Core Viewpoint - The article discusses the rise of "superfoods" in the market, highlighting their marketing appeal and the trend of food brands incorporating these ingredients into their products to attract consumers [5][19][33]. Group 1: Definition and Popularity of Superfoods - "Superfood" is a vague term originating from the West, referring to foods rich in certain nutrients, but lacks a strict scientific definition [13][15]. - The popularity of superfoods has surged recently, with various brands launching products featuring ingredients like kale, beetroot, and turmeric, which are marketed for their health benefits [6][7][10]. - A significant factor in the rise of superfoods is a 2022 article from Harvard Health that listed ten superfoods, which gained traction on social media and contributed to the perception of these foods as health-enhancing [20][23]. Group 2: Market Trends and Brand Strategies - In the past year, many food and beverage brands have introduced new products centered around superfoods, with notable examples including Heytea's kale-based drink and various offerings from other tea brands [6][7][10]. - The trend has expanded beyond beverages to include snacks and meal replacements, with brands like White Elephant and Wang Baobao launching products that emphasize the health benefits of superfoods [10][26]. - Social media data indicates that the most common associations with superfoods have shifted from weight loss to nutrition, reflecting a broader acceptance of these ingredients in everyday diets [29]. Group 3: Historical Context and Marketing Dynamics - The article traces the historical context of superfoods, noting that many have undergone similar marketing transformations in the past, such as bananas and avocados, which were once considered difficult to sell but became popular through strategic marketing [35][37]. - The marketing of superfoods often emphasizes their health benefits while downplaying their historical challenges in gaining consumer acceptance, suggesting that the appeal of superfoods is as much about marketing as it is about nutrition [33][40].

这种乍一看和我们熟悉的油菜薹类似的绿叶菜，是华中农业大学国家油菜工程技术研究中心历时17年研发的新品种，由菘蓝（板蓝根）与甘蓝型油菜杂交 培育而成。 研究人员表示，项目最初是希望以杂交方式提高油菜的抗病性，却发现板蓝根的部分遗传物质导入油菜后，不但具备一些人体内抗病毒的活性，青菜的口 感还更加清甜，适合市场推广。尽管相关人士多次强调板蓝根菜是菜不是药，但板蓝根青菜却早已被人们赋予了"健康养生"的光环。 不难发现，和板蓝根菜类似的各种新奇蔬菜总会出现在人们的餐桌之上。无论是主打丰富的研究背景、宣传独特的健康成分，还是把生活方式营销玩出新 花样，它们都能让那些没什么时间和土地打交道的消费者们，心甘情愿地为它们买单。 这个春天，当一位都市白领第一次因为好奇从超市货架上拿下一袋板蓝根青菜时，他或许不会想到这标价为13.8元/300g的贵价蔬菜，正以惊人的速度成 为全国中产手推车上的新晋顶流。 青菜里的爱马仕——板蓝根青菜。（图/小红书截图） 以往人们往往在肉类食材上下足功夫，如今餐桌上最常见的蔬菜也开始被重视起来。不过，在板蓝根菜成为近期的蔬菜顶流之前，被年轻人抢购的蔬菜 界"老网红"还是羽衣甘蓝。 羽衣甘蓝原产于地 ...