截至2025年6月30日，智能出液机已推广至超过5600家"蜜雪冰城"门店，旨在提升运营效率、产品标准 化及消费者体验。 （文章来源：证券时报网） 报告期内，集团无计息银行及其他借款。杠杆比率从2024年底的23.9%降至21.7%。 上半年，集团业绩稳健增长，聚焦供应链、品牌IP和门店运营优化。在中国，"蜜雪冰城"稳健扩张并下 沉市场，"幸运咖"则通过差异化优势和供应链能力加速布局。海外市场，集团深耕东南亚并开拓新市 场，重点优化印尼和越南的存量门店。 加盟门店数量显著增长，从2024年6月底的43197家增至2025年6月底的52996家，加盟商数量也随之增 加。公司已在全球拥有超过53000家门店，中国内地门店覆盖广泛。中国内地以外的约4700家门店主要 分布在东南亚，并积极开拓新市场。 蜜雪集团发布截至2025年6月30日止六个月的业绩。公司收入达148.75亿元人民币，同比增长39.3%；期 内利润为27.18亿元，同比增长44.1%；每股基本盈利为7.23元。收入增长主要得益于商品和设备销售， 其次是加盟及相关服务。 ...

Core Insights - The article highlights the success of Mixue Group in the competitive new tea beverage market, achieving over 1.1 billion cups sold in the past year and a market capitalization exceeding HKD 200 billion [1] - The company has built a robust supply chain system that supports its "high quality and low price" strategy, which is crucial for its rapid expansion [1][2] Supply Chain Development - Mixue Group operates a large supply chain factory, Daka International Food Co., Ltd., which provides stable and high-quality raw materials for over 46,000 stores [2] - The factory spans approximately 342,000 square meters with an annual production capacity of 1.21 million tons, supporting both Mixue and its subsidiary brand, Lucky Coffee [2] - The company has implemented a self-production model to control product quality and reduce costs, achieving a 49% reduction in procurement costs through strategic changes in packaging production [3][4] Raw Material Sourcing - Mixue Group has optimized its procurement and production processes, with over 60% of beverage ingredients sourced in-house and 100% of core ingredients produced internally [4] - The company employs a direct sourcing model, establishing close relationships with farmers to ensure stable income and high-quality raw materials [6][7] - As the largest lemon purchaser in China, Mixue's procurement costs for lemons are 20% lower than the industry average [7] Global Expansion - Mixue Group has rapidly expanded its overseas presence, with approximately 4,900 international stores by the end of 2024, focusing on Southeast Asia and entering markets like Japan and Australia [8] - The company utilizes a localized procurement and centralized distribution model to enhance logistics efficiency and responsiveness to local markets [8] - Plans are in place to establish a multifunctional supply chain center in Southeast Asia to optimize cost management and improve ingredient delivery to its store network [8][9]

Summary of Key Points from Conference Call Records Industry or Company Involved - Focus on the Chinese stock market, particularly A-shares and Hong Kong stocks, with emphasis on technology and emerging industries [1][4][5] Core Insights and Arguments - **De-dollarization Trend**: Global funds are shifting away from the US dollar, leading to increased investment in Chinese markets, including A-shares and Hong Kong stocks [1][4] - **Policy Reforms**: Since September 2024, China's policy reforms and collaboration with the Hong Kong Stock Exchange have accelerated capital market reforms, particularly benefiting technology and emerging industries [1][4] - **Investment Opportunities**: PCB (Printed Circuit Board) and overseas computing power are highlighted as key investment areas, with a focus on "leading, localization, and globalization" as future development directions [1][5] - **Economic Challenges and Opportunities**: Current economic challenges include macroeconomic pressures and poor trade data, but long-term opportunities exist in new consumption and technology sectors [2] - **Profitability Concentration**: The trend of leading companies gaining market share is evident, especially in industries like machinery, public utilities, and transportation, where capacity utilization is high [3][17] - **Domestic and Foreign Capital**: Both foreign and domestic capital are crucial for driving equity asset growth, with foreign capital holdings exceeding 3 trillion yuan and domestic capital increasingly influencing pricing in Hong Kong stocks [12][13] Other Important but Possibly Overlooked Content - **Globalization Impact**: Young leaders (born in the 80s and 90s) are more inclined to implement globalization strategies, leading to sustained growth in overseas revenues for their companies [3][30][31] - **Sector-Specific Trends**: Significant progress in domestic substitution rates in sectors like carbon fiber, special gases, and industrial robots, indicating a steady advancement in localization efforts [8][23] - **Emerging Market Influence**: Emerging markets are becoming significant drivers of Chinese exports, with countries like Indonesia and Saudi Arabia increasing their reliance on Chinese imports [26] - **ETF Influence**: ETFs have become a major source of incremental funds in the A-share market, with significant purchases observed since September 2024 [15][16] - **Traditional vs. New Materials**: Traditional industries and new material sectors are both showing strong potential for overseas expansion, with specific companies highlighted for their performance [28][29] This summary encapsulates the key points from the conference call records, focusing on the Chinese stock market's dynamics, investment opportunities, and the impact of globalization and domestic policies.

Core Viewpoint - The resurgence of domestic brands in China, particularly during the "618 Shopping Festival," highlights a significant shift in consumer preferences towards national products, surpassing many international brands in sales [1][6]. Group 1: Historical Context of Domestic Brands - The concept of "national goods" dates back to the late Qing Dynasty when foreign products dominated the market, leading to a push for the protection of domestic brands [2]. - The first "National Goods Year" was established in 1933, but the development of domestic brands faced significant challenges until the economic reforms post-1978, which marked a golden era for national brands [4]. - From 1980 to 2000, numerous well-known domestic brands emerged across various sectors, including food and beverage, daily chemicals, apparel, home appliances, and technology [4]. Group 2: Challenges Faced by Domestic Brands - The entry of foreign brands after China's accession to the WTO drastically changed the competitive landscape, causing many domestic brands to lose market presence due to a lack of competitiveness in products, channels, and marketing [5]. Group 3: Current Trends and Consumer Behavior - Recent data indicates that over 90% of the top 100 best-selling products on Douyin's e-commerce platform are domestic goods, with younger consumers (post-90s and post-00s) showing a strong preference for these brands [6]. - The rise of domestic brands can be attributed to four key factors: the internet, the Z generation, national cultural momentum, and self-evolution [6]. Group 4: Key Factors Driving the Resurgence - The internet has transformed retail, allowing domestic brands to compete more effectively against foreign brands by leveraging e-commerce and live streaming as new sales channels [7]. - The Z generation, characterized by their access to information and preference for quality and value, is less enamored with international brands and more inclined to support domestic products [8][9]. - The increasing cultural influence of China on the global stage enhances the appeal of domestic brands, as consumers now feel a stronger connection and recognition towards them [11][12][13]. - Domestic brands are evolving by focusing on differentiation, product innovation, and effective brand marketing to adapt to the new market environment [14]. Group 5: Future Directions for Domestic Brands - To succeed, domestic brands must engage with younger consumers, understand their preferences, and innovate continuously in product design and marketing strategies [17][19]. - Innovation is crucial for high-quality development, with examples of successful product diversification and new market creation demonstrating the potential for growth [20][21][22]. - A long-term commitment to quality and detail is essential for building a sustainable brand, as opposed to relying on short-term marketing tactics [23][24][25]. Group 6: Conclusion - The rise of domestic brands is not merely a trend but a result of collective efforts from various Chinese enterprises, emphasizing the importance of quality and cultural identity in the global market [28][29][30].

Core Viewpoint - The article highlights the significant growth and expansion of Mixue Group, showcasing its market value, financial performance, and strategic plans for future growth, particularly in international markets [6][14][15]. Market Value and Performance - Mixue Group's market value has surpassed HKD 200 billion, with a stock price reaching HKD 555, indicating a doubling of market value within three months of its listing [7][15]. - As of May 23, the stock experienced a slight decline of 1.40%, closing at HKD 528, with a trading volume of 317,700 shares and a market capitalization of HKD 200.44 billion [4][5]. Store Expansion - By the end of 2024, Mixue Group plans to have a total of 46,500 stores globally, with a net increase of nearly 9,000 stores annually, and 57.4% of these located in third-tier cities and below [7][15]. - The company is opening an average of 24 new stores daily, demonstrating its rapid expansion capabilities [7]. Financial Performance - For 2024, Mixue Group is projected to achieve a revenue of CNY 24.83 billion and a net profit of CNY 4.45 billion, with a gross margin of 32.5%, indicating strong profitability [7][15]. International Expansion - The company has established 4,895 overseas stores across 12 countries, with retail sales growing at an annual rate exceeding 20%, reflecting its competitive edge in international markets [7][15]. Investment Plans - Mixue Group plans to invest in supply chain facilities in Brazil over the next 3-5 years, indicating a strategic move to enhance its operational capabilities and market presence [7][15]. Public Sentiment Analysis - As of May 23, there were 868 pieces of online sentiment data related to Mixue Group, with 65% being positive, indicating a favorable public perception [9][11]. Communication Channels - The primary communication channel for the event was WeChat, accounting for 14.17% of the total dissemination [11].

Group 1: Key Insights on Mixue Group - Mixue Group is a leading fresh beverage company in China, owning the fresh tea brand "Mixue Ice City" and the fresh coffee brand "Lucky Coffee" with a global store count of 46,479 by the end of 2024, making it the largest fresh beverage company worldwide [11][12] - The company focuses on the affordable price segment, with core products priced between 2 to 8 RMB, which is lower than some bottled beverages. The top three best-selling products account for over 40% of revenue [11][12] - Mixue Ice City has established the earliest and largest supply chain in the industry, with over 60% of beverage ingredients sourced from its own production, the highest in the industry, ensuring quality and cost control [12][13] - The company aims to build a strong brand connection with consumers through its high-quality and affordable value proposition, becoming a household name and launching the "Snow King" IP to enhance brand recognition [3][12] - Revenue and net profit are projected to grow at compound annual growth rates of 19% and 18% respectively from 2024 to 2027, driven by the opening of new franchise stores [12][13] Group 2: Insights on Konjac Industry - The report highlights the company's ambition to become a leader in the konjac industry, with three main product lines: konjac powder, konjac food, and konjac beauty products, focusing on high-end and refined product development [6][12] - The company has a well-established raw material supply chain and advanced processing capabilities, benefiting from the upgrading trend in the konjac industry, with China being the largest konjac producer globally [6][12] - The konjac food market has significant growth potential, with per capita consumption in China at 0.1 kg compared to 2 kg in Japan, driven by increasing demand from overweight populations, the elderly, and weight loss seekers [6][12] - The company serves major downstream brands and is well-positioned to capture demand during the market expansion phase, with a focus on cost control and product innovation [6][12]

Market Outlook - The Shanghai Composite Index is close to the rebound target of 3319, with expectations for a potential upward movement in May after filling the gap [1] - Concerns about profit-taking after gap filling are present, but a sideways consolidation before the holiday is seen as normal [1] - The market is anticipated to open positively in May, with a likelihood of continued upward movement after gap filling [1] Economic Indicators - The April PMI has dropped to 49, raising concerns, but it is suggested that this may lead to more fiscal and monetary policies being introduced [1] - The trade war is expected to yield positive news moving forward, as tariffs exceeding 100% are deemed ineffective [1] Sector Analysis - The Hang Seng Technology Index has filled its gap and is beginning a new round of rebound, indicating a similar potential for the Shanghai Composite Index [2] - Emphasis is placed on consumer and technology stocks during the holiday period, highlighting the need for value investment to adapt to changing consumer habits [2] Investment Strategy - The focus is on identifying "hundred-fold consumption stocks" in the new consumption era, moving away from traditional investments in real estate [2][3] - The rise of pet consumption is noted, with companies like Zhongchong Co., Ltd. seeing significant stock price increases [3] Technical Analysis - Predictions for the market from May 6 to May 9 indicate support levels at 3200 and 3250, with resistance at 3380 [4] - The strategy emphasizes holding stocks for potential gains, particularly in sectors like consumption, healthcare, and technology [5] Portfolio Management - A balanced approach is recommended, with 80% of investments in technology and 70% in healthcare and consumer sectors to ensure stable profits [5]