沉浸式消费
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广州长隆万博欢迎你!长隆万博CBD向全球产业发出合伙邀约
Nan Fang Du Shi Bao· 2025-06-15 12:56
Group 1 - The event on June 15, 2023, aimed to promote the integration of culture, commerce, and tourism in the Changlong Wanbo Business District, enhancing its attractiveness within the Guangdong-Hong Kong-Macao Greater Bay Area [1][3] - The Changlong Wanbo Business District has undergone significant development, expanding its area and integrating three major sectors, positioning itself as a new urban CBD and aiming to become a world-class landmark business district [3][4] - The district is focusing on a modern industrial system blueprint, aiming to build two trillion-level industrial clusters and enhance its role as a regional development engine [4] Group 2 - The district's digital ambassador, "Xiao Wan," was introduced to attract global investors and entrepreneurs, emphasizing the importance of collaboration for future development [1][4] - The launch of the "Global Industry Partners" initiative was announced, with 24 leading companies from various sectors, including cross-border e-commerce and digital economy, participating [4][6] - The "Joyful Consumption Carnival" was initiated, offering significant discounts to promote shopping and enhance the district's commercial appeal [7][9]
五一小长假 杭州共接待游客1613.16万人次
Mei Ri Shang Bao· 2025-05-05 22:27
Core Insights - The "May Day" holiday in Hangzhou saw a significant increase in tourism and consumer spending, with a total of 16.13 million visitors, a year-on-year increase of 53% [4] - The implementation of the "old for new" policy has effectively boosted consumer spending, with total consumption in five major sectors reaching 15.736 billion yuan, a 9% increase year-on-year [4][8] - The trend of long-distance travel to lesser-known destinations has surged, with booking volumes for certain regions increasing by over 100% compared to last year [5][6] Tourism and Consumer Behavior - Major tourist attractions in Hangzhou played a crucial role in attracting visitors, with immersive experiences offered at various scenic spots [5] - The demand for family-friendly and pet-friendly travel options has risen, with significant increases in bookings for family-oriented hotels and activities [6][7] - The "old for new" consumption policy has led to substantial sales growth in the automotive and home appliance sectors, with specific districts reporting sales increases of up to 46% [8] Retail and Commercial Activity - Key commercial districts in Hangzhou experienced a vibrant shopping atmosphere, with innovative events and promotions leading to significant sales figures, such as 2.15 billion yuan in the Hubin business district [9] - Various shopping centers and supermarkets reported impressive sales growth, with some achieving year-on-year increases of over 30% during the holiday period [9] - The overall consumer sentiment during the holiday indicates a shift towards quality experiences rather than just volume, reflecting a growing demand for differentiated offerings in the market [7][9]
消费新观察|百年老街打造“沉浸式”消费新场景
Yang Guang Wang· 2025-05-01 13:59
Core Insights - Harbin is transforming its historical sites into modern tourist attractions, integrating AR technology to enhance visitor experiences [1][9] Group 1: Tourism Development - During the holiday periods, visitor numbers can reach 2 to 3 times the usual levels, with expectations for increased tourism during the "May Day" holiday [2] - The Central Avenue's Xiao Ke Courtyard is set to reopen in 2024 after renovations, featuring historical consumer scenes to enrich tourist experiences [2] - The reopening includes brands that were historically significant in the area, such as Meijin Bakery and Azadovski Candy Store, allowing visitors to experience the charm of the century-old street [2][5] Group 2: Cultural and Technological Integration - Harbin is introducing various small museums and cultural experience venues along Central Avenue, enhancing the cultural landscape for tourists [5] - The city is merging traditional commerce with AR technology, launching a series of cultural products that reflect both technological innovation and local culture [9] - A "Magic Train" on Central Avenue features upgraded souvenirs that utilize AR technology, allowing visitors to experience dynamic visuals through their smartphones [11][13] Group 3: Events and Activities - During the "May Day" holiday, Harbin will host multiple events, including cultural salons and pop-up activities, to attract more visitors and showcase the city's culture [14]