第七期 所谓高净值人群，一般指资产净值较高、可投资资产（尤其是金融资产）规模较大的人群。在银行体系 中，600万元人民币的金融净资产是普遍认可的"高净值"门槛。根据2011年发布的《商业银行理财产品 销售管理办法》，达到此标准的客户，可被纳入私人银行服务体系。事实上，当前多数商业银行的私人 银行客户门槛仍以600万元为基准，部分银行则达到800万甚至更高门槛。例如招商银行，其私人银 行"入门票"已提高至1000万元，且不包括房产等固定资产。在此基础上，资产超过1000万元的家庭也被 视为高净值家庭。 预订私人飞机、南极旅行、名医就诊、定制演唱会、海外医美——伴随高端稀缺定制服务的花样翻新， 高净值人群逐渐成为中国经济转型的风向标。 日前，胡润研究院的《高净值人群消费心态及行为研究报告2025》显示，该群体四年来对健康重视度增 长近10%，"金钱"重要性更同比上升15%，这折射了当下"现金流安全"的理性选择。 想跻身私人银行VIP，这趟"财富马拉松"到底有多长？近年来，伴随经济发展和居民理财意识的提升， 越来越多人群正在积累起百万资产，迈入大众富裕阶层。然而，站上这道门槛之后，向上的路径却开始 变得陡峭——在高 ...

今年初，中国互联网络信息中心（CNNIC）发布第55次《中国互联网络发展状况统计报告》（以下简 称《报告》）显示，截至2024年12月，我国手机网民规模达11.05亿人、网络支付用户规模达10.29亿 人。 两项数据突破10亿大关，为互联网保险的蓬勃发展提供了肥沃土壤。近日，由元保集团、清华大学五道 口金融学院中国保险与养老金融研究中心联合编撰的《2024年中国互联网保险消费者洞察报告》显示， 2024年，消费者的线上购保险率为78%，几乎与线下的79%持平。按照消费者未来两年的购险计划测 算，线上购保险率有望超过线下。 保费支出为何增加 《报告》显示，2024年，近六成家庭年保费支出超过8000元，较2023年增加了近10个百分点。76%的消 费者计划在未来两年内调整保险配置，继续增加保费预算。 "消费者的保险意识在不断增强，也愿意投入更多的预算来完善家庭保障。保险正在成为很多家庭未来 规划的重要组成部分。"元保集团市场部负责人李虹说。 增加的保费都花在了哪？答案：升级。 2024年，60%的消费者选择在原产品基础上升级保障，38%选择新增购买保险，41%选择更换保险。对 于升级以及更换保险的原因，51%的 ...

专题：财富启新程 湾区共潮生 2025招商银行财富合作伙伴论坛 8月7日金融一线消息，招商银行在深举办"财富启新程湾区共潮生——2025财富合作伙伴论坛"，头部基金、理财、保险、私募机构齐聚粤港澳大湾区，共商 大财富管理高质量发展新征程。 华夏基金总经理李一梅出席论坛并发表主题演讲，她表示，二季度末，公募基金市场管理规模达到34万亿的历史新高，行业连续6个季度实现盈利，二季度 合计盈利将近40003900亿元。站在高质量发展的新征程起点，财富管理的结构性变革将更为深刻，让行业存在更大发展空间。财富管理行业中，制度 向"源"、产品向"需"、策略向"稳"、服务向"实"、数字向"深"这五个趋势值得关注。 以下为演讲实录： 尊敬的王良行长，王颖副行长，各位领导，各位嘉宾，大家下午好！ 今天非常激动和兴奋在这样一个场合聆听整个行业在财富管理大格局下的各种新思考，另一方面也非常感谢有这个机会向大家汇报一下，先道个歉，我们些 可能还非常不太成熟的想法和实践，也供大家参考和指正。 今年以来，我相信大家也觉得是一个非常令人振奋的市场环境，在宏观经济回升向好，特别是资本市场改革向纵深发展推进，的过程当中，我们一揽子稳定 市场政策 ...

Core Viewpoint - Allianz Group, as Europe's largest integrated insurance and asset management company, sees significant growth opportunities in China's aging, health, and wealth management markets, making it a strategic priority to deepen its presence in China [2][5] Aging Population and Market Opportunities - The global challenge of aging populations presents both challenges and opportunities, with insurance companies uniquely positioned to manage longevity risks [3] - By the end of 2024, China's population aged 60 and above is projected to reach 310 million, accounting for approximately 22% of the total population [2] Product and Service Innovation - Allianz Life is adapting to the changing demands of Chinese consumers by enhancing its product offerings, particularly in health and retirement financial solutions [3] - The company has upgraded its "An·Future" product system, focusing on four key product series tailored to the Chinese market: "Health," "Smooth," "Win," and "Enjoy" [3] Wealth Management Strategy - In a low-interest-rate environment, commercial insurance is becoming a preferred choice for wealth management among Chinese households, with insurance and pensions' share of financial assets rising from 7% in 2014 to 20% in 2023 [4] - Allianz Life emphasizes dividend insurance as a flexible wealth management tool, combining guaranteed and dividend benefits to meet diverse customer needs [4] Strategic Focus on China - Allianz Life is actively integrating into the Chinese market with a focus on three strategic areas: aging, health, and wealth management [5] - The company has launched its first personal pension products, aiming to fill the gap in basic pension insurance replacement rates and enhance retirement income stability for residents [5]

Core Insights - China Merchants Bank (CMB) has surpassed 16 trillion yuan in retail assets under management (AUM), serving over 200 million personal customers, marking a significant milestone in the banking sector [2][3] - The bank's retail business revenue for 2024 reached 196.83 billion yuan, showing a year-on-year growth of 1.29%, while other major banks reported declines in retail revenue [3][4] Retail AUM Growth - CMB's journey in wealth management has been closely tied to China's economic growth, achieving its first 5 trillion yuan in AUM in 9 years, the second in just 5 years, and the latest 5 trillion in over 3 years [3] - The bank's retail AUM includes deposits, wealth management products, and funds, serving as a key indicator of its retail business strength [3] Challenges in Wealth Management - Despite revenue growth, CMB's pre-tax profit from retail financial services declined by 9.56% in 2024, with a significant drop of 25.24% in fees and commissions from wealth management [4] - The wealth management industry is facing new trends and challenges, prompting a need for adaptation [4][6] Changing Customer Demands - Customer needs are evolving towards a more inclusive and diverse range of financial products, with increasing participation from younger demographics and ordinary families [7] - The number of bank wealth management product investors reached 125 million in 2024, while public fund investors exceeded 700 million [7] Low-Interest Rate Environment - The persistent low-interest rate environment is reshaping the wealth management landscape, with the 10-year government bond yield dropping from approximately 3.2% to 1.7% since 2021 [8] - This trend presents both challenges and opportunities for wealth management institutions [8] Development Logic Shift - The industry is transitioning from a "many small" model to a "few strong" model, emphasizing high-quality development and international competition [8] - The rise of AI is expected to significantly transform service methods, operational models, and investment decision-making processes in wealth management [8] Commitment to Core Values - CMB emphasizes its role as a builder of a strong financial nation, focusing on enhancing its capabilities and supporting the real economy [9] - The bank aims to create long-term value by shifting its focus from sales volume to asset management scale [10] Asset Allocation Services - CMB has developed a comprehensive asset allocation system, allowing customers to choose investment strategies that align with their risk preferences [11] - The bank's international network facilitates global asset allocation for its clients [11] AI Integration in Financial Services - CMB is implementing an "AI First" strategy, prioritizing AI capabilities to enhance its service offerings and operational efficiency [12] - The bank has launched a large-scale financial model and is exploring over 120 application scenarios for AI [12] Market Regulation and Ethical Practices - CMB is committed to maintaining market standards and ethical practices in wealth management, advocating for responsible competition and product integrity [12] - The bank has introduced favorable policies to promote healthy competition in the wealth management sector [12]

新"国九条"明确提出"推动公募基金加强财富管理能力建设"，在监管导向与投资者需求双重驱动下，公 募行业正加速从"销售导向"卖方模式向"客户中心"的买方模式转型。刚刚披露完毕的二季报，恰为观察 这一转型提供了清晰注脚——头部机构凭借生态护城河与专业积淀持续领跑，其中华夏基金的综合表 现，演绎了大型机构高质量发展的典范。 头部效应深化 规模与盈利双领跑 行业分化态势在二季报中愈发清晰。Wind数据显示，上半年86家公募实现规模增长，其中华夏、易方 达、嘉实、富国4家头部机构规模增量均超千亿元。华夏基金以3119.37亿元的规模增量居首，更首次突 破2万亿元管理规模大关；在5000亿元以上头部梯队中，其14.86%的增速位居第一，凸显"大象"的增长 动能。 盈利端的领先更具说服力。二季度华夏基金旗下公募产品为投资者赚取300.92亿元净利润，不仅是全行 业唯一突破300亿元的机构，更印证了其将规模优势转化为客户收益的能力。 业绩维度同样亮眼。据国泰海通证券统计，截至二季度末，近一年基金公司权益类基金平均收益率中值 为15.92%，华夏基金以17.12%的平均收益在大型基金公司中位居首位，与中欧、嘉实、广发、工银瑞 ...

上海的王阿姨最近有点愁，手里10万元养老钱在银行理财里放了三年，年化收益持续走低，到期后想转 投更高收益的产品，却发现要么锁定期长达五年，要么风险等级超出自己的承受范围。"以前闭眼买理 财都能赚钱，现在怎么就这么难？"她的困惑，正是当下千万投资者的缩影。 越来越多像王阿姨这样的投资者意识到：单纯依赖银行理财、货币基金等传统工具，早已跟不上资产保 值增值的需求。而一度被视为"股民专属"的券商，正凭借能穿透资产本质的专业判断、"资金7×24小时 不闲置"的灵活服务，以及多元收益路径，重新定义普通人的财富管理逻辑。 理财方案升级：从理财目标出发匹配解决方案 在全球经济增速放缓、货币政策持续宽松的大背景下，国内低利率环境或已成常态。传统理财产品正面 临"收益下行压力加大、资金流动性受限、服务模式趋同"的三重挑战。在此背景下，平安证券聚焦客户 多样化收益目标，推出差异化理财解决方案。 针对风险承受能力较低，力争超越1年定存收益的客户。平安证券推出国债逆回购、货币基金与短期债 基组合模式，在丰富收益来源的同时，通过低风险资产配置有效控制投资风险，为保守型投资者提供稳 健选择。 对于具备一定风险承受能力、追求跑赢CPI通胀 ...

今年以来，伴随着权益市场持续回暖，招商银行零售AUM迎来快速增长，核心竞争力的基本盘进一步 夯实。截至二季度末，招商银行零售AUM增量再创历史新高。 本报讯(记者熊悦)8月7日，招商银行（600036）在深圳举办"财富启新程湾区共潮生——2025财富合作 伙伴论坛"。记者从论坛获悉，该行零售AUM(管理客户总资产)余额已突破16万亿元，成为国内首家达 成此里程碑的全国性股份制商业银行。自2007年在行业内率先提出零售AUM的经营理念以来，招商银 行达成第一个5万亿元用时整整9年，第二个缩短至5年，而此次超越第三个5万亿元仅用3年多，走出了 财富管理的加速度。 ...

| | AUM (万亿元) | 同比 | 户均 AUM (万元) | 非存款 AUM 占比 | | --- | --- | --- | --- | --- | | 招商银行 | 14.93 | 12.05% | 7.11 | 74.38% | | 兴业银行 | 5.11 | 6.68% | 4.65 | 69.31% | | 中信银行 | 4.69 | 10.62% | 3.23 | 64.57% | | 平安银行 | 4.19 | 4.00% | 3.33 | 69.31% | | 浦发银行 | 3.88 | 5.37% | 2.47 | 60.04% | | 民生银行 | 2.95 | 7.87% | 2.20 | 56.69% | | 光大银行 | 2.95 | 8.36% | 1.87 | 56.35% | | | | *冬银行统计口径左右美县 | | | 2024年末7家上市股份行零售AUM。（数据来源：公司财报） 8月7日，招商银行在深圳举办"财富启新程 湾区共潮生——2025财富合作伙伴论坛"。南都湾财社记者 从论坛获悉，该行零售AUM（管理客户总资产）余额已突破16万亿元，成为国内首家达成此里 ...

Group 1 - The Southern Yi Stable and Steady Income Bond Fund, managed by GF Bank, has raised over 5 billion yuan in just six trading days, marking it as the largest newly issued non-holding period secondary bond fund this year [1] - The success of the fund reflects strong market demand for high-quality low-volatility products and demonstrates the significant market influence of GF Bank's "GF Select" brand [1] - Since its launch in 2021, the "GF Select" fund series has sold over 30 billion yuan across 12 customized funds, ranking in the top two for sales in its category [1] Group 2 - The "GF Select" fund product configuration system began in 2014, utilizing a multi-level dynamic screening mechanism to select outstanding fund products [2] - The fund management team conducts daily quantitative tracking and regular monitoring of public information to ensure the selection of high-quality funds [2] - GF Bank aims to leverage its channel management capabilities and professional custody advantages to support the high-quality development of the public fund industry [2]