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保险“开门红”主打分红险 服务赋能成竞争新维度
Core Viewpoint - The insurance industry is experiencing a competitive "opening red" period in 2026, with dividend insurance products taking center stage, utilizing "hunger marketing" strategies to stimulate consumer purchases and establish a strong performance foundation for the coming year [1][2][3]. Group 1: Sales Strategies - A life insurance company reported that their limited sales dividend insurance product achieved over 60% of its sales target within just four days of launch, indicating strong market demand [1][2]. - The "hunger marketing" strategy, characterized by limited-time and limited-quantity sales, has proven effective in rapidly boosting sales, with premium sales exceeding one hundred million yuan [2][3]. - The dividend insurance products are backed by high-quality assets, such as rental properties and state-owned enterprise projects, which are expected to yield an estimated return of around 3.2% [1][2]. Group 2: Product Features and Market Trends - Dividend insurance products are positioned as having a "fixed + floating" return characteristic, supported by investments in quality assets, which enhances their appeal in the current market [2][3]. - The insurance industry is shifting towards integrating health and wellness services with insurance products, reflecting a broader trend of moving from "risk compensation" to "risk management and services" [3][4]. - In the first three quarters of the year, insurance companies have significantly increased their focus on dividend insurance and floating return products, with China Life's floating return business seeing a more than 45 percentage point increase in first-year premium share compared to the previous year [3][4]. Group 3: Consumer Guidance - Industry experts emphasize the need for consumers to make rational decisions when purchasing dividend insurance, as the actual returns are uncertain and can be influenced by various factors [4][5]. - Consumers are advised to assess their own and their family's risk gaps and understand the implications of guaranteed rates and historical dividend performance before purchasing [5][6]. - The sustainability of the high returns promised through quality asset packaging is questioned, suggesting that insurance companies should focus on long-term development rather than short-term sales strategies [5][6].
泡泡玛特直播惊现“大实话”:79元盲盒挂链成本仅4元?
Sou Hu Cai Jing· 2025-11-07 17:16
Core Viewpoint - The incident involving Pop Mart's live stream highlights a significant disconnect between product pricing and consumer perception, revealing underlying issues in the blind box market and consumer sentiment towards overpriced products [2][5][9]. Group 1: Incident Overview - During a live stream, Pop Mart employees candidly acknowledged the high price of their blind boxes, stating "this thing sells for 79 yuan is indeed a bit expensive" and "it's okay, someone will pay" [1][2]. - This statement sparked widespread discussion and criticism, leading to the phrase "Pop Mart live stream ridicule" trending on social media [1]. Group 2: Product Details - The product in question is the "DIMOO New Birthday Diary Series" blind box, priced at 79 yuan, with a cost of production estimated at around 4 yuan for imitation products [3]. - The series includes six regular items and one hidden item, with the odds of obtaining a regular item being 1 in 6 and a hidden item being 1 in 72 [3]. Group 3: Market Dynamics - The blind box market has been characterized by a significant gap between raw material costs and retail prices, leading to consumer complaints and a perception of exploitation [6][7]. - Pop Mart's marketing strategies, including scarcity and brand value, have created a perception of high value for low-cost items, but this is now being questioned by consumers [5][8]. Group 4: Company Response and Market Sentiment - Pop Mart's decision not to dismiss the employees involved in the incident reflects a strategic choice to confront the controversy openly, acknowledging the current consumer environment [2][9]. - The company's recent financial performance shows a substantial revenue increase, with a reported growth of approximately 245%-250% year-on-year for Q3 2025, indicating that despite the controversy, demand for their products remains strong [10][11].
一个39元、76元,厦门店多人打卡!网友:消费观被刷新
Sou Hu Cai Jing· 2025-11-04 16:09
Core Insights - The trend of high-priced bakery products, particularly from foreign brands, is becoming a new label for the market, with items like croissants priced at 39 yuan and European-style bread at 76 yuan attracting significant consumer interest [1][3]. Pricing and Consumer Behavior - Mid to high-end bakery brands are focusing on concepts of quality, health, and social experience, leading to a general increase in product prices due to rising costs of ingredients, labor, and rent, along with brand premiums and marketing strategies [3][15]. - Consumers express surprise at the high prices, with some noting that a single piece of bread can cost as much as a meal, indicating a shift in spending habits [5][6]. - Despite some complaints about the prices, many young consumers are willing to queue for these high-priced items, demonstrating a strong demand for trendy bakery products [6][8]. Market Dynamics - The popularity of foreign bakery brands in Xiamen is evident, with many offering unique products that are priced higher than traditional bakeries [13]. - The increase in prices is attributed to significant rises in the costs of baking ingredients such as sugar, flour, butter, and chocolate, as well as the labor-intensive "handmade" production methods and high rental costs [16]. - Young consumers are motivated to purchase these high-priced items for the perceived quality and social recognition gained from sharing their experiences on social media [16]. Marketing Strategies - Some brands employ marketing tactics like scarcity marketing and brand positioning to create a high-end image, targeting specific consumer demographics [16]. - However, sustainable business practices require a balance between effective marketing and maintaining product quality and value for money to retain customers [16].
新邮破版销售已经毫无意义,该立刻废除这种饥饿营销方式!
Sou Hu Cai Jing· 2025-11-01 16:13
Core Viewpoint - The traditional "broken sheet sales" model in the stamp market is outdated and no longer meets current market demands, leading to a decline in interest among collectors and consumers [1][19]. Group 1: Historical Context - The stamp market previously relied on the broken sheet sales model to create a sense of scarcity and drive demand [2]. - This model has inherent drawbacks, including a significant reduction in consumer and collector interest [3]. Group 2: Current Market Dynamics - There is a noticeable decline in demand for large sheets of stamps, resulting in a loss of interest among collectors [5]. - Sales of product albums and annual stamps have significantly decreased, with many collectors no longer renewing subscriptions [5]. - The price of stamps has not adjusted to market demand, maintaining an outdated sales model [6]. Group 3: Market Operations - The broken sheet sales model, once effective in attracting collectors, has lost its appeal due to changing market conditions [9]. - Aside from zodiac stamps, there are few new stamps that meet collectors' needs [10]. - The limitations imposed by the broken sheet and purchase restrictions have complicated the buying process and reduced interest among non-collectors [11][12]. Group 4: Future Directions - The true demand in the stamp market focuses more on practicality and collectible value rather than mere scarcity [14]. - Selling large sheets of stamps in full could reduce waste and better meet the needs of collectors, enhancing market activity [15]. - Adjusting the pricing structure and changing the sales model are essential considerations for the postal department [18].
AI产品的邀请码「黑市」,谁在制造稀缺?
创业邦· 2025-10-30 00:08
Core Insights - The article discusses the phenomenon of invitation codes in the AI industry, highlighting how they have transformed from a simple access mechanism to a marketing tool that creates scarcity and drives demand [6][14][19]. Group 1: Invitation Code Market Dynamics - Invitation codes have become a commodity, with some being sold for hundreds or even thousands of yuan, creating a black market for these codes [6][12]. - The scarcity of invitation codes generates anxiety among users, leading to a competitive environment where individuals feel pressured to obtain them to avoid falling behind [9][10]. - The practice of selling invitation codes has led to the emergence of "digital black markets," where users can profit from reselling codes they acquire [12][13]. Group 2: Marketing Strategies and User Behavior - Companies are increasingly using invitation codes as a marketing strategy to create buzz and attract early adopters, often leading to a sense of urgency among potential users [16][20]. - The article notes that the invitation code mechanism is not new and has been used historically by various platforms to build initial user bases [16][24]. - Users often experience a fleeting interest in the products they gain access to via invitation codes, with many abandoning them shortly after trying [25][26]. Group 3: Industry Implications and Future Outlook - The rapid turnover of interest in invitation codes reflects the fast-paced nature of the AI industry, where new products are frequently launched, leading to quick declines in demand for older codes [27]. - The article suggests that while invitation codes can attract attention, they do not guarantee long-term user retention or product success, as many users may not find the products compelling enough to continue using [24][25]. - The overall sentiment in the industry indicates a growing concern over the sustainability of using invitation codes as a primary marketing tool, especially as competition increases and products become more homogeneous [24][26].
热抢!民营银行上架大额存单 年利率突破2%
Zhong Guo Ji Jin Bao· 2025-09-17 14:30
Core Viewpoint - The recent launch of large-denomination certificates of deposit (CDs) with annual interest rates exceeding 2% by private banks has sparked a buying frenzy among investors, driven by limited availability and regional restrictions [1][2][4]. Group 1: Product Details - Private banks such as Huari Bank and Su Bank have introduced large-denomination CDs with annual interest rates of 2.3% and 2.1% respectively, with a minimum investment of 200,000 yuan [2][4]. - The CDs are primarily available for a duration of 2 years, with some products also offering an 18-month option, but are restricted to specific regions like Shanghai [2][4]. - The limited supply has led to a rapid depletion of available quotas, with remaining amounts reported at 86.8 million yuan and 19.4 million yuan for different products [2]. Group 2: Market Dynamics - The trend of offering high-interest CDs is mainly observed among internet banks, with investors actively seeking to secure these products, sometimes using multiple accounts to increase their chances [5][7]. - Industry experts suggest that the high-interest rates are a temporary strategy for customer acquisition and may not be sustainable in the long term due to the pressure on net interest margins faced by banks [7][8]. - The overall banking sector is experiencing a decline in net interest margins, with private banks showing a more significant drop, prompting them to offer attractive rates to attract deposits [8]. Group 3: Strategic Implications - The introduction of these high-yield products is seen as a way for private banks to enhance their retail market competitiveness and manage their liability structure by targeting high-net-worth clients [7][8]. - Marketing efforts are being intensified by banks through various online platforms to educate and attract customers, indicating a proactive approach to customer engagement [8].
专骗中国土豪的埃尔法,装不下去了
36氪· 2025-09-07 13:35
Core Viewpoint - The article discusses the decline of the Toyota Alphard, once considered a "god car" in the Chinese market, highlighting the factors contributing to its reduced desirability and the rise of domestic competitors [4][14][61]. Group 1: Background of Toyota Alphard - The Toyota Alphard was initially designed for Japanese family users, not as a luxury business vehicle, and gained popularity in China due to its association with celebrities and high-profile users [12][22][30]. - The vehicle's price in Japan was approximately 500 million yen, equivalent to around 300,000 RMB, making it a popular choice among middle-class families [24]. - The introduction of the second generation in 2010 marked its transition to a luxury positioning, with prices starting at 600,000 to 700,000 RMB, leading to increased demand and subsequent price hikes by dealers [36][37]. Group 2: Market Dynamics and Price Trends - At its peak, the Alphard commanded a price increase of up to 300,000 RMB, reflecting its status as a high-demand vehicle with limited supply [20][21]. - Sales data indicates that from 2017 to 2021, the Alphard sold 85,000 units in China, maintaining its position as the top high-end MPV [45]. - However, after 2021, sales began to decline, and the once significant price increases have reduced to 20,000 to 30,000 RMB [14][46]. Group 3: Competition and Market Changes - The rise of domestic brands has significantly impacted the Alphard's market position, with competitors like the Denza D9 and Lantu Dreamer offering similar features at competitive prices [65][66]. - Toyota's own models, such as the Vellfire and Lexus LM300h, have also entered the market, further diluting the Alphard's exclusivity [52][56]. - The changing consumer preferences and the emergence of new domestic MPVs have led to a reevaluation of the Alphard's value proposition, as its unique selling points are increasingly matched or surpassed by competitors [61][67]. Group 4: Conclusion on Alphard's Status - The article concludes that while the Alphard was a groundbreaking product in the MPV segment, its inflated status was not sustainable, and the vehicle's decline was inevitable due to market evolution and increased competition [69][70][71].
下一个LABUBU来了吗?MOKOKO二手平台涨价4倍
Sou Hu Cai Jing· 2025-08-24 04:37
Core Viewpoint - The recent launch of new products by Pop Mart, including the "Star People Good Dream Meteorological Bureau" and "MOKOKO Sunbathing Summer" series, has led to significant price speculation on secondary markets, with some items being listed at four times their original price, raising concerns about potential market bubbles [1][2][5]. Pricing Dynamics - The MOKOKO plush hanging ornament originally priced at 199 yuan is being resold for over 800 yuan, while the Star People plush blind box, originally priced at 474 yuan for six, is being marked up significantly, with individual prices ranging from dozens to hundreds of yuan [2][5]. - Historical data shows that the LABUBU series experienced a price drop of 60% due to restocking, indicating that similar trends could occur with the new series if market hype diminishes or supply increases [5][6]. Market Behavior - The surge in prices is attributed to speculative behavior by resellers, often referred to as "scalpers," who drive initial prices up, creating a bubble that may eventually burst as the market corrects itself [5][6]. - The marketing strategies employed by Pop Mart, such as limited releases and hidden variants, create a sense of scarcity that fuels consumer demand and speculation [6][9]. Consumer Sentiment - Consumer attitudes towards purchasing these collectibles are polarized, with some viewing Pop Mart as a long-term investment akin to "Moutai for the '00s," while others criticize the inflated prices and the role of scalpers in the market [7][9]. - Motivations for buying include the thrill of collecting, the potential for profit through resale, and the desire to showcase rare items on social media as a form of social capital [9].
MOKOKO未售先“炒价”,二手平台涨价4倍,下一个LABUBU来了吗?
Sou Hu Cai Jing· 2025-08-22 04:50
Core Viewpoint - The article discusses the recent hype surrounding the new product launches by Pop Mart, particularly the "MOKOKO" and "Star People" series, highlighting the significant price inflation in the secondary market driven by speculation and the influence of scalpers [1][5][6]. Group 1: Product Launch and Market Reaction - Pop Mart plans to launch new products on the 21st, with some items already being resold at four times their original price, such as the MOKOKO plush keychain originally priced at 199 yuan being listed for 840 yuan [1][2]. - The LABUBU series previously saw prices soar over 50 times its original value, but due to restocking, the secondary market price plummeted by 60%, indicating potential volatility for the new series [1][5]. Group 2: Market Dynamics and Consumer Behavior - The price surge is attributed to economic drivers, active promotion by businesses, and social media influence from fans, which collectively create a speculative environment [2][6]. - The phenomenon of "hunger marketing" and the introduction of hidden variants by Pop Mart create a sense of scarcity, triggering consumer fear of missing out (FOMO) [6][9]. Group 3: Consumer Perspectives - Consumer attitudes towards purchasing these collectibles are polarized, with some viewing Pop Mart as a long-term investment akin to "Moutai for the '00s," while others criticize the inflated prices and the role of scalpers [7][9]. - Young consumers are motivated by various factors, including the thrill of collecting, the potential for profit, and the desire to showcase rare items on social media [9].
配货才能买的理光GR,越挨骂,越涨价
36氪· 2025-08-18 00:08
Core Viewpoint - The article discusses the evolution and market positioning of the Ricoh GR series cameras, highlighting their status as a high-value item in the photography community, akin to "electronic Maotai" due to their high resale value and demand [12][22][33]. Group 1: Product Evolution and Market Impact - The Ricoh GR series has transformed from a compact camera for casual photography to a sought-after item among enthusiasts, with the GR III and upcoming GR IV models being particularly notable [10][12][33]. - The GR series has maintained a strong cultural significance, with endorsements from renowned photographers like Daido Moriyama, which has elevated its status in the market [33][34]. - The GR IV is expected to enhance features such as image quality and usability, but its release has sparked discussions about potential price increases for the GR III in the second-hand market [40][42]. Group 2: Pricing and Resale Value - The GR series has seen significant price appreciation, with models like the GR II originally priced at 4800 yuan now selling for around 5588 yuan in the second-hand market, indicating its status as a collectible [22][33]. - The phenomenon of "hunger marketing" has contributed to the GR series' scarcity, leading to inflated prices and high demand, making it difficult for consumers to purchase at retail prices [14][37][42]. - The article notes that the GR III has been consistently priced higher than its original retail price due to its popularity and limited availability, reinforcing its image as a high-value item [12][18][33]. Group 3: Cultural Significance and Consumer Behavior - The GR series has become a cultural symbol among young urbanites, often used as a prop for social media rather than solely for photography, reflecting a shift in consumer behavior [6][47][54]. - The article highlights the dual role of the GR series as both a photography tool and a financial asset, with some consumers viewing it as a better investment compared to traditional financial products [49][52][60]. - The increasing trend of using cameras as status symbols among the middle class has led to a market where the GR series is perceived as a high-priced toy rather than just a functional device [54][60].