Core Insights - The article highlights the digital transformation of Haier Smart Home, which has improved user experience by providing a seamless service process for home appliances, moving away from fragmented interactions with third-party platforms and customer service [1][6]. Group 1: Digital Transformation - Haier Smart Home's app has undergone significant upgrades, allowing users to track logistics orders, manage all categories of home appliances, and receive reminders for consumables and cleaning through a single platform [1][6]. - The app features a 3D home view using digital twin technology, enabling users to easily locate and control devices in a virtual environment, enhancing user interaction with smart appliances [6]. Group 2: Enhanced Service Efficiency - The upgraded app includes real-time logistics tracking, allowing users to view the location and status of their orders, similar to food delivery services, and supports self-service options for rescheduling [6]. - The app's AI self-diagnosis feature monitors device performance and allows users to report issues directly, enabling service personnel to arrive with the necessary parts, thus reducing the need for multiple service visits [9]. Group 3: User-Centric Innovations - The integration of an AI voice assistant named "Xiao You" simplifies the process of consulting, reporting issues, and scheduling services, significantly improving operational efficiency for users [9]. - The comprehensive lifecycle service upgrades address common user pain points, such as reducing the need for phone calls and ensuring timely maintenance of appliances, thereby enhancing overall customer satisfaction and solidifying Haier's position in the digital transformation of the industry [9].

Core Insights - The article highlights the successful delivery of a replicable smart living model in Chengdu, sponsored by China Mobile's "Mobile Love Home," showcasing a comprehensive renovation that enhances both space and quality of life [1][9] Group 1: Smart Home Solutions - The renovation features a professional signal detection process that addresses the common issue of unstable internet connectivity for self-media workers, marking the beginning of the transformation [3] - The FTTR (Fiber to the Room) networking solution extends fiber optics to every room, creating a seamless "whole-home digital high-speed network" without major renovations [3] - The introduction of AI-enabled security cameras enhances home safety, allowing homeowners to monitor their property remotely, thus providing peace of mind [5] Group 2: Customer Service Excellence - The professional service provided by Mobile Love Home includes meticulous attention to detail, from wearing shoe covers upon entry to thorough communication before and after installation [6] - The "Mobile Love Home Gift Package" symbolizes the integration of technology and emotional connection, featuring a customized desktop robot that enhances the home atmosphere and fosters interaction [6][9] Group 3: Vision for Smart Living - The renovation is framed as a human-centered reconstruction of smart living spaces, integrating high-speed internet, smart security, and emotional interaction into a 68 square meter area [9] - The initiative aims to demonstrate that smart homes are not just a distant dream but a tangible reality accessible to everyone, with the Chengdu project serving as a starting point for further transformations [9]

同时，海尔天悦AI智能锁Q600也凭借行业首创超薄悬翼式侧拉把手，荣获"中国智能锁高端引领产 品"认证，其创新产品设计已获原创外观专利。 之所以获得行业认可，离不开海尔智能门锁带来的主动安防与便捷操作。海尔天悦AI智能锁Q600超薄 悬翼式侧拉把手，不仅能避免开关门时靠近门框易夹手的隐患，还能满足90%的家庭安装需求。此外， 配合AI掌静脉、AI人脸识别等11种解锁方式，不同家庭成员，都能享受到便捷流畅的开锁体验。 随着智能家居从单品智能向场景智能演进，智慧家庭正成为品质生活的新标配。在海尔智慧家庭战略 中，智能门锁作为家庭安防核心与场景交互入口，其创新突破不仅是战略落地的关键成果，也持续获得 行业认可。 1月20日，中国五金制品协会制锁分会第六届三次会议暨全国制锁行业第三十二次信息交流会于杭州举 行。会上，海尔智能门锁凭借在安全防控、用户体验等方面的综合竞争力，荣获"2025年度中国锁具行 业消费者优选品牌"及"2025年度中国智能锁领军品牌 "。 除了安全以外，海尔智能门锁还是智慧家庭的第一入口。用户开门回家时，家里的灯光自动开启、窗帘 自动关闭，并调整空调至合适的温度，还能根据家庭成员的使用习惯，持续提 ...

Group 1 - The core message highlights the launch of Haier Smart Home's New Year shopping festival, coinciding with the new round of national subsidies, which includes additional company subsidies to enhance consumer purchasing power [1][3] - The festival features a "Champion Surprise Gift" promotion, allowing customers to win a domestic trip by purchasing champion products, along with various other promotional offers [1][2] - Haier Smart Home emphasizes the importance of value and practicality in its offerings, ensuring that customers receive substantial benefits during the New Year shopping season [1][2] Group 2 - The company has prepared a range of popular products and sets that cater to various home scenarios, including kitchen, living room, and balcony, enhancing the quality of life with smart technology [2] - New product launches include the Tianyue series, which focuses on health and wellness features aimed at providing better care for elderly family members [2] - Haier Smart Home is committed to customer service during the holiday season, offering 24/7 support and a comprehensive service promise that includes free installation and long-term warranties [2][3]

Core Insights - The global home appliance industry has entered a mature stage with intense competition, yet Haier Smart Home continues to excel in the smart home sector, demonstrating its leadership through market performance and technological strength [1] - According to Euromonitor, Haier is projected to maintain its position as the world's largest brand in large home appliance retail volume by 2025, marking its 17th consecutive year at the top [1] - Haier's refrigerator, washing machine, wine cabinet, and freezer products have also retained their status as global leaders [1] Technology and Innovation - Haier's leading sales are attributed to its technological prowess, as evidenced by its top position in the IPRdaily's 2025 Global Smart Home Invention Patent Ranking with 4,667 published patent applications, achieving a 14th consecutive championship [2] - The company's technological innovations focus on solving user life challenges, with a user-centered smart home strategy that encompasses a comprehensive ecosystem covering clothing, food, housing, and entertainment [3][6] Smart Home Scenarios - Smart living room: The intelligent air conditioning technology can identify human positions, providing a "wind follows people" experience while automatically adjusting indoor temperature and humidity [3] - Smart kitchen: The intelligent cooking system addresses safety issues in traditional cooking, while the intelligent preservation system enhances the freshness of seafood for up to 60 days [3] - Smart bathroom: The intelligent bathing system can adjust to preferred temperatures instantly, offering a convenient bathing experience [4] - Smart balcony: The intelligent laundry system allows for differentiated care of various fabric types, improving efficiency [5] Comprehensive Leadership - Haier's technological innovation extends beyond patents, leading in standards, national recognition, and industrial design, with 12 Chinese patent gold awards, participation in 116 international standards, and 840 national/industry standards [7] - The company has received 6 international design gold awards and 3 Chinese excellent design gold awards, along with 17 national science and technology progress awards [7] Global R&D and Collaboration - Haier has established a global innovation R&D system with over 10+N centers and an online HOPE innovation ecosystem that connects more than 250,000 experts and gathers over 1 million global resources for continuous innovation [9] - The company emphasizes a user-centered approach and aims to lead the evolution of smart living by continuously collaborating with users and adapting to the times [9]

Core Viewpoint - Haier Smart Home focuses on "smart home" as its core strategy, aiming to create a seamless experience for users through the integration of family robots, which are seen as key to achieving deep integration in smart homes [1] Group 1: Family Robot Development - The family robot industry relies on Haier's smart home ecosystem to realize the vision of "no household chores," creating a product matrix of service robots through family robots and application scenarios [1] - Haier Smart Home is advancing its family robot business in phases, starting with the development of foundational capabilities such as navigation, obstacle avoidance, object recognition, 3D modeling, and interaction with large language models [1] - The company aims to integrate perception, cognition, decision-making, and execution capabilities to build an end-to-end embodied intelligence system, eventually leading to the development of self-developed humanoid robots for autonomous service in home scenarios [1] Group 2: Smart Building Solutions - Haier's smart building solutions leverage core technologies such as magnetic and gas suspension systems, alongside products based on fluorine systems and collaborative innovations with major domestic internet companies [1] - The company has already applied its magnetic suspension chilled water system solutions in national supercomputing centers and large domestic data centers, although this business is still in the expansion phase and currently contributes a small proportion of revenue [1] - The data center industry is a key focus for the company moving forward, with plans to rapidly deploy products and applications centered around magnetic and gas suspension technologies [1]

Core Viewpoint - Haier Smart Home focuses on "smart home" as its core strategy, aiming to create a seamless experience for users through the integration of family robots, which are seen as key to achieving deep integration in smart homes [1] Group 1: Family Robot Development - The family robot industry relies on Haier's smart home ecosystem to realize the vision of "no household chores," creating a product matrix of service robots through family robots and application scenarios [1] - Haier Smart Home is advancing its family robot business in phases, starting with the development of foundational capabilities such as navigation, obstacle avoidance, object recognition, 3D modeling, and interaction with large language models [1] - The company aims to integrate perception, cognition, decision-making, and execution capabilities to build an end-to-end embodied intelligence system, eventually leading to the development of self-developed humanoid robots for autonomous service in home scenarios [1] Group 2: Smart Building Solutions - Haier's smart building solutions leverage core technologies such as magnetic and gas suspension systems, alongside products based on fluorine systems and collaborations with major domestic internet companies [1] - The company has already applied its magnetic suspension chilled water system solutions in national supercomputing centers and large domestic data centers, although this business is still in the expansion phase and currently contributes a small proportion of revenue [1] - The data center industry is a key focus for the company moving forward, with plans to rapidly deploy products and applications centered around magnetic and gas suspension technologies [1]

Core Viewpoint - The article emphasizes the importance of patents in the smart home industry as a measure of technological strength and innovation, highlighting Haier Smart Home's leadership with 4,667 patent applications, marking its 14th consecutive year at the top of the global rankings [1][2][4]. Group 1: Patent Leadership - Haier Smart Home leads the global smart home patent rankings with 4,667 published patent applications, followed by Samsung (4,039) and IG (3,948) [2]. - The continuous success of Haier Smart Home is attributed to its long-term commitment to innovation across smart appliances and comprehensive smart home solutions [2][4]. Group 2: Strategic Alignment - The shift in competition from individual smart products to ecosystem-based solutions aligns with Haier Smart Home's user-centric strategy, integrating AI as a foundational capability to enhance user experiences [4][5]. - Haier Smart Home's patent innovations are designed to address real user needs, exemplified by its AI-enabled refrigerator that accurately identifies food items with a 99.8% accuracy rate [5][6]. Group 3: User-Centric Innovations - Each patent from Haier Smart Home aims to enhance user experiences, such as smart appliances that interact seamlessly in various home scenarios, improving convenience and efficiency [6]. - The company's focus on transforming technological advancements into practical solutions ensures that smart home devices are intuitive and responsive to user habits [6][7]. Group 4: Future Outlook - Haier Smart Home's 14 consecutive years of patent leadership is seen as a foundation for future innovations, promising more intelligent and user-friendly smart living solutions [7].

Core Insights - Haier's refrigerator brand maintains the top position in global retail volume with a market share of 20.4% in 2025, marking its 15th consecutive year at the forefront of the industry [1] - This achievement reflects Haier's strong technological foundation and market recognition in the global refrigeration sector, as well as the foresight of its smart home strategy [1] Group 1 - Haier continues to enhance user experience by focusing on user scenarios, integrating AI and innovative refrigeration technologies [4] - The company offers a comprehensive product range including horizontal cabinets, vertical cabinets, ice bars, and wine cabinets, creating a one-stop solution for home cold chain preservation [4] - Haier's innovations in home cold chain scenarios cater to various storage needs, such as moisture preservation for fruits and vegetables, deep freezing for seafood, and optimal conditions for wine and rare items [4] Group 2 - The innovative practices of Haier align with the global rollout of its smart home strategy, aiming to provide higher value in fresh storage experiences for users worldwide [4]

Core Insights - Haier has maintained its position as the world's leading brand in large home appliances for 17 consecutive years, with a global market share increase from 6.3% to 12.1% since 2009, demonstrating robust growth and resilience [1] - The company's growth is attributed to its smart home strategy, transitioning from merely selling appliances to providing a platform service ecosystem that enhances user experience through software-defined scenarios [1] Group 1: Strategic Framework - Haier's success is a result of its user-centric "126" strategy, which includes one innovative channel (smart home), two major platforms (customer platform and user lifecycle platform), and six capabilities (globalization, high-end, digitalization, intelligence, ecology, and greenness) [2] - The globalization aspect focuses on enhancing capabilities across sales, marketing, service, logistics, procurement, R&D, and manufacturing, allowing for localized product adaptations based on regional needs [2] Group 2: High-End and Digital Transformation - The high-end strategy emphasizes leadership through technological innovation, with products like the "Lazy Three-Tub Washing Machine" achieving significant sales milestones shortly after launch [5] - Digital transformation aims for "extreme efficiency," enhancing user experience through a fully digitized process that allows for synchronized delivery and installation, significantly reducing delivery times [5][6] Group 3: Intelligent and Ecological Innovations - Haier's approach to intelligence involves moving from product intelligence to scenario intelligence, integrating AI capabilities into home appliances for enhanced user interaction and automation [6] - The ecological strategy connects over 66 million resources to provide comprehensive services across various life scenarios, extending smart living from home to travel [6] Group 4: Commitment to Sustainability - Haier integrates ESG principles into its governance, offering green products that exceed energy efficiency standards, with commitments to achieve global carbon neutrality by 2050 [6]