Core Viewpoint - The launch of the "Kunpeng Overseas Ecosystem" aims to provide a comprehensive service system for Chinese brands seeking internationalization, marking a significant step towards a more systematic and globalized service framework for Chinese enterprises [1][2][4]. Group 1: Background and Significance - The initiative is a response to the State Council's directive on September 12, emphasizing the need for robust support for enterprises going abroad and the enhancement of overseas comprehensive service systems [2]. - The "Kunpeng Overseas Ecosystem" is a collaboration among leading domestic and international service organizations, designed to offer one-stop services for Chinese companies venturing overseas [2][4]. Group 2: Launch and Future Plans - The official launch of the "Kunpeng Overseas Ecosystem" will take place at the "2025 BRICS Brand Forum" in Dubai on November 26 [1]. - The ecosystem aims to attract more outstanding domestic and international institutions to join, thereby expanding the network for brand internationalization and enhancing comprehensive service capabilities [9].

Core Insights - Ugreen Technology has received an authorization certificate from Corning, effective from September, allowing it to legally use the "Accessory Glass by Corning" trademark and sell Corning glass tempered films in mainland China [1][3] Group 1: Product Quality and Brand Recognition - The authorization signifies international recognition of Ugreen's quality standards in the consumer electronics accessories sector, reflecting its long-term accumulation in product development, supply chain management, and brand reputation [2][5] - The partnership with Corning, a renowned glass manufacturer, ensures that Ugreen's products meet Corning's stringent international certification standards in terms of raw material selection, production standards, and quality testing [3][5] Group 2: Market Position and Competitive Strategy - Ugreen's acquisition of Corning's authorization is seen as a signal of product quality enhancement and indicates that Chinese consumer electronics accessory brands are gradually moving up the global value chain [5] - As the consumer electronics industry shifts from "function competition" to "experience competition," Ugreen's deep collaboration with leading international suppliers strengthens its brand reputation and supply system in the global market [5] - Ugreen has been active in global markets, with products covering Europe, North America, and Southeast Asia, maintaining high ratings and positive reviews on international e-commerce platforms like Amazon [5]

Group 1 - The "20th Asia Brand Festival" was held in Hong Kong, where the "2025 Asia Brand 500" list was released, highlighting the dominance of mainland China with 260 brands and a total brand value of 29.9 trillion yuan [1] - ITC Baolun Co., Ltd. achieved significant recognition by entering the Asia Brand 500 with a brand value of 13.196 billion yuan, joining other prominent companies like Huawei and TikTok [1] Group 2 - ITC Baolun Co., Ltd. has a strong innovation capability, with over 95% of its products being domestically produced and an annual R&D investment exceeding 100 million yuan, accounting for 10% of its revenue [3] - The company has developed a comprehensive product ecosystem with 11 major product segments and holds 1,678 intellectual property rights, including 301 invention patents [3] - ITC Baolun Co., Ltd. is expanding its market presence domestically and internationally, establishing subsidiaries in various Chinese cities and targeting Southeast Asia, the Middle East, and Europe and America for overseas business [4] Group 3 - The company emphasizes sustainable development and social responsibility, using environmentally friendly materials and promoting a green supply chain [5] - The recognition as one of the Asia Brand 500 not only boosts the company's growth but also enhances the respect and recognition of Chinese brands on the international stage [5]

Group 1 - Wanglaoji and JDB have resumed their public feud, trending on social media with topics like "Wanglaoji has a problem, go to the hospital" and "Wanglaoji is the first to get angry" [1] - The conflict has escalated with both companies making statements regarding trademark disputes, particularly concerning the overseas rights to the Wanglaoji brand [4][10] - JDB claims to have successfully defended its overseas trademark rights in multiple lawsuits, marking a significant step in its international branding strategy [4][8] Group 2 - Wanglaoji's parent company, Baiyunshan, asserts that it holds the legal rights to the Wanglaoji trademark globally, having registered it in over 100 countries [10][11] - Both companies have been engaged in a long-standing trademark dispute, with JDB emphasizing its acquisition of the Wanglaoji brand's overseas rights in the early 2000s [10][14] - The ongoing rivalry has implications for both companies' market performance, with potential impacts on their respective sales and brand positioning [14][16] Group 3 - The herbal tea market remains a viable business opportunity, with significant growth potential in overseas markets despite a slowdown in domestic growth [14][15] - Wanglaoji reported a revenue of 6.499 billion yuan in the first half of 2025, a year-on-year increase of 8.38%, and a net profit of 1.295 billion yuan, up 15.87% [14] - JDB has also been expanding its market presence, with a reported 28.31% market share in the domestic plant beverage category, closely following Wanglaoji's 46.33% [16]

Core Viewpoint - Dongpeng Beverage is resubmitting its IPO application to the Hong Kong Stock Exchange, reflecting its determination to expand internationally and capitalize on the growing demand for functional beverages in China and beyond [1][11]. Company Overview - Dongpeng Beverage ranks first among the top 20 listed soft drink companies globally in terms of revenue growth, with a market share in China's functional beverage market increasing from 15.0% in 2021 to 26.3% in 2024 [2]. - The company has established a diverse product matrix centered around the "Dongpeng" brand, focusing on providing high-quality beverages while innovating and diversifying its product offerings [2]. Product Performance - The sports drink segment has shown the fastest growth, with the newly launched "Dongpeng Bup Shui La" generating nearly 1.5 billion yuan in revenue in 2024, a year-on-year increase of 280.4% [3]. - Revenue contributions from sports drinks are expected to rise from 3.5% in 2023 to 13.9% in the first half of 2025, indicating its emergence as a significant growth driver [3]. - Other beverage categories, including tea, coffee, plant protein, and fruit and vegetable juices, have also seen steady revenue growth, contributing 2.8 billion, 5.0 billion, 10.2 billion, and 8.8 billion yuan respectively during the reporting period [3]. Market Position - Dongpeng Beverage has maintained its leading position in China's energy drink market, with a market share of 40.1% in 2024 and a compound annual growth rate (CAGR) of 28.5% from 2022 to 2024 [10]. - The revenue from energy drinks has grown from 8.21 billion yuan in 2022 to 13.3 billion yuan in 2024, with a CAGR of 27.3% [4]. Industry Growth Potential - The Chinese soft drink market is projected to reach approximately 1.3 trillion yuan in retail sales by 2024, making it the second-largest soft drink market globally [6]. - The functional beverage sector is the fastest-growing segment, with a CAGR of 8.3% from 2019 to 2024, outpacing the overall soft drink market growth of 4.7% [6]. - The energy drink market is expected to reach 180.7 billion yuan by 2029, with a CAGR of 10.3% from 2025 to 2029 [6][8]. International Expansion Strategy - Dongpeng Beverage is focusing on international expansion, particularly in Southeast Asia, with plans to invest 1.2 billion yuan in a production base in Hainan and establish a subsidiary in Indonesia [11]. - The Southeast Asian energy drink market is valued at approximately 2.5 billion USD, with a CAGR of 6%, presenting significant growth opportunities for the company [11]. - The IPO aims to raise funds for building supply chain infrastructure to support local operations in key overseas markets [11][13]. Challenges in International Markets - Dongpeng Beverage faces challenges such as brand recognition barriers in a market dominated by international brands like Red Bull and Monster [12]. - Adapting to local consumer preferences and building distribution channels in Southeast Asia will require substantial investment and effort [12]. - The company's current overseas revenue contribution is less than 0.3%, indicating that short-term performance may be limited while focusing on strategic positioning [12].

（原标题：韩束签王嘉尔撑场面，国货品牌陷 "全球代言人" 幻觉） 10 月 13 日，韩束正式宣布王嘉尔成为品牌全球代言人。短片上线的瞬间，社交媒体被热度淹没，官宣 视频点赞破万，话题登上微博热搜。 然而网友的评论分化明显——有人称赞"太国际化了""韩束这波高级了"；也有人质疑"王嘉尔自降身 段""给了多少代言费"。 毕竟近年来活跃在亚洲市场的王嘉尔，已然成为火遍日韩及东南亚市场的流量小生，连iPhone17Pro上 市，苹果都联合他借助新歌的MV《Get Loose》进行新品推广。而此前，韩束近年来官宣的代言人为贾 乃亮、赵今麦、丁禹兮、林一以及田栩宁等，相比之下，此次官宣王嘉尔为品牌的全球代言人，确实属 于极大手笔。 这场看似热闹的官宣，引发的讨论远超一场商业合作的范畴。在热度与争议之下，一个更值得追问的问 题浮出水面：一个国货品牌，请一个跨国市场的明星代言，就真的"国际化"了吗？ 01 "全球代言人"，国货品牌的新幻觉 近年来，"全球代言人"成为国货品牌营销语境中最具象征意味的称谓。从珀莱雅签刘亦菲为防晒产品全 球代言人、到霸王茶姬升级网球新星郑钦文为全球代言人，再到韩束官宣王嘉尔，这些举措的背后逻辑 ...

Core Insights - The launch of WALOVI international cans in Germany marks a significant step in the internationalization strategy of Wanglaoji, showcasing its entry into the European core market [1][5][9] Group 1: Product Launch and Reception - The WALOVI international cans were officially launched at the Anuga food and beverage exhibition in Germany, attracting attention from global food enterprises and buyers [2][6] - Four product variants were introduced: Roselle Pearl Red Classic, Misty Sky Green Sparkling, Bright Dawn Orange Sugar-Free, and Glazed Gold Original [2][4] - The products received high praise for their refreshing and diverse taste experiences, aligning well with current European health and flavor trends [4][5] Group 2: Market Strategy and Goals - Wanglaoji aims to leverage Germany's position as a European economic hub to expand its market presence, focusing on health-conscious consumers [4][5][9] - The company plans to deepen its European market layout through various channels, including large supermarkets and dining establishments, while adapting to local taste preferences [9] - The launch is seen as a critical point for capturing the growing demand for natural, low-sugar, and plant-based beverages in Europe [5][9] Group 3: Exhibition Highlights - Anuga, held from October 4 to 8, 2023, featured around 7,800 exhibitors from over 100 countries, providing a platform for Wanglaoji to showcase its products [6][8] - The exhibition space was designed to reflect a blend of Eastern aesthetics and modern style, enhancing brand visibility and engagement with attendees [8] - Positive feedback from European buyers highlighted the unique story and health benefits of the WALOVI products, indicating strong market interest [8][9]

Core Viewpoint - The ongoing trademark dispute between Wanglaoji and JDB (Jiangsu Dahe Beverage) has intensified, focusing on the overseas trademark ownership of "Wanglaoji" [3][22]. Group 1: Trademark Dispute Developments - JDB recently claimed ownership of the overseas trademark rights for "Wanglaoji," citing victories in multiple legal cases in Canada and the EU [6][9]. - Wanglaoji responded sharply, asserting that the trademark rights belong to Guangzhou Pharmaceutical Group and accusing JDB of maliciously registering trademarks to hinder their international expansion [15][19]. - The dispute has historical roots dating back to 2011, with both companies engaging in a protracted legal battle over trademark rights [33][34]. Group 2: Legal Victories and Strategies - JDB's Multi Access Limited successfully defended its trademark rights in Canadian and EU courts, marking significant progress in its international branding strategy [7][9]. - JDB has established trademark rights in over 60 countries and regions, positioning itself as the legitimate rights holder for the "Wanglaoji" brand globally [11][14]. - Wanglaoji has also been proactive in its international strategy, launching the English brand "WALOVI" and expanding its product offerings to international markets [28][30]. Group 3: Market Position and Financial Performance - Wanglaoji reported a revenue of 6.499 billion yuan in the first half of 2025, reflecting an 8.38% year-on-year growth, with profits also increasing significantly [27]. - The plant-based beverage market is experiencing rapid growth, with a compound annual growth rate of nearly 10% from 2019 to 2024, indicating a favorable environment for both brands [31]. - As of June 2025, Wanglaoji holds a 46.33% market share in the plant beverage category in China, while JDB follows with 28.31% [31].

文|《BUG》栏目 闫妍 王老吉和加多宝的纷争又双叒叕开启了。 近日，王老吉与加多宝这对商界"老对手"再度隔空交锋，围绕"王老吉"境外商标归属问题展开新一轮舆 论攻防。自9月底至10月初，双方通过官方渠道密集发布声明，就海外商标权益范围各执一词、互不相 让。 加多宝集团近日突然发布声明，声称拥有王老吉海外商标所有权。当晚，王老吉回击，其严正声明只有 12字，"有病去医院，有事找法院。谢谢！" 王老吉和加多宝这场旷日持久的商标纠纷，其根源可追溯至2011年，至今已过去了14年。针对此次商标 纠纷的最新进展，《BUG》栏目尝试联系双方，双方均未正面回应此事。 "王老吉"境外商标归谁？ 这次的"口水战"要追溯到9月30日，加多宝发布了一份颇具"胜利意味"的声明，宣告加多宝加拿大凉茶 维权告捷。 加多宝在这份声明中表示，"近日，加多宝集团在全球知识产权维权领域接连取得重大胜利。其关联公 司万捷有限公司（Multi Access Limited）在加拿大联邦法院及欧盟普通法院的多起诉讼中，均成功捍 卫'王老吉'海外系列商标的合法权益，标志着加多宝品牌国际化战略迈上新台阶。" 看到加多宝这份"胜利宣言"，王老吉方面立即展 ...

Core Insights - Wanglaoji's WALOVI international can has been launched in Germany, marking a significant step in the brand's internationalization strategy in the European market [1][2] - The entry into the German market is seen as a crucial move to capture the growing demand for plant-based beverages in Europe [1] Group 1: Market Entry and Strategy - Wanglaoji's WALOVI international can is the first product launched overseas after its global release in August [1] - The company aims to deepen its market presence in Europe by establishing a multi-channel market network through large supermarkets and dining channels [2] - Germany is identified as a key market due to its status as Europe's economic center and its high standards in the food market [1] Group 2: Market Context and Consumer Trends - Germany's GDP is projected to reach $4.66 trillion in 2024, accounting for over 20% of the EU's total economic output [1] - There is a rising consumer focus on healthy eating in Germany, particularly for natural, low-sugar, and plant-based beverage categories [1] - The Anuga exhibition attracted over 170,000 professional visitors and featured around 7,800 exhibitors from over 100 countries, highlighting the global interest in food and beverage innovations [2]