北京土地市场迎来一场久违的高热"鏖战"。11月25日，位于东三环与东四环之间的朝阳区松榆里一宗稀 缺住宅用地，经过7家房企、长达2小时、共计166轮的激烈竞价，最终被懋源以50.24亿元的价格收入囊 中，成交溢价率高达18.21%。这场白热化的竞争不仅刷新了近期北京土地市场的竞价轮次纪录，更将 区域楼市的热度与未来房价预期推向新高。业内分析指出，该区域已连续两年无新增住宅用地供应，且 周边二手房市场以房龄超30年的"老破小"为主体，改善型需求被严重抑制。此次松榆里地块入市，市场 普遍预测，该项目未来售价或将突破10万元/平方米。 2小时持续竞价 出让文件显示，松榆里地块土地面积约2.89万平方米，规划建筑面积8.08万平方米，容积率2.8，用地性 质为二类城镇住宅用地，起拍价42.5亿元。 据北京商报记者不完全统计，目前北京CBD区域在售新房项目仅有能建·东誉府。该项目为北京首个全 现房销售项目，于2021年拿地、2025年入市，总户数仅98套，户型面积为102平方米、130平方米和160 平方米三种。 尽管能建·东誉府在户型设计和园林配套等方面与近年入市的"好房子"项目存在一定差距，但其成交均 价仍为开发商 ...

来源：环球网 北京楼市当下总体成交温和，但个别项目却持续走红。作为京西首个"好房子"项目，首钢·璟悦长安7月 5日开盘即热销217套，登顶北京城六区套数销冠，随后三季度网签位居城六区套数销冠，10月更创下认 购2.6亿的佳绩，11月持续热销并应市加推，彻底点燃了沉寂已久的京西楼市。 作为市场上的主力客群，改善型置业者是市场上最清醒、也是最挑剔的买家。他们背负着全家人的期 待，带着对上一套房子的种种"遗憾"，寻找着能够一步到位的"最优解"。在买方市场日益显现的今天， 首钢·璟悦长安又是如何打动他们的？ 城市界面进阶：从通勤内耗到实现职住平衡 对于当下的改善人群而言，换房绝非简单的面积增加，而是对生活半径、时间效率和资源浓度的全面重 构。他们既要"出则繁华"，也求"入则宁静"，更渴望高效的"职住平衡"。 石景山一直是京西改善置业的热土，近年来在产业、交通与城市配套上持续跃升，尤其是首钢·璟悦长 安所在的首钢园东南区——定位为石景山国际开放合作区，兼具产业能级与成熟配套。 对于当下的改善家庭而言，首钢·璟悦长安的最大吸引力之一在于交通上的"确定性"。项目出门步行300 多米，即可到达1号线支线与11号线二期的双地铁 ...

Core Insights - The Beijing new housing market remains active during the "Double 11" shopping festival, with improvement-type projects taking center stage, particularly those with units over 100 square meters [1][3][10] - Developers are enhancing product quality and offering promotional activities to stimulate sales, including discounts and added features in housing units [8][10] Market Trends - During the "Golden September and Silver October" period, 34 pre-sale permits were issued for 27 residential projects, with a focus on improvement-type units, especially those exceeding 100 square meters [3][10] - The majority of new projects are positioned as pure improvement products, with some starting at 130 square meters and total prices around 10 million yuan [3][4] Sales Performance - The sales data reflects the popularity of improvement-type projects, with notable examples like Zhongjian Yunkai Jiuyuan achieving 4.7 billion yuan in sales on its opening day and a sales rate of 76.18% by November 5 [4][5] - Other projects such as Zijin Chenyuan and Puyue also reported strong sales, with first-sale revenues of 5.65 billion yuan and 4.5 billion yuan, respectively [5][10] Product Features and Marketing Strategies - Developers are competing on amenities, particularly clubhouses, with projects like Puyue and Zijin Chenyuan featuring extensive facilities [7][8] - To enhance value, developers are adopting "value-added gifting" strategies, including appliances and furniture as standard offerings, alongside promotional pricing during the "Double 11" period [8][10] Price Trends - The concentration of improvement-type projects has led to a structural increase in new home prices, with the average price in October reaching 46,600 yuan per square meter, a 0.15% increase from the previous month [10][11] - The rise in prices is seen as a positive signal for the market, potentially boosting buyer confidence and increasing transaction volumes [10][11] Future Outlook - Long-term demand for improvement-type housing is expected to remain dominant, prompting ongoing optimization in supply and sales strategies [11] - Developers are encouraged to focus on product iteration, particularly in unit design and community amenities, to enhance quality and brand reputation [11]

Core Insights - The North China region, particularly Beijing and Tianjin, is experiencing a slowdown in new housing project launches, with a significant decrease in the number of units offered compared to the previous month [1][5] - The majority of new projects are focused on improvement-type housing, indicating a shift in consumer demand towards larger and more upscale living spaces [1][2] Summary by Category Market Overview - From September 29 to October 26, 2025, Beijing and Tianjin saw a total of 6 new launches with 1,442 units offered, representing a 46.09% decrease in supply compared to the previous month [1] - Improvement-type products accounted for 66.67% of the new offerings, suggesting a trend towards higher-end housing [1] Beijing Market - In Beijing, four new projects were monitored, including notable developments like Zijing Chenyuan and Puyue, with a focus on improvement-type housing [2] - The project Puyue launched 308 units at an average price of 97,000 yuan/m², achieving a 71% sales rate on opening day [2] - Zijing Chenyuan offered 520 units at an average price of 110,000 yuan/m², with a 58% sales rate [3] Tianjin Market - Tianjin's new project launches have slowed, with only two projects entering the market this month [5] - The project Shichuang Xirui Wenzheng launched 104 units at an average price of 21,000 yuan/m², achieving a 61% sales rate [6] - Another project, Jiantou Aoti Yuyuan, successfully sold all 160 units at an average price of 35,000 yuan/m², resulting in a 100% sales rate [7] Upcoming Projects - Several projects are scheduled for launch in November 2025, including Nengjian Dongyufu and Beijing Chengjian Guoyu Yanyuan, with details on pricing and unit numbers yet to be determined [10]

Core Insights - The Beijing new housing market is becoming increasingly competitive, with a focus on product quality extending beyond layout and decoration to include real landscape and entrance presentation [1][3] - China Railway Construction Real Estate is making a strong return to the Beijing market with the Huayu Jingyun project, which emphasizes quality and customer assurance through its recently opened entrance [1][3] Project Features - The entrance of Huayu Jingyun is approximately 55 meters wide, showcasing a grand homecoming atmosphere, constructed with high-quality natural stones sourced from Brazil and Bulgaria, and crafted using seven different techniques [3][6] - The project features a low plot ratio of 1.7, with only 202 units, emphasizing a boutique community experience with a focus on quality over quantity [11][13] - The community includes 4-7 story pure洋房 (townhouse) products with an average usable area rate exceeding 90%, ensuring efficient space utilization [15][17] Design and Materials - The entrance design combines elegance and practicality, featuring a harmonious blend of light and heavy materials, with a total height of 6.7 meters and a net height of 5.8 meters [4][6] - The project team sourced five rare types of stone from 27 countries, including Indian black gold granite and Brazilian Pandora stone, to enhance the aesthetic and quality of the entrance and community spaces [6][7] Community Amenities - The community offers a shared space with eight functional areas, including a library, yoga room, cinema, and gym, promoting a vibrant neighborhood atmosphere [19] - The landscaping theme "One City Pear Blossom, Seven Realms of Life" transforms daily commutes into enjoyable walks through scenic areas [19] Location and Accessibility - Huayu Jingyun is strategically located in the Pear Garden area, just 400 meters from the subway station, providing convenient access to Beijing's central business districts [21][22] - The surrounding area is well-developed with comprehensive amenities, including shopping, education, and healthcare facilities, enhancing the living experience for residents [22][23]

Core Insights - The announcement of the land auction in Ma'anshan reflects the city's commitment to urban development and optimization of land use under the "National Land Spatial Planning (2021-2035)" framework [1][4][8] Land Auction Details - The land parcel "Ma Zhengchu 2025-10" is located in the Yuhu District, covering an area of approximately 57.1 acres (38,065.35 square meters) with a starting price of 58.6 million yuan [1][3] - The planned use for the land includes urban residential and community service facilities, with a floor area ratio (FAR) set between 1.0 and 1.6, indicating a focus on low-density, high-comfort community development [3][4] Market Implications - The introduction of this land parcel is expected to enhance the residential market supply in the region, particularly addressing the demand for low-density improvement housing products [4][8] - The requirement for the winning bidder to construct approximately 9,704 square meters of public green space will improve the project's environmental quality and serve the broader community [4][6] Urban Development Context - The land auction aligns with Ma'anshan's broader urban development strategy, which emphasizes regional collaboration and integration into the Yangtze River Delta [6][9] - The Yuhu District is identified as a key area for urban functionality, combining residential, commercial, and public service elements, which will enhance living convenience and quality [6][7] Ecological and Cultural Aspects - The planning emphasizes ecological protection and urban quality enhancement, contributing to Ma'anshan's unique urban charm and livability [7][8] - The integration of natural resources, such as the planned water system adjacent to the land, supports the creation of a desirable living environment [3][7] Investment Perspective - The land parcel's characteristics align well with current market demands, making it a potential benchmark project in the region [8] - Ma'anshan's solid industrial foundation and ongoing regional integration efforts provide a robust safety net for the real estate market, making investments in key development areas like Yuhu promising [8][9]

Core Insights - The Beijing real estate market has shown a significant recovery in September, with new residential sales increasing by 21% month-on-month and 22% year-on-year, while second-hand home transactions rose by 19% both month-on-month and year-on-year [1][2] - The supply of new homes in Beijing doubled in September compared to August, with over 3,000 new units entering the market, marking a turnaround from previous months of low supply [2][3] - High-demand projects, particularly in key areas, have driven market activity, with notable sales figures reported for several new developments [3][6] Supply Dynamics - The supply surge in September was a key driver for the market, with 26 pre-sale permits issued, including 17 for residential projects, compared to only 12 in August [2][4] - Major new projects such as Zhongjian Yunhe Jiuyuan and Puyue have entered the market, contributing to the increased supply and market enthusiasm [2][3] Sales Performance - Hot projects have significantly boosted sales, with Zhongjian Yunhe Jiuyuan achieving sales of 573 units worth 4.7 billion yuan on its opening day, and total sales reaching approximately 3.857 billion yuan by mid-October [3][6] - Other projects like Beijing Jianguo Jiatang Yuxi and Longhu Chenhan also reported strong sales figures, indicating a robust demand for new homes [3][6] Market Outlook - The "Silver October" is expected to continue the positive trend from September, with high-end projects performing well and ongoing demand for improved housing options [5][7] - The introduction of quality land parcels in the fourth quarter is anticipated to further support the market, with industry experts predicting an increase in new home sales [7][8]

Core Insights - The second-hand housing market in Hangzhou showed relative stability in August, with a slight increase in average prices despite a decline in transaction volume [1] - The average net signed price for second-hand residential properties in August was 28,178 yuan per square meter, reflecting a month-on-month increase of 0.2% and a year-on-year increase of 2.0% [1] - The proportion of price-reducing properties in various districts decreased, with less than 50% of properties in key urban areas experiencing price drops, contrasting with previous months where price reductions were more common [1] Price Trends - In August, several properties in the Shangcheng District saw price increases, with notable examples including: -融创大家侯潮府 at 94,620 yuan per square meter -蓝色钱江 at 91,330 yuan per square meter, up 4.84% from July -绿城留香园 at 75,170 yuan per square meter, up 5.12% from July [1] - Conversely, some properties experienced price declines, such as: -金色家园 down 7.96% -保利中央公馆 down 6.95% [1] District Performance - The performance of various districts in Hangzhou varied, with the following highlights: - In the Gongshu District, 云河宸元 increased by 6.55% to 73,720 yuan per square meter [4] - In the Xihu District, 绿城西溪诚园 rose by 2.12% to 60,010 yuan per square meter [7] - In the Xiaoshan District, 湘湖壹号 decreased by 8.15% to 81,240 yuan per square meter [16] Market Dynamics - The overall market dynamics indicate a shift towards price stabilization in the second-hand housing sector, with fewer properties experiencing price drops and a slight uptick in average prices across several districts [1][4][7]

Core Viewpoint - The Qingdao Natural Resources and Planning Bureau has announced the preliminary public notice for the construction design plan of the Qingte residential project located in the Licang District, indicating a significant development opportunity in the real estate market of Qingdao [1][7]. Group 1: Project Details - The project covers a total land area of 18,000 square meters and a total construction area of 48,000 square meters, consisting of 9 residential buildings ranging from 11 to 17 stories, with a central landscaped garden and public service facilities [1][5]. - The land use type is classified as second-class residential land, with a maximum floor area ratio of 1.7, building density not exceeding 30%, and a green space ratio greater than 30% [3]. Group 2: Market Context - The East Licang real estate market has been heating up, attracting major developers such as Greentown, Jinmao, Poly, China Overseas, and Vanke, indicating strong demand from homebuyers [7]. - The successful auction of the LC0306-70 plot, acquired by Qingdao Qingte Industrial Group at a floor price of 9,700 yuan per square meter and a total price of 304 million yuan, marks the company's first entry into the Licang District [8]. Group 3: Location Advantages - The project is situated in the ecologically rich Zhengzhuang area, close to the "natural oxygen bar" of the World Expo Garden, with good transportation links to the Qingyin Expressway and the upcoming Metro Line 2 [10]. - The area boasts well-developed commercial facilities, including shopping centers and markets, enhancing the residential value of the project [10].

Core Viewpoint - The new housing market in Qingdao showed a "flat" trend in July, with significant month-on-month declines in transaction volume and area, but year-on-year growth in area and total transaction value indicates market resilience [1][3]. Summary by Sections Market Performance - In July, Qingdao's new housing transactions totaled 4,558 units, covering an area of 597,700 square meters, with a total transaction value of 8.669 billion, reflecting a month-on-month decline of approximately 50% [1][3]. - Year-on-year, the number of units sold decreased by 4.3%, while the area and total transaction value increased by 2.07% and 5.17%, respectively [1][3]. Regional Distribution - The City of Qingdao's new residential transactions were concentrated in the Chengyang and West Coast areas, with Chengyang selling 928 units and West Coast selling 903 units in July [3]. - The Laoshan District ranked third with 306 units sold, indicating a demand for high-end improvement products in core urban areas [3]. Year-to-Date Performance - From January to July, Qingdao's new housing contracts reached 39,712 units, with a total area of 4.9771 million square meters and a total value of 70.542 billion, showing increases of 0.05%, 1.9%, and 2.8% year-on-year, respectively [4]. - The market has shifted towards improvement housing, with 68% of transactions in the 100-150 square meter range, indicating a growing demand for quality living spaces [4]. Market Health Indicators - The average de-stocking period for new residential properties in Qingdao is now 16.9 months, with significant regional variations [5]. - The shortest de-stocking periods are in the old Shibei District (11.1 months) and old Sifang District (11.8 months), driven by limited new supply and high demand [5][7]. Future Trends - The market is expected to continue differentiating, with a projected 38% reduction in land supply in the main urban areas by 2025, leading to sustained demand for high-end improvement housing [9]. - The demand for improvement housing is anticipated to grow, particularly in the 120-150 square meter segment, as younger populations and high-end talent migrate to Qingdao [9]. Developer Performance - The top 20 developers in Qingdao achieved a combined sales figure of approximately 44 billion, accounting for 47.8% of the city's new housing market [8]. - Developers are focusing on product upgrades and consumer needs to enhance competitive differentiation in a heated market [8].