（原标题：抢跑"双11"：多平台定档10.9，消费节继续"减法革命"） 21世纪经济报道记者孔海丽 北京报道 今年"双11"，来得比往年更早。 "抢跑"背后，消费节正在整体上演"减法革命"，熬夜、凑单、满减等玩法，都成了过去式。 超长周期的流量博弈 2023年，京东把预售模式改成了"现货开卖"；2024年，天猫、京东双双官宣于10月14日晚8点启动，将 战局直接推至10月中旬。 根据京东公布的时间表，今年"双11"将从10月9日开始，这一安排较2024年的10月14日开启提前5天，更 远超2019年之前"11月1日开启预售"的传统模式，创下历史最早记录。 而根据公开资料，从天猫、抖音等主要平台公布的"双11"时间表来看，也都有所提前。抖音将于10月9 日开启，而天猫将于10月15日开启预售。 而"双11"本身，近几年已经从单日大促变成了一场历时近一个月的全民购物节。 2025年，京东则进一步突破"10月中旬"的心理关口，直接衔接国庆假期。 回溯双11演化史，开启时间的持续前移非常明显。 2009年首届双11仅为单日促销；2014年延长至3天；2019年京东提前至10月18日，早于天猫当年的10月 21日，整体 ...

21世纪经济报道记者孔海丽北京报道 今年"双11"，来得比往年更早。 9月29日，京东宣布，今年"双11"将于10月9日晚8点现货开卖，成为首个将大促起点定在"国庆后首 日"的电商平台。 而根据公开资料，从天猫、抖音等主要平台公布的"双11"时间表来看，也都有所提前。抖音将于10月9 日开启，而天猫将于10月15日开启预售。 国庆黄金周假期计划尚未成行，节后的商业指针已经开始转动。 "抢跑"背后，消费节正在整体上演"减法革命"，熬夜、凑单、满减等玩法，都成了过去式。 超长周期的流量博弈 京东方面称，在"十一黄金周"结束后的第一天启动"双11"，消费者会有充裕的选购时间。今年，京东的 促销玩法也有进一步简化，不需要凑单，单件商品价格立减，且现货开卖，不需要等待。 "'双11'流量争夺白热化。" 网经社电子商务研究中心主任曹磊指出，头部电商平台通过延长促销周期留 住了用户更多消费的可能性。数据显示，2024年京东"双11" 购物用户数同比增长超20%；天猫成交总额 强劲增长，购买用户规模创新高，证明了超长周期策略的有效性。 促销机制的"减法革命" 根据京东公布的时间表，今年"双11"将从10月9日开始，这一安排较 ...

北京商报讯（记者 刘卓澜）金九银十，商业项目迎来了自己的旺季。9月14日，北京商报记者从位于副 中心核心区域的首开通州万象汇获悉，该项目将迎来开业一周年，自去年9月20日开业至今，首开通州 万象汇吸纳了占比40%的北三县客群。值此周年庆之际，万象汇迎来场景焕新，并精心策划了为期一个 月的系列活动，涵盖促销优惠、乐队演艺、亲子互动等多重内容，旨在进一步激发区域消费活力。 丰富消费者的娱乐生活，首开通州万象汇将在9月20日和21日启动时尚悦赏节，推出走秀活动；店庆期 间，该项目还推出多种满减优惠券或团购券，调动消费热情，优惠范围涵盖多个品牌，满足不同消费需 求。 在场景焕新方面，首开通州万象汇引入大型互动装置，推出万象汇原创IP"Mora"形象，以及多种IP文化 衍生品，加强消费者之间的互动。 首开通州万象汇方面表示，首开通州万象汇将以周年庆为新起点，继续围绕"品质生活筑梦场"的定位， 深度融合城市文化与消费体验，持续引入多元品牌与创新业态，助力北京城市副中心商业能级不断提 升。 ...

2025年8月15日，南昌、郑州二七苏宁百货召开珠宝节发布会，全国苏宁百货第15届珠宝节也全面启 幕。此次珠宝节为期一个月，从8月初开启预热，818、七夕佳节多波段爆发，通过千万级补贴和珠宝跨 界合作，为消费者打造一场前所未有的品质珠宝盛宴。 铂金出镜·韧爱共生，铂物馆2.0最新实践 苏宁易购商管x国际铂金协会(PGI®)，铂物馆2.0落地南昌苏宁百货。此次"铂物馆"以"铂金出镜，韧爱 共生"为核心主题，既是继5月郑州二七"蝶吻绮遇"铂金艺术特展后的铂物馆2.0升级版本，也是双方六 年深耕的行业探索。 (发布会现场铂金爆单礼花) (珠宝节发布会仪式) (铂物馆观展现场) 正值七夕，铂物馆利用"镜"元素做为贯穿始终的艺术语言，搭配线条、花束元素，通过光影对话的空间 设计，映射铂金坚韧、磨而不损的特性。为了凸显铂金作为爱情金属的特质，铂物馆创新设置了"纸短 情长 韧真爱吧"三行情诗展示区，利用线下互动和线上社交话题打造城中最浪漫的七夕打卡地，吸引顾 客欣赏铂金之美时，也能感受铂金带来的情绪价值和爱的情感表达. (铂物馆艺术展陈) 欣赏展品的同时，可以满足消费需求。 此次限时特展的铂金冰丝工艺新品系列、铂金藏地密码 ...

Core Viewpoint - The launch of the official quality inspection service by Fenqile Mall aims to enhance user experience and ensure product quality through rigorous quality checks before delivery [1][6]. Group 1: Quality Inspection Service - The service involves a "quality check before shipment" model, where products undergo strict quality inspections by renowned testing institutions before reaching consumers [1][2]. - The quality inspection process includes a comprehensive verification of product authenticity and quality, covering aspects such as appearance, packaging integrity, and expiration dates [4][6]. - The service has been successfully trialed across over 70 brands in various categories, achieving a 100% authenticity rate for products [6]. Group 2: Supply Chain and Consumer Trust - Fenqile Mall has established a multi-level, detailed quality inspection standard and operational protocol to ensure accurate and traceable inventory data [4]. - The collaboration with multiple authoritative third-party inspection agencies enhances the professionalism and credibility of the quality checks [4][6]. - The service is part of a broader strategy to meet the increasing consumer demand for quality and transparency in shopping experiences, thereby fostering trust in the e-commerce platform [6].

Core Viewpoint - The 5th Hong Kong Shopping Festival, organized by the Chinese Manufacturers' Association of Hong Kong, opened on August 1, showcasing a strong recovery in the tourism and retail sectors, with an expected increase in consumer spending and business opportunities [1] Group 1: Event Overview - The shopping festival lasts for four days and features eight themed exhibition areas with 300 booths, offering thousands of products including gourmet food, household appliances, children's products, and health supplements [1] - The event aims to encourage local consumption and attract more tourists to Hong Kong, thereby injecting vitality into the local economy [1] Group 2: Economic Impact - The Secretary for Commerce and Economic Development of the Hong Kong SAR Government reported approximately 24 million visitors to Hong Kong in the first half of the year, reflecting a 12% year-on-year growth, indicating a positive trend in the tourism industry [1] - The event is positioned as an important platform for Hong Kong and mainland enterprises to innovate consumer experiences and adapt to the changing retail landscape [1] Group 3: Exhibitor Expectations - A representative from Guangchanglong Trading Co., which has participated for four consecutive years, anticipates a 20% increase in revenue this year, expressing optimism about the event's effectiveness [1] - New features such as the "Hometown Flavor Zone" and "Lychee Garden Play Area" are introduced to promote local specialties from ten provinces in mainland China and nostalgic "Hong Kong flavor culture," enhancing brand-consumer connections [1]

Core Insights - The emergence of non-standard commercial complexes like Zhonghai Dajixiang reflects a shift in consumer preferences towards personalized and diverse shopping experiences, catering to the "Z generation" [1][4][6] - The successful opening of Dajixiang, which attracted over 200,000 visitors and generated sales exceeding 5 million yuan on its first day, showcases the potential of innovative commercial spaces [2][10] - Non-standard commercial entities are redefining the shopping experience by integrating social, cultural, and experiential elements, moving beyond traditional retail models [5][6][11] Group 1: Market Trends - Non-standard commercial complexes are rising in popularity, driven by urban renewal and the integration of culture, commerce, and leisure [1][4] - Dajixiang features over 150 unique brands, with more than half being first stores or customized shops, indicating a trend towards unique retail offerings [2][3] - The design of Dajixiang incorporates Beijing's cultural heritage while providing modern amenities, appealing to a wide demographic [3][6] Group 2: Consumer Behavior - The "Z generation" favors unique and immersive shopping experiences, leading to a demand for spaces that offer emotional and social value [6][11] - Consumers are increasingly seeking environments that provide not just products but also experiences, reflecting a shift from transactional to experiential consumption [5][6] - The integration of diverse activities such as dining, cultural exhibitions, and social interactions enhances the attractiveness of non-standard commercial spaces [4][6] Group 3: Challenges and Future Directions - Despite initial success, non-standard commercial projects face challenges such as market saturation and the need for sustainable operations beyond the novelty effect [10][11] - Future developments in the sector will likely focus on deeper integration of online and offline experiences, leveraging technology to enhance consumer engagement [10][11] - The importance of thorough market research and understanding local consumer behavior is critical for the long-term viability of new commercial projects [10][11]

Core Insights - The third China International Supply Chain Promotion Expo (Chain Expo) showcased a shift in food and beverage companies from simple product promotion to creating multi-dimensional sensory experience spaces, highlighting the integration of experiential economy and supply chain strength [1] Group 1: Key Highlights of the Expo - The first highlight is the use of humanoid robots as "traffic engines" at exhibition booths, enhancing audience interaction and engagement [2] - The second highlight is the introduction of innovative products, such as Qingdao Beer’s freshly launched raw beer and other fresh series products, emphasizing the importance of supply chain innovation [3] - The third highlight is the transformation of booths into "immersive experience spaces," where companies engage consumers through multi-sensory interactions, moving beyond traditional marketing [4] Group 2: Industry Trends and Competitive Landscape - The Chain Expo serves as a premier platform for showcasing global supply chain resources, with 35% of exhibitors from overseas and participation from over 500 leading companies [5] - The event highlights the competition among top food and beverage companies in demonstrating their supply chain capabilities, from raw material control to ecological construction [6] - Companies like Junlebao and Yili are showcasing their integrated supply chain strategies, emphasizing innovation and self-sufficiency in the dairy industry [7][8]

Core Viewpoint - Yantai Zhenhua Supermarket New World store has officially reopened after a major renovation aimed at enhancing customer experience through improved space, product offerings, and services [1][2]. Group 1: Store Renovation and Offerings - The renovation included significant adjustments to the store layout, creating a more comfortable environment with better quality assurance and more affordable prices [2][9]. - New self-operated projects introduced include Zhenhua Bakery, Zhenhua Noodles, and Zhenhua Delicacies, with the bakery area covering approximately 500 square meters [2][5]. - The bakery offers a variety of products, including customizable birthday cakes made with animal cream and various types of bread, such as Japanese, French, and German styles [2][5]. - The noodle section features dishes inspired by Henan and Beijing flavors, with popular items like old-style steamed buns and red sugar date cakes [2][5]. Group 2: Food Safety and Quality Assurance - The supermarket has a dedicated food safety organizational structure, with safety supervisors at both headquarters and individual stores responsible for monitoring the entire supply chain [5][7]. - High-quality ingredients are emphasized, with French flour, New Zealand butter, and Belgian chocolate used in bakery products, ensuring a commitment to quality [7][9]. - Fresh meat for the delicacies comes from certified suppliers, with inspection reports available to guarantee safety [7][9]. Group 3: Customer Experience and Promotions - The store has lowered shelf heights for better visibility and enhanced customer shopping experience, with increased promotional signage and sampling areas [9]. - From June 27 to June 29, the store is offering significant discounts, including buy-one-get-one-free on freshly baked bread and birthday cakes, as well as 20% off on noodles and 8.8% off on delicacies [9]. - The renovation reflects the company's commitment to high-quality development and enhancing consumer experience, integrating local sentiment into product details [9].

Core Insights - The "618" promotional event has introduced two new features: the simplification of discount methods and the integration of national subsidies, leading to significant consumer interest and engagement [1][2][4] Group 1: New Promotional Methods - The promotional strategies have shifted to simpler and more direct discounts, with platforms eliminating complex discount structures in favor of straightforward price reductions [1][4] - The introduction of national subsidies has allowed certain products to be offered at discounts as low as 50%, enhancing the appeal of the promotions [3][8] - Major brands such as Apple and Xiaomi have seen significant price reductions on their products, with the iPhone 16 Pro being offered at a final price of 5499 yuan after applying various discounts [2][3] Group 2: Consumer Behavior and Trends - There is a notable increase in consumer engagement, with over 20 million products participating in the "618" event, reflecting a strong demand for both high-end and budget-friendly items [3][10] - The trend indicates that consumers are increasingly checking for national subsidies before making purchases, with significant participation from various provinces and cities across China [9][10] - The younger demographic, particularly those born after 2000, is reshaping market demand, showing a preference for high-quality, stylish products that enhance their lifestyle [10] Group 3: Sales Performance - The sales performance during the "618" event has been remarkable, with a 283% increase in total transaction volume for categories like home appliances and digital products compared to last year's "Double 11" event [7] - The national subsidy program has effectively driven sales, with 1.1 trillion yuan in sales attributed to the program and a significant increase in the number of consumers utilizing these subsidies [7][8] - The home appliance sector has experienced continuous double-digit growth, with retail sales in this category increasing by 38.8% in April alone [8] Group 4: Logistics and Service Enhancements - E-commerce platforms are enhancing their logistics services, with initiatives like same-day delivery for products purchased through national subsidy programs [5][6] - The "618" event has seen improvements in the recycling and replacement of old appliances, with comprehensive services offered across various regions [5][6] Group 5: Economic Impact - The "618" event and national subsidies are seen as crucial for stimulating domestic consumption, contributing to a consumption contribution rate of 51.7% in the first quarter of the year [11][12] - Collaborative efforts among government, platforms, and merchants are essential to maximize the potential of shopping festivals in driving economic growth [12]