虚假宣传

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中新报道有反馈|市野医生等涉事产品被下架
Zhong Guo Xin Wen Wang· 2025-09-22 13:42
Core Points - The article discusses the removal of products from brands such as "Shiye Doctor," "Canglaozu," and "Miaoajie" from e-commerce platforms following a report that exposed misleading claims about their effectiveness and origins [1][4] - The Zhengzhou Market Supervision Administration has taken administrative actions against the involved companies after the report highlighted deceptive marketing practices [1] - A specific product, "Shiye Doctor" pain relief patch, claimed to have rapid healing properties and was marketed as a Japanese patented product, but it was revealed to be a low-cost generic product produced locally [1] Group 1 - The brands "Shiye Doctor," "Canglaozu," and "Miaoajie" have been removed from e-commerce platforms as of September 20 [4] - The "Shiye Doctor" flagship store on Tmall plans to terminate operations by October 14, 2025 [4] - Related short video platforms have cleared the stores associated with "Shiye Doctor" and have banned advertising for these brands [4] Group 2 - The "Shiye Doctor" product claimed to provide "2-minute bone healing" and was marketed as developed by the "Tokyo Medical Research Institute," which is actually a newly registered entity in Hong Kong [1] - The product was produced at a cost of only 2 yuan per box, indicating significant markup in its retail price [1] - The brands involved utilized similar marketing strategies, leveraging terms like "ancestral" and "certified medical device" to gain consumer trust [1]
中新网评:假洋膏药年销过亿元,平台监管不能失灵
Zhong Guo Xin Wen Wang· 2025-09-22 09:05
若平台放任商家售假,不仅损害了消费者权益,也扰乱了市场秩序。消费者出于对平台的信任购买商 品,却被虚假宣传所欺骗,这无疑严重透支消费者的信任。同时,这种不正当竞争行为,也挤压了正规 企业产品生存空间,破坏了公平竞争的市场环境。 今年8月,市场监管总局、国家卫生健康委、国家中医药局联合发布《医疗广告认定指南》,为医疗机 构和互联网平台划定了更为清晰的红线和底线。但"神贴"骗局仍屡禁不止,平台难逃其咎。 要杜绝此类现象的发生,平台必须切实承担起主体责任。一方面,要建立健全审核机制,对商家资质、 产品质量、广告内容等进行从严审查,从源头上遏制虚假宣传;另一方面,要加强对违法违规行为的处 罚力度,一旦发现商家存在虚假宣传等行为,立即采取下架商品、封禁店铺、列入黑名单等措施。 监管部门则要加强对平台的监督管理,督促平台加强网店资质审核和违规行为管理,对平台落实主体责 任形成有效的外部约束。同时,加大对虚假宣传等违法违规行为的打击处罚力度,提高违法成本,形成 震慑效应。只有监管部门与平台企业形成合力,才能有效净化市场环境,让消费者权益不再被各类"神 贴"骗局侵害。(完) 中新网北京9月22日电 (记者 王庆凯)中国新闻网 ...
博主称始祖鸟敬畏自然或涉虚假宣传
Xin Jing Bao· 2025-09-21 12:29
#官网暂查不到烟花秀备案信息#【博主称始祖鸟敬畏自然或涉虚假宣传】户外品牌始祖鸟联手艺术家蔡 国强,在喜马拉雅山脉举办烟花秀引发巨大争议。对于前者当地环保部门称合规。根据日喀则市生态环 境局江孜县分局一位负责人的回应,此次活动在生态环境局备案过,由于烟花使用的是环保材料,因此 不需要进行环境评估,经乡、村、县三级政府同意即可。但该备案信息并不向大众公开,记者在日喀则 市生态环境局官网查不到相关信息。律师、法律博主@柠檬色的梦想闪亮亮 认为,品牌方"敬畏自 然"的宣传与实际行为不符,或涉虚假宣传,违反《广告法》相关规定。#始祖鸟烟花灾难级的反向营销 ##始祖鸟烟花称得上是艺术吗##始祖鸟承诺# 转自:贝壳财经 ...
“随身Wi-Fi”潜藏隐患 消费者该如何辨别?
Yang Guang Wang· 2025-09-20 06:29
姬女士说:"随身Wi-Fi有一个缺点,我现在的用处是日常办公,有的时候电脑带出去,在高速上、 城乡接壤的地方,或者一些乡村这种基站覆盖不到位的地区,用起来会非常卡顿,有的时候甚至OA软 件都打不开,看视频更会卡顿。" 业内运营人士刘女士解释,这些便携式上网产品中内置的流量卡打不了电话、发不了短信,和日常 手机中的电话卡在功能定位上有明显的区别。 刘女士说:"手机流量比较灵活便捷,像手机里的那张卡,以移动通信为主。随身Wi-Fi更适合多设 备共享,本质是迷你路由器,流量比较大,适合大家共享,或者在一些特定的场景使用。" 在黑猫投诉平台可以看到,很多人也在反映随身Wi-Fi出现的问题。有人反映实际网速非常差,经 常没有信号,无法正常使用;也有人说每次充值19.9元,承诺可以用100个G,结果不到10天就没有了。 3C数码媒体人兼评论员黄浩分析背后的原因是,一些虚拟运营商从三大运营商那里批量采购了流 量,再转卖给设备商或代理商,过程中甚至会层层转包。 央广网北京9月20日消息(总台中国之声记者李杨)据中央广播电视总台中国之声报道,当下,能 够随时随地上网,已经成为很多人移动办公或差旅出行的必备条件。一些消费者会选择 ...
“沙金”首饰无真金 镍释放量严重超标
Sou Hu Cai Jing· 2025-09-19 08:46
Group 1 - The article discusses the rising popularity of "sand gold" jewelry as a cheaper alternative to traditional gold due to the continuous increase in gold prices this year [1][2] - "Sand gold" is claimed by merchants to be durable, not fading, and resistant to fire, with prices ranging from a few hundred yuan to lower prices at night markets [2][3] - The term "sand gold" is misleading as most of these products are made from brass with a thin layer of gold plating, rather than containing significant amounts of gold [4] Group 2 - Many merchants are unaware of the actual composition of "sand gold" jewelry, and the products are often marketed with exaggerated claims about their durability and quality [4] - Testing has shown that some "sand gold" jewelry releases nickel at levels exceeding national safety standards, posing potential health risks to consumers [5] - Legal experts indicate that merchants engaging in false advertising regarding "sand gold" products could face severe penalties under Chinese law [5]
虚假宣传、消费陷阱?便携式上网产品套路多
Qi Lu Wan Bao· 2025-09-19 08:36
Core Viewpoint - The rise of portable Wi-Fi devices has led to increased consumer interest, but issues such as false advertising, mandatory prepayment, and inflated data usage have emerged, raising concerns about consumer rights and regulatory oversight [1][2][3]. Group 1: Consumer Experiences - Consumers report being misled by promotional offers, such as being required to prepay a minimum amount to activate devices, contrary to initial promises of "pay-as-you-go" [1][2]. - Complaints include slow internet speeds and unexpected charges for upgrades, with customers feeling trapped in a cycle of misleading marketing tactics [1][3]. - Difficulty in obtaining refunds has been highlighted, with consumers facing numerous obstacles and delays when attempting to reclaim their money [3]. Group 2: Industry Practices - The sales model for portable Wi-Fi devices often involves hardware sold on e-commerce platforms while data plans are tied to separate operators, complicating dispute resolution [2][3]. - The lack of regulatory oversight allows for a complex chain of transactions where consumer funds are not adequately protected, leading to potential financial losses [3][4]. - Industry experts emphasize the need for stricter regulations and accountability measures for e-commerce platforms and sellers to protect consumer rights [4].
存安全隐患,11.69万辆小米SU7被紧急召回,今年已第二次
Guo Ji Jin Rong Bao· 2025-09-19 06:30
9月19日,据国家市场监管总局网站消息,小米汽车科技有限公司召回部分SU7标准版电动汽车。 公告称,小米汽车科技有限公司根据《缺陷汽车产品召回管理条例》和《缺陷汽车产品召回管理条例实 施办法》的要求,向国家市场监督管理总局备案了召回计划。决定自即日起,召回2024年2月6日至2025 年8月30日生产的部分SU7标准版电动汽车,共计116887辆。 其中,召回编号S2025M0149I:涉及XMA7000MBEVR2和XMA7000MBEVR2车型,共计98462辆。 召回编号S2025M0150I:涉及BJ7000MBEVR2车型,共计18425辆。 本次召回范围内部分车辆在L2高速领航辅助驾驶功能开启的某些情况下,对极端特殊场景的识别、预 警或处置可能不足,若驾驶员不及时干预可能会增加碰撞风险,存在安全隐患。 小米汽车表示将通过汽车远程升级(OTA)技术,为召回范围内的车辆免费升级软件,以消除安全隐 患。 这并非小米汽车首次进行召回。 去年11月,多位小米SU7车主在社交平台爆料,车辆在使用自动泊车功能时出现严重故障,无视周围障 碍物,径直撞向墙壁、柱子等。小米方面回应称是云端服务偶发故障引起的软件授时同 ...
古驰、巴黎世家等客户数据遭窃取;2025年暑期全国营业性演出票房收入同比增长3.9%
Mei Ri Jing Ji Xin Wen· 2025-09-16 23:17
Group 1: Kering Group Data Breach - Kering Group confirmed a data breach affecting millions of customers from brands like Gucci and Balenciaga, with stolen data including names, email addresses, phone numbers, addresses, and total spending [1] - The company stated that financial information such as credit card details was not compromised and has notified affected customers via email, though the specific number of impacted individuals was not disclosed [1] - This incident is viewed negatively from a financial perspective, as it could undermine consumer trust, potentially leading to customer attrition and a decline in brand value, sales performance, and market share [1] Group 2: ByteDance Employee Departure Posts - ByteDance's Vice President highlighted the emergence of misleading "ByteDance employee departure" posts on social media, which are often fabricated by training institutions to attract attention and sell courses [2] - The company has taken legal action against one particularly aggressive entity, resulting in a court ruling that deemed these actions as misleading advertising and unfair competition [2] - This situation underscores the importance of brand reputation in the capital market, as such false promotions can damage brand value and mislead consumers [2] Group 3: Dairy Industry Regulation - Starting September 16, the production of sterilized milk (long-life milk) is restricted to using only raw milk, prohibiting the use of reconstituted milk [3] - This regulation is expected to benefit the domestic dairy industry by increasing demand for raw milk and enhancing product quality, which could boost consumer confidence and market consumption [3] - The new policy is likely to promote the development of the domestic dairy farming sector and foster a positive cycle within the dairy industry [3] Group 4: Performing Arts Industry Growth - The summer of 2025 saw a 3.9% year-on-year increase in box office revenue for commercial performances in China, with total revenue reaching 15.135 billion yuan [4] - The number of performance sessions and audience attendance also experienced growth, indicating strong cultural consumption demand driven by rising incomes and consumption upgrades [4] - This growth is expected to attract more capital into the performing arts industry, enhancing the industry chain and contributing to economic growth through cultural vitality [4]
古驰、巴黎世家等客户数据遭窃取;2025年暑期全国营业性演出票房收入同比增长3.9%丨消费早参
Mei Ri Jing Ji Xin Wen· 2025-09-16 23:15
Group 1 - The core issue of data breach involving customer information from luxury brands such as Gucci and Balenciaga has been confirmed by Kering Group, which may negatively impact consumer trust and brand value [1] - Kering Group has reported that financial information like credit card details was not compromised, but the breach of personal data could lead to customer attrition and increased operational costs [1] - The incident highlights the importance of data security in maintaining brand reputation and could affect Kering's sales performance and market share in the luxury sector [1] Group 2 - The emergence of a "ByteDance departure track" on social media has been linked to misleading posts by training institutions, which have been sued by Douyin Group for false advertising [2] - The court ruling in favor of Douyin Group emphasizes the need for companies to protect their brand image from misleading information that can disrupt market order [2] - This situation serves as a reminder for investors to be cautious of market anomalies and the potential impact of brand reputation on company value [2] Group 3 - A new regulation from the Ministry of Agriculture and Rural Affairs prohibits the use of reconstituted milk in the production of sterilized milk, mandating the exclusive use of raw milk [3] - This policy is expected to benefit the domestic dairy industry by increasing demand for raw milk and enhancing product quality, which could boost consumer confidence [3] - The regulation may stimulate the development of the domestic dairy farming sector and promote a positive cycle within the dairy industry [3] Group 4 - The national box office revenue for commercial performances during the summer of 2025 has shown a year-on-year increase of 3.9%, indicating strong cultural consumption demand [4] - The number of performances and audience attendance also experienced growth, reflecting an upward trend in cultural and entertainment spending among consumers [4] - This growth in the performance market is likely to attract more capital into the industry, fostering collaboration across the value chain and contributing to economic growth [4]
5万“坑位费”请大网红带货啤酒,咋就只成交1单?
Xin Hua She· 2025-09-16 12:30
Core Viewpoint - The disparity between the high costs associated with influencer marketing and the actual sales results highlights the deceptive practices within the live-streaming e-commerce industry, raising concerns about the integrity of data presented by influencers and the potential exploitation of small businesses [2][3]. Group 1: Influencer Marketing Issues - A businessman in Heilongjiang paid 50,000 yuan as a "placement fee" to a popular influencer with millions of followers, expecting significant sales, but only one order was completed [2]. - Another case involved a businessman from Henan who was promised a minimum sale of 20,000 pairs of shoes but ended up selling only 58 pairs, which is less than 0.3% of the promised amount [2][3]. - Influencers often evade accountability by claiming that contracts do not guarantee sales, leading to frustration among businesses seeking refunds [3]. Group 2: Data Integrity Concerns - Complaints regarding live-streaming sales have surged, with 402,000 reports received in 2024, marking a 19.3% increase from the previous year, and complaints related to short video platforms rising by 48.8% [3]. - Many small businesses lack the ability to discern the reliability of the data presented by influencers, which can include purchased followers and manipulated view counts [3][5]. - The discrepancy between the impressive data shown before signing contracts and the actual sales results raises questions about the authenticity of the influencers' claims [3]. Group 3: Regulatory and Ethical Considerations - China's e-commerce law prohibits false advertising and data manipulation, emphasizing the need for truthful marketing practices [4]. - The live-streaming industry is urged to enhance data verification processes to ensure that displayed metrics are accurate and reflective of market realities [5]. - Regulatory bodies are called to implement targeted management measures to address industry irregularities and enforce stricter oversight against false advertising and data fraud [6].