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企业想做大,创始人的想法是关键
创业家· 2025-11-11 10:15
Core Insights - The article emphasizes the importance of entrepreneurs becoming "linkers" in the current era, suggesting that collaboration and partnerships are essential for business growth and success [1]. Event Overview - The "Black Horse Mountain and Sea Program" will take place from November 20 to 22, 2025, in Huangshan, Anhui, led by prominent figures in the investment and entrepreneurship sectors [3][12]. - The program aims to explore entrepreneurial leadership and effective brand positioning strategies, helping participants navigate through market cycles [7]. Key Speakers - The event features notable speakers such as Niu Wenwen, founder and chairman of Black Horse, and Feng Weidong, founder and CEO of Tiantu Investment, both of whom have extensive experience in entrepreneurship and investment [4][5][6]. Learning Outcomes - Participants will gain insights into redefining entrepreneurial leadership in the context of AI, international expansion, and market penetration [7]. - The program includes collaborative workshops focused on brand positioning and enhancing brand strength through shared experiences and networking [7]. Itinerary Highlights - The itinerary includes activities such as a welcome dinner, nature exploration, and discussions on entrepreneurial leadership and brand positioning [9][10]. - Participants will have opportunities for hands-on learning and networking with other successful entrepreneurs [9][10].
过去几年,还在赚大钱的创业者,都踩中了这个关键点
创业家· 2025-11-11 10:15
Core Insights - The article emphasizes the importance of category thinking for entrepreneurs and investors in the consumer industry, which is perceived as a red ocean with low barriers to entry [3][4]. - Establishing a clear understanding of one's category can significantly enhance the efficiency of meeting consumer demands, with reported improvements of over 20% in some cases [11][12]. Group 1: Category Thinking - Entrepreneurs often lack category thinking, focusing instead on identifying consumer pain points without clearly articulating their business purpose [6][7][9]. - A method that clarifies the specific category a business is targeting can lead to substantial improvements in demand matching efficiency [10][11]. Group 2: Strong vs. Weak Categories - The article discusses the critical distinction between strong and weak categories, where strong categories are in high consumer demand and can easily enter shopping lists [14][15]. - Successfully establishing a brand in a strong category increases the likelihood of entrepreneurial success and attracts capital investment [15]. Group 3: Event Announcement - Tian Tu Capital recently became the first Chinese VC to be listed on the Hong Kong Stock Exchange, managing over 20 billion yuan in funds and having invested in over 200 companies [16]. - An upcoming event led by Feng Weidong and Niu Wenwen will focus on brand positioning, securing investment, and managing cash flow, aimed at helping entrepreneurs become leaders in their respective categories [16][18].
西贝称仍有新店陆续开业
Di Yi Cai Jing Zi Xun· 2025-11-11 03:45
2025.11.11 本文字数:1026,阅读时长大约2分钟 作者 |第一财经 揭书宜 11月11日,西贝在官方微博发布声明称,开店、闭店属于餐饮行业正常的经营行为,西贝每年都会基于 经营情况对门店数量进行动态调整。今年,西贝门店同样保持动态调整,近期包括深圳、汕头、义乌等 地门店闭店,均属于正常调整范畴。 西贝方面介绍,目前仍有新店陆续开业,年内即将开业的8家门店还包括:西贝深圳怀德万象汇店、西 贝南京砂之船店、西贝深圳卓悦汇店、西贝长沙梅溪新天地店、西贝长沙富兴精选店、西贝北京丰科万 达店、西贝廊坊万达店、西贝西安大明宫万达店。公司未来将继续升级服务、优化菜品和价格,推进厨 房透明化建设,重视顾客意见反馈,持续提升用餐体验。 在西贝频繁闭店之前,曾在今年九月遭遇预制菜风波。 9月15日,西贝发布致歉信。西贝表示,深刻意识到西贝的生产工艺与顾客的期望有较大差异,没有满 足广大顾客的需求与期待。将尽可能把中央厨房前置加工工艺调整到门店现场加工。 预制菜风波发生,后西贝进行了菜品调整,并频繁发放优惠券,吸引顾客。 菜品调整主要包括:儿童餐吃光光牛肉焖饭牛肉酱,调整为门店现炒;儿童餐牛肉饼,调整为门店现做 牛肉饼 ...
想得太明白的人无法创业
创业家· 2025-11-10 10:13
Group 1 - The article emphasizes the importance of courage and passion for entrepreneurs, suggesting that overthinking can hinder the entrepreneurial spirit [1] - The "Black Horse Mountain and Sea Plan" event is scheduled for November 20-22, 2025, in Huangshan, aiming to enhance entrepreneurial leadership and brand positioning [3][10] - The event will feature discussions on redefining the roles of founders in the context of AI, international expansion, and market penetration [8] Group 2 - Participants will engage in collaborative learning and experience sharing to enhance brand strength and leadership skills [8][9] - The itinerary includes activities such as a welcome dinner, nature exploration, and workshops focused on entrepreneurial leadership and brand positioning [9][10] - The event is priced at 15,800 yuan per person, with an early bird discount of 12,800 yuan [11]
牛文文:一个创业者最好的状态,其实是这样的
创业家· 2025-11-07 10:24
Core Insights - The article emphasizes that the best state for entrepreneurs is not the initial excitement of starting a business or the joy of success, but rather a unique "black box state" characterized by a mix of struggle, uncertainty, and occasional glimpses of hope [3][4][5][10]. Group 1: Entrepreneurial State - The "black box state" is described as a phase where entrepreneurs experience a combination of hardship, excitement, and confusion, indicating they are genuinely engaged in the entrepreneurial journey [5][6][12]. - Transitioning from certainty to uncertainty is a hallmark of real entrepreneurship, where the journey is filled with ups and downs rather than a linear path to success [9][14]. - The article suggests that true success is often fleeting, and a sustainable state for entrepreneurs is one of persistent effort amidst uncertainty [15][17]. Group 2: Event Promotion - An upcoming event from November 20 to November 22 is highlighted, where entrepreneurs will engage in discussions about brand positioning, securing investment, and managing cash flow [19][20]. - The event will feature prominent figures such as Niu Wenwen, the founder of Chuangye Heima Group, and Feng Weidong, CEO of Tiantu Investment, who will guide participants in exploring entrepreneurial leadership and brand strategies [22][30]. - The event aims to foster collaboration and resource sharing among entrepreneurs, with a focus on enhancing brand strength and navigating market challenges [28][29].
创始人要善于分配利益
创业家· 2025-11-07 10:24
Core Insights - The article emphasizes the importance of entrepreneurs becoming "linkers" who leverage external partnerships to grow their businesses, creating a community of shared incremental benefits [1] - It promotes the "Black Horse Mountain and Sea Plan" event, which aims to enhance entrepreneurial leadership and brand positioning through collaborative learning and networking [12] Event Overview - The event will take place from November 20 to 22, 2025, in Huangshan, Anhui, led by prominent figures in the entrepreneurial space, including Niu Wenwen and Feng Weidong [2][4] - Participants will engage in discussions on brand positioning and entrepreneurial leadership, focusing on adapting to new market dynamics [6][8] Key Speakers - Niu Wenwen, founder and chairman of Black Horse, and Feng Weidong, founder and CEO of Tiantu Investment, will lead the sessions [3][5] - Feng Weidong is recognized as a top investor with over 20 years of experience and a fund management scale exceeding 200 billion [5] Learning Outcomes - Attendees will explore three identities of founders in the context of AI, international expansion, and market penetration [6] - The program includes practical workshops on brand positioning and leadership development, fostering collaboration among participants [6][8] Itinerary Highlights - The itinerary includes activities such as a welcome dinner, nature exploration, and discussions on leadership and brand strategy [8][9] - Participants will have opportunities for networking and sharing experiences, enhancing resource connections [6][8]
创始人越积极,公司就越有活力
创业家· 2025-11-06 10:15
Group 1 - The article emphasizes the importance of founder engagement in enhancing company vitality, highlighting a personal practice of writing birthday cards for employees to foster a positive company culture [1] - The upcoming "Black Horse Mountain and Sea Plan" event is designed to help entrepreneurs improve brand positioning, secure investment, and manage cash flow, featuring prominent industry leaders [2][4] - The event will take place from November 20 to 22, 2025, in Huangshan, with a focus on exploring entrepreneurial leadership and effective brand strategies [4][9] Group 2 - Participants will engage in various activities, including nature exploration and discussions on entrepreneurial leadership and brand positioning, aimed at enhancing their skills and networking opportunities [8][9] - The event features a structured itinerary, including group work and mentorship sessions, to facilitate learning and collaboration among entrepreneurs [10] - The registration fee for the event is set at 15,800 yuan per person, with an early bird discount of 12,800 yuan available [10]
创业者要有底线思维,做好三年的艰苦准备
创业家· 2025-11-05 10:12
Core Insights - The article emphasizes the importance of entrepreneurs adopting a "bottom-line thinking" approach, especially in a challenging fundraising environment. It suggests that businesses should prepare for a scenario where external capital is not available and focus on operational efficiency and core business fundamentals [1]. Group 1: Entrepreneurial Mindset - Entrepreneurs are encouraged to eliminate the goal of burning cash for capital and instead return to the essence of business, which is efficiency and operations [1]. - The concept of "bottom-line thinking" implies treating available funds as the last resources and preparing for three years of tough conditions without relying on external support [1]. Group 2: Event Promotion - The article promotes an upcoming event called "Black Horse Mountain and Sea Plan," scheduled for November 20-22, where participants will engage in discussions about brand positioning, securing investment, and managing cash flow [2][4]. - The event will feature prominent figures in the investment and entrepreneurship space, including Feng Weidong and Niu Wenwen, who will guide participants through various entrepreneurial challenges [4][5]. Group 3: Learning Outcomes - Participants will gain insights into the leadership qualities required for founders in the context of AI, international expansion, and market penetration [8]. - The program includes collaborative workshops focused on brand positioning and practical exercises aimed at enhancing brand strength [8].
330万年薪的高管走了,540亿史玉柱换将
创业家· 2025-11-04 10:05
Core Viewpoint - The article discusses the recent management changes at Giant Network, highlighting the return of Liu Wei and the resignation of Zhang Dong, while emphasizing the company's strong financial performance and the need for nurturing young talent for future leadership [4][9][21]. Group 1: Management Changes - Liu Wei, a trusted associate of founder Shi Yuzhu, has returned to Giant Network to focus on cultivating young core talent after Zhang Dong's resignation as general manager [8][9]. - Zhang Dong, who had been with the company for many years and was seen as a successor, stepped down for personal reasons, with the company stating that this would not affect normal operations [4][16]. Group 2: Financial Performance - Giant Network reported a net profit of 640 million yuan for the third quarter, representing an 81% year-on-year increase, and a total revenue of approximately 1.71 billion yuan, up 115.63% from the previous year [17]. - For the year-to-date, the company achieved a net profit of approximately 1.42 billion yuan, reflecting a 32.31% increase compared to the same period last year [17]. Group 3: Strategic Focus - Shi Yuzhu has been actively involved in the company's operations since 2022, implementing significant reforms and focusing on game development and user experience [18][24]. - The company has launched successful new titles, such as "Supernatural Action Group," which contributed to a 72% month-on-month revenue increase in August [18][21]. Group 4: Challenges and Future Outlook - Despite the positive financial results, Giant Network faces ongoing debt issues related to past guarantees made by Shi Yuzhu, which have led to frozen assets [33][36]. - The average age of the leadership team is around 60, indicating a pressing need for younger executives to ensure the company's long-term sustainability [22].
中小企业的三种死法
创业家· 2025-11-04 10:05
Core Insights - The article emphasizes the importance of entrepreneurial spirit and continuous learning for business leaders, warning against complacency and stagnation [1][2]. Group 1: Event Overview - The "Black Horse Mountain and Sea Plan" event will take place from November 20 to 22, 2025, in Huangshan, Anhui, featuring discussions on brand positioning and securing investment [3][5]. - The event will be led by prominent figures such as Niu Wenwen, founder of Black Horse, and Feng Weidong, CEO of Tiantu Investment, focusing on enhancing entrepreneurial leadership and brand strategies [6][8]. Group 2: Learning Outcomes - Participants will gain insights into the leadership qualities required for founders in the AI, overseas expansion, and market penetration eras [9]. - The program includes collaborative workshops aimed at improving brand strength and positioning through shared experiences and methodologies [9][10]. Group 3: Itinerary Highlights - The itinerary includes activities such as a welcome dinner, nature exploration, and discussions on entrepreneurial leadership and brand positioning [10][11]. - Participants will engage in group assignments and receive feedback from mentors, fostering a collaborative learning environment [11].