国家标准《住宅项目规范》已正式施行。近日，多地密集推出关于"好房子"建设的指引，结合区域发展 特点，构建高品质住宅标准体系，未来"好房子"建设将更有规范可依。 具体来看，9月26日，上海市规划和自然资源局发布关于印发《关于进一步促进本市住宅品质提升的规 划资源若干意见》（简称《意见》）的通知。《意见》提出，在阳台计容方面的规定为阳台（含封闭式 阳台）同时符合以下条件的，面积按其水平投影面积的1/2计入容积率：每户阳台水平投影总面积不大 于该户型建筑面积的10%，且不大于16平方米（含16平方米），户型建筑面积小于80平方米可设置总面 积不大于8平方米的阳台；每个阳台的设计进深（取阳台围护结构外围至外墙面的最大垂直距离）不超 过1.8米（含1.8米）。超出上述情况的阳台建筑面积，超出部分应按其水平投影面积的全面积计入容积 率。 今年以来，"好房子"成为房地产市场的一个高频词。记者在采访时发现，购房者对"好房子"的几个关键 要素特别期待：高度、亮度、厚度、梯户比以及得房率。购房者普遍希望住的房子层高能高一些，通风 和采光条件更好，密闭性和隔音性能更强。此外，在提高得房率的同时尽量保持合理的梯户比和小区容 积率。 ...

具体来看，9月26日，上海市规划和自然资源局发布关于印发《关于进一步促进本市住宅品质提升的规划 资源若干意见》（简称《意见》）的通知。《意见》提出，在阳台计容方面的规定为阳台（含封闭式阳 台）同时符合以下条件的，面积按其水平投影面积的1/2计入容积率：每户阳台水平投影总面积不大于该 户型建筑面积的10%，且不大于16平方米（含16平方米），户型建筑面积小于80平方米可设置总面积不 大于8平方米的阳台；每个阳台的设计进深（取阳台围护结构外围至外墙面的最大垂直距离）不超过1.8米 （含1.8米）。超出上述情况的阳台建筑面积，超出部分应按其水平投影面积的全面积计入容积率。 与此同时，多个城市的"好房子"项目开始推出市场，成为购房者关注的焦点。在北上广深等一线城市，记 者发现越来越多打着高得房率的"好房子"入市，的确吸引了不少购房者。 国家标准《住宅项目规范》已正式施行。近日，多地密集推出关于"好房子"建设的指引，结合区域发 展特点，构建高品质住宅标准体系，未来"好房子"建设将更有规范可依。 广州市住房和城乡建设局也发布关于公开征求《关于推进好房子建设的工作指引（征求意见稿）》意见的 公告，其中提到，房地产开发企业对 ...

市住建局相关负责人表示，下一步将以高品质住宅试点项目为抓手，全面落实省高品质住宅建设要求， 强化全过程指导服务，确保试点项目成为经得起检验的民生工程。我市将继续完善"好房子"标准体系和 工作机制，推动新建商品房全面达到高品质要求，更好地实现人民群众从"住有所居"到"住有优居"的美 好愿景。 （全媒体新闻中心记者 杨平章/文 齐美灵/设计） 为推动"好房子"建设，我市整合住建、自然资源和规划、公积金等多部门资源，连续推出44条调控政 策，形成供需两端支持体系。在需求端，购买高品质住宅的公积金贷款额度最高提升至160万元。在供 给端，对按高品质标准建设的新建项目，在容积率计算规则等方面给予政策优惠，有效激发了市场活 力。 市场反馈印证"好房子"需求持续增强趋势，我市2024年网签数据显示，140—200平方米改善户型成交占 比达27%，成为最受青睐面积段，热销项目普遍具备质量过硬、配套完善、户型优化等特点，采用小进 深、大开间的全明布局，充分满足购房者对居住品质的升级需求。二手房市场持续活跃，"卖旧买新"成 为改善主流，折射出市民对"好房子"的强烈渴望。 近日，省住房和城乡建设厅公布第三批高品质住宅试点项目名单， ...

据了解，本次公布的"好房子"案例分为保障性住房、既有住宅改造、已竣工新建住宅、在建新建住 宅四类。代表不同地域、不同人群、不同类型的"好房子"建设先进水平，提供的技术和经验可实施、可 复制，有利于推广，在"安全""舒适""绿色""智慧"方面有一项或几项突出特征，具有良好的示范引领作 用。 9月23日，记者从河南省住房和城乡建设厅获悉，为加快推进"好房子"建设，我省公布首批纳入"好 房子"建设项目案例共38个。其中，郑州市10个项目案例入选。 其中，郑州入选的10个项目案例，属于保障性住房类型的有：荥泽苑、玉轩人才公寓、兴达美寓人 才公寓、郑州市青年人才公寓沁河苑1号院等4个项目。属于既有住宅改造类型的有：新密市双洎河安置 区项目、代书胡同片区老旧小区改造、陇海北三街老旧小区改造等3个项目。属于在建新建住宅类型的 有：中豫·湖城印象、花栖樾院、九樾云筑等3个项目。 本次首批"好房子"建设项目案例公示期为2025年9月22日至2025年9月26日。 ...

Group 1 - The core viewpoint of the article is that Hebei Province is implementing measures to accelerate the construction of "good houses" to meet the high-quality living needs of the public [1][2] - The measures include six aspects: "good standards," "good design," "good construction," and others, focusing on safety, comfort, sustainability, and intelligence in housing [1] - Hebei will categorize and promote the development of local engineering standards based on the differentiated needs of new and existing residential buildings, including a comprehensive review and revision of current standards [1] Group 2 - The design units are encouraged to innovate residential design concepts, optimize indoor space functionality, and enhance health and comfort for residents, catering to both the elderly and children [1] - The promotion of green low-carbon technologies and high-quality building materials is emphasized, aiming to create visible "good house" projects from both new housing and renovation perspectives [2] - Hebei aims to establish a number of demonstrative "good houses" that are tangible and visible, accelerating the implementation of the "good house" concept [2]

Group 1 - The city housing construction bureau focuses on ensuring housing for the people, promoting the transition from "having a house" to "living in a good house" to meet the public's expectations for a better life [3] - The bureau has introduced technical standards such as the "Guidelines for the Delivery and Use of Newly Built Commercial Residential Projects in Rizhao" and the "Guidelines for the Construction of Good Houses in Rizhao (Trial)" [3] - A total of 13 projects have been recognized as high-quality residential pilot projects in Shandong Province in 2023, establishing a cultivation mechanism of "mature projects, application projects, and reserve projects" [3] Group 2 - The bureau aims to enhance residential quality and living experience by increasing the supply of low-density, multifunctional, and high-quality housing products [3] - Future efforts will focus on core goals of "safety, comfort, green, and smart" while collaborating across various factors to promote the construction of "good houses" and create more quality projects [3]

Core Insights - The report indicates that in the first half of 2025, the performance of real estate companies shows signs of stabilization, with brand companies focusing on core cities and actively launching improved housing products [1] - Consumer research reveals that brand influence is significant in home buying behavior, with 55.72% of consumers considering brand very important and 40.56% considering it important [1] - The real estate industry is concentrating on the construction of "good houses," with brand companies launching high-quality residential products to meet the increasing demand for improvements and to restore consumer confidence [1] Industry Trends - Brand companies are strategically focusing on core land parcels to provide higher standards and quality residential products, adapting to the evolving market demands [1] - The implementation of a "good house" construction system by brand companies has led to the successful launch of multiple quality projects, emphasizing safety, comfort, green technology, and community environment [1] - AI technology is becoming a key factor for real estate companies to enhance operational efficiency, gradually penetrating various stages of the industry, including investment, design, construction, marketing, and operations [2]

9月17日，"观黄河入海住宜居东营"2025东营市房产(济南)推介会在济南市历城区海通芳华悦府营销中心成功举办。 东营市人民政府副市长梁润生，山东省住房和城乡建设厅副厅长麻鹏飞，山东省住房和城乡建设厅房地产市场监管处处长娄保来，山东省房地产业协会 秘书长井坤，东营市住房和城乡建设管理局党组书记张玉明、二级调研员贾相学等相关领导及嘉宾出席，东营市各县区、市属开发区住建部门，济南市 房地产中介与租赁行业协会、济南市东营商会，东营市房地产业协会、参展企业有关负责同志参加。 2025东营市房产(济南)推介会现场 近年来，东营始终把"住有优居"作为头等民生大事，做足"三好六提九完善"文章，用心打磨每一处生活空间，着力建设"安全舒适绿色智慧"的好房子。 以好房子、好环境、好服务为目标，全面提升居住品质。对停车位、"四件套"、层高、电梯、隔音、庭院围墙6个方面进行了提升，优化居住功能。从智 慧化、适老化、园林景观、外立面设置、垃圾分类、文娱设施配置、施工质量、物业服务、城市森林花园住宅9个方面对住房指标体系进行了完善，改善 居住环境。 山东省住房和城乡建设厅副厅长麻鹏飞讲话 东营市人民政府副市长梁润生宣布推介会开幕 东营市 ...

Core Insights - The concept of "Good House" has been incorporated into the government work report for the first time this year, with leading real estate companies actively responding to this initiative [1] - The Zhonghai Real Estate's first "Good House" benchmark project, Wanjijiu Sequence, has emerged as a model for the industry, addressing deep-seated expectations for residential safety, comfort, greenness, and intelligence [1][5] - The collaboration between Daikin and Zhonghai focuses on enhancing air quality in residential spaces, emphasizing that healthy air is crucial for creating comfortable living environments [1][9] Group 1: Project Overview - Wanjijiu Sequence is located in the Jiu Xian Qiao area, which has transformed from a historical electronic industrial base into a vibrant urban space, integrating technology and art [3] - The project aims to upgrade living quality significantly, focusing on the four core elements of safety, comfort, greenness, and intelligence [5] - The "Living OS" smart home system by Zhonghai allows for centralized control of home devices, enhancing the overall living experience [5][11] Group 2: Air Quality Solutions - Daikin's air conditioning solutions are designed to provide "good air," which is essential for a comfortable living environment, featuring advanced technologies like AI sensing for optimal airflow [7] - The air conditioning systems are tailored for different spaces within the home, ensuring that each area meets specific functional needs and personal preferences [7] - The partnership between Daikin and Zhonghai represents a strong collaboration aimed at addressing modern residential needs through innovative air solutions [9][11] Group 3: Industry Standards and Future Directions - The "Good House" policy is set to be fully implemented by 2025, with Zhonghai's parent company, China State Construction Group, leading the way in establishing a comprehensive system of standards [11] - Daikin is positioned as a core partner in this initiative, integrating air solutions into the broader ecosystem of the "Good House" concept [11] - The ongoing collaboration between Daikin and Zhonghai reflects a deep understanding of contemporary living demands, with plans to continue enhancing the quality of life through technology and service [11]

Core Viewpoint - The article discusses the rising trend of "high usable area" in the real estate market, highlighting that developers are increasingly using this as a selling point rather than competing on price. However, this has led to questionable practices where developers manipulate measurements to inflate usable area figures [3][4][5]. Summary by Sections Regulation of Residential Area Calculation - Recent regulations from various cities, including Chengdu, have sparked discussions on "high usable area." Chengdu's new guidelines state that the horizontal projection area of balconies and other auxiliary spaces should not exceed 30% of the residential area, compared to the previous 20% limit [4][5]. - The new regulations aim to standardize the calculation of usable area and curb the excessive expansion of certain spaces like entrance halls, which were previously not included in area calculations [5][6]. Addressing Grey Areas - The article emphasizes that the goal of these regulations is to eliminate grey areas where developers might "steal area" by manipulating designs to increase the reported usable area. Common tactics include designing balconies as semi-enclosed spaces or mislabeling equipment platforms [8][9]. - The push for high usable area has led to inflated marketing claims, with some projects advertising usable areas exceeding 100%, which can mislead consumers [10]. Market Dynamics and Competition - The article notes that while high usable area projects have seen initial success, the market is becoming saturated, making it difficult for such projects to maintain sales momentum. For instance, a project in Wuhan with a 97-98% usable area only achieved an 18% sales rate [12][13]. - The competition among similar projects is intensifying, and developers are encouraged to focus on overall quality and sustainability rather than just maximizing usable area [14]. Future Directions - Experts suggest that the focus should shift from merely increasing usable area to enhancing overall living quality, including better community facilities and building standards. This approach aims to improve the long-term value of properties and the overall living experience [13][14].