文化自信
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欧洲千算万算,只算错了一步棋!
Sou Hu Cai Jing· 2025-09-27 05:21
Group 1 - The core argument highlights the growing rift between the US and Europe, with Trump criticizing Europe's immigration policies and climate change measures, while the US imposes tariffs on the EU [1] - Observers agree with Trump's concerns, noting that Europe's strategic decisions are well-considered but have underestimated China's potential for growth [1][3] - The article emphasizes that the perceived decline of the West is primarily a result of China's rapid development rather than a true regression of Western nations [3] Group 2 - Historical context suggests that the collapse of the Soviet Union was due to internal issues rather than Western influence, yet the West continues to pressure China, believing its model is unsustainable [4] - China's manufacturing strength is rooted in its cultural heritage, which has proven resilient against Western cultural pressures [4] - The article posits that the time has come for the West to confront the historical consequences of colonialism, as Europe faces a lack of options in the current geopolitical landscape [5]
新消费派 | 从佰草集新品看百年家化“新方”
Xin Hua Cai Jing· 2025-09-26 13:45
Core Insights - The Chinese cosmetics market is experiencing a shift, with domestic brands gaining market share over foreign brands, as evidenced by a retail total of 2,915 billion yuan from January to August, although growth is slowing [1][6] - Shanghai Jahwa, under the leadership of CEO Lin Xiaohai, is focusing on innovation and cultural confidence to enhance its brand presence, particularly through its flagship brand, Baicaojie [1][9] Company Strategy - Shanghai Jahwa is emphasizing sensory experiences in its product offerings, with new launches like the Xian Cao Oil designed to reflect traditional Chinese aesthetics and appeal to modern consumers [2][3] - The company is leveraging consumer insights to create immersive brand experiences, combining online marketing with offline interactions to engage younger audiences [3][9] Market Position - Domestic cosmetics brands are projected to capture 55.2% of the market share by 2024, indicating a significant shift in consumer preferences towards local products [6] - Shanghai Jahwa's Baicaojie brand has seen substantial growth, with a notable sales performance during the 618 shopping festival, highlighting its potential for market revival [9][10] Innovation and R&D - The company is investing in R&D, collaborating with institutions like China Pharmaceutical University to enhance product development and innovation [7] - Baicaojie's new product features 100% plant oil extraction and a unique "water-milled fermentation" process, addressing consumer concerns about texture and efficacy [6][7] Brand Development - Lin Xiaohai aims to transform Baicaojie into a lifestyle brand that embodies Eastern beauty, moving beyond mere product sales to create a cultural narrative [10] - The company is restructuring its product lines and reducing inventory to streamline operations and enhance brand focus [9][10]
活化利用让古韵焕新姿
Hai Nan Ri Bao· 2025-09-26 01:07
Group 1 - The core viewpoint emphasizes the importance of historical and cultural heritage in social development and its role in the construction of Hainan Free Trade Port through the newly approved protection plan [1][2] - The new protection plan addresses key questions of "what to protect" and "how to protect," focusing on preserving traditional structures and cultural landmarks in cities like Haikou [2] - The plan promotes a comprehensive protection system that aims to maintain the integrity of cultural heritage while ensuring the transmission of historical essence [2] Group 2 - The article highlights the necessity of integrating cultural heritage protection with sustainable urban and rural development, showcasing successful examples like the restoration of the ancient city in Ding'an County [3] - It discusses the activation of cultural heritage through community engagement and events, which enhances local tourism and economic development [3] - The plan aims to leverage historical cultural resources to enhance the economic, cultural, and social value of Hainan, thereby improving its competitive edge as a free trade port [3]
中国再创业俱乐部荣获全球中小企业可持续发展奖
Jiang Nan Shi Bao· 2025-09-25 13:53
Group 1 - The 2025 Global Business Leaders Summit was held in Shanghai with the theme "Focusing on Leadership Wisdom, Co-initiating the Future of Business" [1] - The China Re-Entrepreneurship Club was awarded the Global SME Sustainable Development Award, recognizing its contributions to cultural leadership, innovation, and public welfare [2] - The summit aimed to strengthen international industrial cooperation and create a sustainable global industrial chain, addressing challenges and opportunities in globalization, with a focus on technological innovation, green development, and cross-regional collaboration [1] Group 2 - The Global SME Sustainable Development Award is an international award established by the Global SME Alliance to recognize outstanding enterprises in sustainable development and promote international business development [2] - The production of the TV series "Meeting at Wenchuan" reflects the efforts of the China Re-Entrepreneurship Club in cultural leadership and aims to showcase the resilience of the disaster-affected people and the achievements of the new era [2] - The founder of the China Re-Entrepreneurship Club emphasizes the importance of cultural confidence and the collective effort required to achieve common prosperity through cultural initiatives [3]
让文物“说话”,让历史“发声”——高校着力打造育人新课堂
Xin Hua She· 2025-09-25 10:49
Group 1 - Shandong University Museum houses over 40,000 artifacts, primarily excavated by students and faculty from the university's archaeology department, emphasizing hands-on learning and historical interpretation [1][2] - The museum is recognized as a national first-class museum, showcasing significant archaeological findings from prehistoric, Shang, and Zhou dynasties, including 356 national precious cultural relics [1][2] - The discovery of oracle bones at the Jinan Daxinzhuang Shang site is highlighted as a landmark finding in oracle studies, marking the first instance of such artifacts found outside the Yinxu site since their discovery in 1899 [1] Group 2 - The museum has dozens of student guides who share personal experiences from their archaeological work, fostering a sense of cultural confidence among them [2] - The university has continuously enhanced the educational role of the museum, transforming it into a comprehensive space for teaching, preservation, research, and cultural innovation [2] - The museum's artifacts have been recognized in national archaeological discoveries, showcasing the quality and significance of its collections [2]
对话“朱炳仁·铜”朱军岷:非遗品牌的破圈密码是什么?
Sou Hu Cai Jing· 2025-09-25 07:44
Core Viewpoint - The article discusses how the brand "Zhu Bingren Copper" successfully leveraged a sudden surge in online traffic, particularly following a viral event, to enhance its brand presence and sales, achieving over 600 million yuan in annual revenue. The brand's strategy involved preparing for this influx of attention and adapting its product offerings to meet consumer demand [4][20][24]. Group 1: Brand Strategy and Adaptation - "Zhu Bingren Copper" had already established a "modern workshop" model before the traffic surge, allowing it to effectively capitalize on the increased visibility [5][20]. - The brand's slogan evolved to include both high-end and affordable products, enabling it to cater to a broader audience during the traffic spike [21][58]. - The company successfully transitioned from a focus on high-end cultural gifts to include more accessible products, which helped maintain sales momentum during the viral event [20][24]. Group 2: Traffic Management and Brand Engagement - The brand's founder, Zhu Junmin, recognized the importance of maintaining engagement with the audience through various content formats, such as videos and short dramas, to keep the brand relevant [5][20]. - Following the viral event, the brand experienced a 50-fold increase in sales within a week, demonstrating the effectiveness of its strategy to engage with the sudden influx of customers [19][24]. - The brand's ability to convert traffic into long-term brand assets was attributed to its proactive approach in preparing for the surge and having a diverse product range ready for consumers [4][20][24]. Group 3: Cultural Heritage and Market Positioning - The brand emphasizes that the essence of intangible cultural heritage (ICH) is not just preservation but also making it relevant and needed in contemporary society [5][20]. - Zhu Junmin's approach to ICH involves sharing techniques and knowledge openly, which he believes will help elevate the entire industry rather than keeping it secretive [64][70]. - The brand's positioning as a cultural heritage entity allows it to tap into both online and offline markets, ensuring a steady flow of traffic and consumer interest [26][27].
中华神话的价值正被重新发现和阐释
Jie Fang Ri Bao· 2025-09-25 03:35
Core Insights - The article emphasizes the global cultural significance of Chinese mythology, particularly through the digital content represented by the "Black Myth" series, which aims to showcase unique cultural values and narratives to a worldwide audience [1][9]. Group 1: Cultural Significance of Zhong Kui - Zhong Kui is chosen as a character due to his cultural depth and creative flexibility, allowing for diverse artistic interpretations while maintaining cultural recognition [2][3]. - The character's traditional role as a ghost expeller provides a rich narrative potential, differentiating him from typical heroic archetypes and enhancing gameplay mechanics [3][4]. Group 2: Digital Reconstruction of Chinese Mythology - The digital reconstruction of Chinese mythology is seen as a profound cultural dialogue and innovation, contrasting with the successful commercialization of Western mythologies [5][6]. - The article highlights the challenges faced by Chinese mythology in terms of fragmented narratives compared to the cohesive structures of Western mythologies, suggesting a need for a unified approach [6][9]. Group 3: Cultural Confidence and Globalization - The success of the "Black Myth" series reflects a shift from cultural accommodation to cultural confidence, emphasizing the importance of showcasing Chinese cultural elements without dilution [8][9]. - The article argues that the unique cultural heritage of Chinese mythology provides a competitive edge in the international market, advocating for a narrative that resonates with global audiences while remaining true to its roots [9][11]. Group 4: Future of Chinese Cultural Products - The emergence of characters like Zhong Kui signifies a new era in the digital representation of Chinese mythology, offering a systematic cultural expression strategy [7][10]. - The article posits that the ongoing development of the Chinese gaming industry will lead to more culturally rich products that serve as important vehicles for cultural exchange and understanding [11].
全球瞭望丨马里媒体:中国文化自信为非洲摆脱殖民枷锁提供启示
Xin Hua Wang· 2025-09-25 01:44
中国在全球南方国家的集体崛起中发挥了关键作用。中国推动南方国家团结合作、共同发展,为建设更 加公正合理的国际秩序、推动构建人类命运共同体注入了强劲动力。中国对历史遗产和传统价值的坚 守,为非洲国家提供了有益启示。 如今正是马里乃至整个非洲,借鉴中国经验、激活自身历史与文化潜能的重要时机。 文化是一个民族在最艰难时刻仍能屹立不倒的根基。中国的发展经验就是一个鲜明例证。在长期发展 中,中国不仅保存了自身文化遗产,还将其转化为推动科学发展、技术进步、经济增长等方面的优势。 非洲国家同样拥有丰富的物质和非物质遗产。马里的科拉琴和巴拉风(又称非洲木琴)等传统乐器,如 今已由才华横溢的艺术家作为文化大使推向世界舞台。然而,殖民时期遗留下来的精神异化,至今仍使 非洲难以摆脱外部势力的制约。唯有以文化自信为根基,非洲国家才能真正实现独立发展。 新华社达喀尔9月24日电(记者司源)巴马科消息:马里《晨报》24日刊发记者穆萨·博利的文章指出, 殖民统治遗留下来的精神异化和思想桎梏,严重阻碍非洲实现自主发展。中国以文化自信推动发展,为 非洲摆脱殖民枷锁提供了重要启示。文章摘要如下: ...
学有所悟丨为文化强国建设贡献青春力量
Zhong Yang Ji Wei Guo Jia Jian Wei Wang Zhan· 2025-09-25 00:57
Core Viewpoint - The articles emphasize the importance of inheriting and promoting traditional Chinese culture among the youth, highlighting its role in enhancing cultural confidence and moral character, as well as its significance in building a culturally strong nation [1][2][5]. Group 1: Cultural Confidence - Cultural confidence is described as a fundamental and enduring force for national and ethnic development, rooted in the unique identity of Chinese civilization [2][3]. - The youth are encouraged to draw from the spiritual nourishment of traditional culture to strengthen their cultural identity and confidence in a globalized world [2][4]. Group 2: Moral Character - The articles stress the importance of traditional virtues such as "benevolence, righteousness, propriety, wisdom, and trust" as essential moral guidelines for contemporary youth [3][4]. - Young people are urged to integrate virtues like integrity, kindness, and dedication into their daily lives to contribute to a harmonious society [3][5]. Group 3: Historical Wisdom - Traditional Chinese culture is portrayed as a source of wisdom that supports the nation’s resilience and progress, with concepts like "self-improvement" and "moral integrity" being highlighted [4][5]. - Philosophical ideas from historical figures are presented as valuable tools for addressing complex social issues and enhancing critical thinking [4][6]. Group 4: Cultural Development - The articles call for the youth to actively participate in the construction of a culturally strong nation, emphasizing the need for cultural inheritance and innovation [5][6]. - There is a focus on creatively transforming and developing traditional culture to meet contemporary needs and preferences [6][7]. Group 5: International Perspective - The importance of cultivating an international perspective among the youth is highlighted, with an emphasis on effectively communicating Chinese stories and culture to the world [7]. - The articles advocate for enhancing China's cultural soft power and influence through active participation in international cultural exchanges [7].
文化为魂、品牌为桥、青年为力 三大力量助力国潮腾飞
Zheng Quan Shi Bao· 2025-09-24 22:23
Group 1: Core Concepts of Guochao - Guochao represents not only a wave of domestic products but also a surge in national strength and fortune, driven by three key elements: national culture, domestic brands, and the power of youth [1] - The essence of Guochao lies in the empowerment of national culture, which differentiates it from other consumer trends, providing unique identity recognition and emotional value [2] - The transformation from "Made in China" to "Intelligent Manufacturing in China" has enabled domestic brands to connect traditional culture with modern trends, enhancing product quality and consumer trust [3] Group 2: Role of Youth in Guochao - The youth power is the fundamental driving force behind the rise of Guochao, as it reflects a narrative of cultural confidence and pride in domestic products [4] - Young consumers view purchasing Guochao products as a fashionable choice, contributing to their identity affirmation and social currency [4] - The discerning nature of the youth ensures that only brands that genuinely integrate tradition and modernity will succeed in the Guochao market, pushing for continuous innovation and quality [4]