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“文博热”持续升温澎湃文旅消费活力 中华文化魅力添彩“暑期经济”
Yang Shi Wang· 2025-08-22 04:15
这个头戴羽冠、身披玉饰的小精灵就是江西省博物馆的新晋顶流"环环",它的本身其实就是迄今为止发现最早的商代玉羽人配饰。在这个 馆内它通过AI讲解员的身份,向游客们讲解着每一件展品。 央视网消息:暑假期间,各地"文博热"持续。在江西省博物馆,一场儿童视角的古代科技展览正在进行。如何用影子报时?指南针为什么 会指南?如何利用气压原理来取酒?博物馆通过AI技术、现场实验等互动装置,帮助孩子们更好地理解蕴含在古老文物中的智慧和科技。 这个错金银鸟首青铜汲酒器来自于西汉时期,它其实就是利用瓶身内外的气压以及水压的差别来控制出酒量,而在现场通过这样的装置可 以让孩子们体会到气压汲水的奥秘。 不但有现场互动装置,在"器载天工——'环环'解码古人智慧儿童主题展"中,还有AI讲解员"环环"帮助孩子们更好地认识文物、了解文 物。 在一众较为完整的展品中,这几块残损的瓷片格外引人注目。上个世纪七八十年代,正是这些在扬州市唐代地层中陆续出土的青花瓷片, 开启了学者们对于青花瓷起源的探索。 现场最重磅的展品是这两件体形硕大、图案生动的唐代青花塔式罐,其中一件的罐身上绘有一个手持弯钩击球的童子,而这实际上就是唐 代社会流行的步打球运动。 ...
新华视点丨暑期经济多元业态观察:文旅融合激活消费新引擎
Xin Hua Wang· 2025-08-21 08:05
Group 1 - The summer consumption market in China is experiencing a new wave of cultural and tourism integration, showcasing the vitality of the Chinese economy [1] - The "cool economy" in Taibai County, Shaanxi, is driving the development of the homestay industry, transforming "cool resources" into a "hot industry" to attract more tourists [4] - The "paper folding camp" in Zhejiang's Puyuan Town features 29 origami masters from 8 countries, attracting around 400 origami enthusiasts this summer [5] Group 2 - Yiwu, as the world's largest small commodity distribution center, is seeing an increase in foreign buyers due to the expansion of China's visa-free policies [7] - The inbound tourism heat is rising, with Yiwu attracting foreign tourists through a "tourism + shopping" model [8] - The "Midsummer Cihu Night" theme event in Ningbo's Jiangbei District is revitalizing the night economy by extending the consumption chain through cultural empowerment [10] Group 3 - The summer cultural tourism market has delivered impressive results, with innovative practices in intangible cultural heritage breathing new life into traditional culture [12] - The cross-border shopping trend reflects China's magnetic appeal for openness, while the night economy showcases vibrant consumer scenes [12] - The integration of ecological resources into economic activities demonstrates that identifying unique features and fostering deep integration can continuously inject momentum into high-quality development [12]
新华视点丨暑期经济多点开花:文化消费、避暑经济、研学热潮共燃夏日活力
Xin Hua Wang· 2025-08-14 08:00
Group 1: Cultural Consumption - The cultural experience center in Hebei's Xinhua Bookstore has upgraded its space by incorporating intangible cultural heritage projects, leading to a 65% increase in daily foot traffic during the summer [4] - Sales of cultural and creative products exceeded 800,000 yuan, while surrounding dining consumption grew by 30%, creating a positive cycle of "cultural experience - surrounding consumption" [4] Group 2: Sports Events - The "Zhe BA" basketball league in Zhejiang has sparked enthusiasm among fans and brought together sports enthusiasts, contributing to a surge in community sports events [7] Group 3: High-Temperature Economy - In Jilin's Hunchun, air conditioning sales increased by 120% due to high temperatures, with local cold noodle brands selling over 300 servings daily, leading to a 45% rise in cold drink orders on delivery platforms [10] Group 4: Tourism and Recreation - The Yangming Mountain scenic area in Hunan developed a "forest healing" experience project, attracting 120,000 visitors during the summer and increasing income for surrounding rural guesthouses by 60% [13] - The "I Spend a Day in the Song Dynasty" project in Kaifeng's Qingming Riverside Garden has seen a significant increase in customer spending, with average stay duration for study tour groups extending to 6.5 hours, boosting secondary consumption to 45% [15]
暑期经济观察丨亲近自然享清凉 “绿水青山”释放暑期文旅消费新活力
Xin Hua Wang· 2025-08-14 06:40
Core Insights - The summer of this year has seen a rise in popularity for "cooling tourism" and "summer escape" activities, leveraging ecological advantages and natural landscapes to innovate consumer experiences, transforming "cool resources" into a "hot economy" for local cultural tourism development [1][5]. Group 1: Tourism Trends - In Hunan's Lianyuan, the Longshan National Forest Park has become a vibrant spot for "cooling tourism," offering various water-related activities such as drifting, creek tracing, and camping, allowing visitors to enjoy the summer coolness [3]. - In Chongqing's Shizhu Tujia Autonomous County, a forest camping base attracts over 2,000 visitors daily during the summer vacation, providing various forest tourism projects and access to the popular "blade road" [5]. - In Shandong's Zibo, the Boshan Cave, with its unique karst topography and a constant temperature of 18°C, serves as a "natural air-conditioned room" for tourists seeking relief from the heat [5]. Group 2: Infrastructure and Development - Gansu's Baiyin has enhanced its tourism appeal with the Waterchuan Wetland Park, where a tourist train offers a leisurely experience, supported by infrastructure improvements along the Yellow River's 258 kilometers through the city, promoting rural tourism upgrades [5]. - The China Meteorological Administration has released 16 national summer cooling tourism routes covering over 60 cities across 21 provinces, indicating a structured approach to promoting summer tourism [5]. - Data from Meituan Travel shows that since July, the search volume for "cooling tourism" has surged nearly 200% month-on-month, reflecting a growing consumer interest in summer escape options [5].
人气足 文旅热 消费旺 新场景新“夜”态点燃缤纷夏日 暑期经济“热”力十足
Yang Shi Wang· 2025-08-10 03:55
Group 1 - The theme park in Quanzhou, Fujian, focuses on marine and water-based experiences, attracting numerous visitors [3] - The Quanzhou Euro Park Resort features three theme parks: Ocean Kingdom, Water World, and Fairy Tale World, with Ocean Kingdom being the most popular [4] - The Ocean Kingdom showcases over a thousand marine species, including unique exhibits like the penguin pavilion and whale bay, offering interactive experiences [6][8] Group 2 - The Water World offers 19 large-scale attractions with over 30 different activities, including family-friendly water play and various water slides [9] - The theme parks have seen a 25% year-on-year increase in overnight visitors during the summer, contributing to local tourism growth [11] - Nighttime activities include a new fireworks beer festival and a night electronic music festival at Water World, enhancing the visitor experience [13] Group 3 - The popularity of the theme parks has boosted local hotel occupancy, with unique accommodations like treehouse-themed rooms and a giraffe-themed hotel attracting guests [15] - The local coastal tourism has been revitalized, with an average of over 50,000 daily visitors to the coastal attractions during the summer [17]
意式冰淇淋意外走红,野人先生创始人回应上市传闻、三大质疑
Nan Fang Du Shi Bao· 2025-08-09 13:43
Core Insights - The ice cream market in China is experiencing a dichotomy, with traditional brands like Häagen-Dazs facing challenges while new entrants like "Mr. Yeren" (野人先生) are rapidly expanding and gaining popularity [1][6][22] - The rise of Gelato, particularly from brands like "Mr. Yeren," reflects a shift in consumer preferences towards healthier, handmade products, despite higher price points [2][6][7] Company Developments - "Mr. Yeren" has expanded its store count significantly, reaching over 850 locations, with plans for further growth, particularly in East China [3][4][5] - The CEO of "Mr. Yeren," Cui Jianwei, has denied any immediate plans for an IPO, emphasizing a focus on product quality and market demand rather than financial maneuvers [3][4] - The brand's pricing strategy positions it competitively against international brands, with Gelato priced between 28-38 RMB per serving, which is lower than some imported counterparts [9][10] Market Trends - The overall ice cream market in China is projected to reach 183.5 billion RMB by 2024, with Gelato expected to grow at a rate of 10%, indicating a strong demand for premium ice cream products [6][7] - The shift towards Gelato is attributed to changing consumer behaviors, with a growing preference for healthier, artisanal options that align with modern lifestyle choices [6][7][8] Competitive Landscape - Traditional high-end brands like Häagen-Dazs and the domestic brand "Chongxuegao" (钟薛高) are facing significant challenges, including store closures and bankruptcy, due to high pricing and quality issues [17][22][23] - The competitive landscape is becoming increasingly crowded, with new entrants leveraging social media and innovative marketing strategies to attract younger consumers [6][7][8] Consumer Behavior - Consumers are increasingly seeking value in their purchases, with a preference for products that offer quality and health benefits over brand prestige [7][23] - The popularity of "Mr. Yeren" and similar brands is partly driven by their ability to create a unique consumer experience that resonates with modern values of health and sustainability [6][7][8]
入境游、美食游、赛事游释放夏日消费活力 暑期经济“热”力全开
Yang Shi Wang· 2025-08-09 07:35
Group 1: Foreign Visitor Trends - The number of foreign visitors entering and exiting China exceeded 38 million in the first half of the year, representing a year-on-year increase of 30.2% [1] - Among these, visa-free foreign visitors reached 13.64 million, marking a significant year-on-year increase of 53.9% [1] - The influx of South Korean tourists to China is on the rise, with popular destinations expanding beyond traditional sites to include cities like Yunnan, Inner Mongolia, Sichuan, and Shaanxi [3] Group 2: Airline Operations - Korean Air increased its flights to China from over 180 to 206 weekly, reflecting a growth of approximately 14% [5] - New routes have been established by Jeju Air, including a direct flight from Busan to Shanghai, operating four times a week, and increased frequency on routes from Jeju to Xi'an and Incheon to Weihai and Guilin [5] Group 3: Regional Tourism Highlights - Jiangsu province saw 223,000 foreign travelers entering and exiting through its ports in the first half of the year, a year-on-year increase of 28.3% [12] - The number of visa-free visitors to Jiangsu surged to over 61,000, a staggering increase of 340% year-on-year, with South Korean tourists being the largest group [12] - Jiangsu's proximity to South Korea, with a flight time of just one and a half hours, has made it an attractive destination for Korean tourists seeking culinary experiences and local culture [6][10] Group 4: Cultural and Sports Events - The "Village Super League" in Guizhou has become a significant cultural event, attracting tourists and boosting local economies, with over 940 million visitors and a tourism revenue exceeding 10.8 billion yuan last year [16] - The upcoming Chengdu Universiade is expected to enhance tourism in Sichuan, with the province launching ten premium travel routes and offering discounts at various tourist attractions for event ticket holders [19]
多地发放新一轮消费券 乘数效应点燃暑期经济
Zheng Quan Ri Bao· 2025-08-07 16:27
Group 1 - The core viewpoint of the articles highlights the implementation of consumption voucher programs across various regions in China to stimulate economic activity during the summer of 2025, with a total scale of 1 billion yuan for the "Hui Gou Hubei" program in Hubei province [1] - Multiple regions, including Hainan, Sichuan, Shandong, and Henan, are launching their own consumption voucher initiatives, targeting different sectors such as retail, dining, and sports, to enhance consumer spending [2] - The concept of "ticket root economy" is being utilized to connect various consumption scenarios, allowing single consumption actions to generate multiplier effects, thereby enhancing overall consumer engagement [3] Group 2 - The integration of sports consumption into subsidy programs signifies a deep coupling of national fitness initiatives with consumption upgrades, reshaping the health consumption ecosystem [2] - Local governments are leveraging fiscal subsidies and targeted consumption vouchers to stimulate consumer enthusiasm, while businesses are expanding promotional efforts and cross-industry collaborations [3] - The issuance of consumption vouchers to out-of-town visitors is expected to broaden the policy's audience and effectively stimulate cross-regional consumer demand, contributing to sustained growth in consumption scale [3]
湖北物流业景气指数达47.69% 攀升至近三月最高点
Chang Jiang Shang Bao· 2025-08-05 23:49
Core Insights - The logistics industry in Hubei is gradually recovering from a period of low demand, with the logistics prosperity index reaching 47.69% in July 2025, a month-on-month increase of 3.28 percentage points, although still below the threshold line [1] - The improvement in the logistics sector is attributed to enhanced demand from the real economy and increased efficiency in the logistics supply chain [1] Demand Recovery - The logistics business volume index and new orders index have both ended a three-month decline, increasing by 3.28 and 3.47 percentage points to 47.69% and 46.82%, respectively, indicating a recovery in market demand driven primarily by industrial and transportation sectors [3] - The transportation logistics enterprises saw a significant month-on-month increase of 6.38 percentage points to 46.67%, benefiting from the recovery in road freight and the release of demand for bulk commodity transportation [2] Supply Chain Efficiency - Inventory management is showing positive trends, with the average inventory index rising to 45.38%, a month-on-month increase of 2.93 percentage points, reflecting an enhanced willingness of companies to replenish stocks [4] - The inventory turnover index increased by 4.26 percentage points to 49.22%, indicating improved efficiency in supply chain operations despite rising inventory levels [4] Investment and Future Outlook - Fixed asset investment index rose to 51.92%, a month-on-month increase of 1.07 percentage points, suggesting that companies remain optimistic about long-term market conditions [5] - The business activity expectation index surged by 6.78 percentage points to 51.73%, indicating a return to expansion territory and high expectations for the "summer economy" in August [5]
金融加力,助燃暑期经济(财经眼)
Ren Min Ri Bao· 2025-08-03 22:04
Core Insights - The financial industry is actively stimulating consumer spending during the summer season through innovative services and products, enhancing market potential and consumer experience [1][2][3] Group 1: Consumer Engagement and Financial Services - Financial institutions are launching various promotional activities, such as lottery draws for holiday consumption rights and discounts for travel bookings, to boost summer consumption [2][3] - The integration of government subsidies, financial institution discounts, and merchant promotions is effectively driving consumer engagement and spending [2] - Financial support for businesses, such as a 1.5 billion yuan credit line for a cruise company, is facilitating service upgrades and enhancing consumer experiences [3] Group 2: Payment Convenience and Digital Finance - The introduction of various payment discounts and promotions by platforms like Meituan has significantly increased credit card transaction volumes, with a 10%-15% growth in key summer consumption categories [6] - The People's Bank of China is promoting digital payment solutions, with over 44 million yuan allocated to enhance payment convenience for local consumers [6] - WeChat Pay is expanding its services for foreign tourists, with transaction volumes for international cardholders in China tripling compared to the previous year [7] Group 3: Insurance Products and Travel Protection - The travel insurance market is expanding, with consumers increasingly purchasing comprehensive travel insurance that includes medical and emergency services [9][10] - Insurance companies are enhancing their offerings by integrating emergency rescue and risk management features into travel insurance products [10] - Consumers are advised to understand the specifics of travel insurance provided by tour operators to ensure adequate coverage for personal risks [11] Group 4: Financial Literacy and Education - Financial institutions are actively engaging in financial literacy programs aimed at children, helping them understand money management and the importance of financial knowledge [12][14] - Various educational activities are being organized to teach young people about financial concepts, including digital currency and investment simulations [14] - The emphasis on financial education is seen as crucial for fostering responsible financial behavior and enhancing overall financial literacy in society [14]