Workflow
苹果税
icon
Search documents
前11月税收收入增长1.8%,欧盟撤销电动化计划 | 财经日日评
吴晓波频道· 2025-12-19 00:30
Group 1: Fiscal Revenue and Economic Indicators - In the first 11 months of 2025, national tax revenue reached 16.48 trillion yuan, a year-on-year increase of 1.8%, with the growth rate slightly improving by 0.1 percentage points compared to the first 10 months [2] - Major tax categories showed stable growth, with VAT and domestic consumption tax increasing by 3.9% and 2.5% respectively, while personal income tax grew by 11.5% and corporate income tax increased by 1.7% [2] - The performance of the equipment manufacturing and modern service industries was strong, with tax revenue from computer and communication equipment manufacturing up by 14.1%, and scientific research and technical services up by 14.6% [2][3] Group 2: Employment Trends - The unemployment rate for urban youth aged 16-24 fell to 16.9% in November, a decrease of 0.4 percentage points from October, marking the lowest level in five months [4] - The overall urban unemployment rate remained stable at 5.1%, indicating ongoing employment pressures, particularly among the youth demographic [4] - Recent government meetings emphasized policies to stabilize employment, particularly for key groups such as college graduates and migrant workers [4] Group 3: EU Automotive Regulations - The EU proposed to amend its 2035 ban on the sale of fuel and diesel vehicles, easing carbon emission standards from a 100% reduction to a 90% reduction, allowing more flexibility for traditional car manufacturers [6][7] - The new car registration in the EU saw a 1.4% year-on-year increase in the first ten months of 2025, with hybrid vehicles leading the market share at 34.6% [6] Group 4: Financial Sector Developments - China International Capital Corporation (CICC) announced a merger with Dongxing Securities and Xinda Securities, with the new CICC expected to exceed 1 trillion yuan in total assets and significantly expand its retail network [8][9] - The merger aligns with regulatory guidance to cultivate leading investment banks in China, addressing the high level of competition and service price pressures in the domestic brokerage industry [8] Group 5: Real Estate Financing Issues - A trend of converting business loans to housing loans has emerged as the interest rate for existing housing loans has decreased to around 3%, but this practice lacks policy support and carries significant compliance risks [10][11] - The narrowing interest rate spread between business and housing loans has exposed borrowers to increased financial risks, as the complexities of such transactions can lead to funding gaps [10] Group 6: Apple’s Market Adjustments - Apple has adjusted its iOS applications in Japan to comply with new regulations, allowing developers to distribute apps through third-party stores and integrate various payment methods, significantly reducing its commission rates [12][13] - The reduction of the so-called "Apple tax" in various regions poses challenges to Apple's profit margins, especially as it maintains a higher commission rate in China compared to other markets [12][13] Group 7: Meituan's New Business Venture - Meituan has quietly launched a "Find House" feature, primarily focusing on rental and second-hand housing, while collaborating with third-party real estate service providers for traffic distribution [14][15] - The entry into the real estate market reflects Meituan's strategy to diversify its business amid intense competition in local services, although it faces risks associated with customer satisfaction in this new domain [14][15]
苹果宣布:大幅降低日本“苹果税”,专家:中国被区别对待,抽成比例高于美欧日韩
Mei Ri Jing Ji Xin Wen· 2025-12-18 21:31
12月17日,苹果在官网宣布,为遵守日本《特定智能手机软件竞争促进法》,已在日本市场对iPhone开 放第三方应用商店和外部支付渠道。 这意味着日本成为亚洲第一个打破苹果App Store应用内购买(IAP)与应用分发双重垄断的国家。此前 苹果曾应韩国相关法规要求开放第三方支付并降低费率,但没有允许第三方应用商店下载等。 截至目前,在苹果全球前四大市场(美国、欧盟、中国、日本)中,仅中国还在经受苹果的双重垄断。 此外,中国仍然是全球范围内苹果对App内交易抽成费率最高的国家之一。 苹果宣布大幅降低日本"苹果税",开放第三方应用商店和支付 根据苹果公布的最新政策,日本地区的"苹果税"被明确划分为三种不同场景,且佣金结构明显下调。 这一变革源于2024年4月日本国会通过的《特定智能手机软件竞争促进法》。该法案效仿欧盟《数字市 场法》,授权日本公平贸易委员会对具有垄断地位的软件提供商施加一系列禁止行为与合规义务。 今年7月,日本公平贸易委员会进一步公布了执行细则,详细列举了苹果不得从事的数十项"妨碍"行 为,包括对使用第三方支付的日本开发者收取过高的佣金、施加不合理的技术限制等,以及通过恐吓性 的页面设计,导致用户 ...
开放第三方支付 苹果在日调整规则
Bei Jing Shang Bao· 2025-12-18 16:01
对消费者而言,iOS开放侧载后,用户选择下载的渠道变得更加丰富了,并且在App内付费可以享受和 安卓手机一样的价格。对开发者来说,iPhone开放侧载,意味着开发者不会处处受App Store的审核限 制,开发难度变低了,也不用被苹果强制抽佣,更多的钱握在自己手中。但是未经苹果审核的应用程序 如果在第三方平台上架,可能存在安全隐患。 截至目前,在外链第三方支付方面,美国直降为零;欧盟降至首年12%、次年起10%;日本降至最低 10%。 作为苹果全球第四大营收市场,早在去年,日本政府就已明确向苹果施压,通过法规要求其开放外链支 付、第三方应用商店及网页侧载渠道。 去年4月,日本国会正式通过上述《促进法》,该法案效仿欧盟《数字市场法》,授权日本公平贸易委 员会通过指定具有垄断地位的软件提供商,对其施加一系列禁止行为与合规义务,旨在为日本营造一个 良性的手机移动生态竞争环境,刺激创新与消费。而在今年7月,日本公平贸易委员会(JFTC)公布了 法案附属法规与执行细则。 日本成为亚洲第一个打破苹果App Store应用内购买(IAP)与应用分发规则的国家。12月18日,苹果对 日本地区的iOS应用进行调整。这一系列调整 ...
苹果宣布:大幅降低日本“苹果税”,iPhone开放第三方应用商店和支付!专家:中国被区别对待,抽成比例高于美欧日韩
Mei Ri Jing Ji Xin Wen· 2025-12-18 14:18
每经记者|王晶 每经编辑|段炼 张益铭 12月17日,苹果在官网宣布,为遵守日本《特定智能手机软件竞争促进法》,已在日本市场对iPhone开放第三方应用商店和外部支付渠道。 这意味着日本成为亚洲第一个打破苹果App Store应用内购买(IAP)与应用分发双重垄断的国家。此前苹果曾应韩国相关法规要求开放第三方支付并降低费 率,但没有允许第三方应用商店下载等。 截至目前,在苹果全球前四大市场(美国、欧盟、中国、日本)中,仅中国还在经受苹果的双重垄断。此外,中国仍然是全球范围内苹果对App内交易抽成 费率最高的国家之一。 苹果宣布大幅降低日本"苹果税" 开放第三方应用商店和支付 根据苹果公布的最新政策,日本地区的"苹果税"被明确划分为三种不同场景,且佣金结构明显下调。 应用内第三方支付:开发者可在iOS App内集成PayPay、LINE等第三方支付工具,苹果对此类交易收取10%至21%的佣金。 应用外第三方支付(外链):开发者可在App内设置按钮、链接等功能,引导用户跳出iOS App,前往网站等外部渠道购买数字商品及服务,苹果对此收取 10%至15%的佣金。 第三方应用商店/侧载类App购买:通过第三方应用商 ...
“苹果税”高墙再破防
Hua Er Jie Jian Wen· 2025-12-18 12:56
12月18日,苹果官网最新发布的开发者更新显示,为了遵守日本《特定智能手机软件竞争促进法》,苹果正式调整了日本地区的App Store政策。 作者 | 黄昱 编辑 | 王小娟 苹果被迫推倒了其在亚洲建立已久的"高墙"一角。 浙江垦丁律师事务所创始合伙人、苹果税中国反垄断第一案(消费者金鑫诉苹果)代理人王琼飞曾指出,2024年苹果从中国(含港澳台)征缴了约500亿元 的苹果税,甚至通过单方面修改《APP审核指南》等"苹果法",将中国小程序数字商品、电商平台在售数字商品等数字生态应用纳入征税范围,试图再加征 至少100亿元。 在此背景下,苹果与腾讯、字节跳动等中国软件巨头之间一直存在"苹果税"纠纷。 这一调整堪称"历史性"的让步:日本开发者将获准在iPhone上推出替代性的第三方应用商店,且只需向苹果支付5%的佣金。此外,通过App Store发布的应 用在使用外链等第三方支付渠道时,费率也被大幅下调至10%-21%,若继续使用苹果IAP系统则需额外支付5%。 这意味着,日本正式成为亚洲第一个打破苹果App Store"应用内购买(IAP)"与"应用分发"双重垄断的国家。在此之前,苹果在欧盟也允许用户从苹果应用 ...
网易不忍了,带头抵制安卓税:比苹果税还高,达50%,全球最高
Sou Hu Cai Jing· 2025-12-02 11:50
近日,网易似乎不忍了,带头抵制安卓税。 其具体的表现是,网易的多款游戏APP,已经无法手机厂商的应用商店搜到了,而网易官方也承认这一点,表示部分游戏在手机厂商渠道停服了。 并不是手机游戏这一块网易不搞了,而是换了个渠道,不再通过手机厂商的渠道而分发这款游戏了,通过短视频渠道、社交媒体渠道分发,不再给手机厂商 们,交这个50%的安卓税了。 关于苹果税,大家都是清楚的,针对上架AppStore的APP,其在APP上销售的应用内购买,主要就是数字商品,比游戏道具之类的,苹果一律收取30%,对 小企业则减半,只收15%。 对于这个苹果税,大家吐槽已久,认为30%实在是太高了,游戏厂商负担不起。 但大家可能不知道的是,如果论游戏,安卓收取的佣金比苹果还要高,国内一半是50%,这个也被游戏厂商们,称之为"安卓税"。 当时手机厂商的渠道话语权非常强,所以游戏厂商,不得不交这50%给对方,因为你不交,上架不了对方的应用商店,就算通过第三方商店安装上了游戏 APP,手机厂商们也办法让你不那么顺利的运营,比如弹出风险提示,限制安装等等。 所以游戏厂商就算心里不爽,也得乖乖给钱,否则上不了架,自己一个子儿都赚不到,那时候给手机厂商 ...
苹果的抽成,给本就不好过的小程序开发者又加了一根稻草
3 6 Ke· 2025-12-01 11:29
作为对比,苹果对 App Store 游戏内购( 虚拟支付 )的抽成在 15% 或 30% 的水平。( 年收入小于 100 万美元的中小开发者可享受 15% 费率 ) 表面上看,这是从 30% 降到 15%的大折扣,但实际上对于开发者来说,这是 0% 升到 15% 的 " 加税 "。 因为在此之前,由于腾讯没与苹果方面谈妥,iOS 端的微信根本就不支持苹果的虚拟支付功能,苹果无 法抽成。同时,腾讯为防止激化与苹果矛盾,也未对这部分充值流水进行抽成,iOS 对小游戏开发者来 讲这是一个低费率天堂。 11 月 14 日,苹果正式推出 " 小程序合作伙伴计划 ",对符合条件的小程序内交易仅抽取 15% 佣金。 那么,从业者对这样的改动,如何看待呢? "弊大于利",小游戏从业者李雾对知危坦言。 在利益直接相关的从业者角度看来,新政看似是苹果税的降低,其实在传达另一层意思:苹果税必须交 了。 李雾透露,安卓系统中,小游戏中的内购可以直接拉起微信支付,iOS 虽说不能直接拉起微信支付,但 它可以让用户先跳到腾讯的客服页面,然后由开发者自动给用户下发一个支付链接。" 打开这个支付链 接,就是用微信支付。这个叫 H5 支付或 ...
苹果税再下一城,库克继续用服务换增长
36氪· 2025-11-19 13:31
Core Viewpoint - The article discusses the recent agreement between Apple and Tencent regarding the revenue sharing of WeChat mini-programs, marking a significant development in the ongoing debate over Apple's App Store commission, often referred to as the "Apple Tax" [5][6][19]. Group 1: Apple and Tencent Agreement - Apple and Tencent have reached an agreement where WeChat mini-program developers will be included in Apple's payment system, allowing iPhone users to make purchases through a familiar iOS interface [5][6]. - As part of the agreement, Tencent has accepted Apple's commission on WeChat mini-programs, while Apple has reduced its standard commission from 30% to 15% for these transactions [6][18]. - This agreement reflects a compromise that allows Apple to continue generating significant revenue from services amid stagnating hardware profits [7][30]. Group 2: Financial Implications - In 2023, Apple's "Apple Tax" generated approximately $22.34 billion (about 158.8 billion RMB) globally, indicating the substantial revenue potential from app commissions [13]. - The report titled "Apple Ecosystem in China" suggested that Apple's App Store ecosystem generated sales of 3.763 trillion RMB in China, with digital goods and services accounting for less than 4% of this total [13][15]. - The estimated commission Apple collected in China exceeded 40 billion RMB, comparable to BYD's total profit for the previous year [15]. Group 3: Broader Context of Apple's Revenue Model - Apple's revenue model has shifted towards software services as hardware growth has stagnated, with service revenue increasingly contributing to overall profits [30][32]. - The gross margin for software services has risen from 55% to 75% since 2016, highlighting the profitability of this segment compared to hardware, which has remained around 35% [45]. - As of September 2023, services accounted for 42% of Apple's net profit, surpassing the iPhone's contribution of 41% for the first time [47]. Group 4: Regulatory and Competitive Landscape - Apple faces increasing regulatory scrutiny regarding its App Store practices, particularly from the European Union, which has mandated changes to its commission structure [26][27]. - The ongoing legal battle with Epic Games has highlighted the tensions surrounding Apple's payment policies, culminating in a court ruling that allowed Epic's return to the iOS platform after a five-year dispute [25][29]. - The agreement with Tencent may reflect Apple's need to adapt to external pressures and maintain its revenue streams in a challenging market environment [29][30].
苹果税再下一城,库克继续用服务换增长
3 6 Ke· 2025-11-19 00:31
Core Viewpoint - Apple and Tencent have reached an agreement regarding the fees for WeChat mini-programs, allowing developers to integrate into Apple's payment system, thus becoming part of the "Apple tax" framework. This compromise results in Apple reducing its commission from 30% to 15% for mini-programs, while Tencent agrees to pay the Apple tax, enhancing Apple's revenue from services amidst stagnant hardware profits [1][6][17]. Group 1: Apple Tax and Revenue - The "Apple tax" refers to the commission Apple charges developers for in-app purchases, typically ranging from 15% to 30% [2][4]. - In 2023, Apple's global revenue from the Apple tax was approximately $22.34 billion, equivalent to about 158.8 billion RMB [4]. - The report titled "Apple Ecosystem in China" indicated that Apple's App Store ecosystem generated sales of 3.763 trillion RMB in China in 2023, with digital goods and services accounting for less than 4% of this total [4][21]. Group 2: WeChat Mini-Programs - WeChat mini-programs, launched in January 2017, have been a significant source of contention between Apple and Tencent, with Apple previously threatening to remove WeChat from the App Store [5][6]. - The agreement allows mini-program developers to access Apple's payment interface with a reduced commission rate of 15%, marking a significant shift in their relationship [6][16]. Group 3: Industry Context and Trends - Apple's hardware revenue has stagnated, prompting a strategic shift towards enhancing software services as a primary profit driver [17][27]. - The gross margin for software services has increased from 55% to 75% since 2016, highlighting the growing importance of this segment to Apple's overall profitability [27][30]. - As of the fiscal year ending September 2023, service revenue accounted for 42% of Apple's net profit, surpassing the iPhone's contribution of 41% for the first time [31].
苹果税再下一城,库克继续用服务换增长
远川研究所· 2025-11-18 13:05
Core Viewpoint - The article discusses the recent agreement between Apple and Tencent regarding the WeChat Mini Programs, marking a significant development in the ongoing debate over the "Apple Tax" and its implications for both companies and the broader app ecosystem [5][12]. Group 1: Agreement Details - Apple and Tencent have reached an agreement where WeChat Mini Program developers will now be included in Apple's payment system, allowing iPhone users to make purchases within WeChat using Apple's payment interface [5]. - As part of the agreement, Apple will reduce its commission on regular apps from 30% to 15%, while Tencent has agreed to pay the "Apple Tax" on WeChat Mini Programs [5][12]. Group 2: Financial Implications - According to Sensor Tower, Apple's "Apple Tax" generated $22.34 billion (approximately 158.8 billion RMB) in revenue globally in 2023 [11]. - The report titled "Apple Ecosystem in China" indicated that Apple's App Store ecosystem generated sales of 3.763 trillion RMB in China in 2023, with digital goods and services accounting for less than 4% of that total [11]. - The estimated commission Apple collected in China exceeded 40 billion RMB, comparable to BYD's total profit for the previous year [11]. Group 3: Historical Context - The WeChat Mini Program was launched in January 2017, and Apple began targeting its payment features shortly after, leading to a public debate over user choice between WeChat and iPhone [11]. - The ongoing conflict over the "Apple Tax" has seen significant pushback from developers, with Epic Games notably challenging Apple's payment policies, resulting in a high-profile legal battle [12][14]. Group 4: Strategic Shift - Apple's hardware revenue has stagnated since Q1 2022, prompting a shift in focus towards software services as a key profit driver [15][19]. - The gross margin for software services has increased from 55% to 75% since 2016, highlighting the growing importance of this segment for Apple's profitability [23]. - The service business accounted for 42% of Apple's net profit in the most recent fiscal year, surpassing the iPhone's contribution of 41% [27]. Group 5: Regulatory Environment - Apple faces increasing regulatory scrutiny regarding its App Store practices, particularly from the European Union, which has mandated changes to its payment systems and reduced commission rates [12][14]. - The EU's Digital Markets Act has initiated investigations into Apple's App Store fees, with potential fines for non-compliance [12][14].