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直播间里“找生计”!快手一年带动超4000万就业机会,直播带岗“云助攻”就业|稳就业第一线
Hua Xia Shi Bao· 2025-06-13 11:00
Core Viewpoint - The rapid growth of live-streaming e-commerce platforms, particularly Kuaishou, has significantly contributed to job creation and provided new employment opportunities, especially for young people [4][5][6]. Group 1: Employment Impact - Kuaishou has created 43.2 million job opportunities, with 23 million directly through the platform and 20.2 million indirectly through related industries [4]. - The platform's GMV (Gross Merchandise Volume) increase of 1 billion yuan can generate approximately 1,200 jobs [4]. - The rise of new professions related to live-streaming, such as online anchors and live recruitment specialists, reflects the platform's influence on the job market [4][5]. Group 2: Youth Employment Opportunities - The platform has introduced 174 new job types, expanding the career options available to young people, with 90% of youth viewing these new professions positively [5]. - Kuaishou plans to release over 50 internship positions for college students in various technical fields, aiming to cultivate 10 million skilled professionals in new occupations over the next three years [5][6]. Group 3: Innovative Recruitment Methods - Kuaishou's "Kuaipin" platform has transformed traditional recruitment by connecting blue-collar workers with high-demand manufacturing jobs through live-streaming, enhancing job matching efficiency [6][7]. - The platform has seen over 250 million users seeking job opportunities monthly, indicating a robust demand for its innovative recruitment approach [6][7].
提升直播带岗服务就业能力
Jing Ji Ri Bao· 2025-05-11 21:59
Group 1 - The "live job recruitment" model has gained popularity among companies and job seekers due to its real-time interaction, visual appeal, and efficiency in matching candidates with job opportunities [1][2] - Companies benefit from a wider reach and more direct communication with potential candidates, while job seekers can explore job roles in an immersive manner and easily inquire about key concerns [1][2] - The growth of the "live job recruitment" model is supported by the development of platform economies and the involvement of local human resources departments, enhancing its credibility and transforming it into a significant public employment service supplement [1][2] Group 2 - Despite its potential, the "live job recruitment" industry faces challenges such as a lack of professional teams and standardized industry practices, leading to low job placement rates [2] - The inclusion of "live recruitment specialists" in the national occupational classification marks a step towards industry standardization, but improving service quality requires collaboration among various stakeholders [2][3] - Recommendations include establishing industry standards, a certification system for hosts, and enhancing cooperation between public employment services and internet platforms to improve recruitment processes [3]