Core Insights - The spring tourism market in Jilin has seamlessly transitioned from the winter ice and snow season, showcasing vibrant spring activities and attracting a large number of visitors [1] Group 1: Spring Tourism Activities - Popular activities include flower viewing, park visits, mountain climbing, and fruit picking, with significant increases in search interest for "spring outings" compared to the previous year [2] - The city of Changchun has seen a surge in visitors to scenic spots like Jingyuetan, where families enjoy outdoor activities [2] - Strawberry picking in Shuangyang District has become a favored choice for families, highlighting the appeal of agricultural tourism [2] Group 2: Themed Events and Attractions - Tonghua City launched a "Spring Rhythm Tonghua Flower World" event, providing a comprehensive flower viewing map that connects various scenic spots [3] - Cultural and historical venues in Jilin have experienced a surge in visitors, with 276,000 people visiting major museums during the Qingming holiday [4] - The Puppet Manchukuo Museum reported over 40,000 visitors during the Qingming holiday, with high attendance rates for performances [4] Group 3: Cultural Engagement and New Experiences - The ongoing "museum fever" reflects a growing public appreciation for traditional Chinese culture, prompting plans for improved services in cultural venues [5] - Jilin is actively exploring new tourism formats and experiences to enhance visitor engagement and maximize consumption potential [6] - The Changchun Botanical and Zoological Park has introduced a night tour project that combines Chinese folklore with international performances, attracting families [7] - The China Korean Ethnic Customs Park is enhancing its offerings with new immersive experiences and service upgrades ahead of the May Day holiday [8]

Core Viewpoint - The blueberry industry in Lianyungang City is facing challenges due to a significant drop in market prices, prompting a shift from expansion to quality improvement in production [1][4][9]. Group 1: Industry Expansion - The blueberry planting area in Lianyungang has rapidly expanded to nearly 30,000 acres, becoming a distinctive agricultural industry [4][6]. - The introduction of advanced cultivation techniques, such as the "Blue Beauty" variety and smart temperature control systems, has improved yield and fruit quality [3][6]. - The integration of tourism with blueberry picking has generated additional income for local communities, with one village attracting 20,000 visitors and generating over 1 million yuan in related revenue [3][6]. Group 2: Market Challenges - Since March, blueberry prices have dropped nearly 40% compared to the previous year, with wholesale prices for different sizes significantly lower than in prior years [4][6][7]. - The increase in planting area and improved cultivation techniques have led to higher yields, contributing to market saturation and price declines [6][7]. - The price drop has affected smaller growers more severely, while larger producers with better techniques may still maintain profitability [7][9]. Group 3: Industry Transformation - The industry is transitioning from a focus on quantity to an emphasis on quality, aiming to enhance fruit quality and achieve better pricing [9][11]. - A modern agricultural park is being developed to combine blueberry cultivation, picking experiences, and rural tourism, with plans for 65 high-standard greenhouses [9][10]. - Companies like Wotian Group are enhancing their value chain through deep processing of blueberries, which helps stabilize sales and prices despite market fluctuations [10][11].