Core Insights - During the 2025 Service Trade Fair, the Shougang Park recorded a visitor count of 755,000, setting a new historical high, transforming from a "ten-mile steel city" to a bustling "exhibition town" [1] - Since 2021, Shougang Park has embraced new opportunities by hosting themed exhibitions for the Service Trade Fair, promoting a modern exhibition model characterized by industrial aesthetics and garden-style layouts [1] - The park is evolving into a technology industrial park worth hundreds of billions, driven by the influx of people, information, and high-quality enterprises attracted by the Service Trade Fair [1] Development and Infrastructure - The core landmark of Shougang Park, the four blast furnaces, has been upgraded to "version 5.0," accommodating up to 1,000 people for high-end meetings and featuring an open viewing platform [2] - The park showcases a blend of industrial and modern aesthetics, with repurposed spaces such as the former desulfurization workshop transformed into multifunctional offices and meeting areas [2] - Future plans include further integration of urban and park spaces, promoting a comprehensive "exhibition town" that supports exhibitions, tourism, shopping, and accommodation [2]

Core Insights - The Beijing Shougang Park achieved a record visitor count of 755,000 during the 2025 Service Trade Fair, marking a significant transformation from an industrial site to a vibrant exhibition town [2] - The park has embraced a modern exhibition model characterized by industrial aesthetics and a garden-like environment, enhancing its appeal and driving economic activity [2] - The Shougang Park is set to become the centralized venue for the Service Trade Fair starting in 2025, with significant upgrades to key facilities to support this transition [2] Summary by Sections Development and Transformation - Shougang Park has evolved from a historical industrial site into a bustling exhibition town, leveraging its rich industrial heritage and Winter Olympic legacy [2] - The park has adopted a "Conference +" approach to promote openness and consumption, significantly boosting its vitality and creating a new consumption ecosystem [2] Infrastructure and Facilities - The core landmark of Shougang Park, the Four High Furnaces, has been upgraded to a "5.0 version," accommodating up to 1,000 people for high-profile events [3] - Various facilities have been repurposed, such as the former desulfurization workshop transformed into a multifunctional space for offices and meetings, and the cooling tower area now features a basketball park for youth [3] Future Plans and Integration - The Shijingshan District and Shougang Group plan to further integrate urban and park development, promoting a comprehensive "exhibition town" that supports events, tourism, shopping, and accommodation [3] - There is a commitment to cultivate the entire exhibition industry chain and provide comprehensive services for major events, enhancing the overall experience for visitors and exhibitors alike [3]

Core Insights - The event "Finding the Consumption Power of Time-honored Brands" emphasizes the role of traditional brands in creating innovative consumption scenarios and tapping into consumer potential [1] - The discussion focuses on how time-honored brands can protect and inherit traditional culture while achieving brand rejuvenation, fashionability, and internationalization to lead the new trend of domestic consumption [1] Group 1: Event Overview - The salon was held during the Service Trade Fair and was guided by the Beijing Municipal Bureau of Commerce, co-hosted by Beijing Business Daily and the Beijing Time-honored Brand Association, with Deep Blue Media Think Tank as the intellectual platform [1] - The event is part of a broader initiative to strengthen cultural foundations and showcase civilization charm in Beijing, which is positioning itself as a "Museum City" [1] Group 2: Museum Innovations - The director of the Beijing Yanjing Eight Wonders Museum highlighted the natural advantages of time-honored brands in establishing museums, including unique products, rich cultural heritage, master artisans, and exclusive tools and techniques [3] - The Yanjing Eight Wonders Museum has established two registered museums and three venues, hosting over 100 cultural events annually and exhibitions covering more than 20 countries and regions [3] Group 3: Strategic Development - The director emphasized the importance of both "planning and foundational capabilities" for the success of museums, stating that quality curation must be complemented by exhibition design, flow planning, interpretation services, and operational management [4] - The museum has developed three pathways: collection line, activity line, and inheritance line, focusing on both depth and appeal to younger demographics [4] - The future strategy includes continuing to emphasize "living inheritance" while enhancing foundational capabilities to contribute to the development of the Museum City and integrate cultural, commercial, and tourism elements [4]

Core Viewpoint - The 2025 China International Service Trade Fair showcases the integration of industry, culture, and tourism in Beijing's Economic and Technological Development Area, emphasizing the theme "Come to Yizhuang, See the Future" [1][11]. Group 1: Industrial and Technological Tourism - The exhibition features eight themed industrial tourism routes, including journeys focused on smart manufacturing, aerospace, and autonomous driving, highlighting the innovative capabilities of local enterprises [4]. - Notable exhibits include technology models from Xiaomi Auto, creative products from Coca-Cola, and commemorative items from Star River Power, showcasing the unique stories and cultural significance of the region's industries [4]. - The Economic and Technological Development Area aims to become a demonstration zone for industrial technology tourism, merging technological innovation with cultural development [4]. Group 2: Ecological and Cultural Integration - The "Listening to Deer" section presents a micro-ecological landscape, featuring models of deer and promoting the area's ecological heritage, particularly the return of the milu deer species [5][6]. - The area emphasizes biodiversity and ecological preservation, with initiatives to create a "garden city" that harmonizes urban development with natural beauty [7]. - Events like the Beijing Yizhuang Half Marathon highlight the region's natural attractions, such as the Paulownia Flower Avenue, enhancing the cultural experience for visitors [6]. Group 3: Future Events and Experiences - The exhibition promotes the upcoming 2025 GT World Challenge, featuring a racing simulation experience that immerses visitors in the excitement of motorsport [8]. - A variety of large-scale cultural and sports events, including robot marathons and technology art festivals, are showcased, reflecting the dynamic integration of industry and culture [8][9]. - The fair aims to enhance urban vitality and meet diverse consumer demands by leveraging local industrial advantages to provide quality services [11].

9月12日，首钢园内人气渐浓，参会人员络绎不绝。今年服贸会举办40余项丰富多彩的配套活动，打造 服务消费新业态，举办艺术表演、消费市集、体育赛事、交流酒会等文商旅体融合的多元化活动，促进 服务消费、服务贸易和服务投资融合发展。 ...

Group 1: Cultural Industry Development - The cultural industry is experiencing high-quality development driven by technological empowerment and accelerated ecosystem formation, becoming a strong engine for growth [1] - The 2025 China International Service Trade Fair showcases immersive technology experiences, traditional cultural innovation, and integrated cultural tourism services, redefining cultural experiences and communication [1] Group 2: Tourism Industry Transformation - The global tourism industry is undergoing profound structural adjustments, with AI and big data reshaping the tourism value chain and development patterns [2] - There is a call for the tourism sector to focus on digital empowerment, fostering new business models like digital virtual tourism and cultural experience tourism [2] Group 3: Cultural and Technological Integration - The integration of traditional culture and modern technology is evident at the service trade fair, with AI, VR, and AR technologies prominently featured [8] - Digital technologies are revitalizing traditional culture, enhancing audience engagement through personalized and interactive experiences [10][12] Group 4: Innovative Cultural Products - The fair features a variety of new cultural products, including collaborations with local parks and museums, showcasing over 506 new cultural items, with many making their debut [6] - Innovative products like AI digital guides and MR technology in exhibitions are enhancing visitor experiences and breaking traditional display limitations [10][12] Group 5: International Collaboration and Cultural Exchange - The event promotes international collaboration in tourism, encouraging resource sharing and information exchange among global tourism cities [2] - Activities celebrating cultural exchange and mutual learning are highlighted, with participation from various countries and organizations [7]

Core Insights - The article highlights the significance of the cultural tourism service section at the 2025 China International Service Trade Fair, focusing on the integration of traditional culture, cultural productivity, and the overseas dissemination of cultural products [1] Group 1: Technology and Culture Integration - The cultural tourism service section showcases two main highlights: "perceptible and participatory" and "developable and utilizable," emphasizing the innovative power of technology and culture integration [2] - Cutting-edge technologies such as blockchain, AIGC, AR/VR, and 8K ultra-high-definition are utilized to create diverse "AI+" interactive scenarios, enhancing cultural productivity [2] - Attendees can experience live broadcasts of operas and immersive VR works, as well as interact with AI digital humans and robots, showcasing advancements in smart technology [2] Group 2: Cultural Heritage and Creative Development - The exhibition focuses on major cultural themes such as the application for UNESCO World Heritage status for Beijing's central axis and the development of a museum city, highlighting Beijing's rich historical and cultural resources [3] - The exhibition features immersive design elements, including themed scenic areas and cultural markets that promote the integration of culture, commerce, and tourism [3] - The "Beijing Gifts" section utilizes an immersive display concept to recreate traditional Beijing scenes, showcasing innovative cultural products and services [3] Group 3: Support for Inbound Tourism - The "China's Preferred Destination for Inbound Tourism" pavilion presents a comprehensive service innovation for inbound tourism, allowing visitors to experience streamlined services across various sectors [4] - The capital airport's booth simulates customs clearance processes and showcases upgraded services for international travelers, enhancing the overall visitor experience [4] - Online travel services, such as the English version of the Qunar travel platform, aim to facilitate inbound tourism by improving booking services and supporting multiple languages [4] Group 4: Consumer Engagement and Local Integration - The Beijing Municipal Transportation Card Company introduced themed cultural transportation cards, including the "BEIJINGPASS" international card, which has issued 53,000 cards in its first year [5][6] - The card integrates local living scenarios, enhancing convenience for short-term visitors in transportation, ticket purchasing, and shopping [6] - The Chinese government is actively promoting international cultural exchanges and the recovery of the global tourism industry through various measures, including visa facilitation and increased international flights [6]

其中，趣享平谷聚焦农旅、商旅融合，通过展示农业迪士尼、花卉园、宠物园以及平谷万达、周几咖啡 等十大消费场景，让市民体验平谷乐活田园、奇趣农耕和时尚潮流的无限魅力。智享平谷则聚焦研学与 教育、科技、旅游融合，通过智慧赋能，展示"研学+"文化传承、农业大观园、国防教育、现代食品营 养谷、艺术体验等十大研学场景，让市民在畅游中乐享知识盛宴。 同时，平谷还推出"宅石·印迹""沉睡的青铜""丫髻·秘境""剪纸·生花"等走秀节目，将原生态技艺展示与 现代舞台美学融合，通过走秀、演示、讲解、互动等方式，带领现场观众开启穿越千年的非遗传承之 旅。 为增强参与感，平谷展区每日发放800枚"桃醉平谷"主题文创冰箱贴。观众只需关注"北京平谷"官方抖 音号并在展区内拍摄短视频进行发布，经工作人员确认后，即可兑换精美冰箱贴。 北京商报讯（记者 吴其芸）9月11日，记者在2025年中国国际服务贸易交易会（以下简称"服贸会"）上 获悉，2025年服贸会文旅服务专题平谷展区以"首都桃花源 世界休闲谷"为主题，展览展销、游购打 卡、非遗演绎、招商推介四个功能分区，通过多维度展示与互动，向国际国内展示"高大尚"平谷城市形 象与文商旅体的深度融合 ...

Group 1 - The 2025 Service Trade Fair is showcasing the "Peach Blossom Source of the Capital" theme in the Pinggu exhibition area, highlighting the integration of culture, commerce, and tourism [1] - The exhibition features four functional zones: exhibition and sales, tourism experience, intangible cultural heritage performances, and investment promotion, aimed at presenting Pinggu's urban image and its deep integration with cultural and commercial tourism [1] - The exhibition is divided into four segments: Enjoy Pinggu, Leisure Pinggu, Active Pinggu, and Smart Pinggu, showcasing ten consumption scenarios, ten leisure scenarios, ten sports scenarios, and ten educational scenarios respectively [2] Group 2 - The Enjoy Pinggu segment focuses on the integration of agriculture and tourism, featuring attractions like Agricultural Disneyland and flower gardens, allowing visitors to experience the charm of rural life and modern trends [2] - The Leisure Pinggu segment emphasizes the integration of cultural tourism and forest tourism, promoting high-quality rural leisure experiences and showcasing scenic spots like Jin Hai Lake and Yaji Mountain [2] - The Active Pinggu segment promotes the concept of "traveling with sports events," featuring various sports activities such as aviation sports and triathlons, encouraging visitors to enjoy the excitement of outdoor adventures [2] - The Smart Pinggu segment integrates education, technology, and tourism, showcasing educational experiences and cultural heritage through various interactive scenarios [2] Group 3 - The event includes various unique activities, such as performances that blend traditional crafts like paper-cutting with modern aesthetics, showcasing Pinggu's rich historical culture [3] - Pinggu district is promoting its food safety initiatives by displaying products from the capital's shared central kitchen, contributing to Beijing's goal of becoming a leading food safety city [3] - To enhance audience engagement, the exhibition distributes 800 themed creative refrigerator magnets daily, encouraging participation in related activities [3]

Core Points - The 2025 China International Service Trade Fair (CIFTIS) will be held from September 10 to 14 at Shougang Park in Beijing, featuring over 70 countries and international organizations, with nearly 2,000 enterprises participating [1] - The theme of this year's fair is "Digital Intelligence Leading, Service Trade Renewed," emphasizing the integration of various activities and the vibrant atmosphere of the event [3][4] Event Highlights - The fair will include over 40 diverse supporting activities, integrating service consumption, trade, and investment, with a focus on creating a multi-functional "exhibition town" [4][5] - Various cultural and tourism activities will be organized, such as the "Camping Art Life Fair" and "Cultural Tourism Carnival," aimed at enhancing visitor experience [4] - The event will feature interactive experiences, including AI-driven demonstrations and robotics, allowing attendees to engage with services in a tangible way [5][6] Innovative Features - The first China International Candy Season will take place from September 10 to November 16, offering a unique blend of exhibitions, events, and consumer experiences [6][7] - Advanced technologies like MR and XR will be utilized to create immersive experiences, allowing visitors to interact with historical artifacts and cultural displays [8][10][12] - The fair will showcase over 190 new products and achievements from more than 100 enterprises, promoting "Beijing Services" and "China Services" [14] Infrastructure and Logistics - The exhibition area will exceed 100,000 square meters, with significant renovations to historical industrial sites to enhance visitor engagement [16] - A comprehensive service system will be implemented, including a centralized operation center and a mobile app for visitor convenience [17][18] - Transportation logistics will be optimized with over 10,000 parking spaces and shuttle services connecting key locations [19]