Investment Rating - The report maintains a "Buy" rating for the company, indicating a favorable outlook for investment over the next 6-12 months [5][7]. Core Insights - The company achieved a total revenue of 11.546 billion yuan in 2024, representing a year-on-year increase of 14.31%, with a net profit attributable to shareholders of 3.412 billion yuan, up 8.8% year-on-year [1]. - The revenue for Q4 2024 was 1.604 billion yuan, down 7.56% year-on-year, while the net profit for the same period decreased by 34.84% to 326 million yuan [1]. - For Q1 2025, total revenue reached 5.099 billion yuan, a 9.17% increase year-on-year, with a net profit of 1.644 billion yuan, up 7.27% [1]. Revenue Breakdown - In 2024, revenue from different product categories was as follows: Special A+ products at 7.49 billion yuan (+15.2%), Special A products at 3.35 billion yuan (+16.6%), A products at 420 million yuan (+2.0%), and B products at 140 million yuan (-11.1%) [2]. - The company experienced a 19.5% increase in white liquor sales volume, while the average price decreased by 4.3% [2]. - Revenue by region showed growth in various markets, with notable increases in Suzhou and Jiangsu regions [2]. Q1 2025 Performance - In Q1 2025, revenue from Special A+ products was 3.17 billion yuan (+6.6%), while Special A products saw a 17.4% increase to 1.65 billion yuan [3]. - The company’s market share in the domestic market continued to rise, with provincial revenue growing by 8.5% [3]. Profitability Metrics - The gross margin for 2024 was 74.7%, a decrease of 3.6 percentage points year-on-year, attributed to increased discounts and a shift in product mix [4]. - The net profit margin for 2024 was 29.6%, down 1.5 percentage points year-on-year [4]. Financial Forecasts - The company aims for a revenue growth of 5%-12% in 2025, with net profit growth slightly lower than revenue growth [5]. - The forecasted net profit for 2025 is 3.66 billion yuan, with an EPS of 2.93 yuan [5][6]. Valuation Metrics - The current P/E ratio is projected to be 16 for 2025, decreasing to 13 by 2027 [6][14]. - The report indicates a dividend payout of 1.2 yuan per share for 2024, with a payout ratio of approximately 43.85% [1].

Core Viewpoint - The company reported a revenue increase of 14.31% year-on-year for 2024, with total revenue reaching 11.546 billion yuan and a net profit of 3.412 billion yuan, reflecting an 8.8% increase [1][2] Group 1: Financial Performance - In Q4 2024, total revenue was 1.604 billion yuan, a decrease of 7.56% year-on-year, and net profit was 326 million yuan, down 34.84% [1] - For Q1 2025, total revenue was 5.099 billion yuan, an increase of 9.17% year-on-year, with a net profit of 1.644 billion yuan, up 7.27% [1] - The company plans to distribute a cash dividend of 1.2 yuan per share, totaling 1.496 billion yuan, with a payout ratio of approximately 43.85% [1] Group 2: Product and Regional Performance - In 2024, revenue from different product categories was as follows: Special A+ products 7.49 billion yuan (+15.2%), Special A products 3.35 billion yuan (+16.6%), A products 420 million yuan (+2.0%), and B products 140 million yuan (-11.1%) [2] - The overall white liquor sales volume increased by 19.5% year-on-year, while the average price decreased by 4.3%, indicating a shift in product structure [2] - Revenue by region in 2024 showed growth in key markets: Huai'an 2.24 billion yuan (+12.3%), Nanjing 2.63 billion yuan (+11.7%), and significant growth in Suzhong (+21.2%) [2] Group 3: Profitability Metrics - The gross margin for 2024 was 74.7%, down 3.6 percentage points year-on-year, while for Q1 2025, it was 73.6%, down 0.6 percentage points [3] - The net profit margin for 2024 was 29.6%, decreasing by 1.5 percentage points year-on-year, and for Q1 2025, it was 32.2%, down 0.6 percentage points [3] - As of Q1 2025, contract liabilities were 540 million yuan, showing a year-on-year and quarter-on-quarter decline, likely due to proactive channel management [3] Group 4: Future Outlook - The company aims for a revenue growth of 5%-12% in 2025, with net profit growth slightly lower than revenue growth [4] - The net profit forecasts for 2025 and 2026 have been revised down by 12% and 14% to 3.66 billion yuan and 4.00 billion yuan, respectively, with a new forecast for 2027 at 4.38 billion yuan [4] - The current price-to-earnings ratio is projected at 16, 15, and 13 times for the years 2025, 2026, and 2027, respectively, indicating a positive outlook for market share growth [4]