Core Insights - The total sales of the top 100 real estate companies in China for the first nine months of 2025 reached 26,065.9 billion yuan, a year-on-year decline of 12.2%, with the decline rate narrowing by 1.1 percentage points compared to January-August 2025 [1] - In September 2025, the monthly sales of the top 100 real estate companies increased by 11.9% month-on-month, with companies like Jianfa, Binjiang, Jinmao, and Poly Real Estate showing strong sales performance [1] Sales Performance by Company Tier - The average sales of the top 10 companies was 1280.9 billion yuan, down 11.2% year-on-year; the average sales for the 11-30 tier was 319.8 billion yuan, down 14.9%; for the 31-50 tier, it was 156.5 billion yuan, down 9.8%; and for the 51-100 tier, it was 74.6 billion yuan, down 12.9% [5][6] - The number of companies in various sales tiers changed, with 6 companies in the 1000 billion yuan tier (unchanged from last year), 7 in the 500-1000 billion yuan tier (down 1), 6 in the 300-500 billion yuan tier (down 1), and 40 in the 100-300 billion yuan tier (down 4) [10] Market Outlook - Core cities are continuing to optimize demand-side policies, leading to some market recovery, particularly in core cities like Shenzhen and Shanghai, which have implemented measures to ease purchasing qualifications and optimize property tax policies [11] - Despite the recovery in core cities, the overall market remains under pressure, with many cities experiencing relatively flat performance [11]

Core Viewpoint - The article discusses the anticipated trends in travel, consumption, real estate, and stock markets during the upcoming "super golden week" combining National Day and Mid-Autumn Festival, highlighting a significant rebound in travel and consumption patterns post-pandemic, with expectations for continued growth in various sectors [2]. Travel - National travel during the National Day holiday is expected to exceed 2.204 billion trips, with an average of 57.27 million daily trips, marking a 57.1% increase compared to the same period in 2022 [3][4]. - The travel structure shows a shift towards self-driving and personalized travel, while traditional public transport methods like long-distance buses are declining [4][5]. - By 2025, the travel volume is projected to surpass that of 2023, with railway passenger numbers expected to reach 150-180 million and civil aviation passenger numbers potentially exceeding 18-22 million [6]. Consumption Tourism - The tourism market is entering a stable growth phase, with 2023 seeing 826 million domestic trips and a revenue of 753.43 billion yuan, reflecting a 71.3% year-on-year increase [9][12]. - The trend of early travel planning and off-peak travel is becoming the norm, with expectations for 2025 to see 800-900 million trips and tourism revenue reaching 750-850 billion yuan [12]. Dining - Dining consumption is expected to continue its growth trajectory, with a significant rebound in 2023, particularly in tourist hotspots [14][16]. - The combination of National Day and Mid-Autumn Festival in 2025 is anticipated to further boost dining demand, with overall dining consumption projected to grow by 5%-10% compared to 2024 [16]. Film - The film market is recovering, with 2023 seeing a 37.16% increase in box office revenue compared to the previous year, although still below 2019 levels [17][20]. - The 2025 National Day film lineup includes diverse genres, with box office predictions ranging from 2.2 to 3 billion yuan [20]. Retail - Retail consumption is expected to grow by 6%-10% during the 2025 holiday, driven by strong demand for new energy vehicles, food and beverage, and liquor sectors [23][24]. - The retail market is characterized by diverse consumption scenarios and a focus on quality and brand upgrades [24]. Real Estate - The real estate market is showing signs of recovery, with some cities experiencing increased transaction volumes during the National Day holiday in 2023 [25][27]. - By 2025, the market is expected to stabilize, with localized peaks in transactions due to promotional activities [29]. Stock Market - Historical data indicates an average return of +2.1% during the National Day holiday window, with a higher probability of positive returns following the holiday compared to before [30][31].

Core Viewpoint - Zhisheng Group Holdings (08370) reported a significant reduction in losses, with a net loss of RMB 13.508 million, a decrease of 64.89% year-on-year, despite facing challenges in the furniture market due to a sluggish real estate sector [1] Financial Performance - The company achieved revenue of RMB 69.445 million for the year ending June 30, 2025, representing a year-on-year increase of 20.82% [1] - The loss attributable to shareholders was RMB 13.508 million, which is a notable improvement compared to the previous year [1] - Earnings per share were reported at a loss of 11.11 cents [1] Business Segment Analysis - Revenue from furniture sales amounted to approximately RMB 51.3 million, an increase of about RMB 14.2 million or 38.4% compared to the same period last year [1] - The domestic real estate market remains in a deep adjustment phase, leading to a slow recovery process that has adversely impacted the furniture sector [1] - Weak consumer demand and a reduction in the number of key financial clients have resulted in a significant decline in related orders, posing substantial challenges to operations [1]

Group 1: Core Insights - The article discusses the structure of excess savings, indicating that regions with lower savings rates and lower incomes are the primary contributors to excess savings [1][2][3] - It highlights that the increase in excess savings is not primarily due to typical precautionary savings behavior but rather a reduction in housing expenditures [3][28] - The article emphasizes that the release of excess savings in China is likely to flow into real estate rather than consumption, contrasting with trends observed in the US and EU [5][36] Group 2: Savings Structure - The analysis of savings by region shows that areas with lower savings rates, such as Henan and Sichuan, have seen significant increases in their savings rates [9][12] - Income levels correlate with savings rates, where lower-income regions tend to have higher savings rates, while high-income areas like Shanghai and Jiangsu exhibit lower savings rates [12][30] - The age structure of savers indicates that excess savings are not dominated by older populations, as both high and low aging rate regions show similar increases in savings rates [16][30] Group 3: Formation of Excess Savings - The article argues that the increase in excess savings is more influenced by the adjustment in the real estate market rather than a direct response to income declines or consumption reductions [21][28] - It notes that the reduction in housing expenditures has significantly contributed to the increase in excess savings, with annualized consumption from housing dropping from 8 trillion to 3.3 trillion [28][36] - The impact of social security and aging pressures on savings rates is deemed minimal, as both high and low dependency ratio regions exhibit excess savings [30] Group 4: Release Pathways of Excess Savings - The article posits that the stabilization of the real estate market is crucial for the release of excess savings, requiring policies that address both supply and demand sides [40][44] - It suggests that the "保交楼" (ensure delivery of buildings) policy could play a significant role in stabilizing the market and facilitating the release of excess savings [48] - The current environment shows a significant gap in funding for unsold properties, which could be addressed through targeted fiscal policies to stimulate investment and sales [48]

Core Viewpoint - The current real estate market in Ganzhou is facing significant challenges, with properties failing to sell or rent, reflecting a broader trend in the housing market of third and fourth-tier cities in China [1][11]. Market Conditions - A user shared their experience of purchasing a 138㎡ stairwell apartment in 2010 for over 700,000 yuan, only to find it valued at around 600,000 yuan after 15 years, indicating a depreciation in property value [2]. - The user attempted to rent the property at 1,600 yuan per month but had to lower the price to 1,200 yuan after two months without interest, highlighting a lack of demand for older stairwell apartments [2][4]. Price Trends - Many commenters noted that housing prices in third and fourth-tier cities are declining, with some areas reverting to prices seen a decade ago. There are reports of second-hand homes being difficult to sell, even at significant losses [4][5]. - Predictions suggest that prices may continue to fall, with some estimates indicating a potential drop to 300,000 yuan in six years, and a recovery could take 20-30 years [4]. Buyer Preferences - The younger generation shows a low willingness to buy homes, with demand shifting towards elevator apartments and new products, while older stairwell apartments struggle due to their lack of accessibility [4][7]. - Properties over 100 square meters and older homes face challenges in selling due to banks tightening loan approvals and a preference for smaller units among first-time buyers [5]. Market Segmentation - The real estate market is experiencing a clear divide, with high-quality properties in prime locations maintaining better value, while those in less desirable areas face significant selling pressure [7][11]. - The perception of real estate as a reliable investment has weakened, with some individuals humorously suggesting extreme measures like free demolition due to the lack of value retention [7]. Strategic Recommendations - Property owners are advised to accept that real estate is no longer a guaranteed investment and to adjust their selling and renting strategies accordingly to mitigate losses [13]. - Buyers should focus on their housing needs and financial capabilities rather than following market trends blindly, emphasizing the importance of rational decision-making in the current market [13].

Summary of Conference Call on Real Estate Market Trends Industry Overview - The conference call discusses the current state of the national real estate market in China, highlighting a downward trend since August 2025, with core cities experiencing significant price declines [1][2][3]. Key Points and Arguments 1. **Market Downturn**: The national real estate market has returned to levels seen in 2016, with a notable increase in price declines since August 2025. Core cities are showing signs of a "补跌" (catch-up decline) [2][3]. 2. **Optimistic Signals**: Despite the overall negative trend, there are positive indicators such as improving M1 and M2 monetary metrics, active A-share market participation, and Hong Kong's early rebound from price declines [1][2]. 3. **City Performance**: - **First-tier Cities**: Hong Kong has rebounded, Shenzhen remains stable, while Guangzhou, Beijing, and Shanghai have seen increased declines [1][8]. - **Regional Variations**: Cities like Harbin and Urumqi show strong resistance to price declines due to high rental yields, while the Yangtze River Delta and Greater Bay Area are experiencing severe adjustments [3][8]. 4. **Rental Yields**: Rental yields vary significantly across cities, with first-tier cities averaging around 1.6%, second-tier cities at approximately 2.0%, and some third-tier cities like Urumqi and Harbin reaching up to 3.5% [7][9]. 5. **Investment Appeal**: Equity assets are yielding better returns than real estate, with many cities' rental yields failing to cover mortgage rates, diminishing real estate's attractiveness as an investment [9][10]. 6. **Policy Changes**: The government has implemented measures to ease purchasing restrictions and lower interest rates in major cities, indicating a shift towards a more accommodative policy environment [4][5]. 7. **Future Risks and Opportunities**: The market may face further downward adjustments, but there is potential for rebounds in certain regions, particularly in the West and Northeast, as well as in tourism-related real estate [2][16]. Additional Important Insights - **High-Quality Assets**: Low-density residential properties and high-quality apartments are showing resilience, with some areas experiencing price increases despite the overall market downturn [10][12]. - **Market Dynamics**: The relationship between monetary cycles and real estate cycles is crucial, with monetary indicators leading real estate trends by 6-8 months [4][18]. - **Investment Focus**: Future investment opportunities may lie in high-yield assets and properties that align with demographic trends, such as retirement communities and digital nomad-friendly developments [15][16]. - **Price Stabilization**: Price stabilization in cities like Urumqi and Harbin is attributed to both active market conditions and external economic factors, including the Belt and Road Initiative [17][19]. This summary encapsulates the key discussions and insights from the conference call, providing a comprehensive overview of the current real estate market landscape in China.

Core Viewpoint - The real estate industry in China continues to face significant challenges, with a decline in both revenue and profit, leading to a net profit loss for four consecutive years. The industry is undergoing deep adjustments, and companies must adapt their operational strategies to ensure profitability and navigate through the current cycle [3][6][18]. Group 1: Revenue and Profit Decline - The overall revenue of typical listed real estate companies decreased by 15% to 12,868 billion, while gross profit fell by 9% [4][6]. - The gross profit margin for the industry was recorded at 10.87%, with a net profit margin of -7.45%, indicating a sustained loss [8][6]. - The net profit loss reached 902 billion, with attributable net profit loss at 954 billion, marking a continuous decline in profitability since 2022 [6][8]. Group 2: Industry Trends - 66% of real estate companies reported net profit losses, with four companies experiencing losses exceeding 10 billion [12][15]. - The industry’s return on equity (ROE) has further declined, remaining at historically low levels [15]. - Nearly 60% of companies saw a decrease in gross profit, while operational business recovery is essential for improving profitability [15][12]. Group 3: Inventory and Asset Valuation - The period saw inventory impairment losses amounting to 49.4 billion, with over 70% of companies recognizing such losses [13][16]. - The fair value of investment properties suffered a loss of 3.3 billion due to declining demand in commercial properties [16][13]. - The overall income from investment properties decreased by 3%, accounting for 5% of total revenue [11][23]. Group 4: Strategic Shifts - Companies are shifting focus from scale expansion to quality competition, with asset operations becoming a stabilizing factor during the cycle [17][19]. - Major firms are planning to enhance their operational capabilities and asset management through public REITs and other innovative financing methods [21][19]. - The industry outlook suggests that the second half of 2025 or 2026 could be pivotal for market stabilization, emphasizing the need for precise investment and product upgrades [19][18].

Core Viewpoint - The new housing market in Harbin is experiencing a complex scenario of volume and price differentiation, with a notable decline in sales prices amidst a general downtrend in the national housing market [1][8]. Market Performance - In August 2025, Harbin's new residential sales prices decreased by 0.4% month-on-month, contrasting with rising prices in Shenyang and Jilin [1]. - The market is transitioning into a quality-oriented phase, as some high-end projects are performing well despite the overall price decline [1]. Supply and Demand Dynamics - In August, six new residential projects were approved, totaling approximately 10.4 million square meters and 877 units sold, indicating a steady supply rhythm from developers [1][2]. - From January to August 2025, over 60 new residential projects were approved, with a total sale area exceeding 690,000 square meters and 5,531 units sold [1]. Transaction Highlights - The market showed significant differentiation in transactions, with high-end projects in the Xiangfang and Daoli districts leading in sales volume and value [2][3]. - The "Huilong Hesong Yinhao" project in Xiangfang district achieved the highest sales area of 18,709.11 square meters and sales revenue of 25.76 million yuan [4][5]. Inventory and Market Pressure - As of the end of August, the total unsold residential area in Harbin was 6.69 million square meters, with a depletion cycle of approximately 27 months, indicating persistent inventory pressure [6][7]. - The inventory level has remained stable between 630,000 and 669,000 square meters throughout 2025, reflecting a market primarily focused on digesting existing stock [6][7]. Future Outlook - The Harbin new housing market is expected to maintain a weak balance, relying on regional highlight projects and marginal policy easing to navigate through high inventory and prolonged depletion cycles [8].

Group 1 - The Hong Kong real estate stocks continue to decline, with Country Garden down 8.7%, Jin Hui Holdings down 8%, and Zhongliang Holdings down 7% [1] - The National Bureau of Statistics reported that from January to August, national real estate development investment reached 60,309 billion yuan, a year-on-year decrease of 12.9%, with residential investment at 46,382 billion yuan, down 11.9% [1] - The funding for real estate development enterprises decreased by 8% year-on-year, with personal mortgage loans dropping by 10.5% [1] Group 2 - Analysts indicate that the current real estate data shows a comprehensive weakening, with both development investment and personal mortgage loans declining, confirming that the market is still in a deep adjustment period [1] - Recently, several key cities have introduced favorable policies to promote the stable and healthy development of the real estate market, particularly in terms of easing purchase restrictions, with notable adjustments in Beijing, Shanghai, and Shenzhen [1]

Investment Rating - The report provides a cautious increase rating for the real estate sector, indicating a potential recovery in the market due to supportive policies and structural adjustments [61]. Core Insights - Since 2022, the real estate market in China has entered a multi-faceted adjustment phase, with significant declines in sales, development, and investment activities [7][14]. - Continuous policy support from central and local governments aims to stabilize the market, with measures focusing on risk mitigation and market confidence restoration [15][17]. - The smart home system market within the decorated housing sector has shown resilience, with increasing penetration rates despite overall market contraction [19][30]. - Downstream industries such as home appliances, light industry, and renovation credit have demonstrated strong resilience through proactive transformations and policy support [33][54]. Summary by Sections 1. Current Status of the Real Estate Market and Stabilization Policies - The sales area of commercial housing has significantly declined, with a 45.73% drop from 2021 to 2024 [7]. - The total sales value of commercial housing has also decreased by 46.82% during the same period [7]. - New construction and construction scale have seen a notable decline, with new housing starts down by 62.85% and construction area down by 24.82% by 2024 [9][11]. 2. Analysis of the Trend in Decorated Housing - The penetration rate of decorated housing peaked in 2022 but has since decreased by 16.92% by 2024, indicating a phase of adjustment [19]. - New decorated housing projects have decreased by 64.98% and the number of units has dropped by 76.79% by 2024 [26]. - The penetration of smart home systems has increased, with a growth of 12.29% from 2021 to 2024 [29]. 3. Resilience of Downstream Industries - The home appliance industry has shifted from dependence on new housing to benefiting from policies like the old-for-new program, leading to a retail value of 1,030.75 billion yuan in 2024, a year-on-year increase of 18.22% [36]. - The light industry has transitioned from a channel-driven model to a service-driven approach, resulting in an 11.11% increase in furniture production from 2021 to 2024 [48]. - The renovation credit industry has seen a 20% growth since 2022, with expectations to exceed 1.3 trillion yuan in market size by 2025 [53].