青岛万象城，巴奴毛肚火锅店外三四十位顾客刷着手机等待叫号，店内热气蒸腾；德州万达广场，市民 在盒马鲜生门店选购走亲访友、家庭聚餐的货品；烟台朝阳街，红灯笼缀满百年洋楼，阵阵果香裹着年 味漫过街角……今年春节假期，首店经济正成为点燃节日消费的新引擎。那些贴着"首店"标签的门店， 以差异化的产品、沉浸式的空间、贴心的服务，成为春节期间最具人气的打卡地。 2月18日，青岛万象城巴奴毛肚火锅店3号桌，从郑州来青团聚的崔海涛一家正享用着来自家乡的品 牌。"上午在栈桥看海鸥，下午在这儿吃火锅，毛肚、肥羊食材好，新鲜可口。"崔海涛说。 这家于2025年1月开业的巴奴毛肚火锅店，是该品牌在青岛的首店，近400平方米的空间拥有39个桌台。 店长韩宇介绍，店内24小时营业，春节前便做足准备，人员配置是往常的1.5倍以上，主打菜品全部当 天配送，维修人员全天在店。"从腊月二十八至今，整体客流接近2025年峰值，营业额不断创新高。我 们的目标不是做网红店，而是让顾客满意，下次还会再来。"韩宇表示，今年公司希望在青岛发展到5家 门店。 青岛市市南区深耕首发经济，2025年以来引进巴奴毛肚火锅店、茶思通、曼卡龙等首店，涵盖餐饮、零 售等 ...

Core Insights - The Aegean Sea Shopping Plaza in Zunhua has achieved a sales target of nearly 300 million yuan for 2025, with a year-on-year growth of 12% [3][4] - The shopping center is positioned as a gathering place for young consumers, with a focus on experiential and innovative retail strategies [4][8] Consumer Engagement - The shopping plaza attracts a diverse crowd, including families, young couples, and students, especially during festive seasons [2][3] - Popular dining options contribute significantly to the shopping center's revenue, accounting for approximately 38% of total sales [4] - The implementation of group purchase discounts has increased customer engagement, with a high redemption rate of 85% for promotional offers [5] Marketing and Promotions - The shopping center has introduced various promotional activities, including a lottery with prizes such as a Lenovo phone valued at over 7,000 yuan [5] - The use of live streaming for sales has generated approximately 6 million yuan in online revenue, with over 70% of retail brands participating [4][5] Infrastructure and Services - The shopping plaza is designed with accessibility in mind, providing services for elderly and disabled customers, including wheelchairs and personal assistance [5] - The center features modern amenities such as a large naked-eye 3D screen and hosts events like balloon rain to enhance customer experience [6][7] Local Market Dynamics - The shopping center's management believes that Zunhua is not a "downward market" but a primary market, understanding local consumer needs and preferences [8] - The center has successfully introduced 12 regional first stores and adjusted 27 brands to cater to local tastes and trends [7][8]

新春期间，花城广州处处洋溢着浓郁的节日气息。围绕着马年主题，今年各大商圈、商场的新春装置成 了人们打卡拍照的热点，除了传统的灯笼、生肖雕塑外，一批兼具互动性、艺术性与人文温度的马年主 题美陈闪亮登场，记者走访市内核心商圈时看到，从步行街到热门商圈，从城市地标到时尚街区，市民 游客在"策马打卡"中感受广府文化新韵，商家商圈在场景创新中挖掘新消费潜力，而这些可玩、可触、 可感的新春消费场景流淌出了广州年味的新表达，也为国际消费中心城市的培育建设写下生动注脚，一 幅"年味浓、消费暖、信心足"的花城新春图景铺展开来…… 第一站 千灯会感受盛唐风华与岭南情韵 要问新春氛围哪里最浓厚？广州天河路商圈一定"浓度超标"！从新春假期前开始，天河路商圈就已人潮 涌动、灯火辉煌，随着正佳广场第四届正佳大唐千灯会开幕，这里以"岭南大庙会"为主题，融合盛唐风 华与岭南情韵，用千灯点亮了新春，沉浸式场景营造了古风古韵氛围。 走进正佳广场，一条以"玄奘归唐"为意象的光影叙事线徐徐展开，引领游客步入盛唐长卷：户外北广场 打造长达三十米的"山海奇骏"灯组，结合音乐喷泉水舞秀，以腾跃骏马写意山河；西北门"华灯初上"长 廊，以绵延灯笼阵列营造入城 ...

Core Insights - The "first store economy" is emerging as a new driver for consumption during the Spring Festival, with stores labeled as "first store" attracting significant customer interest through differentiated products, immersive spaces, and attentive services [2][3] Group 1: First Store Economy - The first store economy is becoming a key consumption driver during the Spring Festival, with various first stores offering unique experiences and products [2][3] - Qingdao's first store economy has seen the introduction of brands like Banlu Hot Pot and others, with over 420 first stores established in the region since 2025, making it the most concentrated area for first stores in Shandong [3] - The Banlu Hot Pot store in Qingdao, which opened in January 2025, has seen customer traffic approaching peak levels, with daily sales reaching new highs during the Spring Festival [2] Group 2: Consumer Experience - The Hema Fresh store in Dezhou has successfully attracted over 20,000 daily visitors since its opening, offering a range of trendy products that cater to young consumers [3] - The Guangxing Orchard store in Yantai combines retail with cultural experiences, serving as both a store for apple products and a mini-museum showcasing apple culture, achieving sales of 50 million yuan since its opening in June 2025 [4] - The Shandong provincial government has launched a "New Spring Shopping Festival" campaign to enhance consumer spending, featuring various promotional activities and financial support for local businesses [5]

Core Insights - The Aegean Sea Shopping Plaza in Zunhua has achieved a sales target of nearly 300 million yuan by 2025, managed by a young team led by a 23-year-old chairman [2][9][10] - The shopping center is designed to attract a diverse customer base, balancing the needs of young consumers and older shoppers [6][12] Group 1: Sales Performance and Customer Engagement - The shopping plaza reported a total sales revenue of 298 million yuan in 2025, marking a 12% year-on-year increase [9][11] - The plaza has 168 retail units with 128 brands, of which approximately 30% are local brands, and major stores like Wanda Cinema and KFC are performing well [9][10] - The dining sector accounts for nearly 38% of total sales, indicating strong consumer interest in food offerings [10] Group 2: Marketing Strategies and Promotions - The shopping center employs a tiered discount strategy during the Spring Festival, offering additional gifts with purchases to enhance customer attraction [11] - A significant portion of customers are utilizing group purchase deals, with an estimated 60% redemption rate for promotional coupons [11] - The plaza has introduced various first-store brands, including an esports venue and a cat café, to draw in younger consumers [10][11] Group 3: Customer Experience and Accessibility - The shopping center is designed with accessibility in mind, providing services for elderly and disabled customers, including wheelchairs and personal assistance [12][7] - Staff are trained to proactively assist customers, enhancing the overall shopping experience and fostering positive word-of-mouth [12][10] Group 4: Community and Cultural Engagement - The shopping plaza hosts local events and activities, such as a Valentine's Day balloon drop, to engage the community and create memorable experiences [14][17] - The use of a large 3D screen for visual displays and animations contributes to a vibrant atmosphere, attracting visitors and enhancing the shopping experience [16][19] Group 5: Future Outlook and Market Positioning - The chairman emphasizes a "home court" mentality, focusing on understanding local consumer preferences and adapting strategies accordingly [19][20] - The shopping center aims to reshape perceptions of county-level markets, positioning itself as a vibrant hub rather than a "downward market" [19][20]

新华社呼和浩特2月18日电 题：包头：老院落变"潮"街区 "我们把'可玩、可逛、可晒'作为街区的'IP'属性，打造偏向时尚潮流的'主理人'街区。""春风十 里"主题街区运营策划负责人郭舒阳介绍，作为城市更新项目，该主题街区盘活利用搬迁后的福利院旧 址，推动"老院新生"。曾经的福利院红砖外墙，成为街区亮丽一景，不少游客拍照"打卡"。 新华社记者贺书琛 在"春风十里"主题街区，一家大型植物花卉店既是街区一景，又是消费热门。"节假日单日营业额 超过2万元，到店约1.7万人次。""安与雷"植物花卉店店长王宇介绍，店铺以植物和家居生活的美学陈 列为主打，作为连锁店内蒙古首店，吸引大量游客参观和消费。 春节假期，位于内蒙古自治区包头市的"包棉1958""春风十里"等主题街区张灯结彩、人潮涌动。这 些近年来由城市旧工厂、老院落打造的主题街区，因承载老工业城市的文化印记而"走红"，成为城市文 化窗口和激活文旅消费的新场景。 黑色钢梁、纱纺机、老照片、旧物件……在"包棉1958"主题街区，这些能够牵动回忆的工业元素， 向人们述说当年的故事：这里曾是始建于1958年的包头棉纺织厂印染车间。 除"包棉1958""春风十里"主题街区 ...

老味道的传承，离不开对品质的坚守。副店长聂文燕系着红围裙，忙着给顾客打包雪糕："为了让大家 在春节期间吃到地道老味道，我们始终坚持真材实料，奶量足才能还原经典风味。"她说，黑芝麻口味 曾因口感不佳收到顾客反馈，门店立刻联合研发部门反复调试。 红灯笼挂满青砖黛瓦的巷陌，春联映着游人笑意盈盈的脸庞。位于西安市碑林区南院门街道的德福巷， 处处洋溢着团圆喜庆的年味。钟楼小奶糕首家形象店内客流不断，不时有购买了各种口味钟楼小奶糕的 顾客举着雪糕与复古门店合影。 钟楼小奶糕始于1954年，历经70余载岁月沉淀，成长为数字化浪潮中的国潮先锋，从钟楼旁的小摊位变 身流量地标，成为新春古城最火的打卡地。"正如包装上写的'儿时记忆不变的味道'，这是西安人刻在 记忆里的味道。"在店内打工的大学生曹侑丞告诉记者。 创新路上，小奶糕深挖地域文化，推出钟楼、兵马俑等景区文创造型，研发肉夹馍等地域限定口味，近 期推出的柿子口味、油泼辣子口味产品备受市场青睐；搭建"云柜+驿站+社群"服务体系，借力直播带 货、亲子活动触达年轻客群。未来，将持续推进技艺、营销、机制三重创新，让老味道在数字时代焕发 更强活力。 钟楼小奶糕的焕新，是当地推动老字号 ...

当新春的钟声即将敲响，黑土地上处处涌动着火热的消费暖流。从哈尔滨中央大街的"乐购新春"展销长龙，到鹤岗手机店里手把手教领券的温 馨场景；从黑河年货大集上俄罗斯游客拎着啤酒满载而归，到鸡西市为消费者送出"新春礼包"…… 2026年春节，黑龙江省以超2亿元政府消费券为支点，撬动一场覆盖"吃住行、游乐购"全链条的消费盛宴。"政策+活动"双轮驱动，全省13个地 市累计开展促消费活动超200场，发放消费券总额突破2亿元——这一串热气腾腾的数字，正是龙江新春消费市场最生动的注脚。 在鹤岗，消费券的温暖早已抵达。6日8时58分，鹤岗市480万元政府消费券正式投放。在鹤岗中邮手机连锁联通大厦店，运营经理李默正手把 手教顾客领券："政府补贴叠加门店直降、以旧换新，8000元手机最高能省1200元！"市民张子豪难掩喜悦："年前就想换手机，这一下省出全 家一顿年夜饭。"而在博能汽车销售有限公司，市民王明涛算了一笔账：政府消费券减4000元、店内非同品置换补6000元，加上厂家优惠，一 辆新车足足省下1万元。销售总监许强告诉记者："活动期间销量提高40%，市民得实惠，我们增信心。" 年货大集活动 视线转向鸡西。2月10日10时，鸡西 ...

2月14日晚8点30分，拖着行李箱的江西游客韩女士在成都万象城一家餐厅外，经过三小时排队，终于落 座就餐。"成都商场太火爆了，到处都要排队。" 这个春节假期，成都跻身2026年春节全国热门目的地前列。同程旅行数据显示，成都位居国内机票热门 目的地前二。"80后""90后""00后"年轻客群占比超七成，成为出行主力。 春节假期期间，大家在成都逛商场、吃美食，不仅本地居民乐享其中，外来游客更是络绎不绝。记者了 解到，2月1日到2月14日铁像寺水街营业额同比增长29.2%，客流量同比增长10.9%；万象城客流实现同 比双位数增长。 铁像寺水街 排队三小时、翻台率涨三成 春节成都餐饮市场热力爆棚 2月14日晚6点，记者在春熙路的海底捞成都银石广场店看到，门口已排起长队，数十位顾客等候就餐。 美甲区已有十位消费者排队等候，门店美甲师介绍，如今美甲每日最高排号量高达200个，人气十分火 爆。店经理彭先生告诉记者，新春期间，海底捞跨界三角洲行动、抽福签、领小金马等活动同步上线， 进一步引爆消费热潮。"银石广场店吸引大批年轻群体打卡消费，门店排队时间从中午12点持续到凌晨2 点左右，整体翻台率同比上升30%。" 费大厨 吸引 ...

为衔接春节消费旺季，免税城于2月15日起推出"财神驾到"主题文化活动。五路财神将驻守免税城主入口及核心景观区"天际秘林"，市民游客可通过互动打 卡赢取定制"元宝"，参与聚宝盆、爆金站、上上签、招财筒等趣味项目，兑换香化产品、现金红包等礼品。每日还将举行三场财神巡游，随机派送惊喜礼 遇。大年初一起，天际秘林27米巨屏将随机投放万元现金红包雨。 近日，海南自贸港封关运作后的首个春节，cdf海口国际免税城完成一轮业态扩容。海口市中免日用消费品免税店正式开业，17家品牌新店同步亮相，涵盖 周六福全国免税首店、周大生×国家宝藏海南免税首店、Chiikawa水族馆主题海南首店及春光全国首家旗舰店等。首店集聚效应成为吸引客流、激发消费活 力的重要驱动力。 在促销让利方面，免税城全品类推出满额立减、多倍积分、超值组合包等优惠措施。海口市秀英区同步发放消费券，免税消费最高可立减4000元；新开业的 海口市中免日用消费品免税店亦发放专属消费券，设三档面额，即领即用。 cdf海口国际免税城有关负责人表示，通过首店引入与节庆文化IP的深度融合，正以场景创新重构人、货、场关系，打造兼具购物体验与在地文化特色的新 春消费目的地。 （中国 ...