潮聚湾区，创玩未来。12月11日，《广州潮玩产业招商研究报告》发布会暨行业主题研讨会与广州潮玩产业秀在荔湾区1906科技园举行。超百位来自政 府、企业、投资机构与行业协会的潮玩同行者齐聚一堂，一同见证报告的成功发布，并共同探讨潮玩产业从"小众圈层"走向"大众消费"过程中的机遇与路 径。 本次活动由广州市投资发展委员会办公室主办，广州市荔湾区协作办公室协办，36氪承办，并获得国际潮玩文创产业联盟、广东省玩具协会、广东省动漫 行业协会、粤港澳大湾区动漫促进会、广州玩具和礼品行业协会、广州市动漫艺术家协会、广州市游戏行业协会、广州文化展览有限公司、1906科技园的 鼎力支持。 会议不仅汇聚了行业智慧、展示了前沿成果、链接了产业资源，还以开放务实的姿态搭建起文化、技术与商业融合的舞台，为广州潮玩产业擘画发展蓝 图、凝聚创新动能。 现象级IP背后的城市潮玩基因 如何破局？此次发布会也邀请了荔湾区政协常委、广州市玩具和礼品行业协会会长林伟斌先生、雷雨资本董事长俞文辉先生、深圳灵狮文化产业集团总裁 王妍女士，分别从技术迭代引领行业变革，资本活水浇灌产业沃土，生态协同激活发展潜能三个核心议题，解码产业未来。 产业的每一次跨越 ...

Core Viewpoint - The article discusses the 2025 City Brand Forum, emphasizing the importance of city branding for sustainable urban development and the need for standardized frameworks to enhance livability and quality of life in cities [3][10][19]. Group 1: Forum Overview - The 2025 City Brand Forum, hosted by China Urban Daily, focused on the theme "Brand Strong City, Livable Coexistence," bringing together leaders and experts from various sectors to explore new paths for urban development [3][6]. - The forum highlighted that city branding is not merely a slogan but a reflection of a city's spirit, quality of development, and a vehicle for public welfare [7][8]. Group 2: Key Insights and Standards - The forum introduced the national standard "Sustainable Development of Cities and Communities: General Requirements for Livable Cities," marking a milestone in establishing a clear framework for assessing livability in urban areas [10][12]. - The release of the "2025 National Prefectural City Brand Index" provided a standardized analysis of 293 prefectural cities, serving as a diagnostic tool for cities to identify strengths and weaknesses in their development [12][14]. Group 3: Future Directions and Strategies - Experts proposed a clear path for urban branding, emphasizing the need for a shift from traditional promotion to engaging narratives that resonate with the public [17]. - The forum concluded with various city representatives showcasing their unique branding practices, indicating a diverse and vibrant landscape of urban development across China [18][19].

点击上图▲立即了解 " 最热闹的盛宴背后，往往是最谨慎的策略。 文 /巴九灵（微信公众号：吴晓波频道） 2025年的中国电影院，以一部动画电影始，以一部动画电影终。 群雄并起的春节档，《哪吒2之魔童闹海》首周斩获31.31亿元票房，之后高歌猛进，最终以154.46亿元票房称王，占年度总票房的近1/3。 而在11月底的冷门期，《疯狂动物城2》首周斩获19.24亿票房，一下子成了"全村的希望"，为几乎冰封的电影市场注入暖意。 在电影行业，"冰封"是一个专有名词。业内一般将单日票房4亿元作为"爆发期"，将单日票房2000万元以下视为"冰封日"。3月、4月、10月、11 月，"冰封日"多次出现，与之形成鲜明对比的是，在《疯狂动物城2》上映前，"爆发日"却寥寥无几。 " 图源 ： 灯塔专业版 多方预测，《疯狂动物城2》的最终票房将达到38亿元左右，超过《唐探1900》（36亿）成为年度亚军。 电影院内，是动画角色带来的欢声笑语；电影院外，一场高度理性的商业博弈早已铺开：当市场不确定性加剧，押注超级IP，成为品牌们最优选 择。 疯狂联名 对更多人而言，年初《哪吒2》下映后，主角团在日常的出镜 率反而急速飙 升。 在"小孩 ...

Core Insights - The "Air Silk Road" International Cooperation Summit held in Xi'an focuses on high-quality development and collaboration in the aviation sector, aiming to establish a new hub for western openness [1] - The summit included a seminar on brand communication, emphasizing the importance of storytelling and collaboration among industry players to enhance the "Air Silk Road" brand [6][8] Group 1: Summit Highlights - The summit gathered global wisdom and resources to discuss the core issues of the "Air Silk Road" development [1] - A seminar titled "Telling the Story of the Air Silk Road" was held, showcasing selected service demonstration cases for the 2025 Air Silk Road construction [1][2] - Various companies from aviation, technology, energy, and logistics shared their innovations and experiences in service and green transformation [1][2] Group 2: Case Studies and Innovations - Gansu Civil Aviation Airport Group introduced a service brand focusing on passenger experience, achieving a 38-minute transfer time through integrated air-rail transport [2] - Sichuan Airlines launched a "Flight Delay Voucher 2.0" to enhance passenger experience during delays, aiming for a win-win situation among passengers, airlines, and merchants [2] - Hebei Airport Group reduced the passenger boarding process from 40 minutes to 28 minutes and initiated a one-stop air-rail travel concept [3] Group 3: Technological Advancements - Chengdu Logistics Technology Co., Ltd. developed multiple baggage handling systems, achieving domestic and international implementation [3] - Tongfang Weishi established international standards for body security screening, enhancing China's influence in global aviation security [3] Group 4: Brand Communication Strategies - Experts discussed strategies for building the "Air Silk Road" brand, emphasizing the integration of various sectors and the creation of joint products and services [6][7] - The importance of a narrative system involving government, enterprises, and media was highlighted to enhance emotional resonance and international recognition [7] - The role of the express logistics industry as a key player in the "Air Silk Road" construction was emphasized, with recommendations for embracing AI and automation [7][8]

Core Insights - The cultural industry is undergoing a revolutionary transformation driven by technologies such as artificial intelligence, big data, 5G, virtual reality, and augmented reality [1][3] - The "Beijing Cultural Industry Development Report (2024-2025)" blue paper was released, highlighting Beijing's role as a national cultural center and its efforts in promoting cultural exports [3] Group 1: Industry Trends - The report indicates that Beijing's cultural product export value reached 5.58 billion yuan in 2024, a 7% increase from 2023, with products exported to 173 countries and regions [3] - New cultural business formats, including integrated broadcasting and internet search services, generated revenue of 1,590.69 billion yuan in 2024, accounting for 70.7% of the total revenue of cultural enterprises in Beijing, reflecting an 11.1% growth from 2023 [3] Group 2: Innovation and Development - Experts emphasized the importance of user interaction and experience in the development of Chinese intellectual property (IP), advocating for cross-media storytelling and user participation to create globally appealing super IPs [4] - The need for collaboration between knowledge production and service sectors, along with the improvement of algorithm ethics and data sources, was highlighted as essential for AI publishing [5] Group 3: Talent Development and Future Directions - Discussions focused on the cultivation of talent in the cultural industry under the influence of artificial intelligence, aiming for high-quality development [7]

Core Insights - The conference on urban cultural tourism brand construction in Qingdao emphasized the integration of digital technology and cultural creativity as key drivers for brand development in the tourism industry [1][2]. Group 1: Industry Transformation - The tourism industry is undergoing a fundamental shift from a focus on "scale expansion" to a new development phase centered on "innovation leadership" [1]. - Emerging trends such as immersive experiences, urban micro-vacations, and content IP are rapidly gaining traction due to upgraded consumer demands and deep technological integration [1]. Group 2: Qingdao's Brand Development Strategy - A systematic plan to create a super IP centered around Qingdao's beer culture was proposed, highlighting its significance as a cultural symbol and its potential for emotional connection [2]. - The introduction of a "beer exchange" gamified interaction model is suggested to transform historical urban spaces into engaging beer culture experience areas [2]. - The strategy includes extending the "beer + homestay" and "beer + cultural and sports commerce" chains, aiming to build a nationwide fresh beer delivery network [2]. Group 3: Cultural Engagement and Community Involvement - A nationwide co-creation initiative is recommended to harness the creative power of citizens and tourists, positioning beer as a medium to convey Qingdao's urban spirit of "openness, fashion, and joy" [2]. - The brand narrative should be collaboratively developed to ensure the city IP resonates deeply with the public [2]. Group 4: Future Directions - The construction of tourism brands in the new era should follow the cognitive logic of "being seen, being remembered, being desired, and being recommended," transitioning from one-way resource display to two-way experiential resonance [3].

Core Viewpoint - The "2025 Reading Literature Creation Conference" highlighted the growing potential of the secondary cultural market, with the company aiming to leverage its extensive IP portfolio to capitalize on emerging trends in consumer behavior and content creation [2][3]. Group 1: Market Trends and Opportunities - The company identified four key trends: the importance of compelling stories in a content-saturated environment, the role of originality in the age of AIGC (Artificial Intelligence Generated Content), the leverage of IP in the new consumer era, and the global co-creation of Chinese stories [2]. - The secondary market, referred to as "谷子" (derivative products), is seen as a crucial amplifier for IP, transforming emotional and experiential value into tangible consumer products [3][4]. - The potential of the derivative product market is significant, with the company's GMV for these products reaching 480 million yuan in the first half of the year, nearing the total expected for 2024 [4]. Group 2: Strategic Initiatives - The company plans to implement a "Global Trendy Toy Co-Creation Plan" in collaboration with top artists to develop recognized trendy toy IPs, moving beyond simple licensing [4][5]. - The upgraded "Creative Partner Program" aims to support the development of the manga and short drama sectors, with a dedicated fund of 100 million yuan to assist creators in cross-industry projects [6][8]. - The company has already developed 30 manga works, achieving over 50 million views, indicating a strong market interest in this format [6][8]. Group 3: Technological Integration - AI tools, such as the "Manga Assistant," are being utilized to streamline the entire process from IP selection to script adaptation, enhancing efficiency in manga production [9][10]. - The integration of AI technology is expected to unlock new possibilities for visualizing literary IPs, contributing to the overall growth of the company's IP ecosystem [10].

Core Insights - The 2025 Yuewen Creative Conference was held in Wuhan, celebrating the 10th anniversary of Yuewen Group, where CEO Hou Xiaonan announced multiple business upgrades, including developments in comic dramas, short dramas, trendy toys, and AI applications [1] Group 1: Business Upgrades - Yuewen launched two major initiatives: an upgraded "Creative Partner Program" to enter the comic drama sector and the "Global Trendy Toy Co-Creation Plan" to create a new cultural consumption ecosystem [1] - The company introduced four key measures for the comic drama ecosystem, including opening access to 100,000 premium IPs, establishing a 100 million yuan special creation fund, launching tools like "Comic Drama Assistant" to enhance adaptation efficiency, and building a collaborative industry chain from production to distribution [1] Group 2: Market Performance - Currently, 30 comic drama works from Yuewen have surpassed 10 million views, with Soy Sauce Animation being the first team in the comic drama field to receive investment support from Yuewen [2] - In the first half of 2025, Yuewen's derivative product GMV reached 480 million yuan, nearing the total for the previous year [2] Group 3: AI Applications - Yuewen's Senior Vice President Huang Yan announced three AI application upgrades: "Miaobi Tongjian," "Copyright Assistant," and "Comic Drama Assistant," covering various stages of creation, copyright development, and comic drama adaptation [4] - The company introduced "AI Ask Book," a tool aimed at B-end users involved in the IP development chain, allowing for exploration of related content and visual representation of character dynamics and plot connections [4] Group 4: Content Policy and Distribution - Yuewen's Vice President and Editor-in-Chief Yang Chen announced several incubation support measures, including faster growth for mainstream works and more testing opportunities, with a commitment that at least 70% of buyout and guaranteed projects will focus on genres like science fiction and suspense [4] - The company is continuously expanding its distribution channels to reach over 100 million readers, launching the iFLYTEK Qidian Reader priced at 1,299 yuan [4]

Core Insights - The global music market, after ten years of growth, is experiencing stagnation, with significant declines in major markets such as the US, UK, Germany, France, and South Korea in the first half of 2025 compared to the same period in 2024 [1][3][4] Market Performance - In the first half of 2025, the US recorded a growth of only 0.9%, a stark contrast to the 4% growth in the same period of 2024. The annual growth for 2024 was adjusted to 2.7% [3][4] - Other major markets also showed reduced growth: the UK at 5.2% (down from 7.9%), Germany at 1.4% (down from 7.6%), and France at 3.4% (down from 5.9%) [4][5] - South Korea's music market has not published overall revenue data, but significant declines were noted in album sales and streaming [4][5] Streaming and Consumption Trends - The slowdown in streaming growth is a critical factor contributing to the stagnation of the music market. Streaming was the primary driver of growth over the past decade, but its expansion has now plateaued [6][9] - In the US, the 0.9% growth in the first half of 2025 was primarily supported by streaming revenue, which increased by 2.3%, while other music consumption formats like vinyl and CDs saw declines [9][10] Impact of Major Artists - The absence of major artists, such as Taylor Swift, who had a significant impact on the market in previous years, is believed to have contributed to the current downturn. Her upcoming album is seen as a potential catalyst for market recovery [11] - The demand for "super IPs" is evident, with calls for the return of popular groups like BLACKPINK and BTS in South Korea to rejuvenate the market [11] Future Directions - The music industry is at a crossroads, needing to rethink its strategies in light of the current stagnation. Companies like Spotify are making significant changes to enhance user engagement and explore new revenue models [13][15] - The concept of "super fan economy" is gaining traction, with major labels exploring new subscription models and community engagement strategies to deepen consumer connections with artists [18][21]

Core Insights - Bubble Mart's mid-year financial report revealed impressive growth, with revenue reaching 13.88 billion yuan, a year-on-year increase of 204.4%, and net profit of 4.574 billion yuan, up 396.5% [1] - The company has achieved its entire last year's performance in just six months, indicating strong operational efficiency and market demand [1] - The stock price surged over 11% following the report, reaching a historical high of over 318 HKD, with a market capitalization exceeding 420 billion HKD [1] Financial Performance - Revenue for the first half of the year was 13.88 billion yuan, with a gross margin increase from 64% to 70.3% [1] - The adjusted net profit was 4.71 billion yuan, reflecting a growth of 362.8% [1] - The company anticipates a revenue target of 30 billion yuan for the year, significantly higher than the initial forecast of 20 billion yuan [1] Product and Category Insights - The LABUBU character has significantly driven sales, contributing to 4.81 billion yuan in revenue, a staggering increase of 668% [4] - Plush toys, led by LABUBU, saw a growth of 1276%, reaching 6.14 billion yuan, becoming the largest product category for the first time [4][5] - The company has diversified its product categories into figures, plush toys, MEGA, and derivatives, recognizing the potential of plush toys [5] International Expansion - The financial report highlighted international revenue performance, with China generating 8.28 billion yuan (up 135.2%), Asia-Pacific 2.85 billion yuan (up 257.8%), the Americas 2.26 billion yuan (up 1142.3%), and Europe and others 480 million yuan (up 729.2%) [6] - The Americas market showed exceptional growth, with revenue expected to surpass that of the Asia-Pacific region soon [6] - The company underwent a significant organizational restructuring to enhance its global operations, establishing regional headquarters in key markets [6] IP Development and Sustainability - The success of LABUBU has raised questions about the sustainability of relying on a single IP, but the company maintains a balanced portfolio with multiple IPs contributing significantly to revenue [9] - Other IPs like MOLLY, SKULLPANDA, and CRYBABY also generated over 1 billion yuan each, indicating a diverse revenue stream [9] - The company believes that the true commercial value of a world-class IP like LABUBU is just beginning to be realized, with potential for extensive product development [11]