价格战

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外卖大战 瑞幸翻盘
3 6 Ke· 2025-08-08 00:36
外卖大战的愈演愈烈,给现制茶饮带来了意外惊喜。 作为本次补贴促销中最受益的品牌之一,7月30日,瑞幸发布了2025年第二季度的财务报告。财报显 示,过去一个季度,瑞幸的表现非常亮眼。不仅营收和营业利润出现了超预期的增长,而且新店的扩 张、同店业绩增长、月均交易客户数量等关键运营指标也表现不俗。 那么,二季度来看,瑞幸究竟有哪些亮点?外卖大战对其影响如何?后续还值得关注吗? 走出价格战阴霾,增长确定性增强 2023年,库迪作为挑战者入场后,国内现磨咖啡行业进入新一轮价格绞杀战。为了应对竞争,瑞幸一方 面加快了门店扩张速度,另一方面深化9.9元的低价策略。 价格战的影响从2024年开始逐步体现在瑞幸的财务报表。一季度瑞幸自营门店同店收入在重组后出现首 度下滑,并伴随营业利润转负,引发市场担忧。尽管后续在二季度入夏后销售规模扩大、主动调整活动 SKU,以及有意控制门店扩张三重作用下,瑞幸的营业利润重新转正,但同店收入仍处于下滑状态,只 是趋势上跌幅在收窄。 2025年,瑞幸出现了以下三个明显的变化。 最后是,营业利润持续跑赢收入增速。2025年二季度,瑞幸实现营业收入123.59亿元,同比增长 47.08%,营业利 ...
对话北大薛军:治理平台内卷式竞争,应注重平衡多方主体利益
Sou Hu Cai Jing· 2025-08-07 09:40
图为北京大学教授薛军(受访者供图) 在接受南都采访时,薛军强调,应避免将"内卷式"竞争这一概念予以标签化,不能将企业的所有的竞争行为都视 为"内卷",而是要具体问题具体分析。对于平台"慷他人之慨",转嫁补贴成本,强制或变相强制商家参与补贴活 动,监管部门应及时介入纠正,甚至立案调查;但如果不触及法律,则应当尊重企业在价格竞争方面的自主经营 权。薛军还认为,在推进平台生态治理中,应注重平衡保护以及兼顾平台、平台内经营者、消费者等多方主体的 利益。 治理 "内卷式"竞争不应标签化 近两年来,治理"内卷式"竞争引发高度关注。从光伏、汽车、水泥、钢铁再到电商、金融等领域,"反内卷"浪潮 席卷多个行业。 7月30日召开的中央政治局会议明确,依法依规治理企业无序竞争,推进重点行业产能治理,规范地方招商引资行 为。在纵深推进全国统一大市场建设的背景下,反"内卷式"竞争进一步落实落细。 破除"内卷式"竞争,如何规范地方政府和企业行为?平台告别"内卷"竞争的出路在哪里?日前,南都·反垄断前沿 专访多位业内专家,策划推出反"内卷式"竞争系列对话。北京大学法学院教授、北大电子商务法研究中心主任薛 军长期关注电商领域,是《电商法》起 ...
国泰航空打响“中场战事”
Hua Er Jie Jian Wen· 2025-08-07 06:34
作者 | 周智宇 编辑 | 张晓玲 如果说疫情后的强劲复苏是航空业的"上半场",那么国泰航空于8月6日交出的2025年中期成绩单,无疑 吹响了"中场战事"的哨声。 财报显示,国泰上半年录得股东应占溢利36.51亿港元,与去年同期基本持平,并宣布派发13亿港元中 期股息,对于一家刚走出历史性困境的企业而言,这是一份稳健的答卷。 然而,在营收543.09亿港元,同比增长9.5%之时,国泰航空净利增速来到1.1%。这是个清晰的信号,宣 告着那个依靠供需失衡便能轻松获取高利润的"顺风局"已经结束。 所谓"中场战事",核心已不再是关于"复苏"的速度,而是关于"博弈"的深度。当高票价成为过去,当全 球运力涌入导致竞争白热化,当宏观环境充满不确定性,如何守住盈利、争夺份额、布局未来,成为了 摆在国泰乃至整个行业面前的硬仗。这份财报,正是这场"硬仗"的开篇。 正如国泰集团主席贺以礼所言:"过去几年建立的强大基础,让我们比以往更有韧性……但影响整个航 空业的这些波动,也会影响到我们公司。" 如果说收益率下滑是"共性难题",那么子公司和货运业务的表现则反映了区域市场的特殊挑战。 子公司香港快运由盈转亏,亏损约5亿港元。国泰集团行 ...
广东快递“反内卷” 底价上调0.4元/票
Nan Fang Du Shi Bao· 2025-08-07 02:22
在各行业"反内卷"的背景下,快递行业的新一轮涨价正在到来。8月4日起,广东省快递底价整体上调 0.4元/票,均价涨至1.4元以上。各家均不得低于1.4元成本价揽收,否则将遭受重罚。多位快递企业人 士对南都记者证实了该消息,"确实是涨价了,0.1kg不能低于1.4元。" 不过有加盟商担忧,如果同行不遵守调价规则,将会给网点带来影响,造成客户流失,还是白费功夫。 还有从业者直言,与其调整底价,更关注派送端网点的派费是否上调。 今年上半年,A股快递企业单票价格持续下滑,二季度部分企业月度单价已跌破2元。7月29日,国家邮 政局召开快递企业座谈会强调,积极推动解决"内卷式"竞争和农村地区领取快件违规收费等突出问题, 维护好行业良好发展业态。 目前各大快递已开始落实相关政策,"通达系"于8月5日起开始涨价,尤其0.1kg的特价件,各家提升幅 度在0.4元~0.5元区间,每增加0.1kg价格提高0.1元;并设置15天锁盘期,避免互抢客户。 内卷 快递行业长期低价内卷 快递底价(也称为"发货价")是指快递公司或物流服务商为寄送包裹所收取的费用,主要影响电商卖家。 每年临近年底电商大促旺季,快递行业都会提前进入新一轮涨价期, ...
从价格战到价值博弈:基金经理如何应对汽车、新能源和外卖等行业的内卷?
Morningstar晨星· 2025-08-07 01:05
Core Viewpoint - The automotive and new energy industries are facing intense competition and price wars, leading to significant price reductions and potential oversupply issues, while the food delivery sector is also experiencing aggressive pricing strategies from major players [2][3][11]. Group 1: Automotive Industry - The total market capitalization of the A-share automotive industry index is approximately 5 trillion, accounting for 5% of the total A-share market [1]. - In May 2023, BYD initiated a "100 billion subsidy" campaign, resulting in collective price reductions across 22 smart driving models, with other major players like Chery and Geely following suit [2]. - The average price reduction for new passenger cars in the first half of 2025 is projected to be around 21,000 yuan, with a reduction rate of 11.4% [2]. - The automotive parts industry is seen as having significant entry barriers and competitive advantages, which may provide long-term growth opportunities despite short-term price pressures [6][7]. Group 2: New Energy Industry - The new energy sector is experiencing an imbalance between supply and demand, with production capacity expected to exceed 1100 GW by the end of 2024, while global demand is projected at only 600 GW in 2025 [2]. - Prices for silicon materials, silicon wafers, battery cells, and components are expected to decline year-on-year in the first half of 2025 due to oversupply [2][7]. - Fund managers are cautious about the new energy sector, with some reducing their exposure in anticipation of regulatory changes aimed at curbing excessive competition [7][8]. Group 3: Food Delivery Industry - The food delivery market is witnessing intensified price wars, with major players like JD.com entering the market and offering zero commission for merchants [2]. - Ele.me has announced significant platform subsidies, indicating a competitive landscape where companies are vying for market share through aggressive pricing strategies [2]. - Fund managers recognize the competitive pressures in the food delivery sector, leading to adjustments in their investment strategies, particularly concerning Meituan [6][8]. Group 4: Regulatory Response - Regulatory bodies have begun addressing the issue of excessive competition, with discussions held among industry leaders in the automotive, new energy, and food delivery sectors [3]. - A draft amendment to the Price Law aims to regulate low-price dumping and restore order in market pricing, indicating a shift towards more rational competition [3][11]. - Fund managers are closely monitoring these regulatory developments, as they may significantly impact industry dynamics and investment strategies moving forward [7][11].
【保值率】2025年7月中国汽车保值率报告
乘联分会· 2025-08-06 08:44
Core Viewpoint - The article discusses the findings of the "July 2025 China Car Retention Rate Research Report," highlighting the importance of retention rates in assessing brand strength and guiding various automotive business strategies [2][4]. Policy Direction - The recent consumption tax reform targets ultra-luxury vehicles, expanding the tax range to include cars priced over 900,000 yuan, which is a significant reduction from previous thresholds. This reform aims to improve fiscal revenue and stimulate domestic demand [5][6]. Market Trends - The automotive market has seen a price war in the first half of the year, prompting government and industry responses to curb chaotic competition. Although price wars have lessened, a stable market norm has yet to be established [9]. Supply and Demand - There has been a slight decrease in car supply, indicating reduced new car replacements. The second-hand car market benefits from car loans, with a reported loan balance of 78.381 billion yuan, reflecting a year-on-year increase of 26.06% [12]. Valuation Insights - In the second-hand market dominated by fuel vehicles, new car prices significantly influence second-hand prices. Notably, small sedans and mid-to-large SUVs have shown strong performance in retention rates due to limited new car supply [16]. New Energy Vehicle Developments - The construction of high-power charging facilities is gaining support, addressing previous compatibility issues with the power grid. This shift towards organized development is expected to enhance the promotion of new energy vehicles and charging infrastructure [19]. Market Activity - New car replacement transactions are crucial for stimulating the second-hand market. However, with a slight increase in new car prices and the suspension of subsidies, replacement transactions have not seen sustained growth. The second-hand market remains stable, with plug-in hybrid models facing consumer hesitation [22][23].
三个法则,雷军教你打价格战
Hu Xiu· 2025-08-06 05:10
雷军,一个穿皮衣的"价格屠夫",嘴上一直说反价格战、反内卷,其实他才是真正的"卷王"。在各行各 业价格战风起云涌的今天,雷军为中国企业应对价格战提供了一个很好的模版。在SUV赛道豪华品牌下 探、高端自主上攻的背景下,15到30万元区间竞争已经白热化,小米YU7却能在竞争异常激烈的赛道脱 颖而出,今天就来讲讲三个应对价格战的底层逻辑。 ...
超微电脑增长神话破灭?“价格战”威胁利润率,盘后大跌16%
Hua Er Jie Jian Wen· 2025-08-06 01:33
Core Viewpoint - The latest earnings report from Supermicro has disappointed investors, leading to a significant drop in stock price despite the company's previous strong performance in the AI sector [1][4]. Financial Performance - For the fourth quarter, Supermicro reported revenue of $5.76 billion, a year-over-year increase of 7.5%, but below analyst expectations of $6.01 billion [1]. - Adjusted earnings per share were $0.41, also falling short of the anticipated $0.44 [1]. - The company has significantly lowered its revenue guidance for the next quarter to between $6 billion and $7 billion, and adjusted earnings per share to between $0.40 and $0.52 [1][2]. Profitability Challenges - The company expects an operating profit margin of only 5% for the next quarter, which is well below the analyst forecast of 7% [2][7]. - Supermicro faces dual pressures from inventory backlog and pricing competition, particularly from Dell [7]. Business Difficulties - Demand for current products is being impacted as customers are waiting for the latest NVIDIA chip products [3][7]. - The company is struggling with old inventory while trying to compete for large AI server orders at lower prices [7]. Future Outlook - Supermicro has revised its revenue forecast for the fiscal year 2026 from $40 billion to $33 billion, a reduction of 17.5% [8]. - The optimistic growth expectations earlier this year, driven by AI product demand, have been replaced by a more competitive pricing environment [9].
动力电池业务挤压欣旺达谋港上市补血
Xin Lang Cai Jing· 2025-08-05 21:08
Core Viewpoint - The company is seeking to raise funds through a Hong Kong IPO to support its struggling power battery business amid fierce price competition in the Chinese market [2][3]. Group 1: Company Overview - XINWANDA Electronics Co., Ltd. was founded in 1997 and initially focused on consumer batteries, later entering the power battery sector in 2014 [4]. - The company has become a leading player in consumer batteries and has seen significant growth opportunities in the rapidly developing Chinese electric vehicle (EV) market [4]. - XINWANDA's power battery revenue is projected to grow from 12.7 billion yuan in 2022 to 15.1 billion yuan (approximately 2 billion USD) by 2024 [4]. Group 2: Market Position and Challenges - The company currently holds a 2.87% market share in the Chinese EV battery market, ranking seventh, while CATL and BYD dominate with a combined market share of 67% [5]. - Despite maintaining profitability through its consumer battery business, XINWANDA's power battery segment has been struggling, with a gross margin of only 12.9% compared to 20.2% for consumer batteries [5]. - The power battery business has incurred losses, with a reported loss of 1.56 billion yuan in 2023 alone [5]. Group 3: Strategic Initiatives - To navigate the challenging market landscape, XINWANDA plans to accelerate its overseas expansion, particularly as the domestic EV market becomes saturated [6]. - The company has initiated a global production capacity layout, including a significant battery production base in Thailand with an investment exceeding 10 billion yuan [6]. - XINWANDA aims to enhance its competitive edge by increasing R&D investments to create differentiated technology barriers [6].
动力电池业务挤压 欣旺达谋港上市补血
Xin Lang Cai Jing· 2025-08-05 13:55
Core Viewpoint - The company, XINWANDA, is seeking to raise funds through a Hong Kong IPO to support its struggling power battery business amid fierce price competition in the industry [2][3]. Group 1: Company Overview - XINWANDA was founded in 1997 and initially focused on consumer batteries, becoming a leading manufacturer in the mobile phone battery sector by 2020 [3]. - The company entered the power battery market in 2014 and has seen significant growth opportunities due to the rapid development of China's new energy vehicle industry [3]. - In 2022, XINWANDA's power battery business generated revenue of 12.7 billion yuan, projected to grow to 15.1 billion yuan (approximately 2 billion USD) by 2024 [3]. Group 2: Financial Performance - Despite overall profitability, XINWANDA's power battery segment has been operating at a loss, with a reported loss of 1.56 billion yuan in 2023 [5]. - The gross margin for the power battery business was only 12.9% in Q1 2023, compared to 20.2% for its consumer battery segment [5]. - The company has maintained profitability over the past decade, with Q1 2023 revenue of 12.3 billion yuan and a net profit of 387 million yuan, reflecting a year-on-year increase of 21% [5]. Group 3: Market Position and Competition - XINWANDA holds a 2.87% market share in China's electric vehicle battery market, ranking seventh behind industry leaders CATL and BYD, which together account for 67% of the market [4]. - The company faces intense competition and pricing pressures, leading to a challenging environment for profitability in the power battery sector [5]. Group 4: Strategic Initiatives - XINWANDA plans to accelerate its overseas expansion due to the saturation of the domestic electric vehicle market, with 40% of its overall sales coming from international markets in Q1 2023 [6]. - The company is investing over 10 billion yuan in a large battery production facility in Thailand, which has received local government approval [7]. - To navigate the price war, XINWANDA aims to increase R&D investment to build differentiated technology and achieve a pricing advantage [7].