [21][24]. - The company maintains high profit margins of over 60% by controlling its supply chain, including owning farms for vegetables and producing its own sauces [31][30]. Group 2: Growth and Expansion - In 2024, Sally's is projected to exceed 10 billion in revenue, with a significant portion of profits coming from China, where it plans to open 42 new stores [3][38]. - The chain's growth strategy involves a gradual expansion, averaging 20 new stores per year, while building supply chain capabilities in China [35][39]. - Despite initial struggles in the Chinese market, aggressive pricing strategies, including discounts of up to 70%, have led to explosive customer growth [34][37]. Group 3: Market Context and Insights - The article notes the broader challenges in the restaurant industry, with a closure rate of 61.2% in the previous year, contrasting Sally's success [2]. - It draws parallels between Japan's economic stagnation and the emergence of consumer champions like Sally's, emphasizing the importance of value and efficiency in a challenging economic environment [41][44]. - The article suggests that Chinese companies can learn from Japan's focus on extreme cost performance and operational efficiency to navigate economic cycles [49].
疯抢!狂涨50%,比黄金还猛!黄金平替爆了
21世纪经济报道· 2025-07-09 08:21
记者丨 张欣,实习生彭伊焓 编辑丨杨希,江佩佩 黄金狂飙后,铂金也在逆袭 ! 谁能想到, 2025年现货铂金价格暴涨50%,突破1353美元历史高位,被炒成黄金平替全网刷 屏 。21世纪经济报道记者实地探访北京地区贵金属市场发现,在 黄金价格高企背景下,不少 年轻人开始热捧铂金饰品。 据Wind , 截至7月9日, 2025年上半年,现货白银价格累计上涨超25%,现货铂金价格更是 上涨近50%,涨幅均超过黄金 ,成为投资者和消费者关注的热点。 | 国际贵金属 | | | | | | --- | --- | --- | --- | --- | | 名称 | 现价 | 涨跌 | 涨跌幅 | 年初至今 | | NYMEX铂 | 1378.1d | -13.2 | -0.95% | 51.37% | | 现货铂金(美元/盎司) | 1353.10 | -21.40 | -1.56% | 49.68% | | 伦敦银现 | 36.506 | -0.215 | -0.59% | 26.38% | | 伦敦金现 | 3292.230 | -8.410 | -0.25% | 25.46% | | COMEX白银 | 36.6 ...
股指微涨,超3000只个股下跌
第一财经· 2025-07-09 04:06
主力资金早间净流入机械设备、传媒等板块,净流出电子、有色金属等板块。 具体到个股来看,宁德时代、跨境通、巨力索具获净流入11.43亿元、9.48亿元、9.19亿元。 2025.07. 09 本文字数:443,阅读时长大约1分钟 作者 | 一财资讯 截至7月9日午间收盘,沪指报3507.69点,涨0.29%,深成指报10626.87点,涨0.36%,创业板指报 2198.44点,涨0.8%。全市场超3000只个股下跌。 盘面上,大金融板块走强,文化传媒、托育服务、水泥、养殖板块涨幅居前,中字头个股表现活跃;贵金 属、半导体芯片板块走低。 "黄金平替",单日大跌6%! 净流出方面,胜宏科技、天风证券、中际旭创遭抛售5.49亿元、4.59亿元、2.82亿元。 沪指盘中突破3500点整数关口,后市可看高一线?东方证券投顾汪啸骅认为,海外市场震荡分化。助推 全球资金回流国内,权益资金积极回补带动指数回升。权重和指标成为近期资金发力主要方向,低位科技 和红利呈现轮动修复结构。市场可能继续加大政策期待,推动指数持续冲击高位。但随着指数再度放量大 涨后,需警惕风险。 微信编辑 | 生产队的驴 推荐阅读 ...
“黄金平替”成为市场“新宠”,现在入手合适吗
Jin Rong Shi Bao· 2025-07-09 04:06
近期,"黄金平替"市场热度攀升,白银、铂金正成为贵金属市场的"新宠"。 "相关贵金属价格上涨,有两点共性原因,一是市场预计美联储将进入长期降息周期,美元走弱推升以 美元计价的贵金属价格上涨;二是地缘政治风险持续升级,推动避险资金流入贵金属市场,提升投机需 求。"中国银行深圳市分行大湾区金融研究院主办级高级研究员曾圣钧在接受《金融时报》记者采访时 表示。 那么,眼下,是入手"黄金平替"的好时机吗?投资者需要注意什么? 世界铂金投资协会亚太区总经理邓伟斌表示,在铂金近期的强势表现之后,铂金涨势或将逐渐回稳。投 资者需保持耐心,避免追逐短期波动。 "铂金和黄金、白银一样,适合长期的资产配置,不要过于专注短期交易。实物铂金投资要认准品牌和 检测机构,避免购买成色不足的'三无产品';铂金ETF及相关行业股票等金融资产流动性较好,投资者 需关注市场波动。在饰品消费领域,消费者应选择正规渠道购买铂金首饰,看清楚铂金的纯度,确保货 真价实,避免售后纠纷。"南开大学金融学教授田利辉表示。 对于近期白银价格的大幅上涨,曾圣钧分析认为,从工业需求来看,新能源汽车、AI、半导体和5G等 行业的快速发展,使得白银的用量大幅增加,而白银 ...
lululemon诉Costco抄袭,当平替成为全球趋势
3 6 Ke· 2025-07-08 10:28
Core Viewpoint - The lawsuit filed by lululemon against Costco's Kirkland Signature and Danskin brands highlights a significant trend in the retail market: the rise of "dupe" culture, where consumers seek affordable alternatives to high-end products, challenging traditional brand value perceptions [8][23][24]. Group 1: Legal Dispute - lululemon filed a lawsuit on July 1, 2025, against Costco's Kirkland Signature and Danskin for selling products that closely mimic lululemon's signature apparel at significantly lower prices [1][3][4]. - Price comparisons reveal stark differences: lululemon's Define jacket ranges from $99 to $168, while Costco's imitation Jockey yoga jacket is priced between $17 and $30 [1]. - The lawsuit reflects a broader trend of consumers gravitating towards affordable alternatives, as evidenced by the rapid sell-out of the alleged infringing products on Costco's website following the lawsuit announcement [8]. Group 2: Rise of "Dupe" Culture - The legal battle is part of a larger consumer-driven trend amplified by social media, where products like the "Walmart Birkin" bag have gained viral popularity, prompting consumers to question the necessity of high-priced luxury items [9][11][13]. - TikTok has played a crucial role in exposing the supply chains of luxury brands, revealing that the production costs of high-end items are often significantly lower than their retail prices, thus fueling the demand for affordable alternatives [14][17]. - The emergence of platforms like Temu and Shein demonstrates the ability to replicate high-end products at a fraction of the cost, further challenging traditional brand loyalty [24][25]. Group 3: Changing Consumer Behavior - Economic pressures and rising living costs have led younger consumers, particularly Gen Z and millennials, to prioritize value over brand prestige, seeking products that meet their aesthetic and emotional needs without the associated brand markup [17][18]. - The shift from "conspicuous consumption" to "self-satisfaction" reflects a deeper change in consumer mindset, where savvy shopping and finding the perfect dupe are celebrated rather than shamed [19][20]. - Retail giants like Costco and Walmart are leveraging their own brands to compete effectively against established luxury brands, indicating a significant shift in the retail landscape [20][21].
博物馆的“黄金平替”首饰,被年轻人抢疯了
Sou Hu Cai Jing· 2025-07-05 23:29
自从今年金价一路飙升之后,大排长龙的不只是贵妇最爱的老铺黄金,还有各地博物馆门口的首饰柜台。"贵妇们买老铺黄金,是对奢侈品大牌去除了消 费主义滤镜。与其花几万块买不值钱的母贝和锆石,不如直接囤黄金来的实在。" 而去博物馆买首饰的年轻人,是进一步想通了。"预算不够,就别总琢磨保值的事儿。花上大几千甚至上万,买一条黄金项链,不如直接在博物馆里买一 百来块的首饰文创,还是古代皇上妃子的同款。" 博物馆首饰,指的就是全国各地的一些博物馆出的文创产品,他们会根据自己的展出内容,复刻出一些展览同款的戒指、项链和手镯。只不过这里卖的不 是真黄金,而是铜镀金,价格也在一两百块左右。 国博首饰均价在100元左右/图源:文创小王子 在北京,国博首饰就是打工人自己的老铺黄金。"100块一副耳钉,200块一条项链。全身置办一套花上几百块,就能把自己拾掇得意气风发。" 苏州博物馆的吴王夫差剑手镯,被大家当作卡地亚钉子系列的平替; 图源:cin的cindy 扬州博物馆最受欢迎的,是萧皇后的凤冠戒指和手镯,表面镀上的是18K金,价格还只要一百来块; 图源:我干饭怎么了! 湖北博物馆则有越王勾践的发簪和耳环,配上梁庄王妃的宝石手镯,富贵逼人 ...