Core Insights - The 9th Shenzhen (Bay Area) International Brand Week has released the "2025 China Brand Value Top 500" list, showcasing nearly 400 "internationally reputable brands" and "Shenzhen (Bay Area) well-known brands," prompting deep reflection on new trends in brand development [1][3] Group 1: Brand Development Trends - The theme of this year's Brand Week is "Brands Lead the Future, Innovation Drives the Bay Area," gathering international brand experts and business leaders to explore new paths for brand development and enhance the international influence of "Shenzhen brands" [3] - Brand Finance, in collaboration with the Shenzhen Industrial Association, revealed that 109 brands from the Guangdong-Hong Kong-Macao Greater Bay Area made it to the list, with 34 brands from Shenzhen, including Tencent, China Ping An, WeChat, and Huawei, ranking 9th, 10th, 13th, and 14th respectively, highlighting Shenzhen's strong competitiveness in the national market [3][4] Group 2: Strategic Insights - Chen Yideng, co-founder and president of Brand Finance China, emphasized that China has surpassed the UK to rank second in global soft power, indicating a shift in the international competitive landscape driven by the "brand assets + soft power + smart economy" golden triangle [4] - Despite the U.S. holding 50% of the global brand value, the smart economy is poised to become a key "narrator" of brand soft power, necessitating China to leverage the ISO brand valuation standards to upgrade its brand from "value consensus" to a "rules operating system" [4] - Over the next decade, China aims to transform intangible brand power into a solid support in the era of globalization, driven by innovation [4] Group 3: Expert Opinions and Recommendations - The Brand Week serves not only as a platform for the release of the list but also as a venue for exploring new paths in brand development, with experts emphasizing the need for Shenzhen to deepen the integration of brands with technology and strengthen the application of international standards [5] - Experts from the China Brand Construction Promotion Association and the China Industrial Economic Federation highlighted that brand development is crucial for overcoming the "big but not strong" dilemma in industries, advocating for leveraging community organization advantages to elevate "Chinese manufacturing" brands globally [5] - At the 2025 Guangdong-Hong Kong-Macao Greater Bay Area Quality Brand Summit, speakers discussed strategies for Chinese enterprises to seize opportunities in the context of global supply chain restructuring and the need for brands to shift from rational value communication to value-oriented communication [5] Group 4: Brand Development Initiatives - To showcase brand development achievements, the "Shenzhen Economic Special Zone 45th Anniversary Brand Development White Paper" was launched, highlighting successful brand experiences [6] - The Brand Week features nearly thirty events, including thematic activities and a large-scale brand expo, promoting comprehensive and multidimensional brand communication through online and offline interactions [6]

南都讯 记者黄璐 5月9日，第九届"深圳（湾区）国际品牌周"暨2025年中国品牌日·深圳地方特色活动开 幕大会在深圳广电大厦举行。本届品牌周以"品牌引领未来，创新驱动湾区"为主题，"2025中国品牌价 值500强"中英文榜单独家发布，"国际信誉品牌""深圳（湾区）知名品牌"近400项品牌成果集中亮相展 示，国际品牌专家、知名企业领袖发表主题演讲，探索科技革命和产业变革时代品牌发展新路径。 深圳工业总会会长吴光权表示，本届品牌周旨在将深圳品牌建设的成功经验辐射至大湾区，推动湾区企 业共创国际化品牌。未来，将联合政产学研多方力量，为打造"更具时代引领性的深圳品牌"贡献智慧与 力量。 榜单独家发布，彰显品牌发展硬实力 每年在达沃斯世界经济论坛年会上发布全球品牌价值500强的国际著名品牌价值评估咨询机构Brand Finance，联合深圳工业总会在第九届"深圳（湾区）国际品牌周"上独家发布"2025中国品牌价值500 强"中英文榜单。 同时，Brand Finance中国公司联合创始人、总裁陈忆登对榜单进行解读。今年，粤港澳大湾区109个品 牌上榜"2025中国品牌价值500强"。深圳共有34个品牌上榜，其中，荣获" ...