Core Viewpoint - The recent decline in the new stamp market is evident, with many collectors losing interest in purchasing new stamps, yet trading activities within the philatelic community remain vibrant, shifting focus towards "processed postal items" rather than just stamps [1][2][14]. Market Dynamics - The significant discounting of new stamps has not stimulated demand as intended, revealing an oversupply issue in the market [4]. - Collectors are increasingly disinterested in "bare stamps" and are more attracted to "secondary creations" of postal items, indicating a shift in collecting preferences [6][7][16]. Marketing Strategies - The implementation of "hunger marketing" by limiting the supply of new stamps aims to enhance their scarcity and value, but its effectiveness in boosting market demand remains uncertain [8][9]. - Short-term limited releases may spark initial interest among collectors, but long-term reliance on such strategies could lead to increased dissatisfaction among them [10]. Community Engagement - The disparity between the lackluster new stamp market and the active philatelic community highlights a failure in current market strategies to meet collector needs [14][15]. - The complex reservation and authentication processes have alienated some older collectors, further exacerbating the issue of collector attrition [12][13]. Recommendations for Issuers - Issuers should transition from a "controller" role to a "service provider" role, understanding collector needs and optimizing products and services to rebuild trust [17]. - In the current market downturn, issuers should abandon short-term marketing tactics, increase the supply of new stamps, and provide more convenient purchasing channels and services like postmarking [18][20]. - A strategy of "watering the fish" could inject vitality into the long-term health of philatelic culture, emphasizing innovation and an open supply chain to attract more enthusiasts [20]. Conclusion - The coldness of the new stamp market juxtaposed with the vibrancy of the philatelic community reflects unmet market demands, suggesting that collectors are willing to purchase new stamps if issuers adapt to their evolving needs [21].

Core Viewpoint - The article discusses the aggressive marketing strategy employed by Xiaomi for its new car model, YU7, highlighting both the excitement generated and the potential backlash from consumers due to the "hunger marketing" approach [2][12]. Group 1: Marketing Strategy - Xiaomi's marketing strategy for YU7 includes a "hunger marketing" approach, where sales staff actively encourage consumers to place orders by emphasizing limited availability and urgency [4][7]. - The first wave of marketing was initiated by Xiaomi's chairman, Lei Jun, who highlighted the limited stock of 30,000 vehicles available for immediate purchase, creating a sense of urgency among consumers [4][11]. - Following the price announcement, sales staff engaged in enthusiastic promotions, using phrases like "early orders lead to early production" to stimulate consumer interest [7][12]. Group 2: Consumer Reactions - Some consumers expressed dissatisfaction with the aggressive sales tactics, insisting on test drives before making any purchasing decisions [8][10]. - Concerns were raised regarding the safety of the vehicles, particularly in light of previous incidents involving Xiaomi's other model, SU7 [9][12]. Group 3: Order Dynamics - Despite the reported high number of pre-orders, industry insiders caution that the number of deposits does not equate to actual sales, as consumers can modify their orders within a week [12][14]. - The article notes that there are already instances of YU7 orders being resold on second-hand platforms, raising questions about the actual distribution of the vehicles [11][12]. - Xiaomi has implemented stricter policies regarding order modifications and refunds to avoid past complaints related to deposit refunds, indicating a more cautious approach compared to previous launches [13][14]. Group 4: Market Impact - The entry of technology companies like Xiaomi into the automotive sector has introduced internet-driven marketing strategies, which can enhance consumer awareness but may also disrupt market order and negatively impact the purchasing experience [15].

Core Insights - Xiaomi's marketing strategy for the YU7 vehicle has generated significant consumer interest, with over 200,000 pre-orders within three minutes of the launch event [1] - The company employs a "hunger marketing" approach, creating urgency among consumers by emphasizing limited availability and the need to act quickly to secure a vehicle [2][4] - Despite the initial excitement, there are concerns regarding the sustainability of this marketing tactic and its potential negative impact on customer satisfaction [5][9] Marketing Strategy - The first wave of marketing was initiated by Xiaomi's chairman, Lei Jun, who highlighted the limited availability of 30,000 vehicles, urging consumers to place orders quickly [2] - Following the price announcement, sales staff actively encouraged consumers to place orders, using phrases like "early orders lead to early production" to stimulate demand [4] - The final wave involved promoting test drives, with sales representatives indicating that priority would be given to customers who had already placed orders [4] Consumer Reactions - Some consumers expressed reluctance to place orders without first test-driving the vehicle, citing safety concerns based on previous incidents with Xiaomi's SU7 model [5] - Reports indicate that there are already instances of YU7 orders being resold on second-hand platforms, raising questions about the actual end-users of the vehicles [6] Order Management - Industry insiders noted that the number of pre-orders does not equate to actual sales, as consumers can modify their vehicle configurations within a week of placing a deposit [8] - Xiaomi has implemented a more cautious approach compared to previous launches, ensuring that customers are aware of the non-refundable nature of deposits after a certain period [8] Market Dynamics - The introduction of technology companies into the automotive sector has brought internet-based marketing strategies, such as "hunger marketing," into play, which can lead to both increased product awareness and potential negative consumer experiences [9]

Core Insights - The article discusses the explosive popularity of the LABUBU series from Pop Mart, highlighting its transformation from a niche toy to a cultural phenomenon driven by celebrity endorsements and emotional value [1][8][12]. Group 1: Market Performance - LABUBU's revenue surged from 263 million yuan in 2022 to 3.68 billion yuan in 2023, and is projected to exceed 3 billion yuan in 2024, marking a year-on-year growth of 726.6% [5]. - Pop Mart's overall revenue reached 13.04 billion yuan in 2024, with LABUBU significantly contributing to this growth [5][7]. - As of June 6, Pop Mart's market capitalization was 328.8 billion HKD (approximately 301.2 billion yuan) [7]. Group 2: Celebrity Influence - The popularity of LABUBU was significantly boosted by Thai celebrity Lisa's social media posts, leading to increased demand in both domestic and international markets [8]. - Other celebrities, including Rihanna, have also been spotted with LABUBU products, further enhancing its status as a social currency [8]. Group 3: Emotional and Psychological Factors - The "variable reward mechanism" of blind boxes creates a gambling-like thrill, making the unboxing experience addictive [9]. - LABUBU's design features, such as its childlike characteristics, resonate with consumers' preferences for cute items, while its rebellious aesthetic connects with urban youth culture [9]. Group 4: Marketing Strategies - Pop Mart employs "hunger marketing" tactics, creating scarcity through limited releases, which has successfully positioned LABUBU as a luxury item [10]. - The brand's limited editions come with certificates and artist signatures, enhancing their perceived value and desirability [10]. Group 5: Ecosystem Development - The popularity of LABUBU has led to a self-sustaining commercial ecosystem, with secondary markets thriving and generating additional revenue streams [11]. - Social media platforms have become vital for promoting LABUBU, with unboxing videos garnering millions of views and driving consumer engagement [11]. Group 6: Challenges and Concerns - The surge in demand has led to incidents of violence and chaos during product launches, prompting Pop Mart to suspend sales in certain locations [14]. - Quality control issues have emerged, with numerous consumer complaints regarding manufacturing defects, raising concerns about the brand's reputation [15]. Group 7: Future Outlook - The article draws parallels between LABUBU and Bearbrick, suggesting that LABUBU may face similar challenges in sustaining its popularity amid market saturation and counterfeit products [16][17]. - Recommendations for sustainable growth include enhancing brand storytelling, improving anti-counterfeiting measures, and fostering community engagement among consumers [18][19][20][21].

日前，泡泡玛特（09992.HK）首次开启线上Labubu预售。当天全线产品瞬间售罄，创建的订单最晚发 货时间已至今年9月22日，这意味着消费者或需等待3个月之久才能拿到商品。与此同时，门店大量缺 现货，快闪店预约秒罄。 究竟是产能不足还是饥饿营销？如果是产能不足，那么为何市场上充斥着工厂生产的大量侵权商品？第 一财经记者对此展开多方采访。 2025.06. 24 本文字数：2563，阅读时长大约4分钟 作者 | 第一财 经 刘城 乐琰 南英 Labubu热度持续攀升。 看得到却买不到的Labubu 日前，第一财经记者进入名为"泡泡玛特抽盒机"的微信小程序，17:00左右，直播间正在进行专场直 播。直播期间，时不时有观众留言询问"Labubu什么时候能购买"。主持人反复强调"Labubu暂时没有 货""主播也不知道什么时候补货""一切等'突袭'"（"突袭"即在直播间里临时上架相关产品链接以供消费者 购买）。 在接下来的一个半小时里，直播间始终未上架Labubu产品。18:28，被网友称为Labubu第三代的"前方 高能"系列盲盒商品链接悄然上架。 记者在链接上架初始便迅速操作，从进入、选购、锁单到支付，整个环 ...

泡泡玛特Labubu系列商品热度持续攀升，线上预售开启后迅速售罄，发货时间延迟至9月22日。 Labubu热度持续攀升。 日前，泡泡玛特（09992.HK）首次开启线上Labubu预售。当天全线产品瞬间售罄，创建的订单最晚发货时间已至今年9月22日，这意味着消费者或需等待3 个月之久才能拿到商品。与此同时，门店大量缺现货，快闪店预约秒罄。 不仅是线上，在线下门店也是如此。第一财经记者走访了多地泡泡玛特门店，基本都没有Labubu现货，偶有水晶球款，但此类产品购买者甚少。更为夸张 的是Labubu主题快闪店——怪味便利店，要预约才能进店，而记者蹲点后发现，预约号码1秒钟就抢完了，根本没有机会入店。在上海的怪味便利店现场， 第一财经记者看到入店者并不多，排队的人也不多，但线上就是抢不到入店号码。就在6月24日，第一财经记者再次查询发现，部分Labubu主题快闪店已经 关闭线上预约，一些特别商品也已售罄，只能抢购普通款商品。 " 五品 B 0 9 ක crop I I by 看得到却买不到的Labubu 日前，第一财经记者进入名为"泡泡玛特抽盒机"的微信小程序，17:00左右，直播间正在进行专场直播。直播期间，时不 ...

Group 1 - Airbus secured orders worth $21 billion at the Paris Air Show, while Boeing did not disclose its sales figures [2] - Boeing dominates the global cargo aircraft market, particularly in China, despite facing challenges in the commercial passenger aircraft sector due to safety incidents [2] - China's focus on developing large passenger aircraft has led to a lack of attention on cargo aircraft, resulting in limited models and lower payload capacities for domestic cargo planes [2] Group 2 - Boeing's cargo aircraft shortage is emphasized, with estimates indicating a gap of approximately 60 aircraft needed to meet the projected fleet capacity demand by 2027 [4] - The largest cargo aircraft in China, the Y-20, has a maximum takeoff weight of 220 tons and a payload capacity of 66 tons, while Boeing's 747-8F has a maximum payload capacity of 133 tons [4] - The performance of Chinese cargo aircraft is hindered by insufficient engine power, necessitating significant improvements in aviation engine technology to compete with Boeing [4]

Core Viewpoint - The article discusses the collapse of the secondary market prices for new consumer products, particularly focusing on the Labubu collectibles, and highlights the speculative nature and risks associated with new consumption trends in the market [1][4]. Group 1: Market Dynamics - Labubu's secondary market prices have plummeted by approximately 50%, with the price of a complete set dropping from 1500-2800 yuan to 650-800 yuan [1]. - Similar price volatility has been observed in other collectible brands like Bearbrick and Molly, where prices have seen drastic reductions of 60%-80% over the years [5][6][8]. - The article notes that the trading behavior in the secondary market is often driven by speculative practices, including "hunger marketing" and the manipulation of perceived scarcity [14][16]. Group 2: Consumer Behavior - Consumers are encouraged to recognize the "scarcity illusion" and set rational spending limits, as many products are priced significantly above their actual production costs [22][23]. - The article emphasizes the importance of maintaining transaction records and engaging in legitimate trading environments to avoid falling victim to speculative bubbles [25]. Group 3: Industry Practices - The article points out that companies often engage in practices that create artificial scarcity, such as claiming limited releases while adjusting production dynamically [16]. - There is a call for the industry to establish transparent probability mechanisms and focus on the intrinsic value of products rather than marketing gimmicks to ensure sustainable growth [26][29]. - Regulatory changes are anticipated, with new guidelines set to limit sales to minors and enforce transparency in product pricing and probability disclosures [28].

Core Viewpoint - The recent pop-up store event by Pop Mart featuring the LABUBU IP in Shanghai aims to attract young consumers through limited-time offerings and exclusive products, enhancing brand engagement in the cultural and entertainment sectors [2][3]. Group 1: Pop-up Store Details - The pop-up store, named "THE MONSTERS Convenience Store," opened on June 13 and will run until July 30 in Shanghai [2]. - Pop Mart has established pop-up stores in cities like Shanghai, Shenzhen, and Chengdu, focusing on creating trendy spaces for young consumers [3]. - The pop-up store features city-exclusive products and limited-edition items, enhancing its appeal through scarcity and regional uniqueness [3]. Group 2: Sales and Consumer Behavior - The online and offline sales strategy includes products priced between 19 yuan and 553 yuan, with items like plush keychains and silicone ice trays available [3]. - Reservation slots for entry were fully booked on June 16, 17, and 18, with resale prices for entry ranging from 300 to 500 yuan on secondary platforms [4]. - The scarcity of products has led to a significant markup on secondary markets, with items originally priced at 99 yuan being resold for around 500 yuan [4][5]. Group 3: Marketing Strategies - The brand employs a "hunger marketing" strategy to create a sense of urgency and exclusivity, driving consumer demand [4][5]. - The presence of speculators on secondary platforms contributes to maintaining the brand's high visibility and desirability, albeit at the cost of ordinary consumers facing high resale prices [5]. Group 4: Expansion and Future Plans - Following the pop-up store visit, Pop Mart's independent jewelry brand POPOP was also explored, indicating the company's diversification into jewelry with products priced between 319 yuan and 2699 yuan [5]. - The introduction of the "POP MART COLLECTION" suggests potential future expansions in Pop Mart's business model [5].

Group 1 - The market price of Feitian Moutai has dropped below 2000 yuan, with its stock price falling from 1600 yuan to a low of 1200 yuan due to recent alcohol bans [3] - Meanwhile, Pop Mart, a trendy toy brand, has seen a surge in demand, with its market capitalization reaching 350 billion HKD, indicating a shift in consumer preferences [3] - Both Feitian Moutai and Pop Mart share similarities such as low-cost raw materials, high brand premiums, and social attributes, but they cater to different consumer segments [3][7] Group 2 - The alcohol consumption market, particularly high-end liquor, is facing challenges due to stricter regulations and changing social dynamics, which may hinder a rebound in sales for brands like Moutai [8][10] - The younger generation perceives traditional alcohol consumers as outdated, leading to a cultural shift towards products like Pop Mart that resonate more with their values [9] - Historical trends suggest that alcohol consumption has remained resilient over time, despite temporary bans, indicating its long-term significance in society [11][12]