网络文学出海

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从文字到全球性IP产业链 网文出海蝶变
Shang Hai Zheng Quan Bao· 2025-06-24 18:12
Core Insights - The article highlights the growing influence of Chinese online literature on global culture, with increasing participation from overseas authors inspired by Chinese works [1][2][3] - WebNovel, a platform under the Chinese company Yuewen Group, has become a leading channel for the international dissemination of Chinese literature, with significant growth in both translated and original works [2][6] Group 1: Growth of Online Literature - As of the end of 2024, WebNovel is expected to have nearly 300 million overseas users and 700,000 original works, with 460,000 overseas authors [1][2] - The platform has launched 6,800 translated Chinese online literature works and 700,000 original works, covering over 200 countries and regions [2] Group 2: Cultural Exchange and Influence - The rise of overseas authors creating works influenced by Chinese culture signifies a new wave of globalization in online literature [3] - Readers are increasingly exposed to Chinese traditional culture through online literature, with over 150,000 mentions of "China" in reader comments in 2022 [4] Group 3: IP Development and Commercialization - The article emphasizes the commercial potential of IP development, with nearly 70% of past WSA award-winning works undergoing IP development across various media [7] - The success of adaptations like "Celebrating the Years 2" on platforms like Disney+ indicates the growing global appeal of Chinese IP [6] Group 4: Technological Advancements - The integration of AI technology in translation has significantly enhanced the efficiency and quality of translating Chinese online literature, with AI-translated works accounting for 47% of total Chinese translations in 2024 [9][11] - The use of AI has reduced translation costs by 90% and increased the acceptance of translated works among overseas readers [11] Group 5: Strategic Collaborations - Yuewen Group has formed strategic partnerships, such as with Japan's CCC Group, to enhance IP co-creation and innovation, aiming to introduce Chinese IP to the Japanese market [8]
中国网络文学2024年海外活跃用户约2亿人
Zhong Guo Xin Wen Wang· 2025-06-17 16:36
Group 1 - The user base of Chinese online literature has reached 575 million, with approximately 200 million active users overseas, representing 51.9% of the total internet users in China [1][2] - The core reading demographic is aged between 26 to 45 years, accounting for about 50% of all readers, while the "post-2000" generation constitutes nearly 25% of the readership, driving growth [1] - The "silver-haired" demographic, aged 60 and above, has expanded significantly, now making up over 10% of the reading population, influencing the themes and content of online literature [1] Group 2 - In 2024, there were approximately 30,000 new adaptations authorized for various types of intellectual property (IP), indicating a vibrant downstream industry [1] - The emergence of the "Z generation" as a significant force in online literature creation is highlighted, with 2.8 million new registered authors and 350,000 new signed authors, nearly four-fifths of whom are from this generation [1] - Chinese online literature is transitioning from mere content output to building a global IP ecosystem, with notable works being included in prestigious institutions and achieving global distribution [2]
艾媒金榜 | 2025年中国网文IP平台排行榜TOP10
Sou Hu Wang· 2025-06-06 01:00
Core Insights - The Chinese online literature market is undergoing a deep transformation driven by social and cultural demands, technological innovations, and capital investments, with content and traffic remaining the core drivers of the industry [1] User Growth - By December 2024, the user base of Chinese online literature is expected to reach 575 million, an increase of 54.74 million from December 2023, accounting for 51.9% of the total internet users [1] Industry Rankings - The top ten online literature IP platforms in China for 2025, based on a comprehensive evaluation model, are: 1. Yuewen Group 2. Tomato Novel 3. Heiyan Network 4. Qimao 5. Dianzhong Technology 6. Zhongwen Online 7. Zhangyue Technology 8. Motie Culture 9. Migu Literature 10. Tadu Literature [1][2] Market Performance and Commercial Value - The evaluation of market performance and commercial value is based on the number of IP licensing collaborations and the number of hit adaptations in short dramas. Yuewen Group, Tomato Novel, and Heiyan Network lead in IP licensing, while Tomato Novel, Dianzhong Technology, and Zhangyue Technology excel in hit adaptations [7][8] - Yuewen Group's IP commercial revenue grew by 33.5% to 4.09 billion yuan, driven by successful adaptations of major IPs like "Douluo Dalu" and "Qing Yu Nian" [7] Content Ecosystem - In 2024, Yuewen Group signed 650,000 new works, leading the industry with over 42 billion new words. Tomato Novel and Heiyan Network also showed strong performance in content creation and adaptation [9][11] - AI-assisted creation is becoming popular, significantly enhancing content production efficiency across platforms [11] User and Author Ecosystem - Tomato Novel achieved 218 million monthly active users in June 2024, a 35.5% increase year-on-year. Yuewen Group's average monthly paid users rose by 4.6% to 9.1 million [12] - Seven Cat Novel attracted many authors with favorable signing policies, while Tomato Novel implemented various support measures to foster content incubation [12] Platform Influence - Tomato Novel's WeChat index peaked during short drama marketing events, reflecting its strong cross-platform engagement. Heiyan Network's small program matrix has become a key tool for user acquisition and experience enhancement [13] Industry Trends for 2025 - The online literature IP market is expected to see improved IP development efficiency, with a focus on micro-short dramas and global expansion aided by AI translation [14][15] - The rise of micro-short dramas is predicted to transform the adaptation landscape, with a projected market size exceeding 100 billion yuan by 2027 [14] Historical Context - The evolution of the Chinese online literature industry from 2018 to 2025 has been marked by significant shifts in platform dynamics, user engagement, and content monetization strategies [16][20]
超半数中国网民热衷追网文,网文市场规模再创新高
Jing Ji Guan Cha Wang· 2025-05-13 01:57
Core Insights - The report from the Chinese Academy of Social Sciences indicates that by the end of 2024, the market size for online literature reading in China will reach 43.06 billion, with a year-on-year growth of 6.8%, while the online literature IP market will significantly increase to 298.56 billion, growing by 14.6% [1] Group 1: Market Growth - The online literature user base has reached 575 million, reflecting a year-on-year increase of 10.58%, indicating that over half of Chinese internet users are engaged in online literature [1] - The number of online literature authors has surpassed 31.19 million, with the total number of works reaching 41.65 million, showcasing a vibrant creative ecosystem [1] Group 2: Content Trends - In 2024, there is a notable rise in online literature works focusing on realistic themes and traditional Chinese culture, with over 300,000 authors participating in the realistic theme writing competition [2] - Popular tags such as "reading non-heritage" highlight the integration of traditional culture into modern narratives, exemplified by award-winning works that incorporate numerous intangible cultural heritage elements [2] Group 3: IP Development - The online literature IP adaptation market has seen significant success, with adaptations like "Celebrating the Year" Season 2 achieving over 100 million average views per episode, driving a 38-fold increase in original book readership [2] - The synergy between books, films, comics, and games is deepening, enhancing user experience and stimulating consumer enthusiasm [2] Group 4: International Expansion - The overseas market for online literature is projected to exceed 5 billion, with 460,000 overseas authors and over 350 million users across more than 200 countries [3] - The Japanese market has experienced a remarkable user growth of 180%, becoming the fastest-growing market for global users [3] - AI translation technology has facilitated a significant increase in the number of Chinese online literature works translated into Spanish, with a year-on-year growth of 227% [3]
出海速递 | 商务部发布中美日内瓦经贸会谈联合声明/从“印尼九条龙”手里抢肉,中国出海者还剩多少机会?
3 6 Ke· 2025-05-12 12:27
Group 1 - The global ride-hailing pioneer, Uber, has invested in China's autonomous driving sector, providing a pathway for Chinese companies to explore international markets and commercial opportunities [2] - Chinese companies face challenges in balancing rapid expansion and ecosystem building in Indonesia, indicating a need for strategic planning in overseas ventures [3] Group 2 - A non-mainstream pool cleaning robot company, with a cost of $80 and no marketing efforts, has achieved over $100 million in revenue by targeting North American and European markets, with prices set between $199 and $399 [4] - The Chinese Ministry of Commerce released a joint statement regarding Sino-US trade talks, outlining tariff modifications and commitments to suspend certain tariffs by May 14, 2025 [5][6] - In April, China's exports of power and other batteries reached 22.3 GWh, marking a year-on-year increase of 64.2%, with cumulative exports for the first four months reaching 83.9 GWh, up 83.2% year-on-year [6] - The trend of Chinese consumer companies going public overseas has gained momentum, with several brands listing in Hong Kong and the US, driven by internationalization needs and resource integration [7] - The market for online literature in China is projected to grow to 5.07 billion yuan in 2024, reflecting a year-on-year increase of over 25%, aided by advancements in AI translation [7] - Alibaba's Tongyi Qianwen model has become a foundational tool for AI development in Japan, with significant global downloads and a large number of derivative models [7] - Geely Auto has officially entered the Polish market, planning to launch its first electric SUV, the EX5, in the third quarter of 2025 [8]
报告:2024年中国网文IP改编市场规模2985.6亿元
Huan Qiu Wang Zi Xun· 2025-05-09 13:19
Group 1 - The core viewpoint of the report indicates that the market size of China's online literature IP adaptation is expected to reach 298.56 billion yuan in 2024, representing a year-on-year growth of 14.61% [1][3] - The reading market size for online literature in China is projected to reach 43.06 billion yuan by the end of 2024, with a year-on-year increase of 6.8% [3] - The number of online literature authors has surpassed 30 million for the first time, reaching 31.198 million, while the total number of online literary works has reached 41.651 million [3] Group 2 - The report highlights that the adaptation of online literature IP has led to significant viewership, with titles like "Qing Yu Nian Season 2" and "Yu Feng Xing" ranking among the top three in annual viewership [5] - The "Guzi economy" is identified as a key driver for the rapid development of online literature and its downstream industries, including animation and gaming [5] - AI translation technology is facilitating the overseas expansion of online literature, with over 3,200 new AI-translated works added in 2024, accounting for nearly half of the total Chinese translated works [5] Group 3 - The overseas market for online literature is projected to exceed 5 billion yuan in 2024, with 460,000 overseas online writers and over 350 million overseas users [7] - Japan has shown a remarkable growth rate of 180%, becoming the fastest-growing emerging market for online literature users [7] - The report notes that the translation of Chinese online literature into Spanish has increased by 227%, with significant breakthroughs in German, French, and Portuguese translations as well [5][7]