Core Viewpoint - Chengdu Media Group's subsidiary, Xijin Time Culture Communication Co., Ltd., has signed an agreement with Singapore's Green Willow Creative Pte Ltd. to implement a comprehensive project at the Chengdu International Intangible Cultural Heritage Expo Park, aiming to enhance the park's cultural and tourism offerings through various high-profile events and attractions [1][6]. Group 1: Project Overview - The collaboration will focus on creating high-impact projects such as outdoor concerts featuring top stars, international food streets, and XR (Extended Reality) experiences to boost the park's appeal and sustainability [1][6]. - The partnership aims to revitalize existing resources in the park by introducing diverse business formats, including music performances, food, esports, and virtual reality [3][4]. Group 2: Infrastructure and Capacity Enhancement - Plans include upgrading the park's music lawn to international standards, increasing capacity to host at least 24 high-profile outdoor concerts and music festivals annually [3][4]. - The project will also involve the revitalization of the West City Multi-functional Theater to accommodate esports events, cultural performances, and conferences, creating a versatile entertainment space [4]. Group 3: Cultural and Economic Impact - The initiative is expected to enhance the influence of intangible cultural heritage IP and attract more international cultural brands, thereby creating a new landmark for cultural and tourism integration in Chengdu [6][9]. - Since taking over the park's operations, Xijin Time has engaged over 300 clients and launched various projects, including immersive experiences and cultural markets, to enrich the park's offerings [7][9].

Core Viewpoint - The 2025 Service Trade Fair (STF) is set to showcase significant advancements in technology and service integration, with participation from over 800 companies and nearly 70 countries, highlighting the event's international appeal and diverse offerings [1][3][4]. Group 1: Event Overview - The 2025 STF will feature participation from over 800 companies, including more than 330 Fortune 500 and industry-leading firms, with an overall internationalization rate exceeding 20% [3][4]. - The event will take place at Shougang Park, which has undergone significant renovations to accommodate various functions, including a conference center and media hub [7][8]. Group 2: Key Features - The STF will emphasize six key characteristics: technology empowerment, Beijing services, interactive experiences, cultural creativity, town exhibitions, and technology-driven exhibitions [3]. - Australia will be the guest country, showcasing its strengths in green economy, education, tourism, food, consumer goods, and health, with a record exhibition space of 360 square meters [4]. Group 3: Supporting Activities - Over 40 supporting activities are planned across the city, including cultural tourism experiences, consumer markets, sports events, and networking receptions [1][9]. - The event will also feature a series of forums and promotional activities, with over 170 sessions confirmed [4]. Group 4: Service Enhancements - Shougang Park will implement a "technology + service" approach to enhance event logistics, including real-time traffic monitoring and increased accommodation options [6]. - A total of 27 hotels will provide 4,653 rooms and 6,826 beds, with personalized services to ensure a comfortable experience for attendees [6]. Group 5: Marketing and Branding - The "Beijing Services" brand will be prominently featured, with over 280 cases collected across various sectors, including fintech and smart healthcare [5]. - The STF aims to create a brand effect that positions it as the go-to event for discovering Beijing's service offerings [5].

Core Points - The 2025 Service Trade Fair (STF) is set to showcase significant international participation, with nearly 70 countries and organizations expressing intent to exhibit, and over 800 companies planning to participate in person [5][6] - The event will emphasize technology empowerment, interactive experiences, and cultural creativity, with a focus on the "Beijing Service" brand [5][12] Group 1: Event Overview - The STF will feature over 800 companies, including more than 330 Fortune 500 and industry-leading firms, with an overall internationalization rate exceeding 20% [5][6] - Australia will be the guest country, with nearly 60 institutions and companies participating, marking the largest representation from a guest country in the event's history [6] Group 2: Technological Integration - The event will incorporate advanced technologies, including real-time traffic monitoring systems and smart service robots, to enhance operational efficiency [7][8] - A total of 50 intelligent products will be showcased, integrating into various service scenarios to improve the overall experience [8] Group 3: Venue and Infrastructure - The Shougang Park will undergo significant renovations, including a nearly 10,000 square meter upgrade to the main venue, accommodating large-scale meetings and forums [10] - The venue will feature a centralized service system for real-time data management, enhancing visitor experience through a unified app for various services [10] Group 4: Supporting Activities - The STF will host around 20 supporting activities, including cultural performances and sports events, to create a vibrant atmosphere [11][12] - A variety of activities will be organized across the city, focusing on the integration of culture, commerce, and tourism, with over 40 planned events [12][13]

林增伟还谈到，服贸会期间，将面向展客商等组织开展配套活动商务考察。重点围绕科技赋能、投资促 进、工业旅游、文博资源及夜游经济等内容，设计推出约10条考察线路，展示服务贸易数字化、智能化 在文旅、商务等方面涌现的新地标、新场景、新消费。 据中国经济网记者现场了解，本届服贸会期间，北京市文化和旅游局将以"旅游点亮美好生活"为主题举 办"露营&艺术生活荟"，打造集帐篷露营+艺术表演+好物市集于一体的户外艺术生活场景。石景山区将 推出"服贸会我来了"文旅嘉年华系列活动。西城区将举办"服贸茶韵"和"老城记忆 新韵传承——与世界 共赏西城老字号独特魅力"活动。首都会展集团设置线上线下近50个打卡点位，营造沉浸式互动氛围， 让服务贸易"看得见、摸得着"等。 （责任编辑：李冬阳） 站 在滑雪大跳台上，俯瞰首钢园 中国经济网记者魏金金/摄 中国经济网北京8月11日讯（记者 成琪 魏金金）2025年中国国际服务贸易交易会（以下简称"服贸会"） 迎来倒计时30天。在今天举办的服贸会媒体吹风会上，北京市文化和旅游局二级巡视员林增伟在会上表 示，本届服贸会期间，聚焦"数智领航，服贸焕新"年度主题，全市范围内预计将举办配套活动40余项。 ...

Group 1 - The 2025 China International Service Trade Fair (CIFT) is set to take place in 30 days, focusing on the theme "Digital Intelligence Leading, Service Trade Renewed" with over 40 supporting activities planned across the city [1] - The event will utilize the Shougang Park as a core venue, featuring 11 unique locations for immersive and interactive activities, blending industrial heritage with modern fashion [1] - Activities will emphasize the deep integration of culture, commerce, tourism, and sports, showcasing new service trade scenarios through various events such as cultural tourism experiences, consumer markets, sports events, and networking parties [1] Group 2 - The "Ticket Economy" will be explored to drive new consumption momentum, with themed activities in Shijingshan aimed at enhancing consumer experiences for exhibitors [2] - The "Night Economy" will be enriched with diverse offerings, creating a multifunctional Shougang Exhibition Town that supports exhibitions, tourism, shopping, and accommodation [2] - Approximately 10 business investigation routes will be designed to showcase new landmarks and consumption scenarios in service trade, focusing on technology empowerment, investment promotion, industrial tourism, cultural resources, and night tourism [2] Group 3 - The event will feature a "Camping & Art Life Fair" under the theme "Tourism Lights Up a Beautiful Life," combining camping, art performances, and a marketplace [3] - Shijingshan will host a series of cultural tourism carnival activities titled "CIFT, Here I Come," while Xicheng will present events highlighting traditional tea culture and the unique charm of old brands [3] - The Beijing Exhibition Group will set up nearly 50 interactive check-in points both online and offline to create an immersive atmosphere for service trade [3]

21世纪经济报道记者郑青亭 北京报道 2025年中国国际服务贸易交易会（以下简称服贸会）将在9月10日至14日在首钢园区举办。8月11日，在 倒计时30天服贸会媒体吹风会上，北京市文化和旅游局二级巡视员林增伟说，本届服贸会期间，全市范 围内预计举办配套活动40余项。其中，将以首钢园区为核心，充分利用其工业遗存与现代时尚交融的独 特场景，在滑雪大跳台、湖心岛等11个特色场地，策划一系列沉浸式、互动性强的特色活动。 丰富"夜间经济"，激活首钢会展小镇新活力 通过举办夜间消费促进、推介洽谈及文旅体验活动，服贸会将为展客商营造轻松开放的洽商环境，促进 项目成交。首钢园将通过"以展促产、以展促消、以展带城"的协同融合，打造集办展、游玩、购物、住 宿等功能于一体的"会展小镇"。 此外，服贸会期间将面向展客商等组织开展配套活动商务考察。重点围绕科技赋能、投资促进、工业旅 游、文博资源及夜游经济等内容，设计推出约10条考察线路，充分展示服务贸易数字化、智能化在文 旅、商务等方面涌现的新地标、新场景、新消费。 商务考察线路，展示服务贸易新地标 "文商旅体"深度融合，点亮服务贸易新场景 服贸会期间，北京市将充分展示文商旅体融合新 ...

Core Points - The 2025 Service Trade Fair will be held from September 10 to 14 at Shougang Park, showcasing new scenarios of cultural, tourism, and sports integration [1] - The event will feature various activities including cultural tourism experiences, consumer markets, sports events, and networking parties [1] Group 1: Event Highlights - The Beijing Municipal Bureau of Culture and Tourism will host a "Camping & Art Life Fair" themed "Tourism Lights Up a Beautiful Life," combining tent camping, art performances, and a goods market [3] - Shijingshan District will coordinate local cultural, tourism, and sports resources to enhance the "Jingxi Has Surprises" IP, creating diverse consumer experiences [3] - Special consumption vouchers will be issued in collaboration with local hotels and restaurants, covering accommodation, dining, and retail sectors [3] Group 2: Infrastructure and Experience Enhancements - Shijingshan District plans to promote several ecological and cultural tourism projects, including the construction of the Xishan Yongding River Cultural Belt Greenway and the renovation of local landmarks [5] - A driverless shuttle service will connect the fair area to the Yongding River, enhancing visitor experience with scenic views and local cuisine [5] - Nearly 20 supporting activities will take place at Shougang Park during the fair, including the China International Candy Season, which will create an interactive space for art, technology, and fashion [5] Group 3: Innovative Consumption Scenarios - The Shougang Ski Jump "Cool Heartbeat Tower" project will create a "Sports+" consumption scene with various extreme and adventure activities [7] - A new modern Peking opera titled "A Century of Shougang" will be a key nighttime performance during the fair [7]

8月7日晚，第十六届北京奥运城市体育文化节暨第六届"8·8"北京体育消费节开幕式在北京奥运博物馆 双奥庭院举行。据介绍，本届北京奥运城市体育文化节推出20余项群众体育赛事和文化交流活 动，"8·8"北京体育消费节为市民提供一站式体育消费服务。 国际奥委会新任主席发来贺信 奥林匹克中心区将举办4场活动 活动期间，奥林匹克中心区将举办4场活动，推动文商旅体融合发展，促进国际消费中心城市建设。 由北京市体育局、北京市商务局、北京市文化和旅游局、天津市体育局、河北省体育局、北京市朝阳区 人民政府主办的"AI尚体育 悦动一夏"第六届"8·8"北京体育消费节线下嘉年华于8月7日至10日在奥林匹 克中心区庆典广场举行，共举办17项体育赛事和活动，涉及专业竞技、文化表演、互动体验等。本次线 下嘉年华吸引超过80家商户参与，涵盖体育科技、户外用品、体育旅游、运动康复、文创产品、金融服 务等领域。现场设置"双奥"文化展，全面展示北京"双奥之城"的辉煌历程与独特魅力。 开幕式以"跃动北京城 悦享健康行"为主题，发布了北京市下半年将举办的一系列重要体育赛事，包括 中国网球公开赛、世界乒乓球职业大联盟中国大满贯、世界田联洲际巡回赛（北 ...

Group 1 - Beijing plans to host over 1,280 sports events throughout the year, including 196 premium events, aiming for weekly events and monthly highlights [1] - The city is focusing on high commercial value events like the China Open and WTT Grand Slam, while also promoting youth sports events to convert event traffic into consumer growth [1] - Various initiatives are being implemented to enhance event brand value, including the Beijing Cycling League and the Beijing Flag Football Open, which integrate cultural and culinary experiences during events [1] Group 2 - The integration of culture, commerce, tourism, and sports is emphasized, with over 80% of events featuring consumer engagement opportunities [2] - Notable events like the Beijing Extreme Sports Festival generated direct revenue of 2.55 million yuan and stimulated related consumption of approximately 12.5 million yuan [2] - The Beijing Grand Canal Dragon Boat Carnival also contributed nearly 1 million yuan in direct revenue, leading to over 30 million yuan in related consumption [2] Group 3 - Beijing is advancing its status as a dual Olympic international event city, leveraging the "event+" strategy to drive economic growth through innovative consumer experiences [3] - Recent international events have seen significant ticket sales, with the 2025 FINA Diving World Cup selling over 18,000 tickets and generating over 5.7 million yuan in ticket revenue [3] - The 2025 Women's Volleyball Nations League attracted over 40,000 attendees, achieving a record ticket sales total of 10.8 million yuan, alongside strong merchandise sales exceeding 1 million yuan [3]

Core Insights - The overall consumption related to the China Open in 2024 is projected to reach 25 million yuan, representing a 40% increase from 2023, indicating significant growth and potential in the sports event sector [3][8] - The China Open is evolving from a mere sports event to a cultural and economic driver for Beijing, aligning with the city's goal of becoming an international consumption center [3][6] Group 1: Event Growth and Economic Impact - The China Open has become a prominent sports brand in Beijing, with plans to enhance its commercial operations and attract more visitors, thereby boosting the local economy [7][9] - The event's duration has been extended to three weeks, which is expected to increase attendance and engagement, with an anticipated audience of 300,000, including 100,000 to 140,000 from outside Beijing [9][10] - The event aims to integrate various sectors such as culture, tourism, and technology, transforming sports into a comprehensive economic celebration [6][11] Group 2: Strategic Developments - The management team is focusing on enhancing the event's brand by learning from major tournaments like the Australian Open and Wimbledon, aiming to create a unique identity that resonates with Chinese culture [13][14] - A new strategy termed "2+4+N" has been introduced, which includes two major events annually, four Grand Slam viewing events, and various other activities to maintain engagement throughout the year [12][14] - The China Open is also looking to expand its offerings beyond the event itself, promoting tennis as a lifestyle and filling the commercial gaps during non-event periods [10][11] Group 3: Youth Engagement and Future Growth - The development of youth tennis is seen as a crucial factor for the future of the sport in China, with initiatives aimed at fostering a new generation of tennis fans [5][15] - The first week of the China Open will focus on youth competitions, aiming to enhance the viewing experience and engagement among younger audiences [14][15] - Although youth events may not significantly impact immediate revenue, they are essential for the long-term sustainability and growth of the tennis industry in China [15]