Core Insights - Apple's recent report indicates that the App Store ecosystem is projected to generate $1.3 trillion in revenue and sales in 2024, with over 90% of this revenue going directly to developers without paying any commission to Apple [1][3]. App Store Revenue Structure and "Apple Tax" Controversy - The commission Apple collects is limited primarily to digital goods and services, which account for $131 billion, approximately 10.11% of the total revenue [3]. - Physical goods and services represent the largest share at $1.01 trillion, making up 78.3% of the total [3]. - In-app advertising revenue is reported at $150 billion, constituting 11.58% of the total [3]. - Apple's commission policy employs a tiered structure, where developers earning over $1 million pay a 30% commission, while small and medium developers pay a reduced rate of 15% [3]. - In China, the App Store ecosystem's sales reached 3.76 trillion yuan in 2023, with the commissionable digital goods and services making up only 3.85% [3]. - More than half of the Chinese developers paying commissions qualify for the 15% reduced rate, and large game developers often have an effective commission rate below 20% [3]. Global Regulatory Pressure and Policy Adjustment Trends - The "Apple Tax" faces unprecedented regulatory challenges globally, with 18 countries and regions initiating over 20 regulatory actions, including investigations, legislation, and lawsuits [4]. - The European Union has taken significant steps, imposing a €1.84 billion fine on Apple in March 2024 due to its dominant position in the music streaming market, leading to adjustments in commission rates [4]. - The U.S. courts have ruled against Apple's restrictions on developers directing users to external purchase links [4]. - Japan plans to implement new tax regulations in April 2025, requiring Apple to collect a 10% consumption tax on transactions for non-Japanese developers [4]. - Other countries, including Azerbaijan, Peru, and Slovakia, are also adjusting tax policies that will affect developers' actual earnings [4]. Implications of Regulatory Actions - Regulatory bodies believe that limiting the "Apple Tax" will enhance fairness in the digital market and promote competition [5]. - While lowering fees and reducing restrictions on third-party payments may impact Apple's profitability, it is expected to foster innovation and provide users with more choices, benefiting developers [5]. - Apple maintains that the App Store offers essential channels, ecosystems, and tools for developers to launch products, attract users, and generate profits, justifying its commission structure [5].

Core Viewpoint - A federal appeals court upheld a ruling requiring Apple Inc. (AAPL.US) to allow "link payment" support in its App Store, which may lead to a 2% to 3% decline in earnings per share, although the revenue impact may not be as significant as feared [1][2]. Group 1: Financial Impact - Evercore ISI estimates that Apple's App Store generates approximately $21 billion in annual sales, with a potential risk of $7 billion in revenue from U.S. developers due to the ruling [2]. - If the entire $7 billion were to disappear, it would imply a 6% reduction in earnings per share, but the actual impact is expected to be lower [2]. - Morgan Stanley's survey indicated that 28% of respondents are "very likely" to bypass the App Store payment process, which could risk 2% of Apple's earnings per share [2]. Group 2: Market Response - In May, Apple's App Store total revenue grew by 13%, with a 10% increase in the U.S. market, suggesting that developers may not immediately leave the Apple ecosystem [1]. - The gaming segment accounts for 65% of U.S. App Store revenue, with many purchases being one-time transactions, indicating that a shift to other payment platforms could result in higher fees than Apple's current 27% cut [2]. Group 3: Developer Perspective - Apple emphasizes that over 90% of transactions through its App Store in 2024 will not incur any commission for developers, highlighting the platform's value to developers [3].

Core Viewpoint - The report highlights the significant economic impact of the App Store, generating $1.3 trillion in developer revenue in 2024, with over 90% of this revenue going to developers without paying any commission to Apple [1][2]. Group 1: App Store Economic Impact - The App Store ecosystem has created new business opportunities and growth potential for developers globally [1]. - Over the past five years, the revenue and sales facilitated by the App Store have more than doubled in regions like the US, China, and Europe [2]. - The App Store attracts over 813 million visits weekly, providing a global platform for developers [2]. Group 2: Controversy Surrounding "Apple Tax" - "Apple Tax" refers to the 15%-30% commission Apple charges on digital content sales through the App Store, which has faced significant scrutiny and regulatory actions in 18 countries [1][4]. - Developers argue that "Apple Tax" increases operational costs, particularly affecting small teams and individual developers [1]. - The current commission rates in China are among the highest globally, with standard rates of 30% for large enterprises and 15% for small developers [3]. Group 3: Legal Challenges and Changes - A recent US court ruling prohibits Apple from charging commissions on purchases made through external channels, allowing developers to direct users to alternative payment methods [6][8]. - This ruling is a result of a long-standing antitrust lawsuit initiated by Epic Games, which claims Apple maintains a monopoly in the app distribution market [7]. - The ruling could weaken Apple's control over its App Store ecosystem, providing developers and users with more choices [8]. Group 4: Regulatory Actions and Global Response - The European Union has also taken action against Apple, imposing a €500 million fine for restricting developers from directing users to third-party payment options [9]. - Apple's service revenue, including App Store fees, has been increasing, with a reported $26.34 billion in service revenue for Q1 2025, reflecting a 14% year-over-year growth [9].

Core Points - The U.S. Northern District Court of California ruled against Apple in the Epic Games lawsuit, stating that Apple violated a 2021 order prohibiting anti-competitive pricing practices, requiring Apple to stop restricting developer and user communications and not charge commissions on external purchases [1][3] - Following the ruling, the U.S. App Store opened up to third-party payment options, allowing developers to add buttons and links to direct users to external payment channels without additional authorization [1][3] - The ongoing legal battle, which began in August 2020, has significant implications for developers and the App Store's business model, with a more open App Store era on the horizon [3][4] Legal Background - The dispute began when Apple removed the popular game Fortnite from the App Store after Epic Games introduced a direct purchase option to bypass Apple's 30% commission [4][8] - Epic Games accused Apple of monopolistic practices that harm developers, estimating that Apple's App Store profits reached nearly 80%, which they claimed created an unfair competitive advantage [7][8] - In the initial ruling in September 2021, the court sided with Apple on most counts but found that Apple's restrictions on directing users to external payment options violated California law [8] Recent Developments - The court's recent ruling indicates a crack in the "Apple tax," but it did not mandate a reduction in the 30% commission rate, which Epic Games had hoped to change [8][9] - Apple has been found to intentionally defy the court's orders regarding the anti-steering provisions, leading to a new, stricter injunction against the company [9][10] - Epic Games views the latest ruling as a significant victory, allowing them to reapply for Fortnite's return to the App Store after its removal in 2020 [9][10] Global Context - The "Apple tax" has faced scrutiny globally, with various countries and regions challenging Apple's App Store rules [10][11] - The European Union is actively legislating against platform monopolies through the Digital Markets Act, which will require Apple to allow third-party app stores and payment systems [10][11] - In South Korea, legislation has already been passed to allow third-party payment systems, with Apple complying but still imposing a reduced commission of 26% [13][14] Implications for Developers - The ongoing legal battles and regulatory changes may lead to a more favorable environment for developers, as the traditional 30% commission model faces increasing scrutiny [15][20] - Developers in China have expressed mixed feelings about the "Apple tax," with some viewing the 30% fee as reasonable compared to historical rates in the industry [19][20] - The evolving landscape suggests that rules governing app distribution and payment processing are not fixed and may continue to change as developers advocate for more equitable practices [20][21]

Core Viewpoint - Apple has lost a significant legal battle against Epic Games, with a U.S. court ruling that Apple violated a previous order by not allowing external payment options in the App Store [1][5]. Group 1: Legal Outcomes - The court has mandated that Apple must not restrict developers from directing users to external purchases and cannot charge commissions on these transactions [1][3]. - Apple has faced multiple legal defeats in the past, leading to some adjustments in its commission structure, such as reducing the standard commission from 30% to 27% in the U.S. [5][8]. Group 2: Market Implications - With the ruling, it is expected that developers will increasingly utilize third-party payment options to avoid Apple's commission, which could significantly impact Apple's revenue from the App Store [3][5]. - Apple has now lost legal battles in two of its largest markets, the U.S. and Europe, while still maintaining its 30% commission policy in China [7][9]. Group 3: Regional Commission Structures - In Europe, Apple has reduced its commission rate from 30% to 17% and allowed third-party payments and sideloading of apps [8][9]. - The commission rates for different regions are as follows: - China: 30% for standard enterprises - U.S.: 27% for standard enterprises using third-party payment channels - Europe: 17% for standard enterprises [9].

Summary of Key Points from Conference Call Records Industry or Company Involved - **Huawei and its HarmonyOS**: Huawei's transition to HarmonyOS with the upcoming launch of Harmony computers in May 2025 [1] - **Intelligent Systems**: Companies like Huiwei Intelligent and its collaboration with Tongxin and Kirin in the operating system sector [1] - **Tianyuan Dike**: Involvement in the sales of Huawei's Ascend computing products through its subsidiary [2] - **Spring Autumn Electronics**: Business relationship with Huawei in laptop structural components [3] - **BrainCo**: Development of non-invasive brain-machine interface technology [4] - **Tesla**: Plans to produce thousands of Optimus robots by 2025 [7] - **Apple**: Legal issues regarding App Store practices and potential profit increases for local developers [9] Core Points and Arguments - **Huawei's HarmonyOS Launch**: Huawei's terminal business is fully entering the HarmonyOS era, with the first Harmony computers expected to debut in May 2025, indicating a significant shift in their product strategy [1] - **Strategic Collaborations**: Huiwei Intelligent is actively investing in open-source Harmony-related product technology development through partnerships with Tongxin and Kirin [1] - **Tianyuan Dike's Revenue Expectations**: The overall expectation for Tianyuan Dike's super fusion business is projected to exceed 1 billion yuan in 2023 [2] - **Spring Autumn Electronics' Collaboration**: The company has an ongoing business relationship with Huawei in the laptop component sector, indicating a strong partnership [3] - **BrainCo's Market Impact**: BrainCo's non-invasive brain-machine interface technology is gaining attention, with collaborations for product training and development [4] - **Tesla's Production Plans**: Tesla aims to produce thousands of robots by 2025, showcasing its commitment to robotics and automation [7] - **Apple's Legal Challenges**: A recent court ruling against Apple may lead to a 30% profit increase for local developers, highlighting the potential for increased market competition [9] Other Important but Possibly Overlooked Content - **Price Increases in Rare Earth Elements**: Significant price increases in dysprosium and terbium in the European market, with prices rising by over 210% [8] - **R32 Refrigerant Market Trends**: Overall production of air conditioning units is increasing, with refrigerant prices rising unexpectedly [8] - **H-Acid Market Dynamics**: Tight market supply and rising prices for active dyes due to upstream cost increases [8] - **Technological Advancements in Brainwave Interaction**: Companies like Dineike are focusing on non-invasive brainwave interaction technologies, particularly in health and rehabilitation sectors [8] - **Electric Motor Production Capabilities**: Company producing electric motor cores for robots and electric vehicles, with significant production capacity [10] This summary encapsulates the key insights and developments from the conference call records, providing a comprehensive overview of the involved companies and industries.

Core Viewpoint - The recent ruling by the California District Court against Apple regarding its App Store practices has significant implications for developers and the competitive landscape of digital payments, allowing developers to direct users to external payment channels without incurring Apple's commission [1][3][4]. Legal Developments - The court found that Apple failed to comply with previous orders to provide developers with external payment options and imposed a ban on charging commissions for purchases made through these channels [1][2]. - The ruling highlighted Apple's attempts to maintain its revenue through anti-competitive practices, including imposing new barriers and discouraging users from using alternative payment methods [2][3]. Impact on Developers - Developers within the iOS ecosystem are now authorized to guide users towards external payment options, potentially increasing their revenue by avoiding Apple's 27% commission on external purchases [3][4]. - Companies like Epic Games have already announced plans to eliminate fees for developers on their platform, indicating a shift towards more favorable terms for developers [6][10]. Market Dynamics - The ruling is expected to reshape the competitive landscape, as developers may increasingly adopt external payment methods, leading to a decline in Apple's control over app distribution and payment processing [3][4][9]. - Chinese developers are also closely monitoring the situation, with some considering implementing external payment options for their games in the U.S. market [9][10]. Regulatory Environment - The ruling comes amid increasing scrutiny and regulatory actions against major tech companies, including a recent €5 billion fine imposed by the EU on Apple for similar anti-competitive practices [10][11]. - The evolving regulatory landscape is likely to pressure dominant platforms like Apple and Google to lower their commission rates and adapt to new market conditions [11].

以下文章来源于钛媒体 ，作者杜志强 钛媒体 . 新鲜犀利的财经见闻，放眼国际的前沿技术，还有罕见披露的内幕消息。钛媒体 （www.tmtpost.com），引领未来商业与生活新知，一个投资者与创新者酷爱聚集的地方。还可下载钛 媒体App，24小时不间断更新和互动。 将投中网设为"星标⭐"，第一时间收获最新推送 5月2日凌晨，苹果公司对外发布了今年第一季度的财报，从数据上来看，收入和利润双增长，并且 超出了分析师的预期，整体上是交出了一份不错的开年答卷。财报显示，苹果公司第一季度总净营收 为953.59亿美元，与去年同期的907.53亿美元相比增长5%；净利润为247.80亿美元，与去年同期 的236.36亿美元相比增长5%。 只是，从细分市场来看，大中华区的销售不及预期，并且又是五大主流市场中唯一负增长的。今年第 一季度，苹果公司来自大中华区的营收为160.02亿美元，与去年同期的163.72亿美元相比下降 2%。 更为关注的一点是，关税政策的不确定性导致苹果未来将会在成本上大幅增加。在业绩会上，苹果公 司CEO库克透露，在当前关税结构下，苹果将在截至六月的季度产生9亿美元的成本。相关统计数据 指出，关税的不 ...

Core Viewpoint - A landmark ruling by U.S. District Judge Yvonne Gonzalez Rogers requires Apple Inc. to immediately cease charging commissions on in-app purchases made outside the App Store and prohibits any intimidation of users opting for external payment methods, marking a significant shift in the relationship between software developers and platform providers [1][9]. Group 1: Legal Background - The case originated from Epic Games' lawsuit against Apple in 2020, accusing Apple of enforcing a 30% commission on in-app purchases for Fortnite, which is referred to as the "Apple tax," and restricting developers from directing users to alternative payment methods [3]. - In a 2021 ruling, although the court did not find Apple guilty of monopolistic practices, it mandated that Apple allow developers to use third-party payment methods [3]. Group 2: Recent Developments - Epic Games accused Apple in 2023 of not complying with the previous ruling, claiming that Apple still extracts a 27% commission on external payments and employs intimidation tactics to deter users from using alternative payment methods [5][6]. - The ruling highlights that Apple must not charge any commission on external payments, use intimidating warnings, or prohibit developers from providing external payment links [9]. Group 3: Financial Implications - The ruling could significantly impact Apple's revenue model, as the App Store's commission structure has been a major cost for developers, potentially leading to increased profits for developers if they can avoid platform fees [9][14]. - For example, a developer previously earning $100,000 monthly through in-app purchases faced a $30,000 fee due to the "Apple tax," which could be reduced significantly under the new ruling [6]. Group 4: Industry Impact - The ruling is seen as a major challenge to the existing "closed ecosystem" model of the tech industry, which could prompt similar legal actions against other platforms like Google Play [9][10]. - The decision may lead to a shift in how software developers approach payment systems, potentially increasing competition and reducing costs for consumers [14]. Group 5: Apple's Response - Apple expressed strong disagreement with the ruling but committed to complying with the court's order while indicating intentions to appeal [10]. - Internal discussions at Apple revealed that there were considerations to eliminate external payment commissions, but these were ultimately rejected by the company's leadership [12].

更合理的苹果税。 历时 5 年的「苹果税」诉讼，迎来了第一个大结局。 负责该案的美国法官 Yvonne Gonzalez Rogers 裁定，即日起，苹果不得再对 App 外的购买行为收取费用，并禁止该公司限制 App 开发人员引导用 户进行 App 外购买。 「苹果税杀手」 Yvonne Gonzalez Rogers 这个在五一前夕作出的裁决，不仅只是起诉方 Epic Games 的胜利，也是更多 App 开发劳动者的胜利。 苹果税，不存在了？ 具体来说，Rogers 在裁决中对苹果的禁令包括： 除了向用户发送一条中性消息，告知他们即将前往第三方网站之外，不能干扰消费者离开 App 的选择 也就是说，以后的 App 开发者，可以正大光明在 App 内购的页面，为消费者提供一个不是 App Store 的支付渠道，并且苹果无权从这个渠道中 进行抽成。 而应用开发者本身也要向第三方渠道支付一定的交易费用，这使得他们的总成本超过了原本 30% 的「苹果税」，实际上让第三方支付的方式并不 可用。 这个裁决将意味着苹果失去大部分应用内购的控制权，会有越来越多开发者和用户选择不走 App Store 的渠道进行交易。 ...