Core Viewpoint - The company, Mixue Group, is positioned as a leading player in the global fresh beverage market, focusing on high-quality and affordable products, with a significant store network and strong sales performance in China and globally [1][2]. Group 1: Business Model and Strategy - Mixue Group offers a range of products including fresh fruit drinks, tea, ice cream, and coffee, with an average price of approximately 6 RMB (1 USD) per item [1]. - The company has built a robust supply chain that supports its extensive store network, generating revenue primarily from the sale of materials and equipment needed for beverage production [1][2]. - The brand's positioning as "high-quality and affordable" resonates well with consumers, creating a unique emotional connection through its Snow King IP [2]. Group 2: Market Trends and Growth Potential - The affordable tea beverage segment is expected to maintain rapid growth due to its low price point and appeal to a broad consumer base, particularly in lower-tier markets [3]. - The current oversupply in the industry is likely to lead to a trend of eliminating weaker brands, favoring those with strong product and channel capabilities, such as Mixue [3]. - The company anticipates expanding its domestic store count to approximately 70,000 and establishing 10,000 to 15,000 stores in Southeast Asia, with potential growth in the Americas as well [3]. Group 3: Financial Projections - Mixue Group is projected to achieve net profits of 5.85 billion, 6.52 billion, and 7.30 billion RMB from 2025 to 2027, reflecting year-on-year growth rates of 32%, 12%, and 12% respectively [4]. - The company's price-to-earnings (PE) ratios are expected to be 24, 21, and 19 for the same period, indicating a strong competitive position in profitability [4].

蜜雪集团作为全球领先的现制饮品企业，致力于为广大消费者提供单价约6元人民币（1美元）的现制果 饮、茶饮、冰淇淋、咖啡等产品。旗下现制茶饮品牌"蜜雪冰城"、现磨咖啡品牌"幸运咖"，合计门店数 量超4.6万家（截至2024年底），产品出杯量（2023年数据）达中国第一、全球第二。围绕"高质平 价"的核心主张，基于庞大的终端门店网络，公司营收主要来自商品和设备销售，即通过自有供应链向 门店出售制作饮品所需的物料及设备。 智通财经APP获悉，东吴证券发布研报称，蜜雪集团(02097)作为平价现制饮品龙头，高质价比单品及IP 化品牌营销不断巩固销售势能，单店盈利持续具备强竞争力，份额提升路径清晰。预计公司2025~2027 年归母净利为58.5、65.2、73.0亿元，同比+32%、+12%、+12%，对应PE为24、21、19x，维持"买入"评 级。 东吴证券主要观点如下： 高质平价，1美元生意成就国民饮品龙头 现制茶饮风起云涌，平价赛道前景清晰 未来看好平价茶饮细分赛道持续保持较快增长，主要源于：1）平价茶饮客单价较低，更偏向大众消费 升级逻辑，下沉市场消费人群渗透率空间仍然较大。2）平价茶饮定价基本接近同类型包装 ...

蜜雪冰城第七、 中国茶饮霸榜！ 全球餐饮价值排 名出炉_南方+_ 南方plus 日前，胡润研究 院发布《全球餐 饮企业价值 TOP50》榜单。 其中，蜜雪集团 以1500亿元价值 位列全球第七， 同时登顶中国餐 饮企业价值榜 首。 | 排名 亚亚名称 | 《2025希尔斯·胡润全球餐饮企业价值TOP50》 (亿元人民币) | | | 代表品牌 | 总部国家 | | --- | --- | --- | --- | --- | --- | | Corporation | | 变那份值 | 主营业务 | | | | 1 采用 McDonald's | | 15,400 | 连锁餐厅 | 金景空 | ਵੀ ਦੇ | | 2 星巴克 Starbucks | | 6,450 | 饮品服务 | 型中草 | 第 | | 3 康帕斯集团 Compass Group | | 4,100 | 活动量以及国餐 | 康帕斯 | 英国 | | 4 Chipotle Mexican Grill Chipotle Mexican Gril | | 4,000 | 连锁餐厅 | HILLS Chipotle | 关国 | | 5 | | | ...

Core Insights - The collaboration between Cainiao and Mixue Group aims to enhance supply chain management through AI-driven sales forecasting and intelligent replenishment systems [1][2] Group 1: Partnership Details - Cainiao will develop a supply chain management system for Mixue Group that integrates sales forecasting, intelligent replenishment, and full-chain raw material supply [1][2] - The new system is designed to transition Mixue Group's supply chain from experience-based to AI-driven, improving efficiency while controlling costs [1] Group 2: Company Background - Mixue Group operates two major brands, Mixue Ice City and Lucky Coffee, with over 53,000 stores across 13 countries and regions [2] - The AI supply chain product provided by Cainiao will enhance raw material supply efficiency and address business growth challenges for Mixue Group, minimizing waste and ineffective capital use [2] Group 3: Cainiao's Global Strategy - Cainiao is focusing on digitalization and automation, increasing investments in overseas markets, and has established local logistics technology teams in regions including the Americas, Asia-Pacific, Middle East, and Europe [2] - As of now, Cainiao's logistics technology products have been implemented in 27 countries and regions globally, with over 800 international cooperation projects [2]

中国餐饮品牌的崛起成为榜单最亮眼的亮点。其中，蜜雪集团以1,500亿元人民币的价值位居中国餐饮企业 首位，百胜中国以1,100亿元人民币价值位列第二。更令人瞩目的是，中国上榜企业平均年龄仅16岁，远低 于非中国上榜企业平均52岁的年龄。 在最近十年成立的四家上榜企业中，有三家源自中国：2017年创立的霸王茶姬和瑞幸咖啡，以及2015年成 立的Manner咖啡。这一现象折射出中国餐饮品牌的创新活力与年轻化趋势。 近日，胡润研究院发布《2025希尔斯·胡润全球餐饮企业价值TOP50》，这份全球首份餐饮企业价值榜单揭 示了全球餐饮行业的最新格局。麦当劳以1.54万亿元人民币的价值稳居榜首，价值超过其后三大企业的总 和，约占全榜单总价值的近三成，彰显了其在快餐领域的绝对领导地位。 | | | | 前十名 | | | | --- | --- | --- | --- | --- | --- | | | ग्रहरू 价值(亿元人民币) | | 主营业务 | 代表品牌 | 总部国家 | | l | 麦当劳 | 15,400 | 连锁餐厅 | 麦当劳 | 美國 | | 2 | 星巴克 | 6,450 | 饮品服务 | 星巴克 ...

Core Viewpoint - Jianyin International maintains a "Outperform" rating for Mixue Group (02097) due to better-than-expected half-year performance, with a slight increase in 2026 earnings forecast by 1% [1] Financial Performance - Mixue Group's half-year results exceeded expectations despite the normalization of delivery subsidies, demonstrating resilient performance [1] - Revenue growth is expected to be 25.4% and net profit growth 17% in the second half of 2025 due to slower-than-anticipated subsidy reductions [1] Operational Strategy - The company is driving store traffic through brand/IP-led activities and enhancing user engagement and retention via upgrades to the "Mixue Ice City" app and membership system, offsetting the impact of reduced delivery traffic from price wars [1] - Adjustments to the point-of-sale (POS) strategy are aimed at achieving healthy and sustainable growth, with projected domestic store point growth rates of 11% in 2025 and 9% in 2026 [1] Expansion Plans - Operational strategy adjustments in overseas markets will continue until the first half of 2026, with net new store openings expected to increase in the second half of 2026 [1] - The company anticipates an increase in store points of 14% in 2025 and 10% in 2026 at the group level [1]

Company Overview - The company, established for 28 years, is a leading fresh beverage enterprise with two brands: "Mixue Ice City" and "Lucky Coffee," and has incubated the "Snow King" IP. It primarily generates revenue through a franchise model, selling store materials and equipment to franchisees. By the end of 2024, the total number of stores is expected to reach 46,479, with stable performance growth and improving profitability, ranking first in China and second globally in terms of cup output [1] - The company's competitive advantage lies in its large-scale end-to-end supply chain system, which includes global procurement networks, long-term partnerships with upstream suppliers, and cooperative planting bases to control supply costs and ensure quality. It operates five production bases and over 60 intelligent production lines, along with a self-operated warehousing and distribution system, with 54% of fundraising allocated to enhancing the supply chain in China [1] Industry Analysis - Emerging and affordable markets are experiencing faster growth. The Chinese and Southeast Asian markets show significant growth potential. In the domestic market, the compound annual growth rate (CAGR) for the affordable market is projected to be 22.2% from 2023 to 2028, outpacing mid-priced and high-priced markets, aligning with the company's development positioning and indicating substantial growth potential [1] Future Growth Points - Future growth point one: "Mixue Ice City" is expected to densify its domestic market. Mid-term projections suggest an expansion potential of 11,000 to 18,000 additional stores based on three scenarios (pessimistic, neutral, optimistic) [2] - Future growth point two: "Lucky Coffee" is set to expand through franchising. By June 2025, provinces like Henan (1,127 stores), Hebei (413 stores), and Shandong (411 stores) are expected to see a potential increase of 9,000 to 17,000 stores, considering only store density improvements [2] - Future growth point three: The Southeast Asian market is anticipated to continue expanding, with a projected CAGR of 19.8% from 2023 to 2028. The market is highly fragmented with low chain rates, and "Mixue Ice City" is the largest fresh tea beverage brand in Southeast Asia. 12% of fundraising is allocated to enhancing the overseas supply chain to support international business expansion [3] Profit Forecast and Investment Recommendation - Revenue forecasts for 2025-2027 are estimated at 32.694 billion, 37.823 billion, and 43.037 billion, with year-on-year growth rates of 31.7%, 15.7%, and 13.8% respectively. Net profit attributable to the parent company is projected to be 5.861 billion, 6.781 billion, and 7.716 billion, with growth rates of 32.1%, 15.7%, and 13.8%. Corresponding PE valuations are 24x, 20.7x, and 18.2x, with an initial coverage rating of "Buy-A" [3]

Market Trends - The domestic textile and apparel export from January to August 2025 saw a 1.6% increase in yarn, fabric, and products, while clothing and accessories experienced a 1.7% decline [3] - Major Taiwanese textile manufacturers reported a general revenue decline in August 2025, with specific companies like Yuanyuan Group and Fengtai Enterprises showing declines of 9.7% and 3.66% respectively [3][4] Company Analysis - **博威合金 (601137.SH)**: In H1 2025, the company achieved a revenue of 10.22 billion yuan, a 15.2% increase year-on-year, with net profit reaching 680 million yuan, up 6.0% [7] - **蜜雪集团 (02097.HK)**: The company is projected to have EPS of 1.82, 1.94, and 2.38 for 2025-2027, with corresponding PE ratios of 13.5, 12.7, and 10.3, indicating a "Buy-A" rating [10][11] - **汉得信息 (300170.SZ)**: The company reported a revenue of 15.75 billion yuan in H1 2025, a 3.54% increase, with net profit slightly up by 1.90% [21][23] Industry Insights - The textile manufacturing sector is experiencing cautious order placements due to tariff disturbances, with companies like Shenzhou International and Kairun Co. showing strong performance certainty for the year [4][5] - The REITs market in China is expanding, with 68 listed REITs and a total market value of 205.5 billion yuan as of H1 2025, indicating significant growth potential [14][16] Investment Recommendations - For the apparel sector, brands like 361 Degrees and Anta Sports are recommended due to their strong online growth and effective cost management [4][5] - In the textile manufacturing sector, companies such as Shenzhou International and Kairun Co. are highlighted for their stable performance and low valuations [5] - In the gold and jewelry retail sector, companies like Laopuyin and Chaohongji are recommended due to the rising gold prices and upcoming consumption peaks [5]

Group 1 - Amazon released the "Top 50 Innovative Brands for 2025" in cross-border e-commerce, projecting a 16.9% year-on-year growth in China's cross-border e-commerce export scale to 2.15 trillion yuan in 2024, with significant growth in high-tech products [3][4] - The Middle East is identified as a prime market for Chinese companies looking to expand overseas, with retail spending expected to reach $300 billion and a rapidly growing e-commerce market potentially exceeding $1 trillion [5] - The Chinese micro-short drama industry is accelerating its overseas expansion, with the market size expected to surpass 50 billion yuan in 2024, focusing on cultural elements and diverse content to enhance competitiveness [6] Group 2 - A "Robot Outbound Cooperation Network" was officially launched in Beijing, aimed at promoting the international development of China's robotics industry through strategic partnerships [7] - Southeast Asia's e-commerce market has seen explosive growth, with sales increasing from $4 billion in 2012 to $184 billion in 2024, driven by Chinese companies leveraging supply chain advantages [8] - The rise of a new generation in cross-border e-commerce is reshaping global business, with emotional value and technology becoming core competitive elements [9] Group 3 - Localization in research and development is becoming a key strategy for Chinese brands going overseas, with companies adapting products to meet local demands and enhancing market fit [10] - The global popularity of Chinese metaphysics and feng shui is growing, with a projected market size of $48.7 billion by 2024, driven by emotional consumer needs [12] - Chinese service and logistics robot companies are successfully entering the Japanese market by optimizing technology and localizing strategies [13] Group 4 - Chinese brands are rapidly expanding internationally, transitioning from OEM production to independent innovation, with significant sales growth in Europe and other markets [14] - The new tea beverage sector is emerging as a global force, particularly in Southeast Asia, but faces challenges such as supply chain vulnerabilities and cultural differences [15] - Over 20 Chinese beauty brands have accelerated their overseas sales through Alibaba's AliExpress, with significant growth in markets like Europe and Mexico [17] Group 5 - Chinese companies are entering a new wave of "innovative outbound" strategies, with over 2,000 companies targeting 96 countries, integrating local resources and capabilities [18] - Great Wall Motors has completed its factory in Brazil, enhancing its local service and production capabilities to support its global strategy [20] - AliExpress reports a doubling of sales for Chinese beauty brands in the past year, with a focus on integrating influencer marketing and comprehensive solutions for market entry [21] Group 6 - Meituan's Keeta is rapidly expanding into the Middle East, achieving a 10% market share in Saudi Arabia within five months and planning further regional growth [22] - Reading Group's revenue from IP operations has shown strong growth, with a 68.5% increase in net profit, driven by successful adaptations of popular content [23] - Cainiao is transforming into a global logistics enterprise, focusing on international logistics and technology to support Chinese brands' overseas expansion [25]

Investment Rating - The investment rating for the company is "Buy" with a target price of 576.4 HKD, representing a potential upside of 40.9% from the current price of 409.0 HKD [2][8]. Core Insights - The company, Mixue Group, reported a revenue of 14.874 billion RMB in H1 2025, reflecting a year-on-year growth of 39.3%. The net profit attributable to shareholders reached 2.72 billion RMB, up 44.1% year-on-year, indicating performance that exceeded expectations [5][6]. - The company has accelerated its domestic store expansion, with a total of 53,014 stores globally, netting an increase of 6,697 stores in H1 2025. The proportion of stores in second-tier and lower-tier cities has increased to 19% and 58%, respectively [6][8]. - The overall gross margin slightly decreased to 31.6%, but the company maintained good cost control, with a net profit margin of 18.3%, up 0.6 percentage points year-on-year [7][8]. Summary by Sections Company Performance - In H1 2025, Mixue Group achieved a revenue of 14.874 billion RMB, with product sales, equipment sales, and franchise-related services contributing 13.843 billion, 0.652 billion, and 0.038 billion RMB, respectively. The average same-store sales growth was 13.2% [5][6]. Store Expansion - The company opened 7,721 new stores while closing 1,187, resulting in a net increase of 6,697 stores. The domestic store count reached 48,281, with a focus on expanding in lower-tier cities [6][8]. Financial Metrics - The gross profit was 4.706 billion RMB, with a gross margin of 31.6%. The company reported a net profit of 2.72 billion RMB, with a net profit margin of 18.3% [7][8]. Valuation and Future Outlook - The target price of 576.4 HKD is based on a projected net profit of 5.77 billion RMB for FY2025, with a price-to-earnings ratio of 35x. The company is expected to maintain strong growth and competitive positioning in the industry [8].