伴随着夜幕降临，麻园诗人站在主舞台中间，躁动的音乐冲击着粉丝的耳膜，一时间这里成为了粉丝 的"乌托邦"。放眼舞台之下，与音乐同频摇动的，不仅仅是感受激情的粉丝，还有被高高举起的以国窖 1573为基酒的特调鸡尾酒。这里便是泸州老窖为粉丝打造的浓烈生活场"泸州老窖窖主节"。 作为"90后"消费者，李荔第一次来到泸州老窖窖主节便被这里的活动所吸引，无论是结合运动元素的酒 量健身区，抑或是融入沉浸式角色扮演的窖主体验场，她在这里看到了白酒的不同。通过窖主节周边产 品脱销不难发现，泸州老窖开启了独属于白酒赛道的"谷子经济"。而白酒"谷子经济"的底层逻辑，则在 于用产品挖掘更多新场景以刺激消费活力持续释放。纵观近年来，包括贵州茅台、五粮液、洋河等头部 企业纷纷通过开售盲盒、生活用品以及文创产品等"谷子经济"产物挖掘更多的消费市场。那么，未来谁 会是下一个"网红"？ 文创产品销量增长120% "如果要选择的话，你可以不去春糖会，但你必须来窖主节。这里虽不卖白酒，却将白酒融入到每个环 节之中。"李荔兴奋地说道。 成都桂溪生态公园的春日暖阳下，一场名为"窖主节"的白酒嘉年华正掀起热潮。年轻人排着长队等待体 验"酒神飞篮"；一旁 ...

Core Viewpoint - Luzhou Laojiao is leveraging the "Jiao Master Festival" to create new consumption scenarios, integrating its products into lifestyle experiences and enhancing consumer engagement [4][6][8]. Group 1: Event and Consumer Engagement - The "Jiao Master Festival" features various interactive activities that attract young consumers, such as fitness zones and immersive role-playing experiences [4][5]. - The festival has successfully sold out surrounding products, indicating a strong consumer interest in the new "Guzi Economy" approach, which focuses on cultural and derivative products [4][6]. - During the festival, sales of cultural products increased by 120%, and the special cocktails sold 800 cups in a single day, with over 12,000 participants engaging in activities [7][12]. Group 2: Market Trends and Strategies - The Chinese liquor industry is shifting towards a consumer-centric model, emphasizing the need for companies to create appealing experiential scenarios to meet consumer demands [6][9]. - The "Guzi Economy" is seen as a crucial strategy for liquor companies to stimulate consumption and address inventory pressures, with many leading brands exploring new product lines and marketing strategies [9][10]. - The industry is experiencing a transformation from traditional sales methods to lifestyle-oriented marketing, with a focus on emotional value and consumer engagement [12][13]. Group 3: Future Directions - Luzhou Laojiao plans to expand the "Jiao Master Festival" to more cities in 2024, enhancing digital marketing and consumer interaction [7][8]. - The industry is expected to see more innovative forms of consumer engagement, moving beyond traditional liquor consumption to include lifestyle integration [8][12]. - Future strategies may involve developing lower-alcohol products and culturally relevant merchandise to appeal to younger consumers and diverse market scenarios [13][14].

Core Viewpoint - The article emphasizes the importance of emotional value in child development, highlighting that trust, encouragement, and affirmation from parents are essential for children's growth and well-being [10][35]. Group 1: Emotional Support - Parents should act as emotional containers for their children, helping them process negative emotions like sadness and anxiety, which can impact their future character development [12][13]. - A supportive parental figure can significantly influence a child's academic and emotional journey, as illustrated by the story of Zhao Qichan, who credited his mother's encouragement for his success [14][15]. Group 2: Understanding Emotional Needs - Parents need to understand and address their children's emotional needs, as indicated by a survey showing that adolescents desire parental attention to their psychological well-being [19][20]. - The story of twin brothers from Changsha demonstrates that attentive and understanding parents can help children focus on their studies by providing emotional support [20]. Group 3: Encouragement and Confidence - Regular encouragement and affirmation from parents can boost a child's self-confidence, as seen in the example of a mother who praised her daughter for making breakfast [30][31]. - Parents' recognition and appreciation are crucial for children's motivation and resilience, especially during challenging times [34]. Group 4: Unconditional Love and Respect - Unconditional love and respect from parents foster independence and confidence in children, as illustrated by the character Huang Yimei, who thrived in a supportive family environment [38][39]. - A nurturing family atmosphere allows children to grow into self-reliant and fearless individuals [42]. Group 5: Avoiding Negative Reinforcement - Negative reinforcement can lead to self-doubt and insecurity in children, as shown in the story of a girl who was criticized for her cooking efforts [45][47]. - Children raised in loving environments are more likely to develop positive self-esteem and happiness [47]. Group 6: Cultivating Emotional Value - The article concludes that parents should cultivate their own emotional value to effectively nurture their children, promoting a positive and optimistic outlook in their upbringing [50][51].

Core Viewpoint - The rapid development of AI has transformed it from a mere tool into an emotional companion, raising questions about the authenticity of the emotional support it provides and the potential consequences for human interaction and emotional health [2][4][10]. Group 1: AI as an Emotional Companion - AI has evolved to fulfill roles traditionally held by humans, such as providing emotional support and companionship, especially during times of loneliness and distress [2][5]. - The ability of AI to offer emotional value is rooted in its training models and operational logic, utilizing vast datasets to simulate human-like interactions [6][7]. - AI's responses can often feel more understanding than those from real friends, leading to a false sense of emotional connection [6][7]. Group 2: Emotional Dependency and Its Consequences - The interaction with AI creates a high-response relationship, leading to a sense of being spoiled and potentially causing individuals to struggle with real-life interpersonal relationships [11]. - As AI takes over more cognitive tasks, there is a risk of humans becoming passive recipients of information and losing their critical thinking abilities [12]. - The rise of virtual connections through AI may lead to a decline in genuine human interactions, as individuals may prefer the conflict-free environment AI provides [13][14]. Group 3: The Reversal of Human and Tool Dynamics - AI, originally designed to empower humans, may lead to a reversal where humans become dependent on AI for emotional and cognitive functions, resulting in a decline in human agency [16]. - The increasing intelligence of AI contrasts with a potential decline in human capabilities, creating a widening gap between technology and human skills [16]. Group 4: Recommendations for Healthy Coexistence with AI - It is essential to redefine the perception of AI as a tool rather than a companion, emphasizing its role in enhancing human capabilities without replacing them [20]. - There is a need to focus on developing critical thinking, emotional regulation, and interpersonal skills to counteract the passive tendencies fostered by AI [21]. - Establishing clear boundaries regarding the use of emotional data by AI is crucial to prevent manipulation and dependency, ensuring that AI serves to promote human growth rather than replace it [23][24].

作者 | 王小娟 编辑 | 柴旭晨 小鹏的蜕变还在继续。 8月6日，全新小鹏P7正式亮相并开启预订，此次共发布3款车型，分别为702km长续航版、820km超长续航版、750km高性能版。 相比几年前，这一次小鹏的能力又上了几个台阶，所讲的故事也完全不一样了。在这场发布会上，小鹏汽车董事长、CEO何小鹏最高频的词汇是"情 绪"与"颜值"。开启预定六分后，小定便突破了1000台——没有预售价，甚至未公布完整参数，仅凭颜值与情绪，全新P7创造了小鹏史上最快预售纪录。 "我们以前是科技第一，今年之后改为颜值第一。"何小鹏在发布会后的访谈中直言，"如果颜值跟科技两个兄弟吵架，在这个阶段颜值优先。" 这句话看似 轻描淡写，实则是小鹏汽车对用户洞察之后作出的策略转向。这一转身背后，也是小鹏对市场痛点的重新校准。 2021年，初代P7以6万年销量成为新势力销冠，其搭载的NGP智驾系统一度被奉为圭臬。但技术优势往往会很快被超越，总有更先进的技术，小鹏需要持续 打造爆款。很长一段时间以来，小鹏面临的一个问题是，爆款车型的花期都很短。 这一次，小鹏希望让用户记住小鹏更多特点，进而延长其生命周期，"颜值"就是被选中的新锚点。 小鹏 ...

8月6日晚，全新小鹏P7正式亮相。新车基于小鹏汽车与大众合作开发的平台打造，搭载使用了机器人IRON手腕结构的三轴灵动屏、87英寸AR-HUD（增 强现实抬头显示系统）等配置。 据悉，新车是当前在售小鹏P7的换代车型，分为820km超长续航版、750km高性能版、702km长续航版，全系标配 800V架构、5C电池，零百加速3.7s，没 有公布预售价，将于本月晚些时候正式上市。 全新小鹏P7车身尺寸方面相较第一代P7整体上更大一些。谈及这个变化，小鹏汽车P7车型产品负责人Nick告诉《每日经济新闻》记者："此次全新P7增加 了10毫米的轴距，主要是听到了用户诉求，之前P7的车主吐槽二排空间不好。另一个原因是造型的诉求，要求轴长比大一些，所以车身尺寸会大一些。" 对于未来电动汽车的设计趋势，小鹏汽车造型中心总经理王谭告诉记者，小鹏汽车未来车型设计会越来越精致，设计语言会有感性和理性的体现。同时， 小鹏汽车作为一家科技公司，公司也要有一些显性化的设计，比如突显未来设计的元素，并为车主提供一些情绪价值。 对小鹏汽车而言，小鹏P7是其品牌发展历程中极具战略意义的车型。公开资料显示，小鹏P7是小鹏汽车的首款轿车产品。2 ...

在钟正杰介绍时，第一财经记者注意到，GR-3会有一些拟人的"小动作"，比如晃动头部、轻微晃动身体或是眼神跟随，来表示自己正在聆听。钟正杰说， 拟人态的互动，不仅仅在于语言交互的真实性，还有肢体动作的表现。"比如在互动的时候，机器人是眼睛先转还是头先转？眼睛和头部的转速是多少，我 们花了很多时间去探索这个，让它看上去更'亲人'一些。" 软件层面，本次GR-3则是采用了快慢双路径的响应机制，当机器人接收到单一指令，如呼唤、抚摸时，能够触发"快思考"反馈。比如，GR-3在被人呼喊的 时候会快速转头与用户对视，被抚摸时则轻轻晃动脑袋。当用户多次进行提问、触摸等单一指令时，GR-3则会启动"慢思考"，利用大模型的推理能力来理 解用户的语义，结合交互历史进行适配反馈。 顾捷透露，本次发布的GR-3有望在康复医院、社区等场景中应用，"我们希望结合智能化评估与训练功能，进一步提升病患的康复效率。" 要让情绪价值真正落地，机器人仍然要面临一系列工程与服务层面的现实问题。 机器人也开始贩卖情绪价值了。 自2025年世界人工智能大会（WAIC）首次"露面"之后，第一财经记者在北京再一次见到了傅利叶发布的全尺寸人形机器人GR-3。G ...

Core Viewpoint - The article discusses the unconventional success of the artist Na Yina, who has gained popularity through her unique approach to live performances, where audience interaction and emotional expression take precedence over traditional musical standards [3][8][21]. Group 1: Performance Dynamics - Na Yina's concerts have transformed the concept of live music into an emotional experience, where the audience's chants of "refund" evolve into a form of interaction and acceptance of the performance's absurdity [5][6][7]. - The audience's willingness to engage in this chaotic environment reflects a collective desire to escape from societal pressures and find joy in shared experiences [17][19]. - Ticket prices for her concerts are perceived as highly affordable, with options as low as 99 yuan, making it accessible for many young people seeking emotional connection [4][8]. Group 2: Cultural Context - Na Yina's rise to fame coincides with a generation of young people facing structural challenges and uncertainties in their lives, leading them to seek outlets for their frustrations through her performances [16][17]. - The phenomenon of Na Yina illustrates a shift in entertainment where traditional metrics of success, such as vocal skill and musicality, are overshadowed by the ability to resonate emotionally with the audience [8][21]. - The artist's persona and performances serve as a counter-narrative to mainstream entertainment, allowing audiences to embrace absurdity and find solace in shared experiences [22][24]. Group 3: Marketing and Branding - Na Yina's marketing strategy leverages her perceived flaws and vulnerabilities, creating a relatable image that resonates with her audience, thus enhancing her appeal [20][21]. - The concept of "leakage marketing" is evident in her performances, where imperfections become part of the entertainment, allowing for a more genuine connection with fans [20][21]. - The artist's ability to adapt and thrive in the digital landscape showcases the importance of relatability and engagement in modern branding strategies [11][12][13].

本文来自微信公众号：彭萦 Ying，作者：彭萦，原文标题：《什么是情绪价值?》，头图来自：AI生成 和三两个男性朋友聊到，对于一个大佬来说，什么叫提供情绪价值？ 大佬的定义是，有钱且社会资源丰富的人。 很多人觉得提供情绪价值就是及时响应和"多喝热水"和"你真棒"，但其实这些都只是众人都可以提供的 很普通的情绪价值，远远不够。 更高阶的情绪价值是什么： 1. 夸到了一个从来没有人夸过他的点，略带关于他的自我分析。 一个有钱且社会资源丰富的人，在绝大多数关系里都在上位，他已经被很多人讨好了十几二十几年了， 什么夸奖和马屁没听过呢？ 你还能夸到一个从来没有人夸过的点，且刚好夸到位。 这种对人的洞察和分析能力是极高的。 2. 给他提供一个解决方案和问题回答，是暂时他身边没有其他人提供的。 比如一个朋友提到，我之前给他几句话就说明白了 visual learner 和 verbal learner 的区别，他在之后就可 以轻松的应用了。 很多人以为大佬聪明、社会资源充足、解决问题能力强，所以他们不喜欢发问，其实这是错的。 理论上来说，一个大佬想学习一个心理学的概念当然可以去看基础的心理学书籍、去和 AI 讨论，但任 何 ...

Group 1 - The core idea revolves around the concept of emotional value in branding, suggesting that brands can differentiate themselves by deeply satisfying consumer emotions, which is crucial in a competitive market [1][2] - The article highlights a significant trend where many brands are facing closures or deregistration, reaching a 14-year high in 2024, indicating a need for brands to better understand consumer psychology [1][2] - Emotional value is linked to economic value, as consumers are willing to pay a premium for brands that resonate with their identity and values, exemplified by the success of blind box products [2][4] Group 2 - The shift from material consumption to experiential consumption is emphasized, particularly in Japan, where consumers seek emotional fulfillment through unique experiences rather than just products [3][4] - The rise of products that provide emotional comfort, such as stress-relief toys and virtual goods, showcases the growing potential of the emotional consumption market [4] - Emotional value is identified as a new driving force in consumer behavior, reshaping value perceptions and offering businesses new avenues for economic growth [4]